DEDICATED SEND SPECS

REQUIRED DELIVERABLES: 1. HTML CODE 2. SUBJECT LINE 3. PLAIN TEXT VERSION

EMAIL ADVERTISING GUIDELINES: 1. SmartBrief can accept third party click tags, but cannot support third party ad serving, 1x1 pixels or impression trackers. 2. Test your html code for errors with an html validator prior to submitting to SmartBrief. 3. Visit the Guide to CSS Support in Email: campaignmonitor.com/css.

NOTE: HTML is due 10 full business days in advance of the send date, and compatibility issues may delay the send.

Subject Line:

50 Characters or fewer.

Avoid these terms: “New”, “Free”, “Special”

Do not use all CAPS or exclamation points! (These phrases, fonts and punctuation marks may cause your email to get marked as spam).

HTML Code

Design:

Limit the design width to no more than 700px.

Design with tables and nested tables (relevant code should begin with the <table> tag and end with the </table> tag).

Use six-digit hex codes for colors.

Code links on one line: <a href=“URL”>linked text</a>

Use inline styling. Except for media queries, SmartBrief only incorporates code between the body tags into our template.

Media queries should be in style tags in the head element. SmartBrief can only accept media queries that have a Class or an ID.

Images:

Use JPEGs or non-animated GIFs.

Use absolute URL and image paths (images, links, etc.). Images and files must be hosted by client; SmartBrief does not host images.

Use image width and height attributes and values to preserve layout structure when images are disabled.

Do not:

Do not use dynamic scripts (Javascript) or form elements (checkbox, radio button, input field).

Do not use background images, image mapping, or animated GIFs.

Do not embed Flash or any other type of video.

SPECIAL REPORT ADVERTISING SPECS

EMAIL ADVERTISING TIPS: 1. Include branding and important information on the first frame when using animated GIFs; they will not animate in versions of Outlook 2007 and later. 2. Flash files will not render in email. 3. SmartBrief can use 3rd party click tags but cannot allow 3rd party ad serving.

NOTE: AD MATERIALS ARE DUE 5 FULL BUSINESS DAYS PRIOR TO THE SEND DATE.

SPONSORSHIP LOGO

Size: 110 x 65. 30k maximum; GIF or JPEG

Click Through URL

LEADERBOARD Size: 728 x 90 pixels. 40k maximum; GIF or JPEG

Click Through URL

Alternate text (100 characters maximum) can be embedded behind image

No limits on animation, maximum 4 frames recommended

RECTANGLE-TEXT AD UNIT Ad Image: 180 x 150 pixels. 30k maximum; GIF or JPEG

Headline: 50 characters, excluding spaces

Copy: 300 characters maximum, excluding spaces

Click Through URL

Report can fit a maximum of three units

SKYSCRAPER AD UNIT Size: 160 x 600 pixels. 40k maximum; GIF or JPEG

Click Through URL

Alternate text (100 characters maximum) can be embedded behind image

No limits on animation, maximum 4 frames recommended

SPOTLIGHT SPECS E-mail Marketing Tips: 1. Please adhere to all SmartBrief Content Marketing guidelines. 2. Not all e-mail clients support animation; put all important information in the first frame. 3. Flash files will not render in email. Please see separate production timeline for materials deadlines.

FEATURED SECTION

Content Block – 1 article

Headline: 50 characters, excluding spaces

Summary: 500 characters maximum; excluding spaces

Optional image: 300 pixels maximum width.

40k maximum; GIF or JPEG

OR

Summaries – 2 articles

Headline: 50 characters maximum; excluding spaces

Click Through URL

Summary: 300 characters, not including spaces

Optional image: 150 x 150 pixels. 30k maximum;

GIF or JPEG

ADDITIONAL RESOURCES

Summaries: (1-2)

Headline: 50 characters maximum; excluding spaces

Click Through URL

Summary: 300 characters, not including spaces

Optional image: 150 x 150 pixels. 30k maximum;

GIF or JPEG

OR

Headlines: (3-5)

Headline: 50 characters maximum; excluding spaces

Click Through URLs

OR

Infographic

600 x 300 pixels maximum. 100k maximum; GIF or JPEG

COMPANY PROFILE AND LOGO Logo: 120 x 60 pixels. 30k maximum; GIF or JPEG Profile: 500 characters maximum; excluding spaces or URLs

TITLE AND REPORT OVERVIEW Title: 50 characters maximum, excluding spaces (will read

“Spotlight on ______”)

Overview: 300 characters maximum, excluding spaces (synopsis of what readers will find in the report)