DeCo2U IZYAN SHAFAWATI BINTI ABD HALIM 2008761091 SYUHAIRAH MOHD SHAHA 2008570637 FARAHDILA WATI...
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Transcript of DeCo2U IZYAN SHAFAWATI BINTI ABD HALIM 2008761091 SYUHAIRAH MOHD SHAHA 2008570637 FARAHDILA WATI...
DeCo2U
IZYAN SHAFAWATI BINTI ABD HALIM 2008761091SYUHAIRAH MOHD SHAHA 2008570637
FARAHDILA WATI MOHD KHAMDE KHUZAINI 2008342701
BUSINESS MODEL
ONLINE INTERIOR DESIGN SERVICE
Deco2u - Introduction
Deco2u - Introduction
The design of a home living space is becoming more important each time consumers realize how much their environment influences their mood and productivity of work.
Deco2u brings together the talent of experienced interior designers with the benefits of online shopping to help clients in designing & furnishing their dream home.
Deco2u - Introduction
(cont.)
Deco2u - Introduction
(cont.)How does it works?InterestedCustomer
Order onlineFill in particulars
Deco2u provides Quotation*subject to
change
Client Agrees
Deco2u provides interior design service
(through website)
Deco2u features 3 design conceptsBaliEnglishModern
Site Visit
$ Deposit paid to Deco2u
Revised Quotation
Proceed to deliver to Clients Home
$ Full Payment paid to Deco2u
Deco2u - Background
Deco2u - BackgroundFounded in 2010, Deco2U Sdn Bhd, operating from the heart of Kuala Lumpur is an
Interior Design Group in Malaysia that offers design solutions with the concept of Bali, Modern and English.
1.Bali Concept - Natural material & colours to set a tone which a theme and colour palette that will invoke a feeling of being in a natural environment can be achieved
2. Modern Concept – carefree & functional. Uses materials like glass, metal, chrome and composites. The shapes tend to be very angular, less carving, decoration, or complex details. Surfaces are typically very smooth and flow in an even line from one end of the piece to the other.
3. English Concept – requires a darker colour scheme for the floors, while walls will make use of patterns particularly floral patterns, which are used on drapes, cushions and table coverings. Wallpaper is used with darker colours and floral patterns. Furniture Wood is the material & sofas and chairs are comfortable with coverings of velvet or leather.
Deco2u - Background
(cont.)
Deco2u - Background
(cont.)Deco2u Services :Develop the design brief and space plan into a design layout
Select and provide options for supply items to be included to the projects
Coordinate with the project management team
Delivery & Installation
Client’s Benefit :Space Planning
Material
Time
• Budget
Deco2u - ObjectiveDeco2u - Objective
“Imagination is our Power”The objective of Deco2u is to meet client’s satisfaction in designing their
home. Since clients are the ones implementing the design, their final satisfaction is ultimately up to them.
With a tagline of “Imagination is our Power”, Deco2u’s responsibility is to take the client's design goals and utilize the skills and resources of Deco2u to exceed the client's expectations for service, value, functionality, and beauty.
Deco2u - Mission & Vision
Deco2u - Mission & Vision
Mission: Deco2u’s mission is to satisfy the clients need and expectation of interior design service through online. Clients will have the convenience make their own design choices by just a few clicks away through Deco2u website.
Vision: Deco2u strives to create a strong niche for the most talented and
visionary interior design professionals in Malaysia, to elevate the profession to the level it warrants, and to lead the way for the next generation of interior design innovators through its online interior design service.
Deco2u - Value Proposition
Deco2u - Value Proposition
Have time to do all the things they've been
putting off because they won't be worrying about
decorating their house anymore
Money and time will not be spent on the
unnecessary
Utilizing the expertise from the professionals
to meet client’s expectation
Have a home you can be proud of
Deco2u - Revenue Model
Deco2u - Revenue Model
Cost to start the business Design, development, and hosting of Deco2u web site as well as
computer, appropriate software, a printer, a scanner, and a digital
camera
Income From sales of product and services provided.
Additional Income- Recommend manufacturers/ supplier to advertise their
products at Deco2u website- Get special rate of products from supplier and
manufacturer
Deco2u - Competitive Environment
Deco2u - Competitive Environment
Other interior designer in Kuala
Lumpur and Klang Valley
Element Design
Client Budget –
Spend the money to other products
Deco2u - Market Opportunity
Deco2u - Market Opportunity
Market Analysis
Market SegmentationNew Home Construction
Interior Design of Existing Home
Deco2u - Competitive Advantage
Deco2u - Competitive Advantage Limited number of online interior design services
provided for clients in Kuala Lumpur and Klang Valley
To collaborate with the existing property developers in
providing client choices of interior decoration for their newly
bought homes.
Specific focused concept to offer
Provides three main concepts includes Bali, English and
Modern.
Larger resource area in website
Website will have a rich resource area where users can surf
the web for ideas, tips, and tools to help them decide what they
would like to have done to their home.
Deco2u - Market Strategy
Deco2u - Market StrategySales Strategy
New Home Construction/ Remodelling Projects To build a strong professional relationship with the dominant builders/remodelers in
Kuala Lumpur and Klang Valley area such as Sime Darby Property, MK Land and SP Setia.
Plan to collaborate with SP Setia to market the services as SP Setia is one of the top developers in Malaysia.
Online Marketing Techniques Set up a Facebook page and grow fans.
Provide great content in the form of photos, video and text.
To participate in appropriate Facebook groups.
Experimenting with targeted Facebook Advertising.
Setup a LinkedIn account to provide exposure to corporate clients and participate in relevant LinkedIn groups and answers.
Developing a comprehensive affiliate or associate program with fellow industry partners such as wall and floor covering manufacturers and distributors to increase the awareness interior design services.
To develop a sponsored listing campaign to bid on appropriate keyword phrases with the popular search engine.
Participate in local mail lists, blogs, social media groups, and discussion forums related to interior design, remodelling, and decorating in order to create awareness.
Develop podcast and videos related to interior design for Deco2u site - offers the opportunity for visitors to subscribe to our updates via email or your RSS feed.
Organize a reciprocal linking arrangement and advertise with regional distributors of decorating and construction supply.
Deco2u - Organizational Development
Deco2u - Organizational Development Skills needed
Interior design skills, qualifications, and experience Basic Web publishing skills would be a bonus Adobe Photoshop or other image-editing software CAD (computer aided design) Good marketing skill
Number of employees needed to start Consists of three founders that will lead a team of a total
of 5 professional staffs consisting of• Interior Designer• Space Planner• Quantity Surveyor• Project Manager • Graphic-Multi Media Designer
Deco2u - Management
Team
Deco2u - Management
Team
DeCo2UVisit us at
http://www.seetrustudio.com/projects/deco2u/