2018/5/10

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Luxury in Life

LUXURY MANAGEMENT AND MARKETING

For royalties

For aristocrats

For elites

For us…

DEFINITION OF LUXURY

High quality

From raw materials, design, production, packaging, display, to service

High PriceMarket power

Scarcity

Naturally or intentionally

Culture (Art)

Design!

Emotion

Loyalty and desire

Non-necessity

Spiritual desire

Internationalized

FEATURES OF LUXURY

LVMH Richemont Estee Lauder Chow Tai Fook Luxottika Swatch Kering L’Oreal Luxe Ralph Lauren PVH

GLOBAL POWERS OF LUXURY GOODS

2018/5/10

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Automobile Industry

Bugatti

French Brand

1998 under VOLKSWAGEN group

Italian founder: Ettore Bugatti (1909)

Super sport: 8.0L， 16 cylinder engine, 4 turbo, 1200 horsepower, 1500 NM torque

$2.6 million

Lamborghini (under VOLKSWAGEN group)

LUXURY BRANDS IN OUR LIFE

Automobile Industry

Masertati

Italian Brand: 1914 Bologna

1993 under Fiat S.p.A

Ghibli: $100,000

Ferrari (under Fiat S.p.A)

LUXURY BRANDS IN OUR LIFE

Automobile Industry

Porsche

German Brand: 1931 Stuttgart

Merger and Acquisition between Porsche and Volkswagen since 2005

Finished Merging with Volkswagen in 2011

LUXURY BRANDS IN OUR LIFE

Fashion Industry

Designer brands Chanel

Founder: Gabrielle Chanel (Coco Chanel)

1913, Paris, France

Current Chief Designer: Karl Lagerfeld

from 1983

Haute Couture, Advanced ready-to-wear,

Fragrance, Cosmetics, Skin care

Shoes, Handbags, watches, Fine jewelry

Cosmetic jewelry, glasses

LUXURY BRANDS IN OUR LIFE

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Fashion Industry Designer brands

Chanel

LUXURY BRANDS IN OUR LIFE

Fashion Industry

Designer brands

Louis Vuitton

Founder: Luis Vuitton

1854, Paris, France

1885: first oversea store (London)

1987: merged with Moet Hennessy and become LVMH

1992: Beijing, China

Designers: Marc Jacobs (1997), Nicholas Ghesquiere (since 2013)

Haute Couture, Advanced ready-to-wear,

Shoes, Handbags, watches, glasses, accessories

LUXURY BRANDS IN OUR LIFE

Fashion Industry

Designer brands

Burberry

Founder: Thomas Burberry

1856, Basingstoke, Hampshire, Britain

1879: Gabardine and patented in 1888

1901: trench coat

1910: first oversea store in Paris, France

1924: Burberry Check “Nova”

Designers: Christopher Bailey

Prorsum, London, Brit, Sport

LUXURY BRANDS IN OUR LIFE

Fashion Industry

Designer brands

Hermes

Founder: Thierry Hermes

1837, Paris, France

1937: First Hermes scarf

1956: Princess Grace Kelly (Hermes Kelly)

1984: Jane Birkin (Hermes Birkin)

Haute Couture, Advanced ready-to-wear, Fine Jewelry, Shoes, Handbags, Watches, Fragrance

LUXURY BRANDS IN OUR LIFE

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Fashion Industry

Designer brands

Prada & Miumiu

Gucci

Christian Dior

Giorgio Armani

Christian Louboutin

Salvatore Ferragamo

Yves Saint Laurent

…

LUXURY BRANDS IN OUR LIFE

Fashion Industry

Contemporary brands

Longchamp (1948)

Alexander Wang (2005)

Theory (1997)

VINCE (1961)

J brand (2004)

…

LUXURY BRANDS IN OUR LIFE

Fine Jewelry and Watches

Cartier (1847)

Tiffany & Co. (1837)

Harry Winston (1896): donated Hope Diamond in 1958

LUXURY BRANDS IN OUR LIFE

Fine Jewelry and Watches

Van Cleef & Arpels (1896) Alhambra (1968)

Patek Philippe & Co. (1839)

You never actually owns a Petek Philippe.

You merely look after it for the next generation.

LUXURY BRANDS IN OUR LIFE

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Fine Jewelry and Watches

Bvlgari (1884, Italy) Mikimoto (1893, Japan) Swarovski (1895, Austria)

Omega (1903) Rolex (1905) Piaget (1874) Jaeger-LeCoultre (1833)

LUXURY BRANDS IN OUR LIFE

Skincare, Cosmetics and Fragrance

La Mer (Estee Lauder)

La Prairie

SK-II (P&G)

Pola

Suqqu (KAO)

LUXURY BRANDS IN OUR LIFE

Skincare, Cosmetics and Fragrance

Lancôme (L’Oreal) Elizabeth Arden Estee Lauder Guerlain (LVMH) Clarins Shiseido Kose YSL CPB (Shiseido) …

LUXURY BRANDS IN OUR LIFE

Liquor and Tobacco

LUXURY BRANDS IN OUR LIFE

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Does the definition of luxury change over time?

What are the features of luxury goods?

What are the luxury goods in our life?

How should we understand the luxury market?

CONCLUSION