Defense Acquisition Enterprise 2.0

Peter ModiglianiAsst Vice President for Program Management

Alion Science & Technologypeter.modigliani@pentagon.af.mil

peter.modigliani@gmail.comTwitter: @PeteModi

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How to Transform TheWorld’s Biggest Bureaucracy

With Collaborative Web-Based Tools

Defense Acquisition Enterprise 2.0

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The DoD Acquisition Enterprise Today

Acquire Advanced TechnologyHundreds of Programs

Massive Resources$200B+ Budget, 360,000 Person Workforce

Complex ProcessesBureaucratic and/or Ill-Defined

Outdated ToolsStatic Websites, 60s Apps, and Emails

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DoD and the Internet

ARPANET

40 years ago, the DoD (DARPA) invented the Internet (precursor) to

share information on defense research

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What is Web 2.0?

Using Web-based Tools To Foster Collaboration

Wikis Blogs Microblogs SocialNetworks

RSS SocialBookmarking

Multimedia Crowdsourcing

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“If I share information, particularly program issues,

people will use it against me.”

Culture of Distrust

Defense.gov

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Acquisition Reform

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Congressional Reforms

• More Bureaucrats

• More Reviews

• More Reporting

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• Policy Memos• Emails• Staff Meetings• Commander’s Calls• Conferences• Website

How Do You Communicate Your Message?

How Well Is Your Message Received?

Wikis

Hawaiian for fast

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• Easy to create website • Edited by multiple users • Easy version management• Links to other wikis or sites

Wiki

Wikis in Plain English Video http://www.commoncraft.com/video-wikis-plain-english

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• Huge online encyclopedia – 13 million articles

• 5th most visited website in US– 65 million visitors/month

• Collaboratively written and edited by volunteers around the world

Wikipedia

Single best example of how the Internet expands knowledge

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• The Intelligence Community (IC) onlinesystem for collaborative data sharing

• Three wikis on JWICS, SIPRNet, and Intelink-U.• Used by the 16 IC agencies and DoD since 2005

Intellipedia

ODNI say Intellipedia will change the IC culture,

widely blamed for failing to "connect the dots"

before 9/11.

https://www.intelink.gov/wiki

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DoD Wikis

Technical collaboration among DoD scientists,

engineers, program managers and warfighters

https://acquipedia.dau.mil

https://www.dodtechipedia.mil

DoD acquisition encyclopedia• Program Management• Financial Management• Engineering• Logistics•Contracting

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Create A DoD Program WikipediaProgram OverviewSpecificationsQuantitiesDeveloperOperational UnitsOperations

Major Events/ScheduleMajor BriefingsDocumentsPOCs at each organizationImages/VideosLinks

FACT SHEETTYPE INFO

CURRENTPROGRAMMATICS

DoD Wiki Applications

Simple Documents Complex Documents

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Point Paper- Background- Issue- Recommendation

TEMP- Resources- Test Schedule

Sys Eng Plan- Tech Reviews- Requirements

Acq Strategy- Sys Eng- Contracting- Test

ADM- MS B approval to enter

EMD phase- EMD Exit Criteria

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BLOG

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• Provides an online diary of posts • 200+ million blogs, 1 million daily posts – Individuals, companies, news, politics, sports, etc– Integrate text, photos, videos, links to other sites– Comment section for readers – Two way discussion

Blogs

Corporations embraced blogs to streamline product development and collaborate with customers

http://fastlane.gmblogs.com

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Federal Government Blogs

http://www.whitehouse.gov/blog http://blogs.state.gov

http://innovation.gsa.gov http://www.dhs.gov/journal/theblog

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DoD Blogs

http://airforcelive.dodlive.mil htt

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http://www.doncio.navy.mil/blog.aspx

DoD

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CIO

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COCOM Blogs

http://www.northcom.mil/nncblog http://us-pacific-command.blogspot.com

http://usjfcom.dodlive.mil http://www.eucom.mil/english/bridge/blog.asp

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News Blogs

http://www.dodbuzz.com http://www.wired.com/dangerroom

http://www.lexingtoninstitute.org/defense http://www.nationaldefensemagazine.org

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Related BlogsAir Force SAE

Army SAENavy SAEDoD Live

Hot TopicsKC-X Tanker

IMPROVE Act 2010JSF

QDRAfghanistan

WSARASystems Engineering

Congress

How About A Defense Acquisition Blog?

SECDEF Testified to Congress today on President’s Afghanistan strategy - We need to rapidly field capabilities to support the new surge – Sec Gates stressed to me the troops are at war, the building is not. We must change that mindset in AT&L!

I told Lockheed Martin’s CEO Robert Stevens they will be responsible for the F-35 cost overruns

XYZ program developed a great contract strategy for their multiple award ID/IQ development contract – competition, agile, and metrics – A model for other programs.

I testified to SAC-D today on the FY11 Appropriations Bill See the video and transcript. Focus on costs and speed.

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• Share strategy, vision, and priorities• Reach a wider audience• Foster collaboration• Keep your community informed and engaged• Recognize successful people and programs• Share great briefings, news, videos, docs, etc

Why DoD Leaders Should Blog

Finally shed the bureaucrat label!

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Program Blog – Online Community

Test Lead: Flight Test issues have been resolved – New patch installed and test flights resume Monday

PEM: I briefed SAC-D Staffer on Wednesday on status of Block 40 and Flight Tests – Successful meeting.

PEM: HASC Cut $100M in FY11 – Submitting appeal

PM: Briefed OSD Staffs on initial acquisition strategyfor Block 50 – Well received with some great feedback. Tracking for MS B in October.

Global Hawk

Related BlogsPredatorReaper

UAS Task Force

Hot TopicsBlock 40

TestWAASRTIPThis is NOT actual program data

PM: We welcome the new Deputy Program Manager, Lt Col Jim Stone joining us from the Reaper PMO.

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“Content owners are beginning to understand that the value of their data is much greater if its

distributed outside of their environment than if it’s locked up inside a single environment”

- Keith TeareSilicon Valley CEO

Microblogging

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• 140-character messages• Distribute time-sensitive info and links• Follow people, organizations, or subjects• Over 100 Million users

Twitter

Over 2 BillionTweets Per Month

http://twitter.com

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Twitter – A Single User’s Posts

http://tw

itter.com

/thejointstaff

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Twitter – A Reader’s View

PublicListshtt

p://twitt

er.com/PeteM

odi

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Who To Follow?

@NationalDefense

@dodbuzz

@cnnbrk(3 million followers)

@aviationweek@ABAviationWeek

@DeptofDefense6,500 followers

@US_Air_Force(8,900 followers)

@USArmy(27,000 followers)

@NavyNews(9,800 followers)

@MarineCorpsNews(5,500 followers)

@defense_news

@dangerroom

@thehill

@usfora

@PacificCommand

@PEOSoldier

@ArmyConnect(PEO C3T)

@DoDLiveMil

@thejointstaff(19,000 followers)

@pentagonchannel

@PeteModi

@CENTCOMNEWS

@HASCRepublicans@HASCDemocrats

@PeteModi/DoD@PeteModi/Defense News@PeteModi/Defense Industry@PeteModi/US Air Force@PeteModi/Enterprise 2.0Pu

blic

Lis

ts

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Program managers post regular updates for external communication across the community

Portfolio managers “follow” all their programs and news outlets to get a current, tailored digest

A DoD Microblog Would Enable Portfolio Management

Congress passed a 2nd CR - Cont Resolution thru 18 Dec

Air Force FM: Seeking to find sources for $2B OSD Bill

XYZ Program: Test issues driving 3 month delay and $10M bill

JSF: Developing plan to add flight test assets and s/w engineers

Brig Gen Tom Smith Announced as new PEO C2 see his bio here

Liberty: Fielded aircraft this week after only 8 month development!

ABC Program: AT&L approved MS B – Contract Award in Jul

• Email days /weeks

• Monthly/Quarterly Reports take weeks to compile and have stale info when leadership finally read

• PM posts on a microblog• Unfiltered summaries• Immediate dissemination • Diverse array of inputs• Rapid feedback

Sharing Program Status/Issues

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MDA

SAE

PEO

Dir

PM

MDA

SAE

PEOPM

Today Tomorrow?

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“When I post a question on my blog, I expect the person with the answer to post back. I do not

expect the person with the answer to run it through you, your OIC, the branch chief, the exec,

the Division Chief and then get the garbled answer back before he or she posts it for me.”

Gen James Cartwright, VCJCS, Blogger

Social Networking

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• Professional network– 55 Million Users, 200 countries– Execs in all Fortune 500

companies

• Build your network– 140 connections leads to– 24,000 two degrees away– 2 million three degrees away

• Build Profile• Add Connections• Reconnect with alumni• Join Groups• People you may know• Professional discussions• Collaborate on projects• Find SMEs and Events• Job Opportunities

LinkedIn

http://www.linkedin.com

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• Collaborative workspace for all Intel Community analysts• Provides unprecedented access to interagency databases• DIA went live on JWICS Sept 08, now >15,000 users

One of Time Magazine’s 50 Best Inventions of 2008

A-Space

http://en.wikipedia.org/wiki/A-Space

Somali Pirates Iranian Elections Afghanistan

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Allow users to create groups

• Facilitate professional discussions online• Foster Joint collaboration• Share briefings, documents, and training• Job identification and matching• Find experts and pose questions to the community

Establish an Acquisition Social Network

Program X

C4ISR

MDAP PMs

Pentagon Staff

Cost Estimators

IT Acquisition

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SME SME

Culture Change

Transition from a rigid command and control hierarchy to a more collaborative structure

Effectively Use the 360,000 Person Workforce

Crowdsourcing

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Don’t Phone a Friend, Ask The Audience!

Phone a Friend = 65% accurateAsk the Audience = 91% accurate

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• Outsourcing a job to an open call online to an undefined, generally large group of people

• The crowd also helps to vet the solutions

Crowdsourcing

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• Problems can be explored cheaper and quicker• Tap a broader talent pool than your organization• Gain first-hand insight on customers' desires

Crowdsourcing Benefits

The community feels an earned sense of ownership through contribution and

collaboration

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TRADOC’s BGen H.R. McMaster published the 2009 Army Capstone Concept online for public preview and feedback

Outlines the Army plans for future armed conflict

Army Capstone Concept

Video: http://www.vimeo.com/7066453 Bulletin Board: http://council.smallwarsjournal.com/showthread.php?t=8486

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Defense Solutions.gov

DoD Portal for innovative companies, entrepreneurs, and research organizations to offer potential solutions

Current Theme: Non-Lethal Weapons to Stop A Vehicle

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Crowdsourcing AoAs

1. Users Identify Capability Gap

3. Crowd submits materiel and non-materiel solutions

2. Capability Gap Posted Online

5. Winning Solution Selectedand Contributors Rewarded

4. Crowd Vets Alternatives 6. Users Have A BetterSolution Sooner

Defense Acquisition Enterprise 2.0

48Photo Credit: Andre Kutscherauer

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Existing DoD Capabilities

Intelinkhttps://www.intelink.gov

Microsoft SharePointhttp://sharepoint.microsoft.com

milSuitehttps://blog.kc.us.army.mil/

Defense Connect Onlinehttps://www.dco.dod.mil

Army Knowledge OnlineDefense Knowledge Online

https://www.dko.mil

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• Reduced bureaucracy

• Unlock innovation quickly• Capture and share

knowledge effectively• Find and access experts• Harness talent of your

workforce

Enterprise 2.0 Benefits

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Across Teams and OrganizationsAcquisition and User Communities

Inter-Service and AgencyGovernment and Industry

It’s All About Collaboration

Photo Credit: US Army

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Challenges

Resistance toChange Security

Funding

Senior Management

SupportIntegrating with

Existing Technologies

Training

DoD Culture

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Get Familiar With Web 2.0 Tools

Imagine Doing Business DifferentlyUsing These Collaborative Tools

*** Don’t use for FOUO business!

http://www.google.com/reader

http://www.google.com/alerts

https://www.google.com/accounts

http://twitter.com

http://www.linkedin.com

http://docs.google.com

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Externally• Review your website• Start a blog

Internally• Empower your staffs with Web 2.0 tools• Change the culture too – Not just an IT issue

Explore New Means to Collaborate

Demand Enterprise 2.0 Tools From Your CIOs

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Questions?

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Summary

Collaboration

Innovation

Challenge the Bureaucracy

http://www.defenseacquisitionenterprise.com