Deja Vu 100511
Transcript of Deja Vu 100511
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OPERATIONS
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#5 Déjà vu 06/05/2011
SPORTS
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OPERATIONS
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#5 Déjà vu 06/05/2011
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After surviving the invasion of fresh paint smell and (cold snap?), we are pleased to announce an improved of!ce with a set of brand new windows!
AGENCY
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OPERATIONS
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#5 Déjà vu 06/05/2011
SPORTS
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77% of internet users use websites from major brands as a trustworthy source of information on a given topic (click here to consult to see the rest of the study)
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77%
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SCHWEPPES Uma Thurman was recently appointed the new face of Schweppes replacing Nicole Kidman (click here)
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OPERATIONS
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OPERATIONS
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FANTA The famous beverage brand customized an elevator in a US college: hidden cameras, weird sounds, dance music, of course free Fanta cans and lots of fun (click here)
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COCA-COLA Coca-Cola Israel launched a pop-up store dedicated to recycled products. The company opened this special shop offering a collection of products made from recycled Coca-Cola bottles and cans (click here)
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MERCEDES-BENZ Because the target group of the Mercedes-Benz Sprinter think they can not afford and prefer look for a cheaper alternative on the internet, Mercedes-Benz created an imaginative on-line guerilla campaign with fake competitors’ ads (click here)
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MAGNUM For the launch of its new Temptation Hazelnut ice-cream, Magnum created an Advergame called “Magnum Pleasure Hunt Across The Internet” where the brand is taking you through about 20 well known websites to search for hazelnuts (click here)
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ERAM For the launch of its new advertising campaign, Eram (shoe retailer) decided to parody the ads by The Kooples (fashion retailer) whose prices are deemed too expensive (click here)
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FAHAMU PECOU On the occasion of his exhibition in France and for the !rst time ever, a contemporary artist, American Fahamu Pecou, created a multimedia interactive art project with a continuous thread on Facebook evolving until opening day (click here)
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BUDWEISER Toengage soccer enthusiasts in nightlife settings, Budweiser developed exclusive "PoolBall" events at several pubs throughout Buenos Aires, allowing teams to compete head-to-head in a game that resembles pool but is played by using soccer skills (click here)
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HUGO BOSS Hugo Boss and the Vodafone McLaren Mercedes F1 team have partnered to launch a « Dress Me for the Finale » competition allowing consumers to design the overalls Lewis Hamilton and Jenson Button will wear during the F1 season !nale in Brazil in November (click here)
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HEINEKEN Heineken just released « StarPlayer », a new iPhone app where you are required to predict what will happen at key moments during live football matches: corners, free-kicks and penalties (click here)
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VVV-VENLO 18 month-old Baerke van der Meij signed a professional contract for ten years with the Dutch side VVV-Venlo. A video posted on YouTube in which the young boy shoots balls with great accuracy in his toy box has caught the attention of the club (click here)
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SEE YOU ! The creative team
#5 Déjà vu 06/05/2011