Defining markets and marketing environment Adapting to the new market economy.

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Defining markets and marketing environment Adapting to the new market economy

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Transcript of Defining markets and marketing environment Adapting to the new market economy.

Page 1: Defining markets and marketing environment Adapting to the new market economy.

Defining markets and marketing environmentAdapting to the new market economy

Page 2: Defining markets and marketing environment Adapting to the new market economy.

What is Marketing???

Page 3: Defining markets and marketing environment Adapting to the new market economy.

Target Market & SegmentationMarketMeta market Marketers and prospects

Page 4: Defining markets and marketing environment Adapting to the new market economy.

Needs, Wants DemandsProduct, ServiceBrandValueSatisfactionBrand Value Proposition

Page 5: Defining markets and marketing environment Adapting to the new market economy.

Transaction

Buyer Seller

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Marketing ChannelsCommunication channelsDistribution ChannelsService Channels

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CompetitionBrand competitionIndustry competitionForm competitionGeneric competition

Page 8: Defining markets and marketing environment Adapting to the new market economy.

Marketing MixProduct

VarietyQualityDesign FeaturesBrand namePackagingSizesServicesWarrantiesReturns

PRICEDiscountsAllowancesCredit termsRebates

PromotionSales promotionAdvertisingSales forcePublic relationsDirect MarketingInternet marketing

PLACEChannelsAssortmentsLocationsInventoryTransport

Page 9: Defining markets and marketing environment Adapting to the new market economy.

Marketing mix strategySales promotion

Advertising

Sales Force

PR

Direct mail, tele marketing, internet

company

Product services prices

Distribution channels

Target customers

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The selling concept

Producer Products selling profits

Target market customer needs integrated marketing profits

Marketing concept

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Adapting marketing to the new environment

New technological advances & new market forces creating New economy

How to sustain ?

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New forcesDigitalization & ConnectivityDisintermediationCustomizationInudtry convergance

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The new EraCustomer segment focused vs product focusCustomer lifetime value Vs transactionsStakeholders Vs shareholders360 degree marketingBrand building through Behavior VS

AdvertisingCustomer retention Vs customer acquisition

Page 14: Defining markets and marketing environment Adapting to the new market economy.

Measuring Customer SatisfactionUnder delivering & Overpromising

Page 15: Defining markets and marketing environment Adapting to the new market economy.

d€¦ · Web viewReinventing the Nordic business model – adapting to changes in international markets. The way Nordic companies are adapting to changes in international markets

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ADAPTING REGULATION TO EVOLVING COMPETITION IN CONTEMPORARY TELECOMMUNICATIONS MARKETS Jerry B. Duvall, Ph.D. Federal Communications Commission Phoenix.

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Defining Reliability for a New Grid - Microsoft · 2018-05-03 · Defining Reliability for a New Grid . Maintaining Reliability and Resilience through Competitive Markets . PREPARED

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* * Chapter Eight Adapting Organizations to Today’s Markets McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.

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The Critical Role of Markets in Adapting to Climate Change · 2019-07-21 · The Critical Role of Markets in Adapting to Climate Change Matthew E. Kahn mkahn10@ ... Create an adaptation

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DASS2017 DRF EN - investor.3ds.com · with the AMF (French Financial Markets Authority) on March 21 , 2018, ... 1.4 Group Organization 19 ... track record of defining new markets,

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GLOBAL CULTURAL ENVIRONMENT CHAPTER OVERVIEW Defining Culture Elements of Culture Cross-Cultural Comparisons Adapting to Cultures Cultures and the Marketing.

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