Growing A Mobile Advertising Infrastructure

David Dundas, CEO & Co-Founder

D E C I S I V E W E L C O M E S N E W C O

We build software and provide insights that simplifies creating, analyzing, and optimizing mobile advertising campaigns.

W H A T I S D E C I S I V E ?

T W O M A J O R T R E N D S

Attention shift to mobile devices

Ads made available via API (programmatically)

Attention shift to mobile devices

“Mobile Will Account for 72% of US Digital Ad Spend by 2019.”

- eMarketer

Ads made available via API (programmatically)“76% of marketers polled cited mobile programmatic as important.”

- Interactive Advertising Bureau

W H A T ’ S I N T E R E S T I N G A B O U T A D T E C H ?

• Every mass content distribution medium has been

supported by advertising

• Opportunities make mobile advertising better

• Lots of data

• Technical and product challenges

W H A T ’ S I N T E R E S T I N G A B O U T A D T E C H ?

T R A N S A C T I O N A L S Y S T E M

We process 9 billion auctions daily!

Decisive Auctions Daily (9 Billion)

Facebook Posts Created Daily

(4 Billion)

D E V S T A C K

Amazon Redshift

W E R E L Y H E A V I L Y O N …

T H R E E S Y S T E M C O M P O N E N T S

Web AppShort-term

Processing CloudLong-term Data Store

W H A T ’ S N E X T F O R D E C I S I V E ?

Making great products that help companies and startups grow.

Making ads more useful to consumers.

Better Data. Better Insights. Better Advertising.