DEFOG-ITTM

More Vision. Less Accidents.

In winters, a common problem

frustrates every car driver. Fogging

that occurs on a vehicle's windshield

reduces visibility significantly.

Traditional defogging techniques

demand repeated attention of the

driver that distracts him from the road.

DEFOG-IT is a nano-particles based

liquid spray that prevents fogging on

car windshield for up to 5 days. It

ensures amazingly improved visibility,

easy application, instant and long

lasting effect that makes driving

experience safer and more enjoyable.

DEFOG-IT

DEFOG-IT

is not just a product. It is a

determined effort to prevent road accidents

that happen because of foggy windshields

in winter and rainy seasons. These accidents

increase in winters by at least 50 percent.

The goal of is to pause this

increase in the number of accidents.

The powerful formulation of DEFOG-IT spreads the tiny

droplets of water that create haziness on the windshield into a

clear and transparent film, preventing scattering of light rays

& enhancing the visibility substantially.

The Technology.

Who is our customer?DEFOG-IT is designed to cater the needs of techie and

sporty car enthusiasts of metropolitans. They are admirers

of distinctive and stylish looks and habitual to perfection.

Who is the maker?The founders of envisioned to bring this innovative

product to life by the hands of villagers in Haryana to help build

a strong rural community spirit and provide employment on the

lines of Khadi Gram Udyog.

DEFOG-IT

Design Challenges

DEFOG-IT is an entirely new concept in

defogging techniques. Its package needed

a very distinctive shape to build curiosity

and interest among our target customers.1.

y z

xφ

Conventional boxes are designed

on Orthogonal Cartesian

Coordinate System.

DEFOG-IT is given a distinctive

and eye-catching shape by

designing it on Non-Orthogonal

Skew Coordinate System.

People are often suspicious about products claiming

magical effects because most of such products turn

out to be sham. needed a mechanism to

demonstrate its efficacy to each and every customer.

DEFOG-IT 2.

Instead of just telling our

customers that works,

we decided to show them that it

does work. The 'Magic Mirror'

installed on each box provides a

very easy and convincing demo

leading to a confidence in the

product even before the purchase.

DEFOG-IT

DEFOG-IT was to be packed by a few villagers of Haryana in

a Khadi Gram Udyog Unit. We needed a mechanism to get the

boxes pasted neatly by them. Also, any complex packaging

process was to be avoided.3.

Traditionally, glue is used as the

pasting material for boxes which

tends to be sloppy. DEFOG-IT employs an easy-to-use ‘double

tape’ that has adhesive on both

sides. It gives box the desired

strength and a clean finish.

Glue tends to be sloppy

Double Tape gives clean finish

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3

2

2

1

1

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6

पीछे की ओर लगाएं

Easy to understand guides are

printed on the inside of the box

for the workers to build error

free boxes every time.

They are instructed to apply

double-tape on all the dotted

lines and then follow the

numbers to peel the protection

paper and close the flaps of box,

one at a time.

These kind of simple guides are

present throughout the

production pipeline.

1, 2, 3...

If we have prevented even a single road accident,

If we have saved even one life,

We have done our job.

DEFOG-ITTM