Deep storytelling

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    21-Oct-2014
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Slides for the storytelling workshop for Wayra Spain on using stories for start-up pitching, storyboards and product presentation.

Transcript of Deep storytelling

Going deep into

Storytelling

Alex Barrera (@abarrera)alex@press42.com

3 STAGES OF STORY CRAFTING

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

STAGE 1

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

1. Problem2. Solution3. Market4. Competitors5. Technology6. Business Model7. Marketing & sales8. Team9. Milestones & projections10. Call to action

Pitch deck

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

Protagonist#1

Tweet this!Gather a list of bloggers/journalists youre

interested in, follow them and interact with them, DAILY

Write downA short story describing a typical day of

your customer

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

The Problem...

DrawA short story showing the problem appearing in

your customers day and how he solves it right now

STAGE 2

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

YODA?Is he

Cuban too?

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

Tweet this!Gather a list of bloggers/journalists youre

interested in, follow them and interact with them, DAILY

Write downThree metaphors that you could tell your

mom as to what your start-up does

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

STAGE 3

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

Layer the story

Tweet this!Gather a list of bloggers/journalists youre

interested in, follow them and interact with them, DAILY

ConnectThe problem story with the metaphor and make it a story of what happened to your

user

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

Add conflict!

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

Add antagonists

Connect the dots

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

Tweet this!Gather a list of bloggers/journalists youre

interested in, follow them and interact with them, DAILY

ConnectEach presentation concept with the

storyline

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

Keep trying

THANKYOU!

Alex Barrera (@abarrera)alex@press42.com

http://blog.press42.com