December 2013Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 48 minutes each day in December 201313 minutes more per day than in November 2013

91% (3hrs 29 mins) of this viewing was live with the other 8% (19mins per day) time shifted.

Total Viewing December 2013

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Housekeepers watched in excess of 4 hours of TV daily in December

Average Minutes Viewed DailyDecember 2013

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR ownership is now at 55%. People still prefer to watch TV Live and despite the increase in PVR

penetration Live TV viewing has remained at 91% of all viewing time for individuals.

TV Viewing Live v Time shift Year on YearDec 2013 v Dec 2012

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR OwnershipSept 2012 45%Sept 2013 55%

TAM Ireland subscribing channels reached 92% of housekeepers, 92% of housekeepers with kids, 90% of ABC1 adults and 82% of

15-34 yr olds each week in December.

Weekly reach of TAM Ireland subscribing channelsDecember 2013

Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Total Commercial ImpactsDecember 2013

Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day December 2013

Audience Average Number of Spots seen per Day

Individuals 4+ 39

Adults 15+ 43

Adults 15-24 27

Adults 15-34 32

Adults 25-44 35

Adults 45+ 53

Adults ABC1 32

Housekeepers 50

HK with Kids 41

Children 22

Source: TAM Ireland Ltd / Nielsen TAMBased on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers December 2013Based on 30” sec 000s, Individuals 4+

Source: TAM Ireland Ltd / Nielsen TAMBased on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

1 LIDL IRELAND GMBH

2 PROCTER & GAMBLE IRELAND

3 LOREAL

4 BSKYB LTD

5 DIAGEO

6 SUPERVALU

7 TESCO

8 NESTLE IRELAND LTD

9 NATIONAL LOTTERY

10 MCDONALDS RESTAURANT

Top Shows on TAM Ireland Subscribing Channels, Individuals 4+December 2013

Source: TAM Ireland Ltd / Nielsen TAMTop Individual Programme by Channel, Individuals 4+, Consolidated, National

Sky Living +1 DraculaSky Atlantic Blue BloodsSky 2 A League of their ownMTV Beauty School Cop OutsNickelodeon The Haunted HathawaysNick Jr Peppa PigNick Toons Robot and MonsterComedy Central The Best of Mr BeanComedy Central +1 FriendsComedy Central Extra Two and a Half MenDiscovery Auction HuntersE! Entertainment Keeping up with the KardashiansUniversal Law and Order Special Victims UnitAt the Races Race Day LiveDave Storage HuntersGold The Royle Family Christmas SpecialAlibi TaggartSetanta Premier League CentralWatch The Toys that made Christmas

RTÉ One Mrs Brown’s Boys – Buckin’ MammyRTÉ One +1 Mrs Brown’s Boys – Who’s a Pretty MammyRTÉ Two Father Ted Christmas SpecialTV3 The Xfactor: The Results3e I’m a celebrity get me out of hereTG4 Rugbai Beo 2013UTV Coronation StreedChannel 4 Film: Home Alone 2: Lost in New YorkChannel 4+1 Film: Home AloneE4 The Big Bang TheoryE4+1 Film: Space Chimps More 4 Father TedSky 1 The SimpsonsSky News Sky News at TenSky Sports 1 Live Ford Super SundaySky sports 2 Live Rugby: Leinster v NorthamptonSky Sports News Gillette Soccer SaturdaySky Living Criminal MindsTLC Cake BossMTV Music This Week’s MTV Top 20