DECLARE YOUR INNER EXPERT Deborah Giboa, MD .
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Transcript of DECLARE YOUR INNER EXPERT Deborah Giboa, MD .
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D E C L A R E Y O U R I N N E R
E X P E RTDeborah Giboa, MD
www.AskDoctorG.com
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WHYDO YOU WANT TO
DECLARE?
• Grow your platform• Make more $• Spread your
message – what’s yours?• HELP PEOPLE!
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WHAT IS CLAIMING EXPERTISE?
• Sharing your passion• Offering tools• Responding to events• Teaching, leading,
facilitating…• Showing your worth
Solving a problem.What can you solve?
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Conference
speaker
Book
published
TV
appearan
ce
Brand ambassadorAttendees
at a
session
ColumnistCollaboration
WHEN YOU WANT _______
$$$$ Product
developmen
t
Create community
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HOW DO CLAIM YOUR EXPERTISE?
• Source For Friends• Source For Communities• Local Paper• HARO helpareporter.com
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SPEAK IT WHERE?
• Live events – Introductions, moderating, panels, workshops,
keynotes
• Courses – Live, online, video
• Media – Podcast, internet, radio, TV
Which is your biggest goal?
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“EXPERTING”… HOW?
1. Start! 2. Build:
- Skill- Credibility- Resume- Proof
3. Market
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GETTING THE GIGS
1.Who needs your message? 2.Where are you already in?3.Who do you know?4.Who could you meet?
Yeah, but WHERE?
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WHERE IS YOUR AUDIENCE?
• Schools– Administrators, teachers,
students, parents
• Service organizations– Leadership, staff, clients
• Companies– Leadership, employees,
customers
• Government agencies– Military base, local
government, public service
• Faith groups
– Staff, members, outreach
• Trade/professional associations– Nat’l, state, local
• Religious organizations– Nat’l, state, local
• Higher ed– Colleges, sororities, alumni,
staff, student groups
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HOW DO YOU GET IT?
1. Find a connection2. ID the decision-maker.
~ Never take a no from someone who doesn’t have the power to give a yes.
~Ask great questions.~Name the problem you can solve.
3. Be more than they imagined!
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HOW DO YOU GET PAID? What’s your “happy” price? Saying yes to something
means saying no to something else
Believe
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Learn More At:www.AskDoctorG.com/join
Twitter: @AskDocG
Email: [email protected]
Facebook: AskDoctorG
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Grab
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