DeLaSalle Presentation_v2
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Transcript of DeLaSalle Presentation_v2
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Underage Drinking in Chicago
A Youth Initiative
Karla Moon Healthcare Alternative Systems
October 19, 2009
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Underage Drinking Facts State-wide Problem
State of IL IYS DATA
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Communication about ATOD State-wide
State of IL IYS DATA
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Media Messages State-wide
State of IL IYS DATA
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Underage Drinking Facts City Wide
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Communication about ATOD City-wide
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Media Messages City-wide
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Community Level Underage Drinking Initiative
Back of the Yards
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Underage Drinking Facts Back of the Yards
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Underage Drinking Facts Back of the Yards
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Underage Drinking Facts Back of the Yards
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Underage Drinking Facts Back of the Yards
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Underage Drinking Facts Back of the Yards
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Underage Drinking Facts Back of the Yards
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A Youth Initiative 2010: Youth Councils
! High School Level Model
Research Driven Project using the SPF model
Topic: What does underage drinking look like in your school?
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Youth Councils
! Middle School Level Model
1. Communication Campaign Developers
2. Summer 2010: Mini Reporter Project
Topic: Back of the Yards’ Cultural Nuances
-Interview Series
-Photo Opinions
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Communication Campaign Media FY09
Youth Initiative 2009
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Communication Campaign Media FY09
Youth Initiative 2009
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Communication Campaign Media FY09
Parent Initiative 2009: Increasing communication with youth about the effects of underage drinking
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Communication Campaign Media FY09
Youth Initiative 2009: Radio Ad Development
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Communication Campaign Media FY09
Youth Initiative 2009: PSA Created, developed, and edited by youth in Back of the Yards