Deep storytelling

23
Going deep into Storytelling Alex Barrera (@abarrera) [email protected]
  • date post

    21-Oct-2014
  • Category

    Business

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description

Slides for the storytelling workshop for Wayra Spain on using stories for start-up pitching, storyboards and product presentation.

Transcript of Deep storytelling

Page 1: Deep storytelling

Going deep into

Storytelling

Alex Barrera (@abarrera)[email protected]

Page 2: Deep storytelling

3 STAGES OF STORY CRAFTING

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

Page 3: Deep storytelling

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

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STAGE 1

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

Page 5: Deep storytelling

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

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1. Problem2. Solution3. Market4. Competitors5. Technology6. Business Model7. Marketing & sales8. Team9. Milestones & projections10. Call to action

Pitch deck

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

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http://www.slideshare.net/press42 Alex Barrera (@abarrera)

Protagonist#1

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Tweet this!“Gather a list of bloggers/journalists you’re

interested in, follow them and interact with them, DAILY”

Write down“A short story describing a typical day of

your customer”

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

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The Problem...

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Draw“A short story showing the problem appearing in

your customer’s day and how he solves it right now”

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STAGE 2

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

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http://www.slideshare.net/press42 Alex Barrera (@abarrera)

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YODA?Is he

Cuban too?

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

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Tweet this!“Gather a list of bloggers/journalists you’re

interested in, follow them and interact with them, DAILY”

Write down“Three metaphors that you could tell your

mom as to what your start-up does”

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

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STAGE 3

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http://www.slideshare.net/press42 Alex Barrera (@abarrera)

Layer the story

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Tweet this!“Gather a list of bloggers/journalists you’re

interested in, follow them and interact with them, DAILY”

Connect“The problem story with the metaphor and make it a story of what happened to your

user”

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

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Add conflict!

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Add antagonists

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Connect the dots

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Tweet this!“Gather a list of bloggers/journalists you’re

interested in, follow them and interact with them, DAILY”

Connect“Each presentation concept with the

storyline”

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

Page 22: Deep storytelling

Keep trying