Deli-crafted quality without the deli. · together in a full line of sandwiches, flatbreads and...
Transcript of Deli-crafted quality without the deli. · together in a full line of sandwiches, flatbreads and...
Deli-crafted quality without the deli.
New Hillshire Farm® Sandwiches deliver the premium, deli-style quality your customers crave.
10000039806 Hillshire Farm® Ham & Swiss Classic Sandwich
10000039825 Hillshire Farm®
Turkey Bacon Club
10000039807 Hillshire Farm® Chicken Salad Classic Sandwich
HILLSHIRE FARM MASTERBRAND STYLE GUIDE
Leverage the power of the Hillshire Farm® brand.
Brand name helps to increase consumer willingness to spend by
conveying taste and quality3
75% of those aware of Hillshire Farm® brand consider buying it for their lunchmeat1.
37% of consumers eat a sandwich once a week or more4.
68% of consumers expect that products in clear hand wrap will be or definitely are fresh2.
Consumers are willing to pay over 15% more for hand-wrapped “flat” deli-style packaging2.
Known for meticulously crafted deli offerings, Hillshire
Farm® has earned its place as a trusted brand among consumers. With 75%
of customers considering Hillshire Farm® for their lunchmeat purchases, you can be ready to satisfy their
hunger while delivering the brand they know and trust.1 Our perfectly seasoned meats, premium cheeses and hearty bread come
together in a full line of sandwiches, flatbreads and subs you’ll be proud to serve.
We make a great sandwich. You make a great impression.
65% of consumers believe
brand names taste better3
86% of consumers are aware of the Hillshire Farm® brand1. high
quality
55%
Consumers perceive the Hillshire Farm® brand
to be
of consumers saying they would be very
likely to recommend1.
with
of sandwiches are purchased
away from home4
13
FEATURES BENEFITS
Premium ingredients Serve deli-style quality without the need for back-of-house prep
Clear, hand wrap packaging Looks fresh and tastes like you made it back-of-house
Full portfolio of deli favorites Meet a variety of needs with a full portfolio of sandwiches
Power of a premium, trusted national brand Please customers with the brand they love and trust
of sandwiches are eaten
23
on-the-go4
HILLSHIRE FARM MASTERBRAND STYLE GUIDEHILLSHIRE FARM MASTERBRAND STYLE GUIDE
Hillshire Farm® Hearty Classic Sandwiches are the perfect sandwich for hearty appetites. These sandwiches have uniquely chosen ingredients like cracked wheat bread, swiss cheese, and double the heartiest of meats. They are sure to delight!
Hillshire Farm® Film Hand-WrapDeli Sandwiches
A Perfectly Crafted Lineup
Hillshire Farm® Flatbread Sandwiches
Hillshire Farm® Flatbreads have the leading consumer varieties. We have hand-picked all of the ingredients like smoked turkey and genoa salami with your customer in mind. We have the insights that drive purchase behavior.
10000039807 Hillshire Farm® Chicken Salad Classic Sandwich
10000039826 Hillshire Farm® Cold Cut Combo
10000039828Hillshire Farm® Turkey Ham & Cheese Club
10000039825 Hillshire Farm® Turkey Bacon Club
10000039809 Hillshire Farm® Italian Combo
10000039808Hillshire Farm® Turkey &Provolone Classic Sandwich
10000039774 Hillshire Farm® Tuna Salad Sandwich
10000039806 Hillshire Farm® Ham & Swiss Classic Sandwich
Contact your Tyson Foodservice Representative, Broker, Distributor Sales Representative or visit tysonfoodservice.com for more information.
Consumers believe that clear hand-wrapped sandwiches
are more premium than other sandwiches2
All Hillshire Farm® Sandwiches will be featured in clear hand-wrapped packaging offering consumers absolute quality of portfolio
Strong brand and merchandising on shelf
Clear packaging for visibility—consumers perceive visibility as an indicator that there’s nothing to hide
New Premium Packaging Features
1 2018 Tyson Proprietary Brand Awareness Research | 2 Tyson 2016 Proprietary Convenience Package Research 3 2017 Nielsen Convenience Store Choice Drivers | 4 Menu Monitor, 2018 Sandwich Consumer Trend Report
©2020 Tyson Foods, Inc. Trademarks and registered trademarks are owned by Tyson Foods, Inc. or its subsidiaries, or used under license.
10000039806 Hillshire Farm® Ham & Swiss Classic Sandwich
Product Code Description
Rfrgrtd Shelf-Life*
(days)
Frozen Shelf-Life
(days)
NetWt.
(lbs.)
Case Pack
Nutr. Serv. Size
Cal(kcal)
Fat (g)
TransFat(g)
Chol. (mg)
Sod.(mg)
Carb.(g)
Prot.(g)
Dietary Needs
Hillshire Farm® Classic Sandwiches
10000039808 Turkey & Provolone Classic Sandwich 14 360 8 10 1 460 15 0 55 1390 54 28 ● ●
10000039807 Chicken Salad Classic Sandwich 14 360 8 10 1 500 17 0 40 1090 65 23 ●
10000039806 Ham & Swiss Classic Sandwich 14 360 8.4 10 1 500 17 0 70 1300 54 34 ● ●
10000039774 Tuna Salad Sandwich 14 360 8 10 1 510 17 0 25 940 69 21 ●
Hillshire Farm® Flatbread Sandwiches
10000039825 Turkey Bacon Club 10 270 8.6 10 1 550 19 0 65 2170 62 34 ● ●
10000039828 Turkey Ham & Cheese Club 10 270 9.8 10 1 550 16 0 70 2510 63 37 ● ●
10000039826 Cold Cut Combo 10 270 9.2 10 1 720 36 0 120 2670 61 36 ● ●
10000039809 Italian Combo 10 270 8.6 10 1 740 40 0.5 95 2750 62 35 ●
HILLSHIRE FARM® SANDWICHES
– Low Sodium products have 140mg of sodium or less per serving.
– No Trans Fat products have zero grams trans fats per serving.
– Calorie Smart products have 200 calories or fewer per serving. – Products containing no gluten ingredients.
– All Natural* products are minimally processed, no artificial ingredients.
– No MSG products contain no added MSG.
– Reduced Sodium means the product is a 25% or more reduction in the amount of sodium from a reference food. (Reference product will be noted on label and/or spec sheet)
*Refrigerated Serving Preparation: Thaw 24 hours in refrigerator prior to serving.