Defining “Gamification”

game makes our life better!

M1 Yuta IWAMOTO

Gamification on Google trends

Rapidly Increasing!!

Gartner Inc. saysBy 2015, More Than 50 Percent of Organizations That Manage

Innovation Processes Will Gamify Those Processes

Gartner Gamification Report 2011

A Definition of Gamification

the use of game design elements in non-gaming contexts

example of Gamification

foursquare is an application enabling users to telltheir friends where they are located at any one time

PointsFeed back

BadgesGoal-setting

Leader boardsCompetition

IncentivesRewards

Non defined words in Definition

the use of game design

elements in non-game contexts

gamegaming

playing

game

Characterized by explicit rule systems and the competition or strife of actors in those systems towards discrete goals and outcomes

elements

elementswhole

Levels of Game elementsLevel example

Game interface design patterns Badge, leaderboard, timer,

Game design patterns and mechanics

Time constraint, limited resources, turns, level

Game design principle and heuristics

Enduring play, Clear goals, variety of game styles

Game models Fantasy, MDA(Mechanics dynamics aesthetics) ,

Game design methods Playtesting ,value conscious game design

Design It is more helpful to reserve the term “gamification” for the use of “game design” , not game-based technologies or practices.

Game-based technology Controllers, AI,3Dengines

Game-based practices Serious gaming

Game-based design Gamification!!?

Serious gameA serious game is a game designed for a primary purpose other than pure entertainment

America’s army Eigo-zuke(learning English)

Summary

(serious)game

gamification

Toys Playful design

whole elements

gaming

playing

One more thing

Protein puzzle

Conclusion

More than 10 years(chemists were not able to achieve)

Only 10 days!

Thank you

Defining gamification is dificult , because many definition of gamificationAre based on subject and experience

elements

It’s like a game atom. Elements create characteristic of game, and it is parts of game.