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Delhi Food Awards ( Plan & Details)
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Transcript of Delhi Food Awards ( Plan & Details)
EXCELLENCE IN FOOD AWARDS
Rewarding the food you love…
ABOUT THE AWARDS
Recognize, felicitate & encourage F&B outlets in Delhi
Awards to be given out in fifteen different categories
To be judged by a panel of jury consisting of expert chefs
AWARD CATEGORIES
CUSTOMER CHOICE AWARDS
• Online voting• Short code SMS voting
JURY AWARDS
• Jury panelists from FOOD FOOD channel
• Panel of seven well renowned chefs
OUR SPONSORS
Associate sponsor for the event
Event powered by Zomato
Venue sponsor for the event
Broadcast partner for the event
JURY FOR THE EVENT
OUR CATEGORIES
Best Gujarati Best Modern Indian Best Japanese Best All Day Dining Best Mithai Shop Best Frozen Yoghurt Best Vietnamese Best Newcomer
Best Oriental Best Tea Lounge Best Confectionery Best Multi-Cuisine Best Italian Best Bengali Best Coastal Best Thai
Best North Indian Best Coffee Bar Best Ice cream Best Spanish Best European Best South Indian Best Kashmiri Best Chinese
OUR INTEGRATED APPROACH
Responsemanagement
Arrangement of event logistics
Onsite event management
RESPONSE MANAGEMENT
Database Management to drive attendance
Timely delivery of mailers
Follow up phone calls
Final list of delegates
Social Media management & detailingEnsuring credibility in selection procedure
EVENT LOGISTICS
VenueFood and Beverage ArrangementStage- Design, fabrication and set up
Branding Stage Backdrop Banners Podium Welcome Desk
Audio and Visual arrangementsPreparation of Kits and Badges
ONSITE MANAGEMENT
Welcome desk management
Distribution of Prestige kits & badges
Coordination with venue staff & vendors
Event Photography
Interaction with journalists, PR agency & others
DELIVERABLES FOR SPONSORS
Logo presence across communication including five ad spots
Two display corners at the event venue Literature about new prestige range will go as a kit to
the audience
Increased cyber traffic Special mention during radio spots New member
DELIVERABLES FOR SPONSORS
New entertainment property First big foray in event industry Increased channel TRP’s & new advertisers
PR mileage LIVE coverage on TV medium
EVENT PROMOTION
• Facebook page for Excellence in food awards• Event & updates regarding the entries and
contest• # EFA campaign• Trends to generate buzz and promote voting
• Mention during already running shows• Vote appeals
• Voting details in participating restaurants• Vote appeals
• Digital banners & advertisements• Platform to earn passes for the event
EVENT FLOW
PITCHING FOR SPONSORS(1, Nov 2013 – 15, Nov 2013)
FINAL APPROVAL
(15, Nov 2013 – 18, Nov 2013)
EVENTPLANNIN
G&
DETAILING
LAUNCH ON ZOMATO (15, Nov 2013 – 20, Nov 2013)
SCREENING OF FINALISTS (20, Nov 2013 – 5, Dec 2013)
TOP FIVE
FINALISTS
PROMOTION ACROSS
MEDIUMS
VOTING
CALCULATION
INVITES/ MAILERS
EVENTNIGH
T
POSTEVENTANALYS
IS(5, Dec 2013 – 20, Dec
2013)
(21, Dec 2013 – 23, Dec 2013) (28, Dec
2013)
>>
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BUDGET
S.no AREA Costs
1 BTL activities 73,000
2 Digital activities 45,000
3 SMS code package 4,000
4 Database Management 5,000
5 Stage set up & décor 25,000
6 Logistics 20,000
7 Photography 15,000
8 Food & Beverage 1,20,000
9 Gifts & Awards 23,000
10 Stage anchoring and management 1,80,000
11 Event coordinators 50,000
12 PR & related activities 10,000
13 Conveyance 5,000
14 Miscellaneous 20,000
15 Sponsorship from Prestige 8,00,000
16 Final Profit 2,05,000
POST EVENT ACTIVITY
Note of thanks through e-mailers
Feedback form from the participants & audience
Release of PR news kits and related items
Share and upload popular recipes campaign on
THANK YOU
Rewarding the food you love…