DEFINING BEHAVIORAL ANALYTICS
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Transcript of DEFINING BEHAVIORAL ANALYTICS
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LivermoreInvestments
- CONFIDENTIAL -
Big Data Analytics as a ServiceMay 2014
WHAT IS UNIFIED BEHAVIORAL ANALYTICS?
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LET’S START WITH AN EXAMPLE…
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CoolaRetail is an online retailerWith a webAnd mobile application
It has internal data And external data
AdSense
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What Does CoolaRetail Need To Know?
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Trends
HOW MANY NEWSHOPPERS DO WE HAVE
WHO IS SHOPPING
WHERE DO THEY COME FROM?
WHAT IS THE TRENDS
Pageviews / Downloads
Gender, Age…
Location
?
?
?
?
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CoolaData Understands Why and How Users Behave
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What Sequence of Events Leads to an Action?
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CoolaRetail Wants to Understand Why and How Its Users Act
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i
i
“How” do teenagers renew their accounts?
What steps do they take?
What is the sequence of events that leads to conversion?
“Why” do users cancel an account?
Why don’t they like the new interface?
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CoolaRetail Wants to Predict What Users Will Do
Prediction
Reduce churn: WHO is likely to uninstall the app?
Early LTV identification: WHO is likely to bring friends?
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BEHAVIOR IS…A time-based sequence of actions
BattleCompleteEarn Gold Buy
IslandGet
Dragon Level Up Video Ad SellDragon
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UNIFIED IS…Integrating different data sources with common attributes
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ACTIONABLE MEANS…You can do something about it
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ACTIONABLE UNIFIED BEHAVIORAL ANALYTICS
BattleCompleteEarn Gold Buy Island Get Dragon Level Up Video Ad Sell
Dragon
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What Does it Take to Become Truly Data Driven?
DATA DRIVENEARLY STAGE
Reactive Proactive Predictive
Focus on who, what and where
Focus on cross analytical and elasticity
Focus on human behavioral conditions
Outbound campaigns
Focus on changes in data as an event
Predictive models based on historical baselines, sensitivity and inertia
Act In realtime
What, When, Where
Who, Why
Predict and Act
Out-of-the-box SaaS solutions Enterprise Stack / Self Dev
Agile Analytics
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CoolaData empowers online companies to become proactive and predictive without having to develop, store, manage or monitor data themselves.
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-2 NOW-4-6-8-10-12 2 4 6 8 10 12
001 cluster path/cohort/funnel002 start with BUY 003 (followd by *3 times viral_invite)004 followed by not BUY
The CoolaData Time MachineEnabling Time Travel With CoolaSQL
001 cluster Path/Cohort002 end with BUY003 prior by *3 times viral_invite004 prior by not BUY
FORWARD BACKWARD PREDICT
001 time_between002 (REGISTER, BUY)
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Actionable Unified Behavioral Analytics Follow us @CoolaData
LinkedIn.com/company/CoolaData
CoolaData.com
As Cool as Data Can Be
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