Definition and types of research
Transcript of Definition and types of research
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Research Methodology
By Fahad Mahmood
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Course Outlines
• What is Research?
• Research Types
• Qualities for Researcher
• Research Paradigms
• Theory & Research
• Qualitative & Quantitative Methods
• Research Ethics
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• References & Bibliography
• Literature Review
• Research Process
• Research questions & Hypothesis
• Measurement & scaling
• Reliability & validity
• Sampling Procedures
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• Questionnaire Design• Research Proposal Writing • Content Analysis• Surveys• Focus Group• Experimental Methods• Longitudinal Research
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• Participant Observation
• Case Studies
• Using Secondary Data
• Analysis of Qualitative data
• Analysis of Quantitative data
• Research Report Writing
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RESERACH
• Re ---------------- Search• Re means (once more,
afresh, anew) OR (back; with return to a previous state)
• Search means (look thorough or go over thoroughly to look something) OR (examine to find anything concealed)
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Talky CEO wants to launch its company in Pakistan?
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He is in a process of Decision Making
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Decision making Needs…
CONVICTION
There should be no doubts
Knowledge to justify
your decisions
Goals achievement
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Research?
Research is an ORGANIZED and
SYSTEMATIC way of FINDING ANSWERS to
QUESTIONS.
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• SYSTEMATIC
because there is a definite set of procedures and steps which you will follow. There are certain things in the research process which are always done in order to get the most accurate results.
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• ORGANIZED
in that there is a structure or method in going about doing research. It is a planned procedure, not a spontaneous one. It is focused and limited to a specific scope.
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• FINDING ANSWERS
is the end of all research. Whether it is the answer to a hypothesis or even a simple question, research is successful when we find answers. Sometimes the answer is no, but it is still an answer.
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• QUESTIONS
are central to research. If there is no question, then the answer is of no use. Research is focused on relevant, useful, and important questions. Without a question, research has no focus, drive, or purpose.
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Defining Research
1). A collection of methods and methodologies that researchers apply systematically to produce scientifically based knowledge about the social world.
(Neuman)
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• Methodology:»Methodology & methods, two terms
are often treated as synonyms. Methodology is broader and envelops methods. It is understanding the social-organizational context, philosophical assumptions, ethical principals and political issues of the enterprise of researchers who use methods.
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• Methods:»Methods are set of specific
techniques for selecting cases, measuring and observing aspects of social life, gathering and refining data, analyzing data and reporting on results.
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Defining Research
2). Research must be systematic and follow a series of steps and a rigid standard protocol. These rules are broadly similar but may vary slightly between the different fields of science.
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Research is used as
Basis of knowledge
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Alternative to Research
• Authority
• Tradition
• Common sense
• Media myths
• Personal experience
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1). Authority
• When you accept something as true just because someone in a position of authority says it is true or it is an authoritative publication, you are using authority as basis of knowledge.
• Parents, Teachers, Books.
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2). Tradition
• Tradition is a special case of authority-the authority of the past. It means you accept something as being true because “it’s the way things have always been.
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3). Common Sense
• You rely on what everyone knows and what “just makes sense”.
• It is about ordinary reasoning.
• It can originate from tradition
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4). Media Myths
• Media tends to perpetuate the myths of a culture.
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5). Personal Experience
• If something happens to you, if you personally experience it or see it, you accept it as true.
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Types of Research
1. Quantitative Research
2. Basic Research
3. Applied Research
4. Longitudinal Research
5. Qualitative Research
6. Descriptive Research
7. Classification Research
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Types of Research
1. Comparative Research
2. Explorative Research
3. Explanatory Research
4. Causal Research
5. Theory-testing Research
6. Theory-Building Research
7. Action Research
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1). Quantitative Research
• It is based on methodological principals of positivism and neo-positivism
• It adheres to standards of strict research design.
• Statistical analysis is used in it.
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2). Basic Research
• Purpose of gaining knowledge
• It advanced understanding about social world
• Help in supporting & rejecting existing hypothesis & theories
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3). Applied Research
• Aims at solving specific problems
• Aims at establishing policy programs that will help to improve social life
• Types of applied research are action research, social impact studies, cost-benefit analysis, evaluation research
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4). Longitudinal Research
• It involves study of sample at more than one point in time or occasion
• e.g. Trend studies, Panel studies
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4A). Cross sectional Research
• It involves study of many cases at one point in time or occasion
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5). Qualitative Research
• It is based on methodological principals of phenomenology, symbolic interactionism, hermeneutics.
• It aims at exploration of social world.
• Lazarsfeld: following elements are there….exploration, relationship discovery, establishing construct, testing hypothesis.
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6). Descriptive Research
• Usually it forms preliminary study of a research project.
• It aims at describe social events, relations and events.
• It provides background information about an event in question.
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7). Classification research
• It aims at categorization of units into groups
• To demonstrate differences
• To explain relationships
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8). Comparative Research
• To identify similarities and differences between units at all levels.
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9). Exploratory Research
• It aims at gaining information about an issue in hand.
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10). Explanatory Research
• It aims at explaining social relations and events.
• To build, test or revise a theory.
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11). Causal Research
• It aims at establishing cause and effect relationship among variables.
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12). Theory testing Research
• It aims at testing validity of a theory
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13). Theory building Research
• To establish and formulate theory
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14). Action Research
• It is application of fact findings to practical problem solving in a social situation with a view to improve quality of action within it, involving collaboration and cooperation of researchers, practitioners and laymen.
• It can be situational (diagnose a problem and attempts to solve it), collaborative, participatory (researcher take part in implementation of findings) and self-evaluation (it involves constant evaluation and adjustment of research and practice)