Defender 04MY Main and Spec Brochure

10
 Landr Rover PartnersLan Rover Partners - Campaigns 1 Land Rover Marketing Communi cations Page 1 DEFENDER 04MY BROCHURE Media Brochure Model Year 04MY Campaign Strategy Brochure to support the strategy to reinforce Defender as the definitive 4WD vehicle, to highlight the continuing evolution of Defender and attract new customer groups and demonstrate the richer derivative mix in the model line. Campaign Details DPS Single Page Poster N/A Agency Details Oakwood dc Timings Q4 2003 Targeting Existing Defender customers who are currently in previous model year vehicles and considering repurchase. Lapsed Defender owners who moved away from the nameplate. Prospects as per existing Defender target customer profile. DEFENDER www.landrover.com DEFENDER www.landrover.com

Transcript of Defender 04MY Main and Spec Brochure

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ICONLand Rover is the world's leading four-wheel drive specialist and

Defender is its most capable off-roader. The design is one ofb rilliant

simplicity,unrivalled strength and legendary ability.That's why Defender is

trusted by those who demand the most.

Today's Defender is a product of a controlled evolution - an unbeatable

combination ofLand Rover tradition, proven development,and the latest

dependable technology.The result is the definitive off-road vehicle which

viewers of BBC's Top Gear chose as their “Greatest Car of all Time”.

Instantly recognized wherever it is seen, Defender has many

contemporaries but no peers.In the words of survival expert Ray Mears:

“There's something reassuring about the shape ofthe Defender.You see one

coming and think everything's going to be alright.”

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ICONLand Rover is the world's leading four-wheel drive specialist and

Defender is its most capable off-roader. The design is one ofb rilliant

simplicity,unrivalled strength and legendary ability.That's why Defender is

trusted by those who demand the most.

Today's Defender is a product of a controlled evolution - an unbeatable

combination ofLand Rover tradition, proven development,and the latest

dependable technology.The result is the definitive off-road vehicle which

viewers of the UK's Top Gear chose as their “Greatest Car of all Time”.

Instantly recognized wherever it is seen, Defender has many

contemporaries but no peers.In the words of survival expert Ray Mears:

“There's something reassuring about the shape ofthe Defender.You see one

coming and think everything's going to be alright.”

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OUTSTANDINGIntroducing the new Defender SE,the genuine article, packed with style

and uncompromising ability.

Defender SE is easily identified by its distinctive grille and headlamp

surrounds finished in metallic silver.With a new black interior enhanced by half

leather seat facings and additional features including heated front screen and

seats,electric windows and central locking, the Defender SE is the distinctive

choice ofvehicle. When it's time to escape,the SE rides the highways with

speed and comfort to help you live your lifestyle to whatever extreme.

Explore all routes with confidence,knowing that in a Defender,you'll

always get back.

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SURE FOOTEDDefender is the world's most versatile 4x4,traversing extremes of

terrain and surviving extremes ofenvironment.The same Defender that gets

to grips with the sheet ice and snow of the Arctic is equally at ease

penetrating deep into tropical jungle. Defender is sure-footed and

unstoppable whether climbing high altitude mountain trails, crossing desert

sands or deep-wading through rivers.

Every day,Defenders are helping to save lives,delivering medical care,

servicing industry and providing adventure and excitement in regions that only

Defender can penetrate, and in conditions where only Defender can survive.

Where the earth challenges,Defender responds with absolute toughness

and caring.

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Supreme traction and agility enables Defender to climb and descend the

steepest ofslopes - even in reverse gear.Climb in confidence,knowing your

safety is assured by the ultimate combination ofpower, transmission and

braking systems.

A wide choice of gearing allows you to power uphill or to crawl

competently and safely at extreme angles over loose earth. Efficient engine

braking, matched to a precise transmission,means that descending even a 45

degree slope is easy work for the driver as Defender advances confidently on

engine tickover.And when you need to remain stationary,Defender's powerful

handbrake locks the entire transmission train to hold you firm.

CONTROL

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ACCOMMODATIONDefender's new fascia-mounted console reflects a character oftough

refinement.Control switches are now ergonomically grouped around the periphery

ofthe console,allowing identification by feel while the driver keeps eyes ahead.

The console houses the upgraded optional radio/cassette.When an audio

system is not specified,it provides a central storage compartment,and all

Defenders are fitted with electrical connection s and radio aerial read y for

aftermarket audio fitment.The Defender 90 Station Wagon S and SE

specifications benefit from increased cabin space and greater front seat recline

by eliminating the need for the rear bulkhead.

A new optional remote central door locking system with integrated security

alarm means Defender can be fully secured with ease; and new security-barrel

door locks now operate from a convenient single key system.Central locking is

extended to the rear door (except pick-up bodies) which has been redesigned to

improve strength and security whilst losing none ofDefender's outward character.

The 110 Station Wagon models have a 60:40 seat split in the second row.

Please see the seating combinations in the specifications brochure for full details.

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DEFENDER130 HIGHCAPACITYDOUBLE CABPICK UP

CHAWTONWHITE -CLEAROVER BASESOLIDDEFENDER90 PICK UP

BONATTI GREY* -CLEAR OVER BASEMETALLIC

DEFENDER90 HARD TOP

RUTLAND RED -CLEAROVERBASESOLID

DEFENDER110 PICK UP

ALVESTONRED* -CLEAR OVERBASE MICATALLIC

COLOURS AND BODYSTYLES

DEFENDER90 STATIONWAGON

ZAMBEZI SILVER* -CLEAR OVERBASE METALLIC

* White roofis standard for all specifcations.Body coloured roofis available as an option on E/SE.specifications

EP

OSLOB

DEFENDER110CREWCAB

BELIZE GREEN- CLEAROVER BASESOLID

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BODYSTYLES

CHOOSING THE RIGHTBODYSTYLE

The Land Rover Defender is available in a wide variety of body styles and

wheelbases,designed to give optimum capability for a range of potential uses.

Choosing the most appropriate body type for your requirements will ensure that

you get the maximum benefit from your Defender.

DESIRABLE CHARACTERISTICS

TOWING - short distance (eg agriculture) Manoeuvrability,good rear visibility

TOWING - long distance (eg exhibition units) Directional stability,fuel range

CARRYING EQUIPMENT Loadspace,payload,security,(heavy,valuable, vulnerable) protection from the elements

CARRYING MATERIALS Loadspace,payload,access,(loose,dirty, smelly,livestock) cab separation

CARRYING PEOPLE Seating capacity,comfort,access

EXTREME OFF-ROAD Manoeuvrability,all round visibility,good clearance angles

INCREASED PAYLOADYES YES STANDARD

OPTIONAVAILABLE?

TOWING - shortdistance(eg agriculture) ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■

TOWING - longdistance(eg exhibition units) ■ ■ ■ ■ ■ ■

CARRYING EQUIPMENT ■ ■ ■ ■ ■ ■

(heavy,valuable, vulnerable)

CARRYING MATERIALS ■ ■ ■ ■ ■

(loose,d irty,smelly,livestock)

CARRYING PEOPLE ■ ■ ■ ■ ■ ■

EXTREME OFF-ROAD (Max. including 750 ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■

or 235 tyre option,where applicable)

90PICK UP

90HARD TOP

90STATIONWAGON

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TRIM COMBINATIONS

E -TWILLVINYL S -TECHNO CLOTH SE -LEATHER/ RIPSTOP

ChawtonWhite clearoverbasesolid Recommended Available Recommended

CaledonianBlue clearoverbasesolid Recommended Available Available

BelizeGreen clearoverbasesolid Recommended Available Available

Rutland Red clearoverbasesolid Recommended Available Available

JavaBlack clearoverbasemicatallic Recommended Designers Choice Recommended

Bonatti Grey clearoverbasemicatallic Recommended Designers Choice Designers Choice

Zambezi Silver clearoverbasemicatallic Not Available Designers Choice Designers Choice

Epsom Green clearoverbasemicatallic Available Recommended Available

AlvestonRed clearoverbasemicatallic Available Available Available

Oslo Blue clearoverbasemicatallic Available Available Available

    S    O   L   I   D

   M   I    C   A   T   A   L   L   I    C    /   M   E   T   A   L   L   I    C

90

130

HCDCPU5seatswitoptional ce

SW- ‘E’sp6 seatswitoptional ceindividual r

SW- ‘S/SE6 individua(Cubby Box

HT/PU2 seats wioptional ce

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WHEELS AND TYRES

CHOOSING THE RIGHTTYRE

No tyre is perfect for all driving conditions,therefore Land Rover offer a range of tyres to

suit a wide variety of surfaces.

Choosing the correct tyre for the type of conditions you are most likely to experience will

enable you to get the best from your Defender.

Heavy duty steel wheel 110/130

6.5J x 16165 x 406

Freestyle 90 & 110 choice,Boost alloy7J x 16

175 x 406

Standard steel wheel 90/110

5.5F x 16140 x 406

Other wheel options are available as accessories.

Distance frlevel of per

1 = Good 5

HIGHWAY-

UNMADE RO

OFF-ROAD -

SNOW-

SAND -

ROCKS-

■ = Standa

! = Option

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110

APPROACH/DEPARTURE ANGLES MINIMUMAXIMUM TRAVERSE ANGLE

STEERINGAll models have

BRAKESServo assisted

CAPABILITIES

Ramp angle Approachangle

Departureangle

Maximumgradient

MAXIMUM GRADIENT

Maximum angle oftraversedepending oncargo weight

MINIMUM

Tyre size

Minimum

Tu rn in g R ad iu s

90 110 130

GRADIENTS AT KERB WEIGHT

Tyre size 205 7.5/235 7.5/235 7.5

Maximum Gradient 45º 45º 45º 45º

Approach Angle 48º 51º 30’ 50º 50º

Departure Angle 49º 53º 34º 30’ 34º

Ramp Break 145º 141º 152º 155º

Traverse Angle 30º 30º 30º 30º

*Kerb weight=Unladenweight + full tank &75kg driver. **Payload =GVW- Kerb weight.

90 130

WEIGHTS Kg

STANDARD Pick Up Hard Top Station Pick Up High Capacity Hard Top Station Double Cab Double Cab

Wagon Pick Up Wagon HCPU

Gross vehicle 2400 2400 2550 3050 3050 3050 2950 3050 N/A

Kerb weight* 1770 1815 1870 1885 1920 1920 2055 1995 N/A

Payload** 630 585 680 1165 1130 1130 895 1055 N/A

HEAVY DUTY

Gross vehicle 2550 2550 N/A 3500 3500 3500 N/A N/ 3500

Kerb weight* 1785 1830 N/A 1900 1935 1935 N/A N/A 2117

Payload** 765 720 N/A 1600 1565 1565 N/A N/A 1383

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DIMENSIONS

Height1933mm

(78.5”)with205

tyres

DIMENSIONS mm (in)

Pick Up Hard Top Station Wagon Pick Up High Capacity Pick Up Hard Top Station Wagon Double Cab Double Cab HCPU

Track Front/Rear 1486 1486 1486 1486 1486 1486 1486 1486 1511

(58.5) (58.5) (58.5) (58.5) (58.5) (58.5) (58.5) (58.5) (59.5)

Cargo bed length *983 1144 1144 *1740 2010 1900 N/A 1020 1668

*add 161mm if spare wheel removed (38.7) (45.0) (45.0) (68.5) (79.2) (74.8) (40.8) (65.7)

Interior width 1430 1430 1430 1430 1670 1430 1430 1430 1670

(56.3) (56.3) (56.3) (56.3) (65.7) (56.3) (56.3) (56.3) (65.7)

Interior height N/A 1205 1175 N/A N/A 1205 1175 N/A N/A

(47.4) (46.3) (47.4) (46.3)

Width between 925 925 925 925 1090 925 925 925 1092

wheel boxes (36.4) (36.4) (36.4) (36.4) (43.0) (36.4) (36.4) (36.4) (43.0)

Tailgate aperture width 864 864 864 864 1362 864 864 864 1362

(34) (34) (34) (34) (53.6) (34) (34) (34) (53.6)

Largest Box Length 830 1030 1005 1570 1980 1750 1100/1470 690 1640

(32.6) (40.6) (40) (61.8) (78) (68.9) (43.5/57.9) (27.2) (64.6)

Largest Box Width 800 755 660 800 1060 755 660 800 1060

(31.5) (29.7) (26) (31.5) (41.7) (29.7) (26) (31.5) (41.7)

Largest Box Height 1160 1050 1050 1160 1160 1050 1050 1160 1160

(45.7) (41.3) (41.3) (45.7) (45.7) (41.3) (41.3) (45.7) (45.7)

90 110 130

Vehicleheight

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VEHICLE LOADING

TOW

.

Unbra

Recom

Effec

ROO

Roof

Ladde

SUS

Front

Rear

Incorrect vehicle and trailer loading can give excessive tyre, brake and spring wear,overloaded axles,poor vehicle handling and braking performance and a generally unstable

and inefficient vehicle.The following factors should be taken into consideration when choosing your vehicle

and the equipment you specify.

PAYLOAD & WEIGHT DISTRIBUTION

Acorrect weight distribution is achieved by considering several simple points:-

•Payload is calculated by GVW-EEC kerb weight and must not be exceeded

•This payload should be distributed as evenly as possible along the vehicle

•The fore/aft position ofthe payload must be chosen to prevent overloading ofparticular axles

•The payload should be kept down as low as possible

•Additional affects ofa trailer should be taken into consideration (see towing

section below)

Please refer to the table opposite and the dimensions section to assess the mo st

appropriate vehicle configuration for the loads you are likely to carry.For example. Ifyou

wish to carry relatively compact,but heavy loads, a vehicle such as the 110 pickup,wherethe load can be stowed as far forward as possible would be appropriate. For less heavy

loads,the 1 10 DCPU will give additional personnel carrying capabilities.

TOWING

Trailerloading

In order to obtain the best performance from your Land Rover, trailers should beloaded level and with the correct nose weight.

Note the trailer nose weight must be taken into account when estimating axle loads

and will have a disproportionate affect due to the position of the hitch behind the rearaxle (see table opposite)

Choosing the correct equipment

Land Rover offer a range oftowing equipment to suit different applications,both as

optional original equipment and accessories.Multi-height tow bars enable the hitch to be fixed at a specific position and are a

cost effective solution for people who are only likely to to w one particular trailer or

caravan.Adjustable tow bars enable the hitch to be readily adjusted to different heights

and are suitable for users who are likely to tow a variety ofdifferent trailers,or where

the rear height of the vehicle may vary significantly with different payloadsEither a tow ball or a combined ball and jaw unit can be specified.The ball is

suitable for most purposes,the Jaw unit gives greater versatility.

ROOF RACKS

Any load on the roof of the vehicle will affect vehicle handling and significant or tall

loads should be avoided.Land Rover recommend a maximum of 75kg including the roofrack.

Land Rover Accessories and special Vehicles offer a range ofroof rack systems to

ensure roof loads are carried as safely as possible.Sports bars are suitable for long loads that can be secured at two points s uch as

ladders,canoes, windsurfers etc and,being the lightest racks,have the greatest weightcarrying capability within the 75kg recommendation.They can also be fitted with a variety

of specific attachments for items such as bicycles,skis,luggage boxes etc

Expedition racks are available in different lengths applicable to different bodystylesand wheelbases.These are suitable for stowing a quantity of different items ofequipment

and enable loads to be distributed across a wider area to keep the load height to a

minimum.

MAX

Front

Rear

Gross

Front

Rear

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FEATURES ■ = Standard equipment ! = Option – = Not available1. Hard Top without side windows2. Not available on 1303.Standard on 1304.Soft Top only

5.Not Soft Top6.Not So ft Top or 110 Hard Top7.Standard on 110

90/110HARD/SOFTTOP 1

90 PU/110 PU110 HCPU

110/130CREW CAB

90 SW 110 SW

E S SE5 E S E S SE2 E S SE E S SE

INTERIOR TRIM

2 Twill vinyl seats ■ – – ■ – – – – – – – – – –

5Twill vinyl seats – – – – – ■ – – – – – – – –

6 Twill vinyl seats(2–seatsidebenchrearcompartmentseats) – – – – – – – – ■ – – – – –

9 Twill vinyl seats(2–seatsidebenchrearcompartmentseats) – – – – – – – – – – – ■ – –

CentreSeat inlieu ofStorageTray ! ! – ! ! ! ! – ! ! – ! ! –

2 ClothSeats ! ■ – ! ■ – – – – – – – – –

5ClothSeats – – – – – ! ■ – – – – – – –

6 ClothSeats (individual rearcompartment seats) – – – – – – – – ! ■ – – – –

6 ClothSeats (2 seatsidebench,rearcompartmentbench) – – – – – – – – ! – – – – –

9 Cloth Seats(2–seatsidebenchrearcompartmentseats) – – – – – – – – – – – ! ■ –

9 ClothSeats (individual compartmentseats) – – – – – – – – – – – ! ! –

2 Black PartLeather Seats – – ■ – – – – – – – – – – –

5Black PartLeatherSeats – – – – – – – ■ – – – – – –

6 Black PartLeather Seats(individual rearcompartment seats) – – – – – – – – – – ■ – – –

9 Black PartLeather Seats(individual rearcompartment seats) – – – – – – – – – – – – – ■

Leathersteering wheel and gearknobs – – ■ – – – – ■ – – ■ – – ■

Cubby Box ! ! ■ ! ! ! ! ■ ! ! ■ ! ! ■

"Brunel" coloured switchpane l – – ■ – – – – ■ – – ■ – – ■

IN CAR ENTERTAINMENT

Radio Preparation(inc aerial) ■ – – ■ – ■ – – ■ – – ■ – –

Stereo radio cassettewith 2 speakers ! ■ ■ ! ■ ! ■ ■ – ■ ■ – ■ ■

Stereo radio & singleCDwith2 speakers !4 !4 !4 ! ! ! ! ! – – – – – –

Stereo radio & singleCDwith4 speakers !5 !5 !5 – – – – – ! ! ! ! ! !

COMFORT,CHeated RearWi

Sliding glass rea

Alpinel ights

Tinted Glass

Sunroof

ABS/ETC

AirConditioning

Convenience Pa

Cubby boxwith

Bulkhead deletio

Alarm/immobilisCold ClimatePa

Heated Windscr

Headlamp levelli

Cargo spacelas

Reardoorstow

EXTERIORMudflaps – Fron

Towball or pint

Paint– Metallic/

"Brunel" Grille&

Underrideprot

Alloy wheel &23

Sidesteps2

Sidesteps4

Rearfolding ste

SideRunners

Cargo Cover(no

Cargo Cover(wit

Heavy Duty Sus

Smoked frontin

Body coloured w

Body coloured r

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GRAPHIC SUMMARY

Front and rear beam axleand coil spring suspension

4 channel Anti-lock brakes (ABS) and ElectronicTraction Control (ETC) option

Electric front windows andcentral locking option

9 different bodystyleson 3 wheelbases

3,500kg towing capacity

4 speaker CD player option(certain models only)

Class leadingapproach and

departure angles

Fast Throttle Control

Permanent 4 wheel drive with 2 speedtransfer box and locking centre differential

Deep section fullyboxed chassis frame

Heated windscreen andseats option