Delaware Conference On Volunteerism Social Media Primer

What The Heck IsSocial Media?

QuickTime™ and a decompressor

are needed to see this picture.

Robert M. FordJefferson Awards for Public Service

[email protected] Twitter: fordrm

mailto:[email protected]


are needed to see this picture.Sound

familiar?

Social Media: A definition

“Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content.”

“Social media is people having conversations online.”

or two

QuickTim

e™ and a

decompressor


Don’t Start With The Toolkit!

A Word of Caution

• Engage in conversations with your constituents (clients, funders, partners)

• Increase transparency and responsiveness

• Share information and build community

• Educate and advocate

• Mobilize / activate your base

• Fundraising

Examples of how volunteer organizations can use social media

Creators

Critics

Collectors

Joiners

Spectators

Inactives

Who is doing what?[US Baby Boomers - 2008]

[Source: Forrester]

Publish a blogPublish your own web pagesUpload video you createdUpload audio/music you createdWrite articles or stories & post

Post ratings / reviews Comment on someone else’s blogContribute to online forumsContribute to / edit wiki articles

Use RSS feedsAdd “tags” to Web pages or photos“Vote” for web sites online

Maintain profile on social networkVisit social network sites

Read blogsWatch video from other usersListen to podcastsRead online forumsRead customer ratings / reviews

None of the above

16%

36%

17%

24%

68%

28%

Creators

Critics

Collectors

Joiners

Spectators

Inactives

Who is doing what?[US Baby Boomers - 2008 vs. 2009]

[Source: Forrester]

Publish a blogPublish your own web pagesUpload video you createdUpload audio/music you createdWrite articles or stories & post

Post ratings / reviews Comment on someone else’s blogContribute to online forumsContribute to / edit wiki articles

Use RSS feedsAdd “tags” to Web pages or photos“Vote” for web sites online

Maintain profile on social networkVisit social network sites

Read blogsWatch video from other usersListen to podcastsRead online forumsRead customer ratings / reviews

None of the above

16%

36%

17%

24%

68%

28%

24%

37%

21%

51%

73%

18%

Social Technographics - By Age Group[2008]

8

Creators

Critics

Collectors

Joiners

Spectators

Inactives

42%

43%

37%

65%

86%

9%

Creators

Critics

Collectors

Joiners

Spectators

Inactives

18 - 2436%

51%

23%

78%

77%

10%

Creators

Critics

Collectors

Joiners

Spectators

Inactives

31%

44%

29%

55%

77%

14%

Creators

Critics

Collectors

Joiners

Spectators

Inactives

25 - 3427%

40%

21%

52%

72%

19%

Creators

Critics

Collectors

Joiners

Spectators

Inactives

22%

37%

22%

34%

75%

21%

Creators

Critics

Collectors

Joiners

Spectators

Inactives

35 - 4421%

42%

19%

32%

68%

27%

Male

Female

Social Technographics - By Age Group[2008 vs. 2009]

9

Creators

Critics

Collectors

Joiners

Spectators

Inactives

42%

43%

37%

65%

86%

9%

Creators

Critics

Collectors

Joiners

Spectators

Inactives

18 - 2436%

51%

23%

78%

77%

10%

Creators

Critics

Collectors

Joiners

Spectators

Inactives

31%

44%

29%

55%

77%

14%

Creators

Critics

Collectors

Joiners

Spectators

Inactives

25 - 3427%

40%

21%

52%

72%

19%

Creators

Critics

Collectors

Joiners

Spectators

Inactives

22%

37%

22%

34%

75%

21%

Creators

Critics

Collectors

Joiners

Spectators

Inactives

35 - 4421%

42%

19%

32%

68%

27%

Male

Female

44%

53%

42%

84%

93%

3%

48%

47%

35%

86%

85%

3%

36%

50%

30%

67%

82%

9%

31%

43%

24%

74%

78%

10%

24%

38%

24%

50%

76%

16%

22%

31%

17%

57%

70%

18%

10

Creators

Critics

Collectors

Joiners

Spectators

Inactives

14%

37%

21%

24%

70%

26%

Creators

Critics

Collectors

Joiners

Spectators

Inactives

45 - 5419%

34%

13%

25%

66%

31%

Creators

Critics

Collectors

Joiners

Spectators

Inactives

12%

28%

12%

11%

59%

38%

Creators

Critics

Collectors

Joiners

Spectators

Inactives

55+10%

28%

10%

11%

57%

38%

Male

Female

Social Technographics - By Age Group[2008]

11

Creators

Critics

Collectors

Joiners

Spectators

Inactives

14%

37%

21%

24%

70%

26%

Creators

Critics

Collectors

Joiners

Spectators

Inactives

45 - 5419%

34%

13%

25%

66%

31%

Creators

Critics

Collectors

Joiners

Spectators

Inactives

12%

28%

12%

11%

59%

38%

Creators

Critics

Collectors

Joiners

Spectators

Inactives

55+10%

28%

10%

11%

57%

38%

Male

Female

Social Technographics - By Age Group[2008 vs. 2009]

20%

35%

20%

37%

69%

21%

19%

39%

15%

39%

73%

21%

13%

29%

13%

22%

65%

30%

10%

26%

11%

30%

62%

31%

Makeup of Adult Internet Population by Generation





[Source: Pew]

Generational Differences in Online Activities

[Source: Pew]







Where are they doing it?

We’re not in Kansas anymore, Toto

TrustsAdverts

Trusts Recommendations

14% 78%

Social Media Mantra

OpenOpenHonestHonest

AuthenticAuthenticDialogueDialogue

Simple steps to getting started

ListenListen

ParticipateParticipate

RelinquishRelinquishControlControl

Engage!Engage!



LinkedIn is your business

Rolodex - connecting you

to your business network



Facebook is your personal address book - connecting you to your family and friends

Facebook is the #1 way to connect to things (people, companies, brands, causes, etc.) that you care about

Facebook is your personal address book - connecting you to your family and friends

22

Facebook Traffic - US

Globally, Facebook now has 350 million users, and serves up 200 billion page impressions a month.

[Source: Quantcast]

23

Facebook Demographics - US




are needed to see this picture.[Source: istrategylabs]



Twitter is a virtual water cooler, where

you can listen in, and jump into

conversations that interest you

25

Twitter Growth

As Twitter matures, the monthly growth rate has started to fall

26

Twitter Growth

Users are following more people, being followed by more people, and are posting more updates

July 2009

Jan2010

July 2009

Jan2010

July 2009

Jan2010

3X 4X

4X

Case Study: Once Upon a School

Helps companies and individuals to find creative ways to support their local public schools





David Egger’s TEDPrize wish:“I wish that you — you personally and every creative individual and organization you know — will find a way to directly engage with a public school in your area, and that you’ll then tell the story of how you got involved, so that within a year we have 1,000 examples of innovative public-private partnerships.”

Solution:• Website (www.onceuponaschool.org) that:

• social networking functionality to connect teachers with wish-granters• tracking system for projects/ideas/stories• meta-tagging and search functionality (by geography, topic, age groups,

etc.)• sharing of volunteers' stories of working one-on-one in schools• locate volunteer opportunities in local schools via Volunteer Match widget

Case Study: Once Upon a School



263 stories have been shared so far, inspiring many to get involved with their local public schools

http://www.onceuponaschool.org/

Jefferson Awards

SharingServiceStories.org

Jefferson Awards:Sharing Service Stories


People can post their own service stories, including:

- Embedding YouTube videos

- Selecting service category

- Upload images

- ‘Tag’ story for easy searching

Jefferson Awards:Nominating for Jefferson Awards


People can nominate ‘Unsung Heroes’ for Jefferson Awards

- Easy to complete

- Nomination automatically routed to local media partner

- Details of nominee, nominator and organization automatically captured in CRM system

Jefferson Awards:Find Volunteer Opportunities


People can find volunteer opportunities in their local communities:

- Leverages Google’s ‘All For Good’ initiative

-Searchable by City/State or Zip

- Can further search by interest areas (e.g. Health, Youth, Environment)

Jefferson Awards:Sharing Service Stories Widget


The widget is our trojan horse:

- Easily embeddable on any web site, blog, social network

- Content can be filtered by location and/or interest area (e.g. Youth stories in Delaware)

- Drives traffic back to SharingServiceStories.org

- Viral nature (one click to get one line of code)

Jefferson Awards:Sharing Service Stories Widget


The widget is our trojan horse:

- Allows volunteer opportunities to easily be embedded in any site

- Volunteer opportunities can be filtered by location and/or interest area (e.g. Health in Delaware)

?Any Questions?

Acknowledgements

• All images sourced from Flickr.com, under Creative Commons licenses.

Delaware Conference On Volunteerism Social Media Primer

Business

Transcript of Delaware Conference On Volunteerism Social Media Primer