Define your customer for this design: The target market is fashionable, artistic and contemporary...

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Define your customer for this design: The target market is fashionable, artistic and contemporary women who enjoy music, the big city night life and are inspired by the cycle of trends brought back from the 1970’s. The purpose of the design is to intertwine handcrafted crochet and 1970’s culture into a high fashion Market Category - Contemporary Details of Design Item (Content Definition) Textile: Cotton Crochet Yarn Trimmings: Crochet Findings: - Retail Distribution Objective In store retailing Dark Side of the Moon PowerPoint Presentation of Alexzandra Granath, California State University Los Angeles.

Transcript of Define your customer for this design: The target market is fashionable, artistic and contemporary...

Page 1: Define your customer for this design: The target market is fashionable, artistic and contemporary women who enjoy music, the big city night life and are.

Define your customer for this design:

The target market is fashionable, artistic and contemporary women who enjoy music, the big city night life and are inspired by the cycle of trends brought back from the 1970’s. The purpose of the design is to intertwine handcrafted crochet and 1970’s culture into a high fashion item.

Market Category - Contemporary

Details of Design Item(Content Definition)

Textile: Cotton Crochet

Yarn

Trimmings: Crochet

Findings: -

Retail Distribution Objective

In store retailing

Dark Side of the Moon

PowerPoint Presentation of Alexzandra Granath, California State University Los Angeles.

Page 2: Define your customer for this design: The target market is fashionable, artistic and contemporary women who enjoy music, the big city night life and are.

Dark Side of the Moon

PowerPoint Presentation of Alexzandra Granath, California State University Los Angeles.

Page 3: Define your customer for this design: The target market is fashionable, artistic and contemporary women who enjoy music, the big city night life and are.

COST SHEETStyle: Black Crochet Crock TopFabric Type: Cotton YarnVendor: Michael’sCost: $2.99/coneDescription: 300 yrds/cone

MATERIAL DESCRIPTION  WIDTH PRICE YIELD TOTAL

SELF - $0.01 180 yrd $1.80CONTRAST 1: - $0.01 66 yrd $0.66CONTRAST 2: - - - -CONTRAST 3: - - - -TOTAL MATERIAL COST   $2.46

TRIM DESCRIPTION QTY PRICE TOTALBlack Crochet Pearl Necklace 1 $1.80 $1.80

                                          

TOTAL TRIM COST     $1.80

ESTIMATED LABOR COST COST MARGIN

Labor $472.50  Material Cost $2.46Cutting - Trim Cost $1.80Marking/Grading $50.00  Labor Cost $577.5Packing/Supplies $45.00    

Freight $10.00    

TOTAL LABOR COST:577.5 TOTAL COST $581.76

PowerPoint Presentation of Alexzandra Granath, California State University Los Angeles.

Estimated Wholesale Price:

$1199.00

Page 4: Define your customer for this design: The target market is fashionable, artistic and contemporary women who enjoy music, the big city night life and are.

Define your customer for this design:

The target market is fashionable, artistic and contemporary women who enjoy music, the big city night life and are inspired by the cycle of trends brought back from the 1970’s. The purpose of the design is to intertwine handcrafted crochet and 1970’s culture into a high fashion item.

Market Category - Contemporary

Details of Design Item(Content Definition)

Textile: Cotton Knit Jersey

Trimmings: Crochet

Findings: -

Retail Distribution Objective

In store retailing

Dark Side of the Moon

PowerPoint Presentation of Alexzandra Granath, California State University Los Angeles.

Page 5: Define your customer for this design: The target market is fashionable, artistic and contemporary women who enjoy music, the big city night life and are.

Dark Side of the Moon

PowerPoint Presentation of Alexzandra Granath, California State University Los Angeles.

Page 6: Define your customer for this design: The target market is fashionable, artistic and contemporary women who enjoy music, the big city night life and are.

COST SHEETStyle: Black Knit DressFabric Type: Cotton Knit JerseyVendor: Michael LevineCost: $14.00/yrdDescription: 62” in width

MATERIAL DESCRIPTION  WIDTH PRICE YIELD TOTAL

SELF 62” $14.00 1.5 yrds$21.00CONTRAST 1: - - - -CONTRAST 2: - - - -CONTRAST 3: - - - -TOTAL MATERIAL COST   $21.00

TRIM DESCRIPTION QTY PRICE TOTALBlack Crochet Trim Front 6 $0.06 $0.36Ivory Crochet Trim Front 12 $0.03 $0.36Black Crochet Chain back 1 $0.18 $0.18

                            

TOTAL TRIM COST     $0.90

ESTIMATED LABOR COST COST MARGIN

Labor $142.50  Material Cost $21.00Cutting $45.00  Trim Cost $0.90Marking/Grading $50.00  Labor Cost $292.50Packing/Supplies $45.00    

Freight $10.00    

TOTAL LABOR COST:292.5 TOTAL COST $314.40

PowerPoint Presentation of Alexzandra Granath, California State University Los Angeles.

Estimated Wholesale Price:

$649.00

Page 7: Define your customer for this design: The target market is fashionable, artistic and contemporary women who enjoy music, the big city night life and are.

Define your customer for this design:

The target market is fashionable, artistic and contemporary women who enjoy music, the big city night life and are inspired by the cycle of trends brought back from the 1970’s. The purpose of the design is to intertwine handcrafted crochet and 1970’s culture into a high fashion item.

Market Category - Contemporary

Details of Design Item(Content Definition)

Textile: Cotton Crochet

Yarn

Trimmings: Crochet

Findings: -

Retail Distribution Objective

In store retailing

Dark Side of the Moon

PowerPoint Presentation of Alexzandra Granath, California State University Los Angeles.

Page 8: Define your customer for this design: The target market is fashionable, artistic and contemporary women who enjoy music, the big city night life and are.

Dark Side of the Moon

PowerPoint Presentation of Alexzandra Granath, California State University Los Angeles.

Page 9: Define your customer for this design: The target market is fashionable, artistic and contemporary women who enjoy music, the big city night life and are.

COST SHEETStyle: Black Crochet SkirtFabric Type: Cotton YarnVendor: Michael’sCost: $2.99/coneDescription: 300 yrds/cone

MATERIAL DESCRIPTION  WIDTH PRICE YIELD TOTAL

SELF - $0.01 864 yrd $8.64CONTRAST 1: - - - -CONTRAST 2: - - - -CONTRAST 3: - - - -TOTAL MATERIAL COST   $8.64

TRIM DESCRIPTION QTY PRICE TOTALBlack Crochet Button 1 $0.02 $0.02Black Crochet Loop 1 $0.01 $0.01

                                   

TOTAL TRIM COST     $0.03

ESTIMATED LABOR COST COST MARGIN

Labor $1279.00

 Material Cost $8.64Cutting - Trim Cost $0.03Marking/Grading $50.00 Labor Cost $1384.0Packing/Supplies $45.00Freight $10.00    

TOTAL LABOR COST:1384 TOTAL COST $1392.67

PowerPoint Presentation of Alexzandra Granath, California State University Los Angeles.

Estimated Wholesale Price:

$2999.00