Decoding the Social Web
-
Upload
social-media-exchange -
Category
Education
-
view
879 -
download
2
description
Transcript of Decoding the Social Web
![Page 1: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/1.jpg)
Decoding the Social Web
![Page 2: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/2.jpg)
When did the internet become “social”?A. When Facebook launched on February 4,
2004.
B. When Tim Berners-Lee’s World Wide Web prototype as created in 1990.
C. When a mobile phone in the U.K. received one of the first SMSes in 1992.
D. The Internet has been social from the beginning.
Sources:•http://www.poynter.org/latest-news/business-news/transformation-tracker/28803/new-media-timeline-1969-2010/•http://www.isoc.org/internet/history/brief.shtml•https://secure.wikimedia.org/wikipedia/commons/wiki/Main_Page
![Page 3: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/3.jpg)
D. The Internet has been social from the beginning.
![Page 4: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/4.jpg)
learning.smex.org
![Page 5: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/5.jpg)
Sources:•https://secure.wikimedia.org/wikipedia/commons/wiki/File:Analog_clock_base.png / http://creativecommons.org/licenses/by-sa/3.0/
Analog vs. Digital?
![Page 6: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/6.jpg)
![Page 7: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/7.jpg)
01000001010101111010101011010010100101101010000010101011110101010110100101001000001010101111010101011010010101000001010101111010101011010010100100000101010111101010101101001010100000101010111101010011010010100100000101010111101010101101001010000010101011110101010110100101001000001010101111010101011010010101000001010101111010101011010010110000010101011110101010110100101001000001010101111010101011010010100100000101010111101010101101001010010000010101011110101010110100101001000001010101111010101011010010100100000101010111101010101101001010000010101011110101010110100101001000001010101111010101011010010100101011001010101111010101011010010100100000101010
Digital Traits
A. Perfect copies
B. Long-range transmission
C. Safer and more efficient to store
D. Malleable: shapeable and reshapeable; XML and APIs
![Page 8: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/8.jpg)
Source:•https://secure.wikimedia.org/wikipedia/commons/wiki/File:Macintosh-motherboard.jpg
![Page 9: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/9.jpg)
What’s still missing?
![Page 10: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/10.jpg)
does this help?
![Page 11: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/11.jpg)
30 linear steps = 3030 exponential steps = 1B
![Page 12: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/12.jpg)
20101995
World: 399.3%Middle East:1,675.1%
users
Growth in Internet Usage
16 million
2.72 billion
![Page 13: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/13.jpg)
Pen. Rates
0 100
Internet Mobile
Internet penetration = No. Users / Total Population
![Page 14: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/14.jpg)
0
8
15
23
30
2010 2011
Facebook Adoption in the Arab World
Facebook Adoption
Lebanon facebook users
25.5%
![Page 15: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/15.jpg)
Lebanon
has arou
nd
80,000 T
witter
accounts
.
Twitter accounts in the Arab region: 1,150,000
![Page 16: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/16.jpg)
“the people formerly known as the audience” —jay rosen
Source:•https://secure.wikimedia.org/wikipedia/commons/wiki/File:Audience.jpg
![Page 17: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/17.jpg)
used to be: filter, then publish
now it’s: publish, then filter
![Page 18: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/18.jpg)
Our Tools
![Page 19: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/19.jpg)
<HTML>
1990
simple markup language
![Page 20: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/20.jpg)
wikis1994
anyone can edit
2001
![Page 21: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/21.jpg)
web blogs
1996–7
anyone can publish
1999
![Page 22: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/22.jpg)
1998
anyone can find anything
super search
![Page 23: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/23.jpg)
open licensingeveryone shares and shares alike
late 90s, early 2000s
Source:
•https://secure.wikimedia.org/wikipedia/en/wiki/Open_content
![Page 24: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/24.jpg)
podcastsanyone can broadcast
2001, 2004
Source:•http://www.moma.org/collection/object.php?object_id=89465
![Page 25: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/25.jpg)
social networksanyone can join
2002-2004
![Page 26: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/26.jpg)
photo-sharingeveryone’s got an agency
early 2000s
2004
![Page 27: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/27.jpg)
video-sharingeveryone owns a TV network
2005
![Page 28: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/28.jpg)
mashupsanyone can plot any data
2005
Source:•https://secure.wikimedia.org/wikipedia/commons/wiki/File:Audience.jpg•http://www.holovaty.com/writing/chicagocrime.org-tribute/
![Page 29: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/29.jpg)
twitter aka microbloggingeveryone has his own newswire
2006
Source:
•https://si0.twimg.com/a/1308256633/images/logos/twitter_newbird_blue.png
![Page 30: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/30.jpg)
crowdmapseveryone can collect the data
2007
Source:
•http://legacy.ushahidi.com/
![Page 31: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/31.jpg)
smart phoneseveryone, everything, everywhere
Source:
•https://secure.wikimedia.org/wikipedia/en/wiki/File:HTC_Desire_Z_overview.jpg
•http://www.flickr.com/photos/tbuser/2675780623/sizes/m/in/photostream/
![Page 32: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/32.jpg)
With all these channels...
![Page 33: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/33.jpg)
Strategy.
![Page 34: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/34.jpg)
1.Know what you’re trying to achieve.
2.Know who you’re talking to and speak directly to them.
3.Know what you want them to do.
4.Build trust and credibility.
5.Know how you’ll measure your success.
Strategy.
![Page 35: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/35.jpg)
<end>
![Page 36: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/36.jpg)
<end>
![Page 37: Decoding the Social Web](https://reader033.fdocuments.in/reader033/viewer/2022051322/5405096b8d7f729e768b49d5/html5/thumbnails/37.jpg)
This session was led by participants in SMEXbeirut’s MADski11s social media trainer certification program. The delivery of two trainings is a requirement of the six-month course. For more information about the program or to share your feedback, please contact Mohamad Najem at [email protected].
This presentation is a part of the commons. As long as you credit SMEXbeirut, you can reuse or remix this original resource for free under the following license: creativecommons.org/licenses/by-nc-sa/3.0/.
متّت إدارة هذه الدورة من قبل مشاركني في برنامج
املادسكيلز برنامج احلصول على شهادة مدرّب إعالم
إجتماعي في سميكس بيروت . إن تقدمي تدريبني هو أحد
متطلبات املقرر املمتد على 6 أشهر. للمزيد من املعلومات
حول البرنامج او ملشاركة آرائكم، الرجاء التواصل مع محمد
[email protected] ى عل جنم
هذا العرض هو جزء من املشاع اإلبداعي. طاملا انك تنسبه الى سميكس بيروت، ميكنك إعادة إستعمال أو إعادة مزج هذا املصدر
./creativecommons.org/licenses/by-nc-sa/3.0 :األصلي مجانا حتت الترخيص التالي