Defining Your Cloud Strategy

November 16, 2011 Paul Carmody SVP, Product Mgmt and Business Development

Defining Your Cloud Strategy

#defineyourcloud

Agenda

Introduction

Cloud definitions & differences

Evaluation framework

Performance factors

Questions

2

#defineyourcloud 3

2,700+ Enterprise Customers 450 Employees 2010 Revenue: $244M

Our intelligent IT Infrastructure solutions can take your business to a higher level.

NASDAQ: INAP

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IT Platform Flexibility

4

Performance to the End user

#defineyourcloud

Poll question

CONFIDENTIAL 5

Are you currently leveraging the cloud

for any of your applica4ons?

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“Cloud” has become the IT buzzword of the day

CONFIDENTIAL 6

From

Maybe I'm an idiot, but I have no idea what anyone is talking about. What is it? It's complete gibberish. It's insane. When is this idiocy going to stop?

— Larry Ellison

There’s no way that company exists in a year. (referring to Salesforce.com)

— Tom Siebel

“ ”

” “

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“Cloud” has become the IT buzzword of the day

CONFIDENTIAL 7

The market as a whole has moved, in the past 18 months, from 'what the hell is cloud computing?' to 'what do I do with it, how do I take advantage of it?' 2011 will be much more a 'let's do it' year, while 2010 was still a 'let's get to know about it' year.

— Industry analyst at Ovum

To

The cloud services companies of all sizes…The cloud is for everyone. The cloud is a democracy.

— Marc Benioff, Salesforce.com

“ ” “ ”

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Cloud is simply an evolution of outsourcing the IT stack

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“HWaaS” = MH

“PaaS” = Code and Load

“IaaS” = OSaaS/FSaaS

“DCaaS” = Colo

“SaaS”

= Turnkey App

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SaaS has taken off while PaaS has languished

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“SaaS” =

Turnkey App


Excellent for non-‐core apps

Too inflexible for prac4cal use

#defineyourcloud

“SaaS”

= Turnkey App


“IaaS” = OSaaS/FSaaS

“HWaaS” = MH

“DCaaS” = Colo

DCaaS through IaaS form the building blocks of strategic applications

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Incr

ease

d cu

stom

izat

ion

Incr

ease

d ag

ility

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IaaS definitions can be confusing

CONFIDENTIAL 11

Wikipedia Public cloud describes cloud computing … whereby resources are dynamically provisioned to the general public on a fine-grained, self-service basis over the Internet, via web applications/web services, from an off-site third-party provider who bills on a fine-grained utility computing basis. Private cloud is infrastructure operated solely for a single organization, whether managed internally or by a third-party and hosted internally or externally. Cloud storage is a model of networked online storage where data is stored on multiple virtual servers, generally hosted by third parties, rather than being hosted on dedicated servers. Gartner

In the broadest terms, private cloud computing is a form of cloud computing that is used by only one organization, or that ensures that an organization is completely isolated from others. This contrasts with public cloud computing, where access to the service is open to any customer willing to pay ...

Tech Target Hybrid cloud hosting is a model that

allows organizations to provision dedicated servers and storage and shared cloud servers and storage on the same network

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Internap defines IaaS as a continuum

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IaaS

Private Cloud

App App App App App App App App

Public Cloud

Decreasing Cost, Increasing Capacity Increasing Control and Customization

Hypervisor

Instances App App

Cloud Storage

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Poll question

CONFIDENTIAL 13

What type of cloud is your business most

interested in?

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Preferred IaaS cloud types depend upon use cases

CONFIDENTIAL 14

• Maximum managed hosting flexibility •  Virtualization farm outsourcing •  “Large N” servicing of internal departments •  Fine-tuning of VM sizing • Heightened security/compliance sensitivities

Private cloud: standing uses

•  Test/dev •  Project websites •  Application bursting •  “Toe in the water” •  Fine-grained pay for use

Public cloud: temporary uses

•  Tiered web app •  Platform hybridization

Hybrid cloud: mix use

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Cloud is just one IT platform that can be used in conjunction with others

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Point Solutions

Custom Apps

E-commerce

Packaged ERP

Web servers

App servers Database Storage/

Archival

Public Cloud

Private Cloud


Give me options!

Give me synergy!

Colocation Managed Hosting

Application Optimization

Application Portfolio Support

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Every cloud is different.

Questions to consider when selecting a cloud type:

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What level of customization do you need? Im

porta

nce

to y

ou

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How much security?


porta

nce

to y

ou

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How much support is needed?

How much security?


porta

nce

to y

ou

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Every cloud is different

What level of customization do you need?

How much security?

How much support is needed?

What about performance

to the end user?

Impo

rtanc

e to

you


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Every second counts in the cloud

7

1 means:

fewer %

and:

second of delay in website performance

customer


“The Performance of Web Applications: Customers are Won or Lost in One Second,” Bojan Simic (Aberdeen Group, 11/2008)

revenue. lost

conversions

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Every second counts in the cloud

58 %of enterprises are slowing their adoption of cloud-based applications

because of performance concerns.

Compuware/Vanson Bourne survey of 677 enterprises across North America and Europe, 3/2011


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The solution: use technologies to accelerate content across the entire system

Cloud latency + network latency = total system latency

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Conclusion

Define what cloud means to your business

Understand your own specific cloud requirements

Choose a high-performing flexible cloud solution

Select a partner that can adapt and grow with you

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#defineyourcloud


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Questions?

www.internap.com #defineyourcloud

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Defining Your Cloud Strategy

Technology

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