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VIDEO RECORDING OF VISIT

V1356_13-12-10.3gp

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Company Profiley Deepak fertilizers established in 1970.

y Mr. C. K. Mehta set up Deepak Nitrite Ltd, combining

his skills in trading and manufacturingy In 1983, (DFPCL) started commercial production

y Major expansion and diversification in 1989 inmethanol

y The first companies in India to have its own gaspipeline

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MISSION AND VISIONy Vision

y To be a leading engineering and project management

y

consultancy organization in the global market.

y Mission

y A. To create and deliver integrated techno-commercialsolutions

y optimum in cost, quality and time to all customers.y B. To pursue relentlessly world class quality in engineering

y consultancy and project management by imbibing bestpractices.

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y C. To develop, upgrade and improve themanufacturing process of

y Catalyst and other products in line with the everevolving need of customers.

CONT

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Major CompetitorsTata RallisLinco Polymers pvt ltd

Shekas ENGG co pvt ltdRolan SealsKalp oversesWalchandnagar Industries ltdPrakash Chemicals

SyngentaIffcoMonsanto

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Marketing segmentsy Formaldehydey Automotive Fuely Tanningy

Fertilisersy Hexaminey Rubber Chemicalsy Refrigerantsy Methyl Methacrylatey Dyeintermediatesy DMTy

Antifreeze for Carsy Moulding Materialy Pharmaceuticalsy Methyl Aminesy Synthetic Resins & Adhesivesy MethylatedSpiritsy Paints

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SWOT ANALYSIS

y STRENGTH

yWEAKNESS

y OPPORTUNITIES

y THREATS

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Strengthy Market leader-

in chemical like ammonium nitrate, nitric acid &

methanol.

y Tie up with global leaders companies-help in updating technology, new product

launching

y Only producer of IPAin India.

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Weaknessy Operational efficiency affected due to dependent on

raw material suppliers.(gas)

y Change in price of raw material affect pricing andmargins.

y No control over process of finished goods.

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Opportunitiesy Specialty in fertilizers and farmer consultancy.

y Govt focus on infrastructure development & openingof coal sector. (mining chemical)

y Availability of gas on KG basin will enhance

operational efficiency.

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Threatsy Fertilizer segment dependent on monsoon.

y Delay in gas availability to adversely affect onoperational profitability.

y Increasing competition level.

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Market share

Value in Cr Sep 2010 Jun 2010 March 2010 Dec 2009

Sales turnover 410.77 350.54 323.83 366.84

Other income 6.91 8.92 7.86 42.07

EBITDA 83.52 101.28 87.78 100.60

Net profit 41.44 52.20 41.16 52.86

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y AGRI LAB TESTING

Soil testing, PH, plant tissue sample, analysis NPK

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Products

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THANK

YOU..!