DeKalb County Strategic Economic Development Plan · • Preliminary strategy ideas. 7 Employment...
Transcript of DeKalb County Strategic Economic Development Plan · • Preliminary strategy ideas. 7 Employment...
DeKalb County Strategic Economic Development Plan
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Town Hall #3December 12, 2018
Agenda
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Employment Center Strategies
International Business Opportunities
Next Steps
Why Are We Here?
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• Reminder: Goals of this Effort• Establish baseline understanding of DeKalb’s economy and market• Evaluate DeKalb’s employment centers for potential new economic development• Provide a fresh take on Target Industries for 2019-2024• Recommend economic development initiatives for 2019-2024 (keep doing / stop doing / start
doing…)
• Next Steps• Small business opportunities• Draft recommendations• Action plan (Town Hall in Jan 2019)
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Employment CenterStrategies
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Employment Centers
Kensington Station
Perimeter Center
PDK Airport Cluster
Druid Hills / Briarcliff
Emory / CDC
Downtown Decatur
Bouldercrest
Lithonia Cluster
I-85 and I-285 Cluster
Medline / Scottdale
Tucker Summit CID
South DeKalb Cluster
Stonecrest Center
Northlake
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Employment Centers
For each employment center, SEDP staff analyzed data and met with stakeholders to understand:
• Area strengths & weaknesses
• Key parcels & corridors
• Area equity
• infrastructure, demographics, jobs, access, etc.
• Preliminary strategy ideas
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Employment Centers
County-wide strategies
• Improved coordination with municipalities on marketing & outreach
• Clarification of recruitment and retention goals with MAC and other regional groups
• City-led, county-supported infill development
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Strengths• “Geographic center” of Metro Atlanta• Direct transit access via MARTA• Planned projects with emphasis on density• Infill and redevelopment opportunities
remain• Perimeter CID + others leading road
infrastructure improvements• Strong market makes ambitious projects
feasible
Weaknesses• Strong market precludes some uses• Suburban-style layout makes for poor
pedestrian connectivity / ground vibrancy• Vulnerability of mall-focused retail
Perimeter Center
Maksim Sundokov
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Strategies
• Enhanced recruitment/retention collaboration with Dunwoody ED• Define city and county roles/responsibilities
• Collateral development for corporate HQ, professional service businesses
• Engage with GDEcD, MAC, GIC for joint marketing trips
• Potential infill strategies to improve connectivity• Out-parcels of Perimeter Mall• City-led, County-supported
Perimeter Center
Target IndustriesHealthcare & Life Sciences
Corporate Operations & Professional Services
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Strengths• Major highway intersection• Direct transit access via MARTA• Proximity to PDK Airport• Ample infill and redevelopment opportunities• Nearby development momentum in Chamblee• One of Metro Atlanta’s most potentially
catalytic development sites at Assembly• First phase of Assembly Project, incl. Third
Rail Studios, complete
Weaknesses• Very auto-oriented neighborhood, poor street
life and pedestrian connectivity; few areas to “connect” due to highways
• Strong market precludes some uses
I-85 & I-285 Cluster
Curbed Atlanta
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Strategies
• Enhanced recruitment/retention collaboration with Doraville and Chamblee ED• Define city and county roles/responsibilities
• Partner with County Tourism to explore sports, film tourism potential
• Proactive outreach to industrial land owners• Short- and long-term ownership vision• Potential property assemblage/land banking
I-85 & I-285 Cluster
Target IndustriesCorporate Operations & Professional Services
Advanced Manufacturing
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Strengths• Massive financial and social commitment of
CHOA’s campus• Direct highway access• Planned road and bicycle infrastructure
improvement (portion CHOA-funded)• Redevelopment opportunities along North
Druid Hills and Buford Highway• Emerging market for medical facilities
Weaknesses• No MARTA train access• Auto-oriented neighborhood; few pedestrian
connections or walkable destinations; low density
North Druid Hills / Briarcliff
CHOA
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Strategies
• Enhanced recruitment/retention collaboration with Brookhaven/Chamblee EDs• Define city and county roles/responsibilities
• Coordinate on niche market strategy for Century Center
• Proactive engagement with CHOA on market/campus development
• Collaborate on housing development/ redevelopment strategy for aging apartment complexes
North Druid Hills / Briarcliff
Target IndustriesHealthcare & Life Sciences
Corporate Operations & Professional Services
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Strengths• Large parcels available at cost attractive to
manufacturers, distribution/trucking firms• Direct access to I-285, I-675, close to I-20• Existing logistics cluster, center of DeKalb
trucking industry. Route from ATL to Port of Savannah
• Conley Industrial CID-led improvement projects
Weaknesses• Road upgrades needed – some portions not
constructed for modern-sized trucking• History of lengthy permitting processes• Truck storage as key industry; land-intensive
use
Bouldercrest Logistics Cluster
Google Earth
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Strategies
• Collateral development for logistics cluster
• Engage with GDEcD, MAC, GIC for joint recruitment efforts
• Consider logistics expansion north on Moreland to Moreland Shopping Center property
Bouldercrest Logistics Cluster
Target IndustriesLogistics & Distribution
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Strengths• DeKalb’s largest industrial and land-
intensive commercial cluster• Active and engaged CID• All inside one municipality – clarity of
message & permitting• Catalytic parcels with redevelopment
opportunities
Weaknesses• Aged building stock and lack of new
construction• Few transportation options, limited mixed-
use development opportunities
Tucker Summit CID
Google Earth
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Strategies
• Enhanced recruitment/retention collaboration with Tucker ED• Define city and county roles and
responsibilities• Need a definitive vision for the employment
center
• Engage with GDEcD, MAC, GIC, Tucker Summit CID for joint marketing trips
• The City’s downtown plan will help inform future of transition area• City-led; County-engaged
Tucker Summit CID
Explore Georgia
Target IndustriesAdvanced Manufacturing
Logistics & Distribution
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Strengths• Highly diverse uses: industrial parcels, dense-
developing transit-oriented residential, large-scale commercial, medical
• Strong market between Decatur and Avondale Estates; TOD moving forward
• Direct MARTA train access• Strong access to I-285 and Rte. 78• Redevelopment opportunities, especially on
older retail and industrial properties
Weaknesses• Highly auto-oriented in most locations; poor
pedestrian environments even near train station• Spaces in Decatur, Avondale Estates, and
unincorporated DeKalb mean potentially competing jurisdictions and political considerations
Medline / Scottdale
Dwell Design Studio via CoUrbanize
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Strategies
• Create a comprehensive healthcare strategy tying all healthcare facilities in strategic planning
• Collateral development for healthcare and life sciences cluster
• What is the long-term strategy for Avondale Yard?• How to improve connectivity across tracks
• Long-term density of existing commercial sites/Avondale cluster
Medline / Scottdale
Google Eart
Target IndustriesHealthcare & Life Sciences
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Strengths• Developable parcels (many publicly-owned)
immediately adjacent to underutilized MARTA station
• Direct access to I-285• Identified as “Regional Center” in county’s
Comprehensive Plan & Future Land Use Map
Weaknesses• Close proximity of low-density residential• Nearby land uses like prison may affect
potential value of some uses• Some parcel assemblage required for
transit-oriented development along Memorial Drive
Kensington Station
MARTA
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Strategies
• Proactive coordination with external and internal partners• MARTA• County departments
• Define vision of area before making plans
• Engage County entities in area to understand relocation/reuse potential
• Identify catalytic impacts on surrounding development• Kensington-Indian Creek connection
Kensington Station
Curbed Atlanta // Google Earth
Target IndustriesCorporate Operations & Professional Services
Healthcare & Life Sciences
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Strengths• World-class life sciences research and
patient care• Walkable mixed-use environment• Planned transit access with Clifton Corridor
expansion• Proximity to Central Atlanta• Highly-educated local workforce
Weaknesses• Relatively little developable land• High land costs• No direct highway access – traffic difficulties,
especially for car-dependent health patients
Emory / CDC
Emory University
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Strategies
• Direct partnership with Emory and CDC for economic development potential• Within this employment center• Other health clusters• Indirect/spinoff opportunities
• Engage with GDEcD, MAC, GIC as partners in recruitment and retention strategy
• Potential infill strategies to accommodate both medical and university needs• Partnership with Atlanta
Emory / CDC
WABE-Atlanta
Target IndustriesHealthcare & Life Sciences
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Strengths• DeKalb’s most walkable community• Direct MARTA train access• Best-in-class schools, safety; ease of
recruitment• Strong market for mixed-use development
Weaknesses• Relatively high land costs and
rents/purchase prices• Limited development-ready parcels• Lack of direct highway access
Downtown Decatur
Visit Decatur GA
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Strategies
• Engage Decatur ED on short term and long-term strategy needs• Define city and county roles/responsibilities
• Assist in implementation as needed• City-led; County-supported
Downtown Decatur
City of Decatur
Target IndustriesCorporate Operations & Professional Services
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Strengths• Strong existing industrial cluster• Close proximity to I-20• Large developable land parcels• Relatively low cost land options
Weaknesses• Comparable parcels throughout South
DeKalb (Panola Road, etc.)• No MARTA train access• Lingering concerns about schools, safety, etc.
Lithonia Cluster
Google Earth
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Strategies
• Lithonia Cluster northern parcels (1)• Engage property owners on long-term investment
strategies
• Engage with Stonecrest ED• Define city and county roles/responsibilities
• Collateral development for advanced manufacturing cluster
• Consider incentives for small and mid-sized businesses
• Create locally-maintained available properties list• Partner with Georgia Power
Lithonia Cluster
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Target IndustriesAdvanced Manufacturing
Logistics & Distribution
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Strengths• Nucleus of dense, walkable development at
Chamblee Station• Developable parcels of varying sizes• Direct access to airport; may prove attractive
to corporate headquarters/support• High level of job accessibility
Weaknesses• Highly auto-oriented in most locations; poor
pedestrian environments outside of Chamblee Station area
• Airport flight paths limit development on some otherwise desirable parcels
• CDC/PDK facility as a key anchor – but “unapproachable” for other development activity
PDK Cluster
National Association of Home Builders
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Strategies
• Continue to support airport facilities expansion to meet corporate needs
• Collateral development to promote PDK as a recruitment asset
• Initiate regional funding strategy to expand hangar availability on site
• Encourage long-term assemblage of properties west of PDK to Clairmont Road
• Ensure future development does not adversely impact CDC and immediate economic opportunities
PDK Cluster
Target IndustriesCorporate Operations & Professional Services
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Northlake
South DeKalb Cluster
Stonecrest
Mall-focused Redevelopment
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Northlake
Strengths• Significant existing office and retail cluster• Large-scale redevelopment opportunities
including Northlake Mall• Active and engaged Northlake CID• Strong regional market – northern DeKalb +
Gwinnett• Less-expensive northern DeKalb
alternative to Perimeter, others
Weaknesses• Ageing office and retail inventory• Highly auto-oriented environment with
limited pedestrian connectivity• No MARTA train access
Northlake CID
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Northlake Mall
• Dated structure, surplus surface parking may mean more new construction than re-use
• Desirable location; direct access to I-285, high spending power of surrounding neighborhoods
• Opportunities for medical / office development to increase daytime population and cut down on reliance on cars; motivated owner ATR Corinth Partners
• Likely market for multi-family housing on out-lots
Northlake
RKG Associates
Target IndustriesCorporate Operations & Professional Services
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Strengths• Strong existing employment center• Access to two major highways• “Nearest cheapest” – relatively low-cost
land at near proximity to Central Atlanta• Georgia State University – Perimeter
College
Weaknesses• Employment base largely comprised of low-
wage retail and hospitality jobs• Ageing building stock• Lack of significant local spending power• Lingering concerns over education, safety,
etc.
South DeKalb Cluster
Google Earth
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Gallery at South DeKalb
• Very dated structure, surplus surface parking, and poor visibility from roads
• Strong access to I-20 and I-285, geographically close to Hartsfield-Jackson and Downtown Atlanta
• Opportunities for corporate / light manufacturing combination cluster
• Potential market for accompanying small-scale retail and some new multi-family housing
• Already performs some “city center” functions like hosting early voting
South DeKalb Cluster
Gallery at South DeKalb Facebook // Google Earth
Target IndustriesAdvanced Manufacturing
Logistics & Distribution
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Strengths• Potential regional center for Southeast
DeKalb• Direct highway access• Large undeveloped out-lots, with significant
opportunities for infill development• Hayden Quarry Road
Weaknesses• Market-related challenges, reliance on tax
abatements• No direct MARTA access, despite
conversations about future expansion
Stonecrest
Google Earth
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Mall at Stonecrest
• Newer structure means potential changes via adaptive reuse + development on ample out-lots
• Density allowances/zoning likely required to justify strong investment in public transit
• Opportunities for corporate / light manufacturing combination cluster, possible dense housing
• Investment in building a “Stonecrest Center” with walkable streets and relocated parking assets
Stonecrest
City of StonecrestRKG Associates
Target IndustriesAdvanced Manufacturing
Logistics & Distribution
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InternationalBusiness Opportunities
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International Business
“With more than 95% of the world’s population
and 80% of its purchasing power outside the US,
future economic growth and jobs for Georgia and America increasingly depend on expanding US trade and investment opportunities in the global marketplace.”
2014 Report
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International Business
• Goal: attract international firms and entrepreneurs
• Buford Hwy as an important international commercial corridor
• Identified International Program Strategy and Funding Sources
• Recommended International Economic Development organizations and marketing
2014 SEDPFocused on international elements
within target industries
• Approach international business as a market base to develop
• Leverage DeKalb’s international business and population base• Trade: exports & imports• Investors: foreign-owned
enterprises• Development: entrepreneurship
among immigrant and refugee populations
2019 SEDPFocus on international business
as a market
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International Business
1) 532 (52%) Exporters149 (55%) FOEs
2) 134 (13%) Exporters63 (23%) FOEs
3) 86 (8%) Exporters10 (4%) FOEs
4) 133 (18%) Exporters18 (7%) FOEs
5) 137 (14%) Exporters31 (11%) FOEs
Buford Hwy
Clarkston
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International Business
•Exports (64)•FOEs (31)
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International Business
DeKalb’s Export Trade
1,022 businesses84,000+ jobs
$700m in sales/yr
DeKalb’s Foreign-OwnedEnterprises
271 businesses7,000+ jobs
$6b in sales/yr
DeKalb represents 16% of Metro Atlanta’s economybut just 3% of its exports
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International Business
Key Takeaways• DeKalb’s international footprint is…
• More than Clarkston and Buford Highway• Countywide and with global connections
• “Incubate” entrepreneurs among DeKalb’s 70,000+ foreign-born 19- to 64-year-olds
• Increase investment by current FOE countries via marketing, consulate outreach
• Expand today’s top export relationships: Caribbean, Latin America, Canada
• Establish trade relationships with origin countries of DeKalb’s foreign-born residents
• Opportunities for Free Trade Zones
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Next Steps
• Small business opportunities
• Draft recommendations
• Action plan
• Engage county leadership to finalize recommendations
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Thank You!