The 1800's in fashion In 1856 the Burberry brand was founded by the 21-year-old Thomas Burberry, a former draper's apprentice who opened his own store in Basingstoke, Hampshire, England.By 1870, the business had established itself by focusing on the development of outdoors attire In 1888, Certina Kurth Frres SA was founded when Adolf and Alfred Kurth opened in Grenchen their first movement and supplies factory for the watchmaking industry. At the start Certina's staff consisted of three employees working in a workshop that was connected to the family home. Certina did not begin producing complete watches and timepieces for a few years which they then did alongside their work producing movements for other companies. By 1938 the company had expanded and 250 employees celebrated the 50th anniversary of the company. At that time Certina were already known as pioneers. Certina is currently an affiliate company of the Swatch Group. In 1860 the Chopard Swiss-based luxury watch, jewelry, and accessories company was founded by Louis-Ulysse Chopard at the age of 24. Chopard initially concentrated on developing precise pocket watches and chronometers based upon innovative ideas. Chopard is regarded as a manufacture, in other words that they make many of their watches and movements in-house rather than using the base movements (ebauches) of other manufacturers.

1910's in fashion In 1909, Chanel S.A. Was founded by the couturier Gabrielle "Coco" Chanel, well established in haute couture, specializing in luxury goods (haute couture, ready-towear, handbags, perfumery, and cosmetics among others).She gained the name "Coco" while maintaining a career as a singer at a caf in France. Chanel has catered to tastes in items such as simple suits, dresses, women's pants, and costume jewelry. Coco Chanel's vision was to replace such opulent, 'sexy' pieces with items which conveyed casual elegance. Today, Chanel is most famous for the "little black dress" In 1908 the Converse Rubber Shoe Company was started by Marquis M. Converse, leading to the inevitable debut of the Chuck Taylor All Star in 1918 at the time the world's first performance basketball shoe. In 1911 in Italy was founded the FILA label. Fila is one of the world's largest sportswear manufacturing companies. Fila was created in Biella, Piedmont, by the Fila brothers. It originally started by making clothing for the people of the Italian Alps, now manufacturing sportswear for men, women, kids and athletes.

1920's in fashion Is the decade in which fashion entered the modern era. Women began to wear more comfortable clothes such as short skirts or trousers and men began to wear athletic clothing for the first time. The fashion of the 1920's was both a trend and a social statement, a breakingoff from the rigid Victorian way of life. On August 5th, 1923 Coco Chanel introduces her Signature Suit. Women's hems range from ankle length to calf length. Men's suits with two pairs of pants become popular. In 1925 the Fendi label was founded by Edoardo and Adele Fendi, as a fur and leather shop in Via del Plebiscito, Rome. Fendi is an Italian high fashion house best known for its "baguette" handbags. In 1928, Salvatore Ferragamo launched the Salvatore Ferragamo Italia S.p.A. Label in Florence, Italy. Salvatore Ferragamo Italia S.p.A. is an Italian luxury goods company, with headquarters in Florence, specializing in shoes, leather goods, and ready-to-wear for men and women. It is the parent company of the Ferragamo Group. The company also produces eyewear and watches through licensees. Throughout its history, the company has been known for innovative designs and use of materials. Such ingenuity goes back to Salvatore's time in California, when he studied anatomy to make shoes which were more comfortable. Notable innovations include the wedge heel, the shell-shaped sole, the invisible sandal, metal heels and soles, the 18-carat gold sandal, the sockshoe, sculpture heels, and the gloved arch shoe. In 1924 Hugo Boss founded his own label, Hugo Boss AG in Metzingen, Germany. 1920's Dresses - were lighter and brighter and shorter than ever before. Fashion designers played with fabric colors, textures and patterns to create totally new styles of dress. Hemlines rose for most of the decade but dropped slightly toward the end. Shoes and stockings assumed a greater prominence now that they were more visible. Silk stockings in all the colors of the rainbow, often with patterns, were designed to match the coordinated outfits of stylish women. Pantsuits, hats and canes gave women a sleek look without frills and avoiding the fickleness of fashion. The style was named after the novel La garonne by Victor Margueritte. In Europe, this look featured women with short hair (Bubikopf) for the first time. A cloche hat told everyone that you had short hair. It was only possible to get a close fitting cloche on the skull if the hair was

cropped short and flat. The cloche hat affected body posture as it was pulled well over the eyes which meant young women held their heads at a specific angle in order to see where they were going. Foreheads were unfashionable in the 1920s. Women's underwear - changed as a result of this move towards practical clothing, with corsets becoming smaller and more flexible, and bras being introduced. Flappers, as the trendy young women were called in the U.S., wore short dresses with a straight loose silhouette. By 1927 seams had risen to just below the knee, so that part of the knee could be seen when dancing the Charleston.

The 1920's Bra - The bras of the early 20s include home made ones in white cotton and which were little more than bust bodices with extra separation. Some purchased bras were like camisoles and they offered no support. Big busted girls turned to bandaging their breasts flat, but many adopted the Symington Side Lacer, a bra that could be laced at both sides and pulled and pulled in to flatten the chest. For young ladies with youthful figures a satisfactory bra was the four sectioned lace bandeau bra, lined in net. None of the bras gave much shape, but few ladies were seeking anything more than stopping the bust from wobbling. As long as they looked boyish they looked fashionable. By the 1930s Triumph, Maidenform, Gossard, Warner Brothers, Spirella, Twilfit and Symingtons were all making bras that did the job of separating the breasts. At the same time it was finally acknowledged that women had differing cup sizes and bra sales doubled with the new designs. 1920's Shoes - T-bar shoes with buckles and bows and straps featured in the 1920s. The Mary Jane ankle strap button shoe was the style of the twenties. Footwear was visible beneath short dresses and was selected with more care as accessory.

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Once shoes began to be mass manufactured in the 1920s footwear became an essential fashion accessory. Now it was truly visible beneath shorter dresses it needed to be selected with more care. Heels were over 2 inches high and waisted until the 1930s when they were lower straighter Cuban shapes. Strapped shoes were called Mary Janes. T-bar shoes or others with buckles and bows made interesting fashion statements. Sequin or diamante trims were quite usual. Make Up Rites - During the era there was an increased use of make up and it was fashionable to perform the rites of make up in public. Instead of disappearing to the powder room women got out their engraved compact and applied lipstick and powder in sight of a whole restaurant or nightclub or tearoom. Ox blood lipstick was used lavishly, but rouge was still used sparingly. Today compacts from the 1920s are sought after by collectors.

1930's in fashion In 1938 Columbia Sportswear Company was founded by the late Paul Lamfrom, father of present chairperson. Columbia Sportswear began as a small, family-owned hat distributor. Columbia Hat Company became Columbia Sportswear Company in 1960. The Defined Waist - One of the most significant changes in fashion between the general aesthetics of the 1920s and 1930s was the re-emergence of figure definition. During the Roaring Twenties, women's apparel often maintained a boxy, straight silhouette, with no definition of the waist. However, in the '30s, designers again began to contour clothing at the waistline, tailoring garments or accessorizing with belts. This change is often referred to as "a return to the feminine form," as the definition of a woman's waist highlights the hourglass proportions of the female figure. The Bias Cut - The streamlining of women's apparel was another change to the general silhouette of the decade. The boxy shapes of the '20s were not necessarily voluminous, but they were full. In the '30s, designers began tailoring garments to be more streamlined and figure-hugging. Dressmakers achieved the style by assembling a garment through a method called the bias cut. Though designs were leaner, the fabrication was luxurious. Designers crafted dresses from silk, satin, tulle, velvet and chiffon. This shift to a more refined aesthetic turned out to be especially appropriate, as finances became limited and the approach of war called for a rationed use of resources. Legendary designer Coco Chanel is associated with this style. The Avant-garde - Art in the 1930s took a turn for the unusual in a movement called surrealism. Artists juxtaposed imagery colors and shapes in seemingly illogical ways. Today, the painter Salvador Dali is the best-remembered surrealist artist. Fashion, too, adopted this aesthetic, most notably through the work of Else Schiaparelli. Her designs were wildly eccentric. She especially enjoyed creating unusual headwear, like hats designed to look exactly like ice cream cones. One of the single most iconic looks of the decade was film star Marlene Dietrich in a strong, angled men's tuxedo-inspired suit, which Schiaparelli designed. The look went on to inspire generations of designers to dress women in fashion traditionally worn by men. Old Hollywood Glamour - As the Depression increasingly limited the finances of the average citizen, taking in the imagery of motion pictures became the most popular method of escapism. While people waited in bread lines and searched endlessly for jobs, film heroes and heroines largely went without noticing the Depression at all. Their wardrobes were a reflection of their removal from the harsh realities of the real world. The bias-cut, elegant aesthetic made popular during this time is now identified almost exclusively with vintage cinema. As a result, people often refer to it as Old Hollywood glamour.

Practical Styles for Day - Stylish working women wore tailored shirts, silk ties and formal trousers lined with a thin belt. Menswear-inspired straight cuts still looked feminine. Slim-cut dresses often had wide shoulders and a belted waist. A sharp, tailored suit jacket would typically be paired with a below-the-knee length straight skirt. Moderately full skirts that fell below the knee were another popular style for day. Skirts were often flared with flounces or trimmed with ruffles at the hemline, and accentuated small waists. Dresses often had pretty accents, such as puffed, flounce or ruffled sleeves. Low necklines were worn, often with scalloped edges or ruffled collars. Glamorous Styles for Night - Although many women loved the style of Coco Chanel's sleek, tailored black suits for evening, others were fans of another iconic designer, Madeleine Vionnet. Vionnet was known for her halter-neck gowns. She also pioneered the bias-cut, when fabric is cut on an angle to give it more fluidity. A slinky dress cut on the bias hugs a woman's curves. Many designers started using the cutting technique to make glamorous gowns in satins, crepe-de-chines, silks and chiffon fabrics.Floor-length backless dresses, sometimes with slightly bloused bodices, were also popular for evening. Fabric flowers and bows often adorned gowns. Hats, Handbags & Fur - Hats were an important part of a well-dressed woman's ensemble. Berets, pill boxes, wide-brimmed and sailor styles were all popular. Toward the end of the '30s, some women wore turbans.

Handbag styles didn't change much from the prior decade. Popular styles included beaded and enameled mesh bags. Toward the end of the '30s, the most sought after style was a leather clutch with a large flap over the front, personalized with the wearer's initials. Fur was very popular, and was often worn during the day. Sable, mink, chinchilla, Persian lamb and silver fox were all in demand. Fox furs with heads and tails still attached were often worn for nights out on the town. Bathing Suits - Up until the '30s, a tan was a sign of the working class -proper women avoided the sun. Bathing suits were bulky, and had been made from dark, heavy wool. This changed when the leisure class began taking beach vacations and showing off deep tans. New, lighter stretch fabrics were created in the '30s, which forever changed the swimwear industry. Women's swimsuits became more form-fitted and streamlined. 1930's shoes - In the 1930s shoes began to look heavier, but the toes were less pointed and more rounded, often of peep style. In 1936 Ferragamo the Italian shoe designer made wedge heel designs and by the 1940s, chunkier wedged platform shoes with thicker soles made the wearers feel they could walk for miles if needed.

1940's in fashion In 1946, working from premises in St John Street in London's Clerkenwell district, Asher and Rebecca Loftus established Accurist with the intention of creating a brand name of lasting value. In 1948 the Cesare Paciotti company was founded. The company makes luxury shoes and other leather goods, and is famous for its dagger logo. On 16 december 1946 the Christian Dior label was founded in "a private house" at 30 Avenue Montaigne, Paris. The Dior label is the namesake of designer Christian Dior who launched the haute couture empire in 1946. Christian Dior Couture, a division of the whole House of Dior, designs and produces some of the world's most coveted haute couture, as well as luxury ready-to-wear fashion, menswear and accessories. Today, Dior operates about 160 boutiques worldwide with plans to open more in the coming years. In 1947 Fornarina comes to life as a company with a unique flair for innovation, experimentation an search of new markets. Forerunner in the evolution of stylistic codesand trendsetter, the Fornarina sneaker is a must-have for entire generations in the '90s and the launch of the Denim, apparel and accessories makes Fornarina and Fornarina Sportglam top of mind brands. Pre-War and Post-War 1940s Fashion Trends - A shift in dress happened from during WWII to after the war ended. The styles of this time signified the darkness of this particular time in history. One of the most significant examples of wartime fashion are the uniforms worn by military members and their brides. The groom would usually wear his service uniform and the bride would wear something that todays time would consider a simple office skirt suit. World War II Accessories - Women during World War II typically wore head scarves, turbans, wedged-heal shoes (versus high heels), and the kangaroo cloak. Safety for women while working in the factory was just as important as style during this time. The kangaroo cloak was a very signature piece of wartime clothing/accessory. It had huge pockets for stuffing household items into while running for shelter after the siren would go off. The shoes that women wore during these times contained cork. This was largely in part as a result of the shortage of leather. Clogs were worn quite a bit during these times as well. Both of these types of shoes were very comfortable to walk in, especially the cork-soled ones. Hand knitted winter gloves and scarves were also very popular during these times. Additionally, the Make Do and Mend motto of these times included created shorts out of sheets (or pillow cases), coats out of warm blankets, and wedding dresses out of nightgowns. Industrial cloth, parachute silk, and parachute nylon were some of the household materials that clothing was made of. Furthermore, handbags were made from milk tops. Ankle socks were worn more often than pantyhose, which were rare. Wartime Mens Clothing Fashions - Men wore suits for special occasions

made from rationed materials as well-sometimes until they had been worn out. They sometimes wore V-necked sweater vests or knitted waist coats for these occasions as well, over a shirt and tie (under a suit jacket). The military outfits of this time were very simply made, however. They did not come with pocket flaps or vests, and the trousers were neither made with pleats nor cuffs. An illicit item during the war was called the zoot suit. This was an item that was usually worn in night clubs. It consisted of an oversized jacket, wide lapels, broad shoulders, and low crotches. The pant legs of these suits narrowed towards the ankles. Post War Fashions: 1947-1949 - People anxiously awaited the day when newer types of clothing would be allowed to be distributed. It took quite some time before the U.S. was able to access the same kinds of fashions that were made available in Paris, France or London, England. A large amount of casual evening and sports wear was made after the war as well. This was fitting for people of an active lifestyle. Mens fashion in the U.S. after the war had changed as well. One of the most dramatic new additions to male fashion introduced after 1947 was the Hawaiian and Carisa shirts. These were first worn on California and Florida beaches, and were made with fabric imprinted with patterns of ocean flora, women, island flowers, or flames. In the last year of the 1940s decade another new fashion item had emerged. The Esquire jacket had came out. It had broad shoulders and was very loosefitting. Double-breasted suit jackets designed with center vents and peaked lapels also became more popular after the war. Sportswear also became the American clothing icon after World War II was over. In fact, Europe turned to the U.S. after awhile for new ideas pertaining to sports fashion. The New Look - With the war over and materials available again, the Paris couturiers, who had been sidelined during the occupation of France, once again took the fashion helm. Christian Dior pioneered the New Look, which featured a nipped waist, longer lengths and fuller skirts, with yards and yards of fabric used and a more classically feminine image created. The New Look was built on Dior's desire to let the curves of the feminine body be molded by the clothes, with the style a secondary aspect.

1950's in fashion In 1956, the Carrera label was founded. It was originally created as a motorcycle and ski helmet brand, a story of success driven by eye-catching flare and innovative design. It was founded by Wilhelm Anger and was inspired to name the brand after Carrera Panamericana automobile race that took place in Mexico. Carrera first became famous for its collaboration with Porsche, showcasing its knowledge in racing sunglasses, with racers and sports enthusiasts in mind. In 1952 Hubert de Givenchy founded the house of Givenchy. Givenchy designs have been worn by a number of celebrities on red carpet occasions, including Rooney Mara at the 2012 Academy awards. Also responsible for working with Madonna designing her costumes for her Sticky & Sweet tour as well as the 2012 Superbowl Halftime Show. In 1956-1957 Guy Laroche founded a high-fashion atelier at 37 avenue Franklin Roosevelt, Paris. In his first collection that was favorably received, he reintroduced vibrant colors such as pink, orange, coral, topaz and turquoise. His clothes also featured plunging neck and back lines. Known as being humble and graciousas opposed to the haughty nature of most Parisian designershe designed haute-couture but practical clothing for women. And, for the American market, he was one of the first to create separates. In 1950 Pierre Cardin founded his own house. His career was launched when he designed about 30 of the costumes for "the party of the century", a masquerade ball at Palazzo Labia in Venice on 3 September 1951, hosted by the palazzo's owner, Carlos de Beistegui. He began with haute couture in 1953. Cardin was the first couturier to turn to Japan as a high fashion market when he travelled there in 1959. Young women's fashion in the 1950s - Throughout the 1950s, young women's clothing was also influenced by the rock 'n' roll craze. Full skirts in bright colours become popular for dancing and skirts and pants were pinched in at the waist to emphasise the waist and bust. Young women also wore tightfitting blouses tucked into slim-line calf-length trousers called 'Capri' pants or 'pedal pushers'. Short ankle socks, scarves tied around the neck and cropped cardigans were also popular. Menswear in the 1950s - Adult men's fashion in the 1950s was largely quiet and conservative, which somewhat widened the generation gap between older men and the daringly dressed younger generation. Mature menswear in the 1950s mostly featured plain fabrics in dark, muted shades like blue, brown and grey. Ladies wear in the 1950s - Movie star fashion influenced the clothing styles of ladies in the 1950s. Screen goddesses like Marilyn Monroe and Grace Kelly

inspired tiny waistlines and full skirts and busts. Slim pencil-line skirts were also popular. Stiletto-heeled shoes emerged in the early 1950s and shoes could be bought in a variety of colours to match any outfit.

1960's in fashion In 1968, Calvin Klein founded Calvin Klein Limited, a coat shop in the York Hotel in New York City, with $10,000. The first Calvin Klein collection was a line of men's and women's coats featured at the New York City store, Bonwit Teller. Like other fashion brands, Calvin Klein established a monogram: the "cK" emblem. In 1968 the ESPRIT label was founded in San Francisco, California by Susie and Doug Tompkins. The first joint fashion line established by Susie and Doug was sold from a VW bus and their headquarters was the Tompkins apartment in San Francisco. In 1966 Paco Rabbane started his own house. He used such unconventional materials as metal, paper and plastic for his outlandish and flamboyant designs. Paco Rabanne is known for his costume designs for such films as Barbarella. Rabanne also has an interest in paranormal phenomena. In 1962 Yves Saint Laurent was founded by designer Yves Saint Laurent and his partner, Pierre Berg in 1962, and the current logos were designed in 1963 by A. M. Cassandre. During the 1960s and 1970s, the firm popularized fashion trends such as the beatnik look, safari jackets for men and women, tight pants and tall, thigh-high boots, including the creation of arguably the most famous classic tuxedo suit for women in 1966, Le Smoking suit. 1960's Death of Stockings - What made the mini really acceptable was the introduction of pantyhose known mostly today as tights. It was hard to wear a mini dress with stockings and feel confident, but with tights there was protection from the elements and no unsightly glimpse of stocking tops. Stockings died in the mid 1960s and were only revived as leg wear in the 1990s or else kept for the bedroom.

1960's Footwear - Lower kitten heels were a dainty alternative to stilettos. Pointed toes gave way to chisel shaped toes in 1961 and to an almond toe in 1963. Flat boots also became popular with very short dresses in 1965 and eventually they rose up the leg and reached the knee. A cult for Dr. Scholl clog sandals worn in offices and outdoors was all the rage in the mid to late sixties in the same way that Birkenstocks were popular in the 1990s. 1960's Trousers - The mini dominated fashion and women sometimes needed a practical alternative smarter than jeans that could be worn day or evening. Quite formal trousers worn with a tunic, shirt, skinny rib or matching suit jacket were acceptable in certain work situations and liked as alternative evening wear when made from slinkier materials. Trousers were made from Courtelle jersey, cotton velvet, silky or bulked textured Crimplenes, lace with satin, and Pucci style printed Tricel.

1960's Outdoor Clothes - Outdoor looks were achieved by using fabrics like wool, Terylene or cotton gabardine, corduroy, leather, suede or mock suede fabrics made up as car coats. Also cheaper alternatives such as padded nylon diamond quilted anoraks or cotton anoraks with toggles and Austrian peasant embroidered braids were quite common. 1970's in fashion

In 1976, Jean Paul Gaultier's first individual collection was released.He has long been known as the enfant terrible of French fashion. Many of Gaultier's following collections have been based on street wear, focusing on popular culture, whereas others, particularly his Haute Couture collections, are very formal yet at the same time unusual and playful. The basis of camel active's succsessful development was formed in the 1970's. Robust, functional shoes and leisurewear for adventurous men was the motto for a range that has been continuously expanded with new products in the casual wear segment. In 1978 the DIESEL company was founded by Renzo Rosso. Diesel's innovative approach to marketing has let it to be perhaps the first clothing company to market their clothing in video games, and has developed innovative approaches to fashion shows. In 1975 Georgio Armani formed his company, Armani. By 2001 was acclaimed as the most successful designer to come out of Italy. Armani was the first designer to ban models with a body mass index (BMI) under 18, after model Ana Carolina Reston starved herself to death due to anorexia nervosa. Armani broadcast his collection live on the Internet, a first in the world of haute couture, on 24 January 2007. In 1974 Gianfranco Ferr started his own company Baila. He launched his signature collection for women in 1978. His first men's collection appeared in 1982, followed in 1986 by his first couture collection in Rome. His own label is more relaxed and pared-down than Dior. Sophisticated white shirts have become the symbol of his personal signature in fashion design. In 1972 Roberto Cavalli opened his first boutique in Saint-Tropez. In the early 1970s, he invented and patented a revolutionary printing procedure on leather, and he started creating patchworks of different materials. He debuted these techniques in Paris, immediately getting commissions from the likes of Herms and Pierre Cardin. At age 30, he presented his first namesake collection at the Salon for Prt--Porter in Paris. He brought it to the catwalks of the Sala Bianca of Palazzo Pitti in Florence, and later on those of Milano Collezioni jeans made of printed denim, intarsia leathers, brocade and wild prints. In 1970 Kenzo's success started. During this year he presented his first show at the Vivienne Gallery; his first store, "Jungle Jap" was opened; and one of his

models appeared in the cover of ELLE.[1] His collection was presented in New York and Tokyo in 1971. The next year, he won the Fashion Editor Club of Japan's prize. Kenzo proved his sense of dramatic appearance when, in 1978 and 1979, he held his shows in a circus tent, finishing with horsewomen performers wearing transparent uniforms and he himself riding an elephant.

1980's in fashion In 1988, Mark Badgley and James Mischka launched the label Badgley Mischka.Badgley Mischka's looks are described as "red-carpet-destined evening wear" but generally produced with lighter fabrics and less construction. In 1989, the Bench brand started as a t-shirt brand, with designs influenced by BMX biking and skateboarding. Over the years, the brand expanded into other clothing garments. Bench expanded into women's wear in 1998. The range of jackets and tops had the same urban clothing style as the menswear. In 1986 the C'N'C company was founded in Milan by Ennio Capasa and his brother Carlo. The company produces clothing under the brands Costume National, Costume National Homme (for men) and CNC (an avant garde street-couture line) as well as scents including The Trilogy, Scent Gloss, Scent Cool Gloss, Intense, 21, and Homme. In 1985 the Dolce&Gabbana was started by Italian designers Domenico Dolce and Stefano Gabbana in Milan, Italy. Originally inspired by eclectic, thrift shop Bohemia, Dolce & Gabbana's deeply colored, animal prints have been described as "haute hippy dom" taking inspiration in particular from Italy's prestigious film history. "When we design it's like a movie (Domenico)," says Domenico Dolce. "We think of a story and we design the clothes to go with it (Domenico)." They claim to be more concerned about creating the best, most flattering clothes than sparking trends, once admitting that they wouldn't mind if their only contribution to fashion history was a black bra (Dolce and Gabbana 2007). In 1984 Thomas Meyer, then in his twenties, created Desigual in Barcelona, built around a new concept: he envisaged a fun, exciting inspirational way of dressing. Since then Desigual has gone a long way, but has always remained true to the original concept. In 1989, inspired by her daughter Gaby, Donna Karan founded DKNY in New York as a younger, more affordable diffusion line to run alongside her existing Donna Karan New York label. DKNY became a publicly-traded venture 1996. "If Donna Karan New York is the caviar, then DKNY is the pizza." In 1986 Levi Strauss & Co., then specializing in denim, introduced the Dockers brand. Dockers became a leading brand of business casual clothing for men led by Bob Siegel. In 1987, Dockers introduced a women's line. In 1993 the Dockers brand was introduced into Europe under the leadership of Joe Middleton. 1980's Bags - There were many sought after accessories in the 1980s. The early 80s saw a vogue for clutch handbags in many colours with matching shoes. But the bags with style were the quilted Chanel bags or Louis Vuitton luggage. Millions bought copies of the quilted Chanel shoulder bag with its golden chain. Alternative street wear day bags were the bum bag and the Prada

nylon bag. None would have been complete though without a Filofax filling it.

1980's Hats - Hats of all styles made a comeback in the 1980s. This was due initially to their popularization by the Princess Of Wales who used them to achieve a colour coordinated look when she was first finding her fashion style. Colour coordinated fashion was big throughout the 1980s. Social events demanded a hat. The veiled pillbox hat was imitated in the cheapest of fabric making it crude and soon undesirable. Other 1980s hats included the large picture style Edwardian hat and feather versions. 1980's Tights and Pantyhose - By the 1980s, patterned tights returned, but now they were spotted or delicately textured lace, striped or enhanced with embellishment such as a flock flower, embroidery or diamante at the ankle. In the mid to late 80s, coloured tights sheer, opaque or solid that toned and matched coordinated shoes could be seen everywhere. Vaguely Black sheer tights were worn with power suits through the eighties. 1980's Footwear - Shoes were both low and high. The Princess Of Wales set a trend for lower footwear and it became ok to wear whatever height you liked. In summer wedge shoes and gold or metallic shoes that blended with every outfit made an appearance about 1987. Doc Martens were still of course popular with urban trendsetters. Coloured shoes of every hue were available through to the early 90s.

1990's in fashion In 1994 it's created the 55DSL a lifestyle brand fusing urban culture influences with the dictates of fashion,an experimental spin-off of the popular Diesel brand. In 1992 Alexander McQueen was founded by designer McQueen.It was the suggestion of Isabella Blow that McQueen use his middle name for the label.The house's early collections developed its reputation for controversy and shock tactics (earning the title "l'enfant terrible" and "the hooligan of English fashion"), with trousers aptly named "bumsters" and a collection entitled Highland Rape. In 1992 the BEPPI was born. Since the beginning that was worried to create bases that allowed it to serve all the family, of new oldest, offering to all the same relaxed and happy attitude. In 1996, the Bikkembergs label was introduced as a label to address a wider market. Bikkembergs early decided in his designer career to focus on football dress, considering it the universal language par excellence of the 21st century. In 1996, Cedric and Deborah ALLOUCHE created and launched the brand DEBY DEBO. The small company grew from creation and originality. From the beginning of the brand, DEBY DEBO had chosen to impose an image and original trend. This customization has also never stopped refining, collection after collection by telling his own story.

The decade of minimalism - Dressing down' became the key fashion trend of the 1990s. The cluttered, over-the-top glamour of the 1980s was rejected in favour of simple, understated clothes. Neutral colours like grey, brown, olive green and beige replaced the royal blue, bright fuchsia and emerald green of the previous decade. Countering the wide shoulders and frills of the 1980s, clothes in the 1990s were neat, slim fitting and casual and fabrics were softer and more relaxed. Make-up was generally toned-down and natural and many women's magazines touted the less is more' philosophy. Jewellery, too, became more minimal, in contrast to the chunky, flashy accessories of the 1980s. Office wear goes casual - The wide-shouldered 'power suit' fell out of fashion in the 1990s. Working from home became more popular and office attire evolved to become more casual, comfortable and low-key. Some companies, however, still required formal business attire.

Many women opted for the 'mix-and-match' look, for example, combining a tailored skirt with a stretch-fabric top and a smart jacket. Mens' office wear also relaxed; swapping formal suits and ties for casual, light-weight shirts and trousers. Grunge fashion - The rise of alternative 'grunge' fashion in the early 1990s was one of the most significant trends of the decade. Grunge was an eclectic trend that combined two very different forms of rebellion from previous decades - the 1970s 'hippie' and 1980s 'punk' movements. Grunge-style clothing was often oversized, baggy and torn and featured dark, subdued colours. Hair was

kept deliberately messy and un-styled. Retro fashion - Young Australians seeking to define themselves through fashion in the 1990s often turned to the past for inspiration. Retro, or 'retrospective' clothing, was popular throughout the decade. As mainstream fashion became more uniform and globalised, young people scoured market stalls and second-hand clothing shops to find unique, quirky items of clothing from the 1950s, 1960s and 1970s.

Retro fashion drew from the past to create a distinctive new look. Old tie-dyed shirts, knitted cardigans, polyester dresses and leather jackets would often be teamed with modern clothes like jeans and cargo pants. Body decoration - Body decoration became popular in the 1990s, as young people sought to assert their individuality. Tattoos and dreadlocks became more common and many young people sported facial piercings - typically an eyebrow, nose, tongue or lip piercing.

Navel, or belly-button, piercings were also popular with young women. These piercings spurred the popularity of short cropped tops that exposed the midriff and trousers that were worn low on the hip, rather than at the waist.

2000's in fashion In 2002 Creative Recreation was founded in California due to a dissatisfaction in what the footwear industry was offering. At that time, the market consisted of two options: a dress shoe to be worn with a suit, or an athletic sneaker that did not fit an evolving lifestyle. Realizing that success was no longer correlated to wearing a suit and tie, Creative Recreation began its journey. Perfecting the crossbreed between the comfort of an athletic sneaker with the materialization of a dress shoe, Creative Recreation was born. In 2005 Michael Azoulay created the French brand American Vintage. Instinctive and curious, he sought his inspiration in the streets of the world. Launched in 2005, the Christian Audigier line is the signature brand from the fashion icon. The collection celebrates glamourous locations, luxe flair and inspiration mix of classic wearable art with a modern twist. The brand Cubanas has appeared in 2005 as an expression of an unrestrained need of authenticity. Cubas social and historic path and the uniqueness of its positive reluctance were in the origin of the name Cubanas (which translation is Cuban (plural), that is, from Cuba). Its identity is reflected on the brands DNA being the engine of Cubanas strong will for affirmation. The intensity of warm colors, the organic touch of materials, the comfort without compromise and the emotion of each detail turn Cubanas into an active way of living, proper from a modern, youthful and urban experience. Womens Fashion in the Early 2000's - In the early 2000s, women and girls wore shoes and boots with rounded or flat toes. Dressy, feminine styles were reintroduced over the course of the decade, as women's fashion moved away from the more unisex styles of the 1990s. From 2001 onwards, women wore denim miniskirts, burberry, hip-hop inspired sweatpants, ugg boots, Daisy Dukes, ripped "distressed" jeans, flip-flops, ponchos, flared trousers, denim jackets, preppy polo shirts with popped collars, and tank tops exposing the midriff. Colors like baby blue, yellow, and hot pink were popular. Womens Fashion in the Mid 2000's - From the mid 2000s and onwards, European and American women wore lowrise skinny jeans, lycra yoga wear, knee-high boots with pointed toes, 1960s style trenchcoats and peacoats, tunics worn with wide or thin belts, capri pants, longer tank tops worn with a main blouse or shirt, 1940s inspired New Look dresses and sandals, leggings, and "vintage clothing" including hippie and Boho inspired dresses with paisley patterns. Crocs were a brief fad for both sexes in the summer of 2006, despite their kitsch connotations. Womens Fashion in the Late 2000's - In the late 2000s, headbands, denimprint leggings, knitted sweater dresses, Nike Tempo shorts, wonderbra and

sloggi underwear, ballet flats, acid wash skinny jeans and light, translucent tartan shirts worn with a camisole underneath were popular among young women. Long, baggy shirts were taken in at the bustline and often paired with a belt. Leather jackets and fur coats (previously avoided due to their association with animal cruelty) made a comeback. Men's Fashion in the Early 2000's - In the early 2000s, Argyle socks, khaki slacks, bootcut jeans, tracksuits, light-colored polo shirts (sometimes striped), white Adidas or Nike trainers, baggy carpenter jeans, rugby shirts, Oxford shoes, loafers, brown, grey, burgundy, rust, maroon, or forest green turtleneck sweaters, camp shirts (often in fancy metallic patterns for clubbing), corduroy pants, and baseball caps were popular. Practical hiking jackets (of the type made by Berghaus), fleeces, puffer jackets, and padded tartan lumberjack-type shirts were worn as winter outerwear, and sportcoats fastened with three buttons. Men's Fashion in the Mid 2000's - In the mid 2000s, retro fashions inspired by British indie pop groups and the 1960s counterculture became popular, including Converse All-stars, winklepickers (taken to extremes by individuals within the Mexican cholo and lowrider subcultures), cartoon print hoodies (in contrast to the designer brands worn by the chav subculture), vintage Classic rock T-shirts, throwback uniforms, T shirts bearing retro pre 1980 advertisements or street art, army surplus dress uniforms, paisley shirts, Modstyle velvet sportcoats, parkas, windbreakers Harris tweed jackets, and fitted 1970s style Western shirts with pearl snaps (popularised by blues-rock band the White Stripes). Men's Fashion in the Late 2000's - In the late 2000s, 1950s and 1980s fashions became popular: Letterman jackets, black leather jackets like the Perfecto, windbreakers, Hawaiian shirts, ski jackets, slim and straight leg jeans, slim-fitting jeans Ray Ban Aviator sunglasses, wool topcoats, Ed Hardy T-shirts with low necklines, retro Patek Philippe, Casio G-Shock and Rolex wristwatches, neon colors inspired by rave music, geek chic inspired horn rimmed glasses, roll sleeve tartan flannel shirts worn with white T-shirts, cardigans and knitted Vneck sweaters. Popular footwear in Europe and America included Sperry TopSiders, Keds, motorcycle boots, Nike Air Jordans, checkerboard pattern Vans, and Converse Chuck Taylor All-Stars.