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activate
Activate your holiday
season
d e c e m b e r 2 0 1 5
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a note from us...
A s we’re entering the Holiday season, we’d like to ensure that
everyone has a plan to end the year strong and begin the new
year on a high note. Let’s think back to this year’s Resort
Experience Workshop and start focusing on the Grid. As you’re
strategizing for the holidays and Christmas week, keep the Grid session
and brainstorm in mind. We encourage you to go back through your GSS
comments from the holidays last year. Are there areas that can be
improved or added
on to? What is
going to take your
Holiday season to
the next level? How
can you activate
your resort, spaces,
depart- ments and
programs? Also, as
you’re planning,
be sure to keep your
guest demographic in mind. Your staffing strategy will also be key this
time of year.
Activate Magazine is a suite of activations we hope will inspire you in
elevating the experiences you already have planned around your resort!
Remember: it’s not what you do, it’s the way you do it.
Happy Holidays!
Margo Tighe, Jana Neilsen & Ashley Bradshaw CO
NTEN
TS
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CONT
ENTS
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Prepare Yourself
Holiday Season Prep: The Four Questions
6 Holiday Favorites
The top stories, movies, songs & more!
8 Holiday Photo Opportunities
Create a memorable photo experience for guests
10 Kids & Krafts
& Krafts for All Ages [Krafts as Gifts]
12 Wrapped Crafty
Hold a themed wrapping part or station where guests can get crafty
14 Light Walk: Marriott’s Shadow Ridge
Ways to activate festive lighting at your resort
16 Special Delivery
Offering “order in advance” amenities
18 Holiday Party
With a tasty treat
20 Elf on the Shelf & Santa
“Elf on the Shelf” & Santa around the resort
22 Staging & Holidays on the Beach
Elevate activities with staging
24 holidayTHRIVE
Thriving through the holidays!
26 New Years Eve
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1:Based on last year’s GSS
verbatim from Christmas
week, what are your areas
of opportunity within
Resort Experience?
2: Based on the trends from question
1, what are you doing differently
this year?
3: How is your holiday strategy
designed to cater to your guest
demographic and their specific
behaviors?
4: What is your staffing plan for the
Christmas week, and how does it
support your holiday strategy?
As you’re preparing your strategy for the holiday season, be sure to ask yourself the following questions:
P R E P A R E Y O U R S E L F
Check out the Winter Holidays Wiki page for any of your guest facing communication needs
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Stories
1. How the Grinch Stole Christmas / The Kvetch Who Stole Hanukkah
2. The Polar Express
3. The Night Before Christmas
4. A Christmas Carol
5. Olive the Other Reindeer
6. Twelve Days of Christmas
7. The Jolly Postman
8. The Best Worst Christmas Pageant Ever
9. The Santa Trap
10. The Wild Christmas Reindeer
11. Happy Hanukkah, Corduroy
12. A Charlie Brown Christmas
Movies
1. Elf
2. A Christmas Story
3. Home Alone
4. The Grinch
5. National Lampoons Christmas
6. Miracle on 34th Street
7. A Charlie Brown Christmas
8. Jingle All the Way
9. Frosty the Snowman
10. A Christmas Carol
11. The Santa Claus
12. Rudolph the Red Nose Reindeer
H o l i d a y F a v o r i t e s
Bring the story to life! read guests a holiday story, then
surprise them by bringing the story
to life! Recreate the story with
scenery, characters & activities.
Watch as the guests become the
characters in their own holiday story!
Set the scene & involve the audience
when showing a holiday film, how can you activate the
space and audience? Is it trivia [what’s coming next?], or a
craft [making something from a scene in the film], or a treat
[a food or beverage from the film]? What does the space
look, smell, feel like during the movie?
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Scents
1. A Real Christmas Tree
2. Eggnog Sprinkled with Nutmeg
3. Mandarin Oranges
4. Hot Buttered Maple Syrup
5. Peppermint Candy Canes
6. Pumpkin Pie
7. Shortbread
8. Fresh Baked Gingerbread
9. Real Wood Fireplace
10. Cinnamon
Songs
1. White Christmas
2. Silent Night
3. Have Yourself a Merry Little Christmas
4. Jingle Bells
5. Santa Claus is Coming to Town
6. The Little Drummer Boy
7. It’s Beginning to Look a Lot Like Christmas
8. Rudolph the Red Nosed Reindeer
9. Frosty the Snowman
10. Winter Wonderland
Honorable Mentions
The Twelve Days of Christmas
It’s the Most Wonderful Time of the Year
Joy to the World
Sleigh Ride
Jingle Bell Rock
H o l i d a y F a v o r i t e s
Bringing the
Senses to Life
how does your resort and
holiday activities appeal
to the senses? Does it
look, smell, taste & feel
like the Holidays? Where
and how can you add
scents or music? How
can you team up with
your Food & Beverage
team to give an enhanced
experience? [Incorporate
local talent for a Christ-
mas Concert or Caroling.
Maybe the kids do the
caroling! Put on a Holiday
themed Lip Sync Battle or
a Family Sing-a-Long.]
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H O L I D A Y P H O T O
Find a space
on your resort
that is, or
can be, nicely
decorated for the
holidays in a high traffic
area [ie. lobby] to
create a photo
opportunity for guests.
A professional
photographer can come
in and take family
Holiday photos. Their
photo can be next
year’s Holiday Card!
Tip 1: Make your photo
time a social hour by
incorporating music
and food and/ or
beverage.
Tip 2: Make this a CMN
event by charging a fee
or collecting donations
for the photos.
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opportunities Create a frame for your photo
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kids & Krafts Allow kids to get creative and use their imagination. Crafts can be scientific and educational, fun and colorful, and even make great gifts. Of course, crafts aren’t just for kids! Get everyone involved and make it a social atmosphere with refreshments. [crafts & cocktails!]
Have guests make their own pillow to cuddle up with during the Holiday movie. Or do a festive science experiment making crystalized snowflakes [click here to learn how].
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Arm Knitting Link [click here]
Kraft for
all Ages
Many crafts make great gifts! Host a “Kraft for All Ages” that guests can take home to loved ones.
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Wrapped Crafty
Presents need wrapping! Hold a Wrapping Booth to offer a wrapping service to your Owners and Guests. Proceeds can go to CMN. Kids love to be helpers, so involve them! Allow kids, families and anyone who wants to help to sign up or jump in!
A Wrapping Party can be a social environment for guests to get their wrapping task done and meet new friends while their at it. Theme the wrapping and make it a craft. Tie in the other senses [sound, smell, taste] to create the whole package. Make wrapping an experience!
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Light Walk B Y M A R R I O T T ’ S S H A D O W R I D G E
Photos courtesy of Shadow Ridge’s “Light Walk”.
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S hadow Ridge is
celebrating the season
with something new
and exciting this
year! Brandy Burkett, Joshua
McMeans and the Activities team
are currently constructing a
Holiday Light Walk. The team has
already hung 5,488 lights on a
pathway stretching 300 feet; they
hope to hang a total of 10,000
lights before opening the walk on
December 14th. The idea was
inspired by the childhood
memory of the joy and
excitement created by seeing all
the holiday lights. The team
wanted to give that same joy to
Owners and Guests as they enjoy
their holidays at their home away
from home. The activities team
will enhance the experience by
providing hot chocolate for guests
to enjoy as they walk through the
festive lights!
Holiday lights are a festive way to
bring joy to Owners and Guests
and life to the resort. There are
many ways to use lights as
activations. You can feature an
evening parade that is lit with
lights and complete with Santa
and his reindeer and elves. Or an
evening outdoor Glow event
completely lit by Holiday lights.
Light shows are also a popular
method to incorporate lights in a
different way.
Do something out of the ordinary
to impress and surprise! Come up
with other new, creative ways to
brighten the Holidays with lights
and share them with us!
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s p e c i a l DELIVERY Make your Owners and Guests feel at home with special holiday amenities that they can preorder to make their villa festive and homey. [Small decorated trees, stockings, holiday décor]
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Fun Express has the
resources you need this
Holiday Season!
Call or email Kari Onken for your supplies today!
402.939.3046 [email protected]
NEW ITEMS: Christmas Character Hanging Fans, Christmas Colored Lanterns, Tartan Plaid Christmas Lanterns, Giant Inflatable Reindeer, Red Mini Candy Sticks, Green Mini Candy Sticks, Christmas Candy Cane Beach Balls, Snowman Porcupine Characters, Christmas Stocking Shaped Activity Pad, Winter Activity Set, Candy Cane Antler Reindeer Ornament, CYO Winter Mug, DYO Mini Calendars, 2016 Color your Own Calendar, Snowman Stocking Ornament, Winter Gingerbread Ornament, Winter Bird Ornament, Warm Winter Characters Ornament, Snowman Picture Magnet Craft Kit
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Throw a holiday party
Throwing a holiday party is a great event to incorporate this holiday season. Use what we did and learned during the Workshops to host your event. Involve Food & Beverage, entertainment and activities. Set the ambiance to elevate your event, and use the Front Desk to help advertise and sell tickets.
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ta ste
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T he Elf on the Shelf: A
Christmas Tradition is
a 2005 children's
picture book, written
and self-published by American
author Carol Aebersold and
daughter Chanda Bell and
illustrated by Coë Steinwart.
The book tells a Christmas
themed story, written in
rhyme, that explains how Santa
Claus knows who is naughty
and who is nice and describes
elves visiting children between
Thanksgiving and Christmas
Eve, after which they return to
the North Pole until the next
holiday season. The Elf on the
Shelf comes in a keepsake box
that features a hardbound
picture book and a small soft
toy in the form of a pixie scout
elf.
The idea is simple: An Elf is
sent from the North Pole to
watch the kids and report back
to Santa. To help keep the
belief that the Elf is real, each
night he/she goes to see Santa
and is found the next morning
in a new spot. The movement
is what makes him seem real
to the kids, but this movement
has sparked the creativity of
Pinterest parents and things
have gotten out of hand.
Elf on the Shelf
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Santa Claus is
Coming to Town
Santa was here [ ev idence ]
Eaten Cookies and Milk
Sprinkle Glitter
Half-eaten Carrots to be found [reindeer]
Santa’s License under the tree
Norad’s or Google’s Santa Tracker [displayed on a big screen]
A gift “From Santa”
Santa Letters [respond to kids’ letters]
Elf on a Shelf
There are many ways to bring Santa in as an activation at your resort to elevate guests’ experiences:
Family photos with Santa
Write & mail letters to Santa
Don’t forget Mrs. Claus!
Santa’s Sleigh
Santa’s Reindeer
Santa delivers gifts
Santa reads a story
The North Pole
Parade!
Santa’s Workshop
Be Santa’s helper
Activities with Santa [ie. Football with Santa; Snowmen with Santa]
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STAGING
i n s p i r a t i o n
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Spending the
Holidays a t t h e
Beach
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holiday
Refueling can be festive, too! Cranberry and Cinnamon are great holiday flavors that can be used in a variety of recipes and have health benefits. Try a warm cinnamon cider or tea, or a skinny cranberry cocktail.
Cranberry fights off infections, is high in vitamin C, has high antioxidant content and may help lower the risk of heart related ailments and assists in sustaining cardiovascular health.
Cinnamon is loaded with powerful antioxidants, has anti-inflammatory properties, can lower blood sugar levels and may cut the risk of heart disease.
Adding just a couple drops of essential oils to a humidifier is a great way to fill a room with a soothing holiday aroma. Humidifiers reduce the risk of infections, sooths dry skin and eases asthma. Any of the scents in the Holiday Favorites on page 7 are great choices. Visit ehow.com to learn more about adding oils to a humidifier.
Fitness can still be fun in the cold, holiday months! Marriott’s Mountain Valley Lodge held a Snow Shoe Hike during their clubTHRIVE launch in November that was a fun, refreshing workout!
Theme your regular, day-to-day fitness classes, such as aquaFIT and freshAIR Fitness, to the holiday season! Change the music, the scenery and/or the workout itself!
Exploring can also be done in new, creative ways during the winter months. Try an indoor herb garden where guests can pot their own herbs to bring home or simply learn something new.
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