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    Outcomes

    DisplayingDisplaying a Decision Problema Decision Problem

    Decision treesDecision trees

    DecisionDecision ttablesables

    Alternatives

    States of Nature

    Decision Problem

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    TTypes ofypes of DDecisionecision MModelsodels

    Decision making underDecision making under uncertaintyuncertainty

    Decision making underDecision making under riskrisk

    Decision making underDecision making under certaintycertainty

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    Fundamentals of Decision TheoryFundamentals of Decision Theory

    TermsTerms:: ternat veternat ve: course o act on or c o ce: course o act on or c o ce

    State of natureState of nature: an occurrence over: an occurrence overwhich the decision maker has no controlwhich the decision maker has no control

    Symbols used inSymbols used in aa decision treedecision tree::

    alternatives may be selectedalternatives may be selected

    AAstate of nature nodestate of nature node out of which oneout of which onestate of nature will occurstate of nature will occur

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    Getz Products Decision TreeGetz Products Decision Tree

    Favorable market

    1

    2

    Unfavorable market

    Favorable market

    Construct

    small plant

    A decision node

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    Expected Monetary ValueExpected Monetary Value

    N:N: Number of states of natureNumber of states of nature

    N

    k: Number of alternative decisionsk: Number of alternative decisionsXij: Value of Payoff for alternative iin stateof naturej, i=1,2,...,k and j=1,2,...,N.Pj: Probability of state of naturej

    j jiji 1

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    Example:Example:

    a es o a ureAlternatives Favorable

    MarketP(0.5)

    UnfavorableMarket P(0.5)

    Expectedvalue

    Construct $200,000 -$180,000 $10,000

    Construct -

    large plant

    small plant, , ,

    Do nothing $0 $0 $0

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    Example:Example: Expected Value ofExpected Value ofPerfect InformationPerfect Information

    State of N ature

    Alternative Favorable Unfavorable

    Construct alarge plant

    Construct asmall plant

    200,000 -$180,000

    Market ($) Market ($)

    $40,000$100,000 -$20,000

    $10,000

    Probabilities

    o no ng

    0.50 0.50

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    Expected Value of PerfectExpected Value of PerfectInformationInformation

    Expected Value Under CertaintyExpected Value Under Certainty==(($200,000*0.50 + 0*0.50$200,000*0.50 + 0*0.50)= $100,000)= $100,000

    MMax(ax(EMVEMV))= Max{10,000, 40,000, 0}=$40,000= Max{10,000, 40,000, 0}=$40,000

    EVPIEVPI == EExpectedxpected VValuealue Under CertaintyUnder Certainty -- MMax(ax(EMEM== ,, -- ,,

    = $60,000= $60,000

    So Getz should not be willing to pay more than $60,00

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    Graphical display of decision processGraphical display of decision process, i.e., alternativ, i.e., alternative

    Decision TreesDecision Trees

    , , ., , .

    Decision tables are convenient forDecision tables are convenient for problemsproblems

    wwith one set of alternatives and states ofith one set of alternatives and states of naturenature..

    With several sets of alternatives and states of natureWith several sets of alternatives and states of nature(sequential decisions), decision(sequential decisions), decision trees aretrees are usedused!!

    decision tree analysis.decision tree analysis.

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    Softwares for Decision TreeSoftwares for Decision TreeAnalysisAnalysis

    DPLDPL

    Tree PlanTree Plan

    SupertreeSupertree

    Analysis with less effort.Analysis with less effort.Full color presentations for managersFull color presentations for managers

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    Steps ofSteps of Decision TreeDecision Tree AnalysisAnalysis

    Define the problemDefine the problem Structure or draw the decision treeStructure or draw the decision tree

    Assign probabilities to the states of natureAssign probabilities to the states of nature

    Estimate payoffs for each possibleEstimate payoffs for each possiblecombination of alternatives and states ofcombination of alternatives and states ofnaturenature

    monetary values for each statemonetary values for each state--ofof--naturenaturenodenode

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    Decision TreeDecision Tree

    State 1 1

    2

    State 2

    State 1

    u comeu come

    Outcome 2Outcome 2

    Outcome 3Outcome 3

    DecisionNode

    Outcome 4Outcome 4

    State of Nature Node

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    Ex1:Ex1:Getz Products Decision TreeGetz Products Decision Tree

    Payoffs

    Favorable market (0.5)

    EMV for node 1 = $10,000

    ,

    -$180,000

    $100,000

    -

    1

    2Unfavorable market 0.5

    Unfavorable market (0.5)

    Favorable market (0.5)

    Construct

    small plant ,

    0

    EMV for node 2 = $40,000

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    A More Complex Decision TreeA More Complex Decision Tree

    Lets say Getz Products has twoLets say Getz Products has twosequential decisions to make:sequential decisions to make:

    Conduct a survey for $10000?Conduct a survey for $10000?

    Build a large or small plant or notBuild a large or small plant or notbuild?build?

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    Ex1:Ex1:Getz Products Decision TreeGetz Products Decision Tree

    00

    2 -

    Fav. Mkt (0.78)

    Unfav. Mkt (0.22)

    $106,4001st decision

    point

    2nd decision point

    14

    00

    $106,

    4

    $2

    ,400

    3

    5

    Fav. Mkt (0.78)

    Fav. Mkt (0.27)

    Fav. Mkt (0.27)

    Unfav. Mkt (0.22)

    Unfav. Mkt (0.73)

    Unfav. Mkt (0.73)

    $63,600

    -$87,400

    $2,400

    $49,200

    7

    $49,

    2

    $40,

    000

    6Fav. Mkt (0.5)

    Fav. Mkt (0.5)

    Unfav. Mkt (0.5)

    Unfav. Mkt (0.5)

    $10,000

    $40,000

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    Resulting DecisionResulting Decision

    EMV of conducting the survey=$49,200EMV of conducting the survey=$49,200

    EMV of not conducting the survey=$40,00EMV of not conducting the survey=$40,00

    So Getz should conduct the survey!So Getz should conduct the survey!

    If the survey results are favourable, buildIf the survey results are favourable, buildlarge plant.large plant.

    If the survey results are infavourable, buildIf the survey results are infavourable, buildsma p ant.sma p ant.

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    Ex2: Ponderosa Record CompanyEx2: Ponderosa Record Company

    Decide whether or not to market theDecide whether or not to market therecordings of a rock group.recordings of a rock group.

    Alternative1: test market 5000 unitsAlternative1: test market 5000 unitsand if favorable, market 45000 unitsand if favorable, market 45000 unitsnationallynationally

    nationallynationally

    Outcome is a complete success (allOutcome is a complete success (allare sold) or failureare sold) or failure

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    Ex2: PonderosaEx2: Ponderosa--costs, pricescosts, prices

    Fixed payment to group: $5000Fixed payment to group: $5000

    .. Handling, distribution: $0.25/cdHandling, distribution: $0.25/cd

    Price of a cd: $2/cdPrice of a cd: $2/cd

    Cost of producing 5,000 cdsCost of producing 5,000 cds=5,000+5,000+(0.25+0.75)5,000=$15,000=5,000+5,000+(0.25+0.75)5,000=$15,000

    Cost of producing 45,000 cdsCost of producing 45,000 cds=0+5,000+ 0.25+0.75 45,000= 50,000=0+5,000+ 0.25+0.75 45,000= 50,000

    Cost of producing 50,000 cdsCost of producing 50,000 cds

    =5,000+5,000+(0.25+0.75)50,000=$60,000=5,000+5,000+(0.25+0.75)50,000=$60,000

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    Ex2: PonderosaEx2: Ponderosa--Event ProbabilitiesEvent Probabilities

    Without testing P(success)=P(failure)=0.5Without testing P(success)=P(failure)=0.5

    With testingWith testing

    P(success|test result is favorable)=0.8P(success|test result is favorable)=0.8

    P(failure|test result is favorable)=0.2P(failure|test result is favorable)=0.2

    ..

    P(failure|test result is unfavorable)=0.8P(failure|test result is unfavorable)=0.8

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    Decision Tree for Ponderosa RecordDecision Tree for Ponderosa RecordCompanyCompany

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    Backward ApproachBackward Approach

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    Optimal Decision PolicyOptimal Decision Policy

    Precision Tree provides excell addPrecision Tree provides excell add--ins.ins.

    Test marketTest market

    If the market is favorable, market nationallyIf the market is favorable, market nationally

    Else, abortElse, abort

    Risk ProfileRisk Profile

    . .. .

    $35,000 with probability 0.4$35,000 with probability 0.4

    --$55,000 with probability 0.1$55,000 with probability 0.1

    --$15,000 with probability 0.5$15,000 with probability 0.5

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    Application Areas of DecisionApplication Areas of DecisionTheoryTheory

    Investments inInvestments in

    research and developmentresearch and development

    plant and equipmentplant and equipment

    new buildings and structuresnew buildings and structures

    Production and Inventory controlProduction and Inventory control

    MaintenanceMaintenance

    Scheduling, etc.Scheduling, etc.

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    ReferencesReferences

    Lapin L.L., Whisler W.D., Quantitative Decision Making, 7e,Lapin L.L., Whisler W.D., Quantitative Decision Making, 7e,2002.2002.

    Heizer J., Render, B., Operations Management, 7e, 2004.Heizer J., Render, B., Operations Management, 7e, 2004.

    Render, B., Stair R. M., Quantitative Analysis forRender, B., Stair R. M., Quantitative Analysis forManagement, 8e, 2003.Management, 8e, 2003.

    Anderson,Anderson, DD..RR..,, SweeneySweeney DD..J,J, WilliamsWilliams TT..AA..,, StatisticsStatisticsBusinessBusiness andand Economics,Economics, 88ee,, 20022002..

    Taha,Taha, HH..,, OperationsOperations Research,Research, 19971997..

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