Define your mobile strategy
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Transcript of Define your mobile strategy
Mobile Strategy Marc van Bommel, SAP SAP Innovation Forum, 8 april 2015
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Why Mobile now
24% Higher operating margin
18% more revenue
Competition!
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Design your Enterprise Mobile Strategy The POST framework
People
Objective
Strategy
Technology
Analyze customer needs and barriers and get stakeholder buy-in
The business goals that the strategy must support
The approach to meet your objectives
Select technologies that will enable your strategy
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PEOPLE
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Design Thinking at SAP
2009 - 2011 2004 Today 2005 - 2008
Hasso Plattner
Design Thinking was developed by David Kelly, Founder of IDEO & Professor at Stanford
The Stanford d.School was cofounded with David Kelly and SAP founder Hasso Plattner
DT is a our process for creativity and innovation through exploring elements of human-centered design
Today SAP is partnering with hundreds of customers to envision what their new or existing operations might look like in the future and build road maps for getting there
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Examples of design thinking methods
Future, current, barriers Discovery
Customer journey
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Possible results
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OBJECTIVE
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The steps from business strategy to mobile objectives
1. Start with the business strategy
2. Choose mobile objectives that support the business goals
3. Define mobile measurement and reporting
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Example for a bank
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Value Management Focuses On Multiple Dimensions of Business
Value
Strategy Enablement
Measurable Benefit
Risk & Compliance
Innovation
Business Value
A balanced view between strategic and tangible benefits is crucial to keep all
stakeholders engaged
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Cost-Benefit Analysis Indicates Very Compelling Project Economics
5-Year Project Economics
NPV $8.1M
IRR 227%
ROI 850%
Payback 20 months
Benefit Assumptions Cost of capital = 10%
Conservative scenario of benefit estimates applied
Start of realizing benefits in 9th month based on
implementation timeline of 22 weeks
Benefit timing (ramp-up of benefits):
Annual recurring benefits : Yr 1 -> 50% (prorated), Yr
2 -> 75%, Yr 3 -> 100%, Yr 4 -> 100%. Yr 5 -> 100%
One-time benefits : Yr 1 -> 50% (prorated), Yr 2 ->
50%
($M)
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STRATEGY
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Creation of a strategic plan
Feasability
Valu
e
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Mobile Centre of Excellence
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TECHNOLOGY
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Select, deploy and operate your mobile enterprise
1. Design a mobile architecture blueprint
2. Select the required technology and solutions
3. Governance, maintenance and support
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SAP Mobile Solutions
Mobile Applications
Mobile App Platform
Mobile Security
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MCoE Services
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PEOPLE OBJECTIVE STRATEGY TECHNOLOGY
Strategy Enablement
Measurable Benefit
Risk & Compliance
Innovation
Business Value
Mobile Applications
Mobile App Platform
Mobile Security