Decisions companies face in managing channels

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Transcript of Decisions companies face in managing channels

Page 1: Decisions companies face in managing channels

Presentation TitleCompany Information

Page 2: Decisions companies face in managing channels

Channel Management Decisions

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Modifying channel Design and arrangements

• Necessary during channel Evolution(new firm)

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Channel modification Decisions

• A producer must periodically review and modify its channel design and arrangements

• Adding or dropping a channel needs an incremental analysis

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Global channel considerations

• Global expansion of the brand and reaching out to the customers depends only on the channel Design through which the firm is operating

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