Deep Dive: Strategic Importance of BaaS

The Strategic Importance of BaaSJeffrey West

Jeffrey West

Who Am I?

•  BaaS Engineering Coach at Apigee•  10+ years in Middleware

implementation, integration, development & product management

•  Apache Committer

Context

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(m) obileB ackend a saS ervice

Datastore

Push Notifications

Connections /Social

Location

Users

…and more

Application

Building Systems of Engagement with Edge API BaaS

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Systems of Record

Apigee Edge: Intelligent API Platform

Systems of Engagement

App Developers

DatabaseERPCRM Data �Warehouse Data Lake

Partner AppsConsumer Apps Employee Apps Insights

Systems of Engagement

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7 ©2015 Apigee. All Rights Reserved.

Web Scale�10’s of thousands requests/sec�…across multiple data centers

Scaling Usergrid to 10,000 Req/s w/ Gatling

•  10k test run:–  35 c3.xlarge Tomcat Nodes–  9 c3.4xlarge C* nodes–  6 m3.large ES nodes

•  Closing test ~7,800/s:–  15 c3.xlarge Tomcat Nodes–  9 c3.4xlarge C* nodes–  6 m3.large ES nodes

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Strategic Value

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Speed

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Speed

…to proof of value…to deploy…to change…to ENGAGE

– Customers– Partners– Employees


How?

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OrganizationOrganization

Organization

Application

DevicesUsers Groups

Security Roles

CollectionData / Collections

Entity{…}Entity

{…}Entity{…}

Application

DevicesUsers Groups

Security Roles

Entity{…}Entity

{…}Entity{…}

CollectionData / Collections

Entity{…}Entity

{…}Entity{…}

API BaaS – Users, Roles & Security•  Organization administrator

accounts

•  Registration & Login for your app

•  End user credentials

•  Organization-level client ID and shared secret

•  Application-level client ID and shared secret

•  Hierarchical Groups

•  Fine-Grained User/Group/Role/Permission model

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But I just want to store data!

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REST APIGET / PUT / POST / DELETE

Scalable, Multi-tenant Persistence (Single Cluster)

Apigee API BaaS:Powered by Apache Usergrid

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•  Apache Open Source Mobile Backend as a Service•  REST API for easy interaction from any platform•  SDKs available for iOS / Android / Javascript

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http://usergrid.apache.org

The Usergrid Stack

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Built on Horizontally Scalable Technologies

Built on Horizontally Scalable Technologies


( )

API-Driven Data Access w/ Query•  REST Semantics

–  GET, PUT, POST, DELETE•  Filtering:

–  GET http://api.usergrid.com/MyOrg/MyApp/books?ql=select * where title contains 'ta*'–  GET http://api.usergrid.com/MyOrg/MyApp/books?ql=select * where title contains 'tale’–  GET http://api.usergrid.com/MyOrg/MyApp/books?ql=select * where title = 'A Tale of Two Cities'

•  Limit–  GET http://api.usergrid.com/{org}/{app}/{collection}?limit=5&ql=where status='active’

•  Location:–  GET http://api.usergrid.com/{org}/{app}/{collection}?ql=select * where location within {d} of {x, y}

•  Cursors–  GET http://api.usergrid.com/MyOrg/MyApp/users?ql=select * where name =

’John*'&limit=50&cursor=LTIxNDg0NDUxNDpnR2tBQVFFQWdITUFDWFJ2YlM1emJXbDBhQUNBZFFBUUQyMVZneExfRWVLRlV3TG9Hc1doZXdDQWRRQVFIYVdjb0JwREVlS1VCd0xvR3NWT0JRQQ

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Working with Graph & NoSQL Data

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Graph Data Persistence: Entities & Connections•  Entities

–  Objects / Documents representing an Entity

•  Collections–  Logical grouping of Entities

•  Connections / Entity Relationships–  Graph Data Structure–  /{collection}/{entityA}/{verb}/{collection}/{entityB}–  /Users/me/likes/Products/iPhone6–  /Recipes/Bread/includes/Ingredients/Flour

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UserA

ProductA

UserB

UserC

Likes>><<Liking

•  De-normalization and model the data based on the way you expect to use it. Use connections to reflect relationships (which may or may not be based on “keys”)

•  SDKs for seven languages can simplify app development, or just use “curl”, Apache HTTP Client, or your favorite browser tool.

Designing for Apigee Edge API BaaS

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Device

Device

Device

Device

Notification�Preferences User

Application

Notification�Preferences User

Consent

File Storage: Larger JSON Data & Binary Assets•  Purpose: Store binary files such as images, ZIP files and even large JSON

objects which do not need to be indexed

•  Files can be attached to any entity:–  curl -H "Authorization: Bearer ${TOKEN}" -X POST -F name='max.jpg' -F [email protected] 'https://api.usergrid.com/{org}/{app}/{collection}/{entity}'

•  Retrieve your file by specifying a MIME type to accept:–  curl -H "Accept: image/jpeg" -H "Authorization: Bearer ${TOKEN}" -X GET -o max_webcast.jpg 'https://api.usergrid.com/{org}/{app}/{collection}/{entity}'

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Engaging with your Users

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88% of emails are never opened 84% of Facebook posts are never viewed 71% of tweets are never read 98% of SMS/MMS messages are opened and read

Push Notifications•  Notification Providers

•  Narrowcast / Broadcast–  One User’s device–  All Devices–  All Devices in a Geo–  Only iOS / Android

Flexible Notification TargetingPush Notification to 20 Miles of a store location

POST https://api.usergrid.com/jeffreyawest/sandbox/devices;ql=“location within 32186.9 of 34.427514,-118.535013”/notifications

Push Notifications to a group of usersPOST https://api.usergrid.com/jeffreyawest/sandbox/groups/capos/notifications

POST https://api.usergrid.com/jeffreyawest/sandbox/groups/soldiers/notifications

Push Notifications to a group of users in a certain location

POST https://api.usergrid.com/jeffreyawest/sandbox/groups/capos/users;ql=/devices;ql=“location within 32186.9 of 034.427514,-118.535013”/notifications

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DEMO

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Roadmap

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What’s Next for Usergrid

•  Grow the community!•  Blueprints Driver Release!•  Service abstraction•  Indexing closer to real-time•  Larger Clusters•  Distributed Work System•  Encryption & Security

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Application Performance Monitoring from Apigee

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Q & A

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Deep Dive: Strategic Importance of BaaS

Technology

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