© 2015 ASCD BUSINESS CONFIDENTIAL

© 2017 ASCD.

COMMUNICATIONS 101

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About MeCameron Brenchley

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What Really Works

• Email/Letters• Town Halls/Community Meetings• In-Office Visits• Mass calls

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Why Use Social Media for Advocacy?

• Public message.• Easy access to influencers/officials.• Little or no cost.• Connection-building.• Available 24/7 – you can fit it into your

schedule!

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Goals of Social Media Advocacy

– Increase visibility for a policy position.

– Influence policymakers and constituents.

– Recruit new activists.

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Ways to Use Facebook for Advocacy

• Spread information about your issue or cause.• Share items that ask folks to take action.• Report fake news.• Correct false assumptions with links to

evidence.

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Ways to Use Twitter for Advocacy

• Spread information about your issue or cause. Consider using a “tweetchat” or a Twitter “storm” to broaden the reach.

• Share items that ask folks to take action.

• Tweet at politicians.

• Ask influencers to tweet your message.

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Leverage Digital Communications

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Questions?