DECA Guide 2011-2012
description
Transcript of DECA Guide 2011-2012
FIND
your future
Take DeVry University’s personality assessment to learn more about yourself.
There really are no right or wrong answers—just stick with the facts and we’ll
steer you toward a future career that’s just right for you.
Create a profi le and plan your future at devry.edu/careershop.
Connect with us:
In New York, DeVry University operates as DeVry College of New York. DeVry University is accredited by The Higher Learning Commission of the North Central Association, www.ncahlc.org. Keller Graduate School of Management is included in this accreditation. DeVry University operates as DeVry Institute of Technology in Calgary, Alberta. DeVry is certifi ed to operate by the State Council of Higher Education for Virginia. AC0060. DeVry University is authorized for operation by the THEC. www.state.tn.us/thec. Nashville Campus – 3343 Perimeter Hill Dr., Nashville, TN 37211. Program availability varies by location.©2011 DeVry Educational Development Corp. All rights reserved.
14785-02 DEVRYU DECA guide ad_8-5x10-875 v2.indd 1 4/1/11 8:48 AM
DECA Fact Sheet ....................................................................................2DECA Images Catalog ...........................................................................9 Apparel............................................................................................................... 10
. Blazers................................................................................................................ 16
. Accessories........................................................................................................17.
. Custom.Products............................................................................................ 18
. Certificates....................................................................................................... 30
. Curriculum.Materials.......................................................................................31
. Competitive.Event.Materials..................................................................... 34
. Order.Form/Instructions............................................................................. 41
Guidelines for Use of DECA Logo ..................................................... 43DECA’s Comprehensive Learning Program .....................................44DECA 2011–2012 Calendar of Events ................................................ 45Recognition Opportunities ................................................................ 46. DECA.Emerging.Leader.Honor.Award.................................................. 46.
. School-based.Enterprise.Certification.Program................................ 47.
. Corporate.Partner.Projects:.DeVry,.FIDM,.Finish.Line......................... 48
. H&R.Block.Dollars.&.Sense.National.Challenge................................. 49
. DECA.2011–2012.Membership.Campaign............................................. 50
Competitive Events Guidelines ......................................................... 58 DECA’s.Program.of.Competitive.Events.............................................. 58
. Competitive.Events.Changes.for.2011–2012........................................ 62
. Competitive.Events.List.............................................................................. 63
. Event.Sponsors.............................................................................................. 64
. Dress.Code....................................................................................................... 66. .
. Principles.of.Business.Administration.Events......................................67
. Sample.Interview........................................................................................... 69
. Team.Decision.Making.Events...................................................................72
. Sample.Case.Study........................................................................................75. .
. Individual.Series.Events.............................................................................. 79
. Sample.Role-play........................................................................................... 82
. Competitive.Event.Checklist..................................................................... 86
. Written.Event.Entry.Statement.of.Assurances...................................87
. Business.Operations.Research.Events.................................................. 88
. Community.Service.Project....................................................................... 95
. Creative.Marketing.Project.......................................................................102
. Entrepreneurship.Promotion.Project....................................................108
. Financial.Literacy.Promotion.Project....................................................114. .
. Learn.and.Earn.Project...............................................................................120
. Public.Relations.Project............................................................................. 127
. Entrepreneurship.Written.Event............................................................. 133
. International.Business.Plan.Event......................................................... 140
. Entrepreneurship.Participating.Event
.........(Creating an Independent or Franchising Business)................. 147
. Advertising.Campaign.Event................................................................... 152
. Fashion.Merchandising.Promotion.Plan.Event.................................. 157
. Sports.and.Entertainment.Promotion.Plan.Event............................ 162
. Professional.Selling.Events....................................................................... 167
. Stock.Market.Game...................................................................................... 171
. Virtual.Business.Challenge (Retail and Sports)................................ 175
DECA GuideJuly, 2011 • Volume 43, Issue 1
The DECA Guide is published annually by DECA Inc. for the exclusive use of its teachers/advisors.
DECA • 1908 Association Drive Reston, VA 20191-1594
(703) 860-5000 • Fax (703) 860-4013www.deca.org • [email protected]
DECA Guide2011–2012
DECA.prepares.emerging.leaders.and.entrepreneurs.in.marketing,.finance,.hospitality.and.management.in.high.schools.and.colleges.around.the.globe.
MARKETING
FINANCE
BUSINESSMANAGEMENT +
ADMINISTRATION
HOSPITALITY+ TOURISM
EN
TREP
RENEURSHIP.... ENTREPRENEURSHIP....
EN
TREPRENEURSHIP....ENTREPRENEU
RSH
IP...
.
FACT.SHEET
MISSION STATEMENT
MEMBERSHIP BY THE NUMBERS
CAREER CLUSTERS
LEARN.MORE.AT.DECA.ORG
COMPREHENSIVE LEARNING PROGRAM
SOCIAL.MEDIA.+.ONLINE.CHALLENGES
SCHOOL-BASED.ENTERPRISES
PUBLICATIONS
EDUCATIONAL.CONFERENCES
COMPETITIVE.EVENTS.PROGRAM
COLLEGE.+.BUSINESS.PARTNERSHIPS
DECA’s.Comprehensive.Learning.Program.integrates.into.classroom.instruction,.applies.learning,.connects.to.business.and.promotes.competition.
DECA.prepares.the.next.generation.to.be.academically.prepared,.community.oriented,.professionally.responsible,.experienced.leaders.
188,000 MEMBERS.|.3,500 CHAPTERS
DECA.extends.the.teaching.and.learning.of.National.Curriculum.Standards.in.four.career.clusters.
When.selecting.a.career.DECA.members.are.more.likely.to.select.a.career.in.marketing,.finance,.hospitality.or.business.management.
COLLEGE + CAREER READY
<ALASKA
<GERMANY
<GUAM
<HAWAII
<KOREA
<MANITOBA
<ONTARIO
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<QUEBEC
<>.10,000
<7,500–10,000
<5,000–7,500
<2,500–5,000
<1,000–2,500
<<.1,000
DECA.members.are.academically.prepared.students.who.will.enter.college.with.credits.and.other.forms.of.academic.credentials.
<DECA.<NATIONALAdvanced.Placement College.Credit.Courses Gifted/Accelerated.Programs International.Baccalaureate
DECA.Inc..is.a.501(c)(3).not-for-profit.student.organization..The.United.States.Congress,.the.United.States.Department.of.Education.and.state.and.international.departments.of.education.authorize.DECA’s.programs.
Research.findings.courtesy.of.the.National.Research.Center.for.Colleges.and.University.Admissions..The.sample.included.14,309.high.school.DECA.members.and.was.compared.to.data.from.more.than.one.million.students.nationwide.
86%of.DECA.members.report.an.A.or.B.average.
90%of.DECA.members.plan.to.further.their.studies.in.marketing,.finance,.hospitality.and.business.management.or.become.entrepreneurs. 27%
of.DECA.members.are.very.interested.in.starting.their.own.business..
50%of.DECA.members.are.obtaining.career.experience.through.employment.
Future Major/Career Path DECA National
Accounting/Finance. 4.7%. 2.6%
Advertising/Public.Relations. 3.3%. 0.7%
Business.Administration. 8.4%. 5.1%
Business.-.International. 5.2%. 1.5%
Business.Owner/Entrepreneur. 14.0%. 4.2%
Fashion.Merchandising. 5.7%. 2.4%
Hotel/Resort.Management. 1.3%. 0.4%
Sales/Marketing. 4.7%. 0.8%
Sports.Marketing/Management. 5.7%. 0.7%
Travel.and.Tourism. 1.1%. 0.7%
35%
25%
15%
5%
www.NAPAonline.com800.LET.NAPA
NAPA is proud to partner with DECA to help students across the country advance their marketing and service skills. Together with DECA, NAPA is a resource for scholarships, competitive events, employment opportunities and local connections. For more information on career opportunities in our 6,000 stores, 64 distribution centers and 13,000 NAPA AutoCare Centers, go to NAPAonline.com or call 1-800-LET-NAPA.
NAPA OFFERS:Scholarships I Training I Employment
PUT YOUR FUTURE ON THE
RIGHT TRACK.
NHQ-694 DECA AD.indd 1 2/9/11 5:15 PM
www.NAPAonline.com800.LET.NAPA
NAPA is proud to partner with DECA to help students across the country advance their marketing and service skills. Together with DECA, NAPA is a resource for scholarships, competitive events, employment opportunities and local connections. For more information on career opportunities in our 6,000 stores, 64 distribution centers and 13,000 NAPA AutoCare Centers, go to NAPAonline.com or call 1-800-LET-NAPA.
NAPA OFFERS:Scholarships I Training I Employment
PUT YOUR FUTURE ON THE
RIGHT TRACK.
NHQ-694 DECA AD.indd 1 2/9/11 5:15 PM
There’s a way. At Walgreens, you’ll find great opportunities to build a rewarding career in our stores,
corporate headquarters, distribution centers or our health and wellness division. Each job offers you
the potential for growth and a clear path to advancement, in the workplace and beyond. Expect a diverse,
positive environment, complete with supportive co-workers and the tools you need to pursue your
interests and grow your skills.
To apply, visit www.walgreens.jobs
What if you found opportunity right in your community?
Growth. Performance. Success. FULFILLED
Walgreens is an Equal Opportunity Employer and welcomes individuals of diverse talents and backgrounds. Walgreens promotes and supports a smoke-free and drug-free workplace.
There’s a way. At Walgreens, you’ll find great opportunities to build a rewarding career in our stores,
corporate headquarters, distribution centers or our health and wellness division. Each job offers you
the potential for growth and a clear path to advancement, in the workplace and beyond. Expect a diverse,
positive environment, complete with supportive co-workers and the tools you need to pursue your
interests and grow your skills.
To apply, visit www.walgreens.jobs
What if you found opportunity right in your community?
Growth. Performance. Success. FULFILLED
Walgreens is an Equal Opportunity Employer and welcomes individuals of diverse talents and backgrounds. Walgreens promotes and supports a smoke-free and drug-free workplace.
A Great Opportunity Is Always In Style
Have you met the world’s largest off-price retailer? We bet you have... You already know our stores are great places to shop. Well, they’re also great places to start building your career. A part-time job at a T.J.Maxx or Marshalls store is a way to get real experience in the retail world you’ve been learning about through DECA and get your foot in the door of a $20 billion industry- leading company. Think of it as a paid internship that could lead to career development opportunities in Store Management, Marketing, Merchandising, Buying, Finance or Human Resources. Oh, and did we mention the discount on clothing?
T.J.Maxx and Marshalls are equal opportunity employers committed to workplace diversity.
Be sure to visit your localT.J.Maxx and Marshalls –
who doesn’t loveto multi-task?
Shopping and buildingrelationships within
the community!
Find more than fashion at:
www.tjmaxx.com
www.marshallsonline.com
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APPAREL | Tees
A. ROCKER TEEBlack tee made of lightweight 4.5 ounce, 100% ringspun cotton makes this shirt feel weightless!
DECA rocker logo, slightly weathered, for a worn in look.
DSRS S–2XL $12.00
B. VINTAGE TEEHigh quality vintage look and feel tee. Smoke gray with blue and white DECA logo.
DSSMT S–2XL $18.00
C. CHAPTER TEEPriced right and ready to wear for your chapter’s next civic project or meeting. White 100% cotton
tee with blue and gold screened logo.
DSWAD S–4XL $10.00
D. ATHLETIC TEESport gray tee made of 100% preshrunk cotton with two-color DECA athletic logo.
DSSGTEE S–3XL $12.00
E. SPORT TEEHere’s one for the whole team! Black 100% preshrunk cotton tee with one-color DECA sport logo.
DSPORT S–3XL $12.00
F. LONG SLEEVE TEESport gray 100% preshrunk cotton long sleeve tee. Updated eat, sleep, DECA logo printed on front
with DECA printed on the sleeve.
DSNLST S–3XL $18.00
A. B. C. D. E.
F.
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APPAREL | Rainbow Tees
RAINBOW TEESNEW COLORS!New colors for a new year!
A. Daisy Yellow RSDSY S–3XL $12.00B. Heliconia Pink RSHELICON S–2XL $12.00C. Irish Green RSIRSH S–3XL $12.00D. Royal Blue RSRYL S–3XL $12.00
Customize with Your School Name
See Page 18 for more details.
A.
B.
C.
D.
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A. HOT PINK HOODED SWEATSHIRT | NEW!Hot pink hooded sweatshirt with DECA heart logo in black and white.
DSHPHH XS-2XL $37.00
B. OPEN NECK TUNIC | NEW!Garment washed, brushed fleece tunic. DECA appliquéd on front.
DSONT S-2XL $45.00
C. BLACK HOODED SWEATSHIRT | NEW!Black hooded sweatshirt with DECA heart logo in pink and white.
DSBHH XS-2XL $37.00
D. ZEBRA PRINT HOODED SWEATSHIRTNEW!Turquoise hooded sweatshirt with DECA appliquéd in zebra print.
DSTAZ XS-2XL $37.00
E. V-NECK TEE | WHILE SUPPLIES LAST!Turquoise v-neck tee made of lightweight 100% cotton. Weathered 1946 logo printed on front.
DSVT S–2XL $18.00
SHOP DECA IMAGES WWW.DECA.ORG/SHOP
APPAREL | Ladies’
A.
B. C.
D.
E.
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APPAREL | Fleece
A. NAVY HOODED SWEATSHIRTNavy hooded sweatshirt made of 50% cotton/50% polyester blend. Two color DECA athletic logo
screened on front.
DSNHST S–3XL $25.00
B. ZIP-UP HOODED SWEATSHIRT | NEW!Oxford Gray full-zip hood. DECA appliqué across front chest.
DSFZH S-2XL $35.00
C. APPLIQUE HOODED SWEATSHIRT | NEW!Royal blue hooded sweatshirt with white and royal tackle twill appliqué lettering.
DSRBH S-3XL $38.00
D. PAJAMA PANT | NEW!Plaid pajama pants in royal blue. Drawstring waist. DECA printed down leg. Coordinate with the
Applique Hooded Sweatshirt.
DSNHST S–3XL $25.00
E. SPORT GRAY HOODED SWEATSHIRTSport gray hooded sweatshirt made of 50% cotton/50% polyester blend. Two color DECA athletic
logo screened on front.
DSSGH S–3XL $25.00
F. TIE DYED HOODED SWEATSHIRTNavy hooded sweatshirt with tie dye appliqué lettering.
DSTDH S-2XL $40.00
FLEECE LINED NYLON JACKET | NEW!Wind and water resistant nylon jacket with fleece lining. DECA logo embroidered in white.
DSBLJ XS-4XL $35.00
A.
B.C.
D.
E.
F.
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APPAREL | Polos
A. CHAPTER POLOQuality 6 ounce 100% soft ringspun cotton pique polo at affordable chapter pricing. Now
available in men’s and ladies’ sizing. New DECA logo, embroidered.
Ladies’ DSLNCP S–3XL $18.00Men’s DSMNCP S–4XL $18.00
B. PREMIUM POLO | NEW!Combed cotton pique polo in kelly green won’t fade, pill, or wrinkle. Collar won’t curl.
Ladies’ DSKGLP S-3XL $25.00 Men’s DSKGMP S-3XL $25.00
C. THEME POLO | NEW!Dusty blue polo made of 100% Egyptian cotton. No curl collar. Aspire Higher logo
embroidered on the left chest.
CI12TP S-5XL $30.00
D. IZOD POLO | WHILE SUPPLIES LAST!Luxury Izod polo available in men’s and ladies sizing. New DECA logo on chest with DECA
embroidered on the sleeve.
Ladies’ DSIZODL S–2XL $35.00Men’s DSIZODM S–2XL $35.00
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APPAREL | Business Casual
CLASSIC TIESilk red-striped tie is always a classic.
DSMTIE $25.00
DECA TIESChoose from 3 great colors that coordinate with the official DECA blazer.
Green DSMTIE-G $25.00Yellow DSMTIE-Y $25.00Navy DSMTIE-N $25.00
DECA SCARVESChoose from 3 great colors that coordinate with the official DECA blazer. Oblong scarf with
diamond logo border.
Green DSCRF-G $25.00Navy DSCRF-N $25.00Yellow DSCRF-Y $25.00
A. WHITE DRESS SHIRT Long sleeve oxford constructed of 65% cotton/35% polyester fabric with stain release
technology. Looks great alone or worn under the official DECA blazer. Available in both
men’s and ladies’ sizes.
Ladies’ DSWDSL S–2XL $28.00Men’s DSWDSM S–4XL $28.00
B. VAN HEUSEN DRESS SHIRTWHILE SUPPLIES LAST!Yellow dress shirt with DECA embroidered in matching color for a tone on tone effect. Looks
great alone of worn under the official DECA blazer. Ladies’ shirt has 3/4 sleeves and a fitted
silhouette. Men’s shirt offered as long sleeve with a relaxed fit.
Ladies’ DSYDSL S–2XL $35.00Men’s DSYDSM S–3XL $35.00
C. PERFORMANCE TWILL SHIRTWHILE SUPPLIES LAST! Ivy green twill shirt with DECA logo looks great with khaki pants. It even coordinates with
the official DECA blazer! Made of 60/40 cotton/polyester blend this shirt is no stain, no fade,
no wrinkle, no shrink and even fights against UV rays! Available in men’s and ladies’ sizes.
Ladies’ style offers front and back princess seaming for gentle shaping.
Ladies’ DSLIGT S–2XL $32.00Men’s DSMIGT S–4XL $32.00
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APPAREL | Blazers
OFFICIAL DECA BLAZERSOfficial DECA Blazers are a requirement for competition at the ICDC. Blazers are sold through
mail order and on–site at the ICDC only. Blazers are not available for purchase at local, state or
regional conferences. The DECA blazer patch is not available for individual sale. Blazers will only be exchanged/returned if they are in new condition with the sleeve tags still attached.
POLYESTER DECA BLAZERSOfficial DECA blazers in a single-breasted, two button, navy woven polyester.
Men’s DSMBLZ $72.00Ladies’ DSLBLZ $72.00
POLY-WOOL DECA BLAZERSAlso available as a special order are 55/45 poly-wool blend blazers.
Men’s DSMWBZ $109.00Ladies’ DSLWBZ $109.00
These blazers are shipped directly from our supplier and may not be available for rush delivery.
Poly-wool blazers are not available for sale at the ICDC. Please select size and length from size
chart shown.
DECA BLAZERS BUTTON REPLACEMENTReplacement buttons for the official DECA blazer.
Large BLAZERBUTTONL .75Small BLAZERBUTTON .75
MEN’S SIZESPolyesterRegular 5’7”-5’11”
Short 5’3”-5’7”
Tall 6’0”-6’3”
36 38 40 42 44 46 48 50 52 54 • • • • • • • • • • • • • • • • • • • • • • •
Poly-woolRegular
Short
Long
X-Long
36 38 40 42 44 46 48 50 52 54 • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
DECA BLAZER SIZING CHART
Poly-woolRegular
2 4 6 8 10 12 14 16 18 20 22 24 • • • • • • • • • • •
33 34 35 36 37 38 40 41 43 45 46 48 26 27 28 29 30 31 33 34 36 37 39 41 36 37 38 39 40 41 43 44 46 47 49 51
LADIES’ SIZESPolyesterRegular
Tall
Bust
Waist
Hips
2 4 6 8 10 12 14 16 18 20 22 24 • • • • • • • • • • • 6T 8T 10T 12T 14T 16T 18T 20T
Please contact customer service if you need a size not shown above at 703-860-5000
For updates on the new blazer patch and the blazer patch exchange program visit www.deca.org/shop
DECA Images is pleased to partner with the TwinHill division of Men’s Wearhouse.
Men’s Wearhouse will offer the following services on the TwinHill blazers.• Free pressing• Preferred pricing on alterations• Discount coupons good at
Men’s Wearhouse and K & G locations
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ACCESSORIES | Jewelry
ADVISOR PIN | 22 KARAT GOLD PLATED!This 22 karat gold plated pin looks great on blazers/suit jackets. Enlarged to show detail.
DSAP $10.00
CHAPTER OFFICER PINGold tone pin with blue enamel background. Available with year guard and with or without an
officer dangle. See below for dangle selection. Enlarged to show detail.
DSCOP-1 $9.50 Pin and year guardDSCOP-2 $10.00 Pin and year guard and officer danglePlease specify year guard. Years available 2011-2014
Dangle Selection:
PresidentGavel
Vice PresidentTorch
Secretary Quill
Treasurer Key
Parliamentarian Mace
Historian Quill & Scroll
Reporter Winged Pen
DISTRICT OFFICER PINThis gold tone pin, accented with blue, comes with year guard, chain and officer dangle. See above
for dangle selection. Specify year guard. Enlarged to show detail.
DSDOP $10.00
STATE OFFICER PINThis gold tone pin comes with year guard, chain and officer dangle. See above for dangle selection.
Specify year guard. Enlarged to show detail.
DSSOP $10.00
PRESENTATION PINGold tone pin with new DECA logo makes a great gift for members or DECA supporters. Enlarged
to show detail. Pin is presented on card stcok backing that includes the DECA logo and mission
statement.
DSPPN $4.00
HISTORY OF DECA PIN SET | NEW!Five piece pin sets show the progression of the DECA diamond from the beginning to the new logo
adopted July 1, 2010. Makes a great gift! Comes in a two piece gift box. Enlarged to show detail.
DSHPS $12.00
EARRINGS | NEW!Show your DECA spirit with DECA earrrings
DSEAR $10.00
HAIR CLIPS | NEW!Clip your hair back in style with the DECA hair clips.
DSHAIR $8.00
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CREATE YOUR OWN CUSTOM DESIGN | CUSTOM SCREEN PRINTING AND EMBROIDERYDECA Images is proud to offer custom apparel to our members, chapters and state associations. Select from one of the designs shown above or use our talented designer to create your own unique design. For
quantities over 12 (of the same shirt), e-mail DECA Images at [email protected] for more information. Allow approximately 15-20 business days for delivery. Rush delivery may be available for an additional
fee. For quantities less than 12, visit http://decaimages.gigabitprint.com. Please note that not all designs or color combinations shown above may be available if purchasing less than 12 pieces.
Design 1-A Design 1-B Design 1-C Design 1-D Design 1-E
Design 2-A Design 2-B Design 2-C Design 2-D Design 2-E
Create
Your OwnDesign
Design 3-A Design 3-B Design 3-C Design 3-D Design Custom
CUSTOM APPLIQUÉ SWEATSHIRT PROGRAM | MINIMUM 12 PIECES!Back by popular demand is the custom appliqué sweatshirt program. Customize appliqué sweatshirts with DECA appliqué on front and school name/mascot embroidered on front as well. Numerous colors and
designs to choose from! For more information, please e-mail [email protected]. As this product involves a labor intensive process, please allow approximately 4-6 weeks for delivery.
APPAREL | Custom Products
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INTERNATIONAL DECA CINCH PACK | NEW!This cinch pack is great for showcasing DECA’s trading pins at ICDC and other conferences.
CICP-1 $8.00
COURIER BAGThis portfolio bag features a front zippered accessory pocket and webbed handles. Shoulder strap
included.
DSCB $8.50
FLAP ANGLE BAGMessenger style bag with front flap, velcro closures, organizer pockets under flap, grommet on
front for headphones, mesh water bottle pocket, adjustable shoulder strap and single carrying
handle on top.
DSFAB $20.00
PINK TOTEWhite and pink tote with snap closure.
DSPTOTE $15.00
DRAWSTRING SPORT BAGDrawstring sport bag with two exterior mesh pockets.
DSSB $12.00
LAPTOP BAG | NEW!Black and gray messenger style laptop bag with large main compartment with laptop sleeve.
Includes front zip pockets, media pocket, beverage pocket, organization under flap and removable
shoulder strap.
DSLTB $40.00
ACCESSORIES | Bags
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FEATURED ITEMS
AMBASSADOR PENAn affordable classic pen styled with an ergonomic rubber grip. Featured in blue with 24 karat
gold plated accents. Packaged in an individual gift box, this makes an ideal present for speakers,
judges or yourself!
DSNAP $4.00
GIFT PENReal carbon fiber makes for a spectacular silver and black combination. Guaranteed smooth writing!
Laser engraved DECA logo. Comes with matching gift box with magnetic closure.
DSNGP $16.00
ACCESSORIES | Pens
THE GRADERAmazing free ink system roller ball pen with guaranteed smooth writing and clean crisp ink
laydown. Generous red ink supply ensures long pen life.
DSRGP $1.25
THE BRITE LINERLong lasting, neon yellow hi-liter.
DSBL $1.25
CALCULATOR Basic four function calculator.
DSFLPC $4.00
Now With 24 KaratGold Plated Accents
PENCILS#2 lead, round blue pencils. Sold by the dozen or gross.
DSBP $2.75 for 12 (1 dozen) DSBP-1 $30.00 for 144 (1 gross)
CLICK PENSAffordable retractable ball point pen with black ink in a medium point. Sold by the dozen or gross.
DSCPD $5.00 for 12 (1 dozen) DSCPG $55.00 for 144 (1 gross)
THE WIDE BODY PENSmooth writing is just a click away with the DECA Wide Body Pen.
DSWB $1.00
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JUNIOR NOTEPADJunior sized plastic covered notepad. Fold over
flap and pen loop closure. Includes matching
color folding mini pen.
Measures 5 5/16” x 3 15/16”.
DSJNP $5.00
WRITTEN EVENT FOLIOSSoft vinyl, 3-ring folio required for all ICDC written
events. The older style written event folios will be
accepted at the ICDC.
DSWEF $2.50
ACCESSORIES | Necessities
DECA CREST NOTE CARDSWHILE SUPPLIES LAST!Crisp white textured linen card stock features an
embossed DECA Crest. Each set contains 25
cards and envelopes. 4 ½” x 6”. Don’t
forget to purchase the mini stickers to
seal the envelopes!
DSCARDS $15.00
MAGNETIC CLIP, 3 PACKThese clips are great for holding papers that need to be graded. With a magnetic back, these clips
can be stored on the side of file cabinets or blackboards. Clips are sold as a set of three.
DSMC-3 $12.00 Set of 3
POCKET FOLDERNEW DESIGN!Blue linen folder with silver DECA logo on front, mission
statement, in silver, printed on inside pocket. Includes
business card slots. Ideal for conferences, meeting notes
and proposals.
DSPF $3.00 Save on 50+ $2.50 each
POST-IT NOTE CASEKeep your post-it notes within reach with this post-it note case. Constructed of faux leather, this
case holds post-it notes and flags. Calendar insert can easily be replaced with your favorite DECA
photo. Makes a great gift!
DSPCS $12.00
THE CUBE3M brand post-it note cube. 2 ½” square.
DSPNC $10.00
THREE RING BINDERS
Available in 1” and 2” size. Required for
School Based Enterprise project.
DSB-1 $5.00 1” spineDSB-2 $6.00 2” spine
MINI STICKERSWHILE SUPPLIES LAST!1” gold foil embossed seals, ideal for sealing envelopes
and personalizing correspondence. Sold as sheets of 25.
DSMSTKR $1.75 per sheet SALE $1.00 per sheet
FLASH DRIVE1 GB flash drive with DECA logo laser-engraved
DSFD $14.00
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ACCESSORIES | Mugs
CAMELBAK® WATER BOTTLE
Camelbak® brand water bottle. Twenty-four
ounce capacity. BPA free. No spill.
Berry DSCAMEL-P $20.00Royal DSCAMEL-R $20.00
STADIUM CUP16-ounce stadium cup. White with blue
DECA logo.
DSWCP $.75 Save on 50+ .70
TUMBLERThis 30-ounce tumbler comes in two
frosted fashion colors.
Pink DSCUP-PNK $2.25 Blue DSCUP-B $2.25
DECA JAVAYou enjoyed the coffee house style of this mug before and will love it again in this new color and
updated logo. White mug with coffee colored logo. Great for soup and other beverages too!
DSCMG $7.00
TRAVEL MUGA 16-ounce double wall constructed travel mug
with a stainless steel interior and exterior. Also
comes with a push on lock top lid. Easily fits into
most auto cup holders. Individually packaged in a
white box. Makes a great gift!
DSTM $12.00
WATER BOTTLEWHILE SUPPLIES LAST!21-ounce capacity bottle with pop up spout. Fits most auto
cup holders.
DSBWB $2.00
SWEET SPOT MUG NEW!
The Sweet Spot Mug highlights the new DECA
diamond on the “sweet spot” of the handle.
DSSSM $10.00
23
ACCESSORIES | Travel
GARMENT SLEEVEProtect your DECA blazer and other professional dress
outfits with this navy garment sleeve. Silkscreened DECA
logo in white. Hanger not included.
DSGS $5.00
ID BADGE HOLDERSClear plastic sleeve for paper badges, sealed on three sides. New bulldog clip.
DSHOLDER-BG $14.00 for 50 $25.00 for 100
ID BADGESLaser-fed paper badges. Black or blue logo. Badges come 6 per sheet.
Black DSIDB-BLK $6.00 for 9 sheets $10.00 for 17 sheetsBlue DSIDB-BLU $6.00 for 9 sheets $10.00 for 17 sheets
ID BAG | SALE!Nylon neck bag measures 5” x 4”. Royal blue with screened logo. Cord toggle, two zippered
pockets and one clear outer pocket for ID. Great for travel.
DSIDHLDR $5.00 SALE $2.00
LUGGAGE TAGRigid luggage tag withstands tough travel treatment. Clear compartment on reverse side holds ID
card or standard business card.
DSLT $1.00
PIGGY BANKIt’s never too late to start saving for ICDC
and there’s no better way to save
than by using the DECA piggy bank.
“Saving for ICDC” is printed on the
side of the pig.
DSPIG $5.00
Visit us on the web at www.deca.org
Visit us on the web at www.deca.org
NAME BADGE LANYARDRoyal blue lanyard with metal bulldog clip to keep your ID or name badge in clear sight. Badge
not included.
DSNBL $2.50 Call for quantity discounts of 50+
LANYARDS | NEW!These new lanyards come in two great designs!
Striped CIBL $6.00Swirled CIGL $6.00
24
TECHNOSKINZ BACK BY POPULAR DEMAND!Add DECA flair to your laptop, MP3 player or cell phone with these great TechnoSkinz.
DSTSKNZ $5.00
ACCESSORIES | DECA Gear
BUSINESS CARD CASEThis affordable case holds business cards. Made of synthetic leather.
DSCC $5.00
BUSINESS CARD HOLDERSilver tone laser engraved card holder comes in an elegant two piece gift box.
DSSCC $12.00
CAR DECALStatic cling decal with white DECA logo looks great on a car or classroom window.
DSCD $3.00
CAR MAGNETRoyal blue, oval car magnet with white DECA letters. Measures 5.75”
DSCARMAG $2.00
CARABINER KEY STRAPBlue with gold lettering key strap.
DSLAN $6.00
KEY CHAINRectangular key chain is made of brushed and shiny silver. Laser-engraved DECA logo creates a
clean, sophisticated look. Gift boxed.
DSBSKC $7.00
LANYARDSNavy blue lanyard with white DECA woven throughout. Detachable key ring. Also available in soft
pink.
Blue DSWVNLAN $6.00 Pink DSWVNLAN – P $6.00
25
GIFT BAGPresent your gifts in style. Navy blue bag with DECA logo. Tissue paper is not included.
DSBAG $4.00
ACCESSORIES | Graduation
GRADUATION STOLESBlue stole features white embroidered
design and the white stole features blue
embroidered logo. Back by popular demand
is the gold stole with the blue logo.
Blue DSTLE-B $12.00Gold DSTLE-G $12.00 White DSTLE-W $12.00
HONOR CORDRecognize your outstanding DECA members with blue and
white honor cords.
DSHC $12.00
GRADUATION TASSELAvailable in blue and white and adorned with
a hanging DECA emblem.
DSTSSL $6.00
CD CASE | WHILE SUPPLIES LAST!Black stitched synthetic leather case with subtle yet sophisticated debossed DECA logo. Holds 24
CDs. Makes an excellent gift.
DSGCDH $10.00 SALE $7.50
WRITING PAD | WHILE SUPPLIES LAST!Leather portfolio with stripe includes 2 interior pockets, clear ID holder, writing pad and elastic pen
loop. Look for a new design in the January Images and Friends catalog.
DSNWP $35.00
NEW DESIGN!Now in blue and white
26
SCRAPBOOKThis expandable 13” x 13” scrapbook includes 25 12” x 12” sheet protectors and crisp white insert
sheets; everything you need to showcase your DECA activities! Holds standard size scrapbook
paper and sheet protectors.
DSNSC $36.00
AUTOGRAPH FRAMEDisplays 3 ½ x 5 ½ photo. Shadow box styling allows you to display mementos from conferences
or the DECA year. Comes with DECA logo’d marker for autographing the area around the picture.
DSAFR $20.00
ACCESSORIES | Memories
LETTERMAN PATCH | WHILE SUPPLIES LAST!This 4” felt and chenille patch looks great on letterman jackets. Look for a new design in the
January Images and Friends catalog.
DSLMP $9.00
FRAMEThis black padded faux leather frame is accented with white top stitching and white faux leather
mat. This 4” x 6” frame stands horizontally with DECA logo imprinted on the bottom. Frame
measures 6 ½” x 8” and comes in its own box. Makes a great gift! Consider pairing this with the
photo album.
DSFRM $8.50
PHOTO ALBUMBlack faux leather photo album is accented with white stitching and coordinates with the frame.
The 6” x 4” album holds 24 photos and has a 3” x 2” cameo cover. This comes individually boxed
and makes a great gift!
DSPAL $8.50
CREST DECALBlue and white inside stick decal
measures 3”.
DSRDCL SALE $.25
STICKERSEach sticker measures 2”.
DSSTK-50 $8.00 50 stickers
DSSTK-100 $15.00 100 stickers
PROMOTIONAL BUTTONS1 1/4” round buttons with safety clutch pin, are a great way to
promote your DECA chapter.
DSBTN $6.00 10 buttons DSBTN-50 $25.00 50 buttons
27
ACCESSORIES | Decorate
BALLOONSDesigned to coordinate with the DECA pennant, these 9” bright
blue balloons are sold in packs of 50 or 100. Logo will not fade
when inflated.
DSBLN-50 $11.00 50 balloons DSBLN-100 $20.00 100 balloons
BANNERDurable, water-resistant screened nylon banner, sized 3’ x 6’ can be personalized with your
school or chapter name. These banners are shipped direct from the manufacturer. Allow 4-6
weeks for delivery. Rush delivery not guaranteed.
DSBNR $150.00 First five characters are free! Add $5.00 for each additional character over five.
MESSAGE BOARDLightweight but durable, this message board wipes clean
with a dry cloth. Packaged with a dry erase pen and an
attachable board hanger.
DSNMB $3.00
MYLAR DECALS | WHILE SUPPLIES LAST!Durable mylar decals available in two sizes. The 9” decal is perfect for podiums and classroom
displays. The 3” size is ideal for personal use on notebooks and automobiles.
DSMYDC $8.00 9” decal DSMMYDC $3.00 3” decal SALE $1.75
TABLE DRAPEThis versatile and attractive table drape can be used at induction ceremonies, meetings or any
event to promote DECA within your school. The blue drape fits an 8’ table and has the DECA logo
silk screened in white. 100% polyester.
DSNTD $75.00
POSTERS | WHILE SUPPLIES LAST!Suitable for framing, each of these beautifully photographed posters illustrates one of the key
principles behind the DECA Creed. Each 18” x 24” poster is available for a limited time. Frames not
included. ON SALE FOR $3.002POST $5.00 Freedom 4POST $5.00 Principles3POST $5.00 Service 5POST $5.00 Creed
HISTORY OF DECA POSTERDecorate your classroom in style with the History of DECA Poster. This 17 x 22 poster shows the
progression of the DECA diamond.
HPOST $2.00
PODIUM BANNERMade of 100% rayon, this podium banner
measures 31” x 24”. Blue fabric with white tassel
fringe. DECA logo screened on front. Dowel not
included.
DSPOBA $30.00
PENNANT Blue and white pennants
feature the DECA logo.
Waterproof and durable, each 60
foot section can be cut to fit your
needs.
DSPNT $20.00
28
CREATE YOUR OWN
CUSTOM MESSAGES
ON YOUR PC PRINTER
CREATE YOUR OWN
CUSTOM MESSAGES
ON YOUR PC PRINTER
SMART SIGNS®NEW FROM DECA IMAGES
$100
DECA SMARTSIGN®SMARTLENS™ technology allows you to create your own custom message on your PC printer. Sign
dimensions are 22” x 28” and window is 8 ½” x 14”.
Special shipping and handling charges will apply.SS1 $100.00
DECA SPRINT BANNERAssembles in seconds without the use of tools. Just open the banner, put the unit on the floor,
attach the graphic and adjust to the desired height. Banner is 36”wide x 84” tall. Can be displayed
up to 8’ high with the stand.
Special shipping and handling charges will apply.BNR1 $200.00BNR2 $200.00BNR3 $200.00STND $125.00Purchase the banner and the stand together for $300.00
BANNER AND SMARTSIGN® CASESSMARTLENS™ technology allows you to create your own custom message on your PC printer. Sign
dimensions are 22” x 28” and window is 8 ½” x 14”.
Special shipping and handling charges will apply.HSS05 $100.00 (Holds 5 SMARTSIGNS)
HSS20 $275.00 (Holds 20 SMARTSIGNS)
HBNR1 $125.00 (Holds 1 Sprint Banner and stand)
29
SPRINT BANNERSNEW FROM DECA IMAGES
BNR1 BNR2 BNR3
BOTH SMART SIGNS® AND SPRINT BANNERS CAN BE CUSTOMIZED WITH YOUR STATE OR CHAPTER NAME.
CONTACT DECA IMAGES FOR MORE INFORMATION
$300Including stand
$200Banner Only
30
Recognition Certificates | Chapter and District
ACCESSORIES | Certificates
Competitive Event Certificates
Blank for District Level CECEDB-1
Blank for State LevelCECESB-1
CERTIFICATESCertificates are sold individually. Each certificate is $.65
each. When purchasing 100 or more certificates, they
are $.60 each.
DECA SATIN RIBBON20 yard spool of single–face satin fabric ribbon. Use for
gift wrapping or with certificates.
DSRBN $12.00SALE $8.00
Conference Participant DSCONFP-1
Recognition Certificates | State
Certificate of Appreciation for
Competitive Event Judging DSCAST-1
Outstanding Service Award DSOSCR-S-1
Alumni Award of Merit DSAAM-1 Graduation Recognition
Award DSGRAR-1
Active Member Certificate DSAMCP-1
General Recognition Award DSGRHS-1
Certificate for Appreciation for
Competitive Event Judging DSCADR-1
Outstanding Service Award DSOSCR-1
Employer Certificate of Appreciation DSECAR-1
Recognition of Support DSROS-1
CERTIFICATE HOLDERHeavyweight linen paper folder in blue with DECA logo stamped in gold foil. It is slotted to hold an 8 ½” x 11” certificate.DSCH $2.50 Save on 24+ $2.00 each
FOIL SEAL | NEW!2 ½” round gold foil embossed logo stickers with saw tooth edge. Now available in gold or silver. Available in sets of 10 or 50. GOLDDSGFS–1 $2.50 Set of 10DSGFS–5 $10.00 Set of 50SILVERDSSFS-1 $2.50 Set of 10DSSFS-5 $10.00 Set of 50
31
CURRICULUM MATERIALS
ADVISER ESSENTIALS: PROJECT PLANNINGThis book offers guidance for both novice and veteran advisors on how to help student leaders
work through some of the usual tasks that are common to all projects. Topics include: generating
ideas, backwards planning, project budgets, committee guidelines, tracking progress, keeping
files and includes lots of reproducible forms!
AEPP $8.95
THE BUCKS $TART HEREHundreds of ideas for fundraising projects and sales are included in this book. This book also
features: project planning guides, tips for selecting and working with vendors, ideas for making
money, budgeting, pitfalls to avoid, resources and reproducible forms.
LFBSH $14.95
I’VE BEEN ELECTED, NOW WHAT?This guide to officer training is designed to strengthen the confidence of current officers and
encourage members to accept officer positions within your chapter.
IBENW $20.00
PARLIAMENTARY INFORMATION LEAFLETWHILE SUPPLIES LAST!This inexpensive leaflet provides basic but important parliamentary information on motions,
voting and order of business. Sold in sets of ten.
DPINFO $3.50 Set of 10
CHAPTER MANAGEMENT
FEATURED ITEMS
ADVISER’S GUIDE TO STUDENT ACTIVITIES | NEW!Educators who find themselves taking on the role of adviser to a student activity organization often have received no training on how to be an effective
adviser. Rather than leaving new activity advisers to sink or swim on their own, the Adviser’s Guide to Student Activities offers guidance on how to work
with a student organization. Chapters on getting started, organizing the work, meeting management, financial management, evaluation and recognition
provide stategies and tools to help make the advising role go smoothly. This essential resource for any adviser of a student activity organization features:
• Listing of typical adviser responsibilities
• Tips for understanding the organization and getting started with officers
• Guidance on project planning and working with committees
• Tips for planning and conducting effective meetings
• Information on developing project and organization budgets
• Ideas for successful fundraising
• Techniques for effective evaluation
• Strategies for giving constructive feedback
• Ideas for recognizing students, staff, parents, and community volunteers
• Reproducible forms
• And much more!
Making the use of the information and forms in the Adviser’s Guide to Student Activities will enable you—and veteran—advisers to take on their roles with confidence and enthusiasm.
AGSA $9.95
32
CASES IN HOSPITALITY MANAGEMENTOne of the only casebooks available that focuses
specifically on hospitality management, this book
prepares students to be successful managers
by providing an effective connection between
hospitality management theory and real-world
workplace scenarios. Whether managing a kitchen,
dining room, front desk, travel agency, fast food
restaurant or an entire hotel, employees seek cues
and reinforcement from managers to guide their
behavior. This book provides readers with the
opportunity to apply their knowledge, experience
and management skills, allowing them to think
quickly on their feet and react appropriately in a
wide variety of settings.
WCHM $45.00
CONFESSIONS OF AN EVENT PLANNERConfessions of an Event Planner is an “apprenticeship
in a book”. This insider’s guide takes you on a
narrative journey, following a fictional event
planning company that stages various types of
events around the world for many different clients.
Each chapter is set in a unique location, with a cast
of characters and a host of challenges and problems
to overcome. Readers learn what they can come up
against, how to problem solve creatively on the fly,
get ideas for staging spectacular events, and see the
principles of event planning in action. The scenario
in each chapter is introduced by an outline of what
will be covered in the chapter, and each chapter
concludes with a series of review questions to explore key issues and stimulate reflection or
discussion for individuals or groups.
WCEP $34.95
RESTAURANT MARKETING FOR OWNERS & MANAGERSThis complete guide to marketing for restaurant
managers answers the following questions:
• How do I market my restaurant to prospective
customers?
• Do loyalty programs really work?
• How do I communicate with my local
newspaper to get the biggest “bang” for my
marketing buck?
By providing specific tools and methods tying
marketing theory to practice, this concise, easy-
to-use book provides restaurant and food service
managers with answers to these marketing
questions and many more.
WRMOM $30.00
COURSE GUIDE: MARKETING PRINCIPLESMarketing Principles is a year long high-school marketing course
addressing marketing concepts identified in the National Standards
for Marketing Education and the National Career Cluster Initiative
for Marketing. This rigorous course’s scope aligns with that found
in college-level introductory marketing courses. Several hands-on,
standards-based projects are provided to appeal to a variety of
learning styles. © 2009. Length: 239.
Hard copy: MSC-09-001-10 $129.00CD: MSC-09-002-10 $119.00
PROGRAM OF STUDY RESOURCE KIT: MARKETINGThe Marketing Program of Study contains a recommended series
of academic and career courses (grades nine through fourteen)
for any student interested in marketing and its pathways. Based
on national marketing standards and the desire for a seamless
sequence of instruction, this program of study includes career
course descriptions and rigorous, non-duplicated learning
outcomes for all of its career courses. The academic courses which
are included in the program of study meet typical state high school
graduation requirements. © 2009.
Hard copy: MSC-09-007-10 $79.00CD: MSC-09-007CD-10 $69.00
COURSE PROFILE: MARKETING PRINCIPLESNeed help figuring out content priorities for your introductory
marketing course? Ideally, Marketing Principles students would
take Leadership, Personal Finance, and Business and Marketing
Essentials in the semesters leading up to this course. The
Marketing Principles course profile provides a quick overview of
the recommended course content, including recommendations for
sequencing this year-long course. © 2010. Length: approx 50.
CG-10-002-10 $39.00
CURRICULUM MATERIALS
NATIONAL RETAIL FEDERATION CLASSROOM PACKAGE | SALE!This comprehensive classroom package contains important guidelines, turnkey activities and
resource materials that will help educators better prepare their students for careers in retailing.
CD-ROM, handout masters and overheads included.
DRMRCP $97.50 SALE $80.00
MARKETING CLUSTERHOSPITALITY CLUSTER
33
COURSE GUIDE: INTRODUCTION TO FINANCEOne credit high-school finance course addressing financial concepts identified in the national standards for the finance cluster. Presents a rigorous introduction to the finance cluster pathways. Hands-on, standards-based projects are provided to appeal to a variety of learning styles. © 2009. Hard copy: MSC-09-021-10 $129.00CD: MSC-09-021CD-10 $119.00
COURSE PROFILE: INTRODUCTION TO FINANCEDo you need help building an introductory finance course? The Introduction to Finance course profile provides a quick overview of the recommended course content, including recommendations for sequencing this year-long course. © 2010. Length: approx 50. CG-10-003-10 $39.00
FINANCIAL ANALYSISWritten by the author of Understanding Financial Statements, this book provides more advanced, useful information on topics such as forecasting, budgeting techniques, corporate statements, and the use of common stock and debts for capitalization. DCFA $13.95
UNDERSTANDING FINANCIAL STATEMENTSThis primer of basic business finances takes students through the fundamentals – from balance sheets to profit and loss statements – and translates them into meaningful, usable information. DCUFS $13.95
FINANCE CLUSTER
CURRICULUM MATERIALS
BUSINESS MANAGEMENT & ADMINISTRATION CLUSTER
COURSE GUIDE: BUSINESS & MARKETING ESSENTIALSBusiness & Marketing Essentials is a challenging year long course that focuses on the core standards of the Business Administration model. © 2010. Length: 360.Hard copy: CG-10-001-10 $129.00CD: CG-10-001CD-10 $119.00
COURSE PROFILE: BUSINESS & MARKETING ESSENTIALSNeed help figuring out content priorities for your introductory course? Course profiles offer help with content decisions and with how to organize the content over the year. © 2010. Length: 48. CG-09-001-10 $39.00
PROGRAM OF STUDY RESOURCE KIT:BUSINESS MANAGEMENT AND ADMINISTRATIONBased on national standards for business management and administration, this kit contains a non-duplicated series of academic and career courses for students interested in the Business Management and Administration Cluster. © 2009.Hard copy: MSC-09-004-10 $79.00CD: MSC-09-004CD-10 $69.00
PROGRAM OF STUDY RESOURCE KIT: ENTREPRENEURSHIPThe Entrepreneurship Program of Study contains a clearly defined, recommended sequence of technical and academic courses for students interested in entrepreneurship. Courses range from grades nine through fourteen, meet typical state high school graduation requirements, and non-duplicative technical courses include course descriptions and rigorous, relevant learning outcomes drawn from national standards. © 2009.Hard copy: MSC-09-005-10 $79.00CD: MSC-09-005CD-10 $69.00
34
COMPETITIVE EVENT MATERIALS
COMPETITIVE EVENT GUIDELINES 2010-2011DECA’s competitive event guidelines, as seen in the DECA Guide and a reproducible Statement
of Assurances are combined in this black and white easy to duplicate form. Advisors can use
this version to distribute to students while keeping their full color DECA Guide intact for future
reference.
HSG012 $12.00
COMPETITIVE EXCELLENCEWith over 140 minutes of video footage, plus accompanying classroom activities, students have
the opportunity to learn how to succeed in competition and business. This system was developed
through the input of winners, advisors and coaches and is facilitated by industry professionals. By
engaging students in this interactive learning process, Competitive Excellence, helps all levels of
competitors prepare themselves for high honors. Package contains 2 DVDs.
WACES $219.95
DECA’S CAREER CLUSTER EXAMSBuild your students’ confidence and competency levels by using DECA’s international competition
exams as classroom practice tests. Each exam contains 100 questions and answers. Available in
two formats – hard copy booklet or CD-ROM. Note: The CD-ROM exams will no longer come with
a test booklet. There is a feature that will allow you to print the exam as a PDF file. Interactive CD
is Windows formatted.
BELL RINGER ACTIVITIESThese daily exercises are a great way to start each class and help prepare students for the
competitive events arena. Daily exercises are developed from performance indicators for each
career cluster. Sold as a CD that is Windows formatted. Download software to your computer or
run direct from the CD.
Business Administration Career Cluster BRAB $25.00Finance Career Cluster BRAF $25.00Hospitality Career Cluster BRAH $25.00Marketing Career Cluster BRAM $25.00
2010 2011 BOOKLET CD-ROM BOOKLET CD-ROMBusiness Management and Administration HCEB10 $8.00 CDEB10 $20.00 HCEB11 $10.00 CDEB11 $25.00
Finance HCEF10 $8.00 CDEF10 $20.00 HCEF11 $10.00 CDEF11 $25.00
Hospitality HCEH10 $8.00 CDEH10 $20.00 HCEH11 $10.00 CDEH11 $25.00
Marketing HCEM10 $8.00 CDEM10 $20.00 HCEM11 $10.00 CDEM11 $25.00
Principles of Business Administration HCEP10 $8.00 CDEP10 $20.00 HCEP11 $10.00 CDEP11 $25.00
Set of all Exams HCES10 $40.00 CDES10 $100.00 HCES11 $45.00 CDES11 $110.00
35
COMPETITIVE EVENT MATERIALS
Virtual Business – Retailing or Sports and Entertainment SoftwareThis incredible classroom software will prepare your students for success in the DECA Virtual
Business Challenge. This package contains software on CD-ROM, an introductory training video, an
Instructor’s Manual with lesson plans and answer key, an interactive tutorial, a User’s Manual, and
a full color poster for your classroom.
5 – User KMI-VBR30-5-D $445.00 KMI-VBS10-5-D $445.00Lab License (25 Computers) KMI-VBR30-L $895.00 KMI-VBS10-L $895.00Site License KMI-VBR30-U $1,395.00 KMI-VBS10-U $1,395.00Assessment CD KMI-VBR30-ACD $99.00 KMI-VBS10-ACD $99.00
Retail Sports
VIRTUAL BUSINESS CHALLENGESHOP THE DECA IMAGES ONLINE YARD SALE
Look for great deals on competition preparation materials.
www.deca.org/shop for more details.
COMPETITION FLASH CARDSPrepare students for DECA Competition with DECA Competition Flash Cards. This custom designed
flash card set contains 100 different performance indicators common to all of DECA’s competitive
events. These durable 3 x 5 cards are made of 28mm casino quality plastic card stock. For added
practice, purchase the Vocabulary Flash Cards!
DSCFC $25.00
VOCABULARY FLASH CARDSPrepare for DECA Competition with these Vocabulary Flash Cards. This custom designed flash
card set contains 100 different vocabulary terms common to all of DECA’s competitive events.
These durable 3 x 5 cards are made of 28mm casino quality plastic card stock. For added practice,
purchase the Competition Flash Cards!
DSVFC $25.00
COMPETITION BELL RINGER ACTIVITIESNEW!Prepare students for DECA competition with DECA Competition Bell Ringer Activities. Taken from
the Business Administration Core, this will assist students in preparation for any competitive event.
These daily excercises are a great way to start each class! Sold as a CD that is Windows formatted.
Download software to your computer or run direct from the CD.
DSCBR $25.00
36
BELL RINGER ACTIVITIESThese daily exercises are a great way to start each class and help prepare your students for the
Principles of Business Administration Events. Daily exercises are developed from exam questions
and performance indicators used in the Principles of Business Administration Events. Sold as a CD
that is Windows formatted.
PBABR $25.00
EVERYTHING YOU WANTED TO KNOW ABOUT THE PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS, AN INSTRUCTOR’S GUIDEThe purpose of this booklet is to provide teachers with information about this new kind of
competitive event. Detailed information to help teachers and students be competitive in these
events is included in this easy to read guide. Topics include: preparing for the exam, how to
approach the content interview as well as lots of tips to make your students more competitive
in these events.
PBAIG $19.95
SAMPLE BOOKS | WHILE SUPPLIES LAST!These handbooks contain four sample events – one for each of the Principles of Business
Administration Events. These are designed to assist DECA members and their local chapter advisors
in preparing for the Principles of Business Administration Events. These handbooks will be useful
in preparing students for local, state and international competition by familiarizing them with the
format, structure and evaluation tools used in competition.
2009 Edition PBA2009 $6.00 2010 Edition PBA2010 $8.00
PRINCIPLES OF BUSINESSADMINISTRATION EVENTS
COMPETITIVE EVENT MATERIALS
2011 SAMPLE BOOKS | NEW!These handbooks contain three sample events each. These are designed to assist DECA members and their local chapter advisors in preparing for the Principles of Business Administration Events. These handbooks
will be useful in preparing students for local, state and international competition by familiarizing them with the format, structure and evaluation tools used in competition.
Principles of Business Management and Administration PBAB11 $10.00Principles of Finance PBAF11 $10.00Principles of Hospitality and Tourism PBAH11 $10.00Principles of Marketing PBAM11 $10.00Set of all four booklets PBAS11 $35.00
37
COMPETITIVE EVENT MATERIALS
TEAM DECISION MAKING EVENTSEVERYTHING YOU WANTED TO KNOW ABOUT TEAM DECISION MAKING EVENTS, AN INSTRUCTOR’S GUIDEThe purpose of this booklet is to provide teachers with information about the Team Decision
Making Events. Detailed information helps teachers and students be competitive in these events.
The guide is easy to follow. Some topics include: preparing for the exam, how to approach the
interview as well as tips to make your students more competitive in these events.
TDMIG $19.95
SAMPLE CASE STUDIESThese handbooks contain case studies designed to test competencies and measure performance
indicators for each of DECA’s Team Decision Making Events. These handbooks will be useful in
preparing students for local, state and international competition by familiarizing them with the
format, structure and evaluation tools used in competition. The 2009 edition books are available
while supplies last.
THE COMPETITIVE EDGE FOR TEAMSThese easy to read booklets will help your students prepare for the team events. Purchase
individually or as a set of 6 booklets per event – for a total of 42 booklets!
TEAM EVENTSCET101 Business Law and Ethics $5.00CET102 Buying and Merchandising $5.00CET103 Financial Analysis $5.00CET104 Hospitality Services $5.00CET105 Marketing Communications $5.00CET106 Sports and Entertainment Marketing $5.00CET107 Travel and Tourism Marketing $5.00CET100 Set of 6 Booklets Per Event, 42 Booklets $145.00
SHOP THE DECA IMAGES ONLINE YARD SALE
Look for great deals on competition preparation materials.
www.deca.org/shop for more details.
2010 Edition 2011 EditionBusiness Law and Ethics TDM101 $8.00 TDM111 $10.00Buying and Merchandising TDM102 $8.00 TDM112 $10.00Financial Analysis TDM103 $8.00 TDM113 $10.00Hospitality Services TDM104 $8.00 TDM114 $10.00Marketing Communications N/A TDM117 $10.00Sports and Entertainment Marketing TDM105 $8.00 TDM115 $10.00Travel and Tourism Marketing TDM106 $8.00 TDM116 $10.00Set of all 6 titles TDM100 $48.00 TDM110 $60.00
38
2010 Edition 2011 EditionAccounting Applications RPH1001 $8.00 RPH1101 $10.00Apparel and Accessories Marketing RPH1002 $8.00 RPH1102 $10.00Automotive Services Marketing RPH1003 $8.00 RPH1103 $10.00Business Services Marketing RPH1004 $8.00 RPH1104 $10.00Food Marketing RPH1005 $8.00 RPH1105 $10.00Hotel and Lodging Management RPH1006 $8.00 RPH1106 $10.00Marketing Management RPH1007 $8.00 RPH1107 $10.00Quick Serve Restaurant Management RPH1008 $8.00 RPH1108 $10.00Restaurant and Food Service Management RPH1009 $8.00 RPH1109 $10.00Retail Merchandising RPH1010 $8.00 RPH1110 $10.00Sports and Entertainment Marketing RPH1011 $8.00 RPH1111 $10.00Set of all 11 titles RPH1000 $80.00 RPH1100 $100.00
EVERYTHING YOU WANTED TO KNOW ABOUT INDIVIDUAL SERIES EVENTS – AN INSTRUCTOR’S GUIDE | NEW!The purpose of this booklet is to provide teachers with information about the Team Decision
Making Events. Detailed information helps teachers and students be competitive in these events.
The guide is easy to follow. Some topics include: preparing for the exam, how to approach the
interview as well as tips to make your students more competitive in these events.
ISEIG $19.95 Available October 1, 2011
INDIVIDUAL SERIES EVENTSSAMPLE ROLE PLAYSThese handbooks contain role plays designed to test competencies and measure performance
indicators for each of DECA’s Individual Series Events. These handbooks will be useful in preparing
students for local, state and international competition by familiarizing them with the format,
structure and evaluation tools used in competition. The 2010 edition books are available while
supplies last.
THE COMPETITIVE EDGE 2These easy to read booklets will help your students prepare for the individual events. Purchase
individually or as a set of 5 booklets per event – for a total of 55 booklets!
INDIVIDUAL SERIES EVENTSCERP101 Accounting Applications $5.00CERP102 Apparel and Accessories $5.00CERP103 Automotive Services $5.00CERP104 Business Services $5.00CERP105 Food Marketing $5.00CERP106 Hotel and Lodging $5.00CERP107 Marketing Management $5.00CERP108 Quick Serve Restaurant Management $5.00CERP109 Restaurant and Food Service Marketing $5.00CERP110 Retail Merchandising $5.00CERP111 Sports and Entertainment Marketing $5.00CERP100 Set of 5 Booklets Per Event, 55 Booklets $175.00
COMPETITIVE EVENT MATERIALS
SHOP DECA IMAGES WWW.DECA.ORG/SHOP
39
COMPETITIVE EVENT MATERIALS
AN INTRODUCTION TO DECA’S WRITTEN EVENTSThe purpose of this booklet is to provide teachers with an introduction to DECA’s written events.
Topics include an introduction to the four categories of written events answers to frequently asked
questions, tips and coaching aids.
IDWE $15.00
PREPARING FOR DECA’S BUSINESS MANAGEMENT AND ENTREPRENEURSHIP EVENTSThis manual contains a set of guidelines for all five business management and entrepreneurship
events. Preparation notes and tips for motivating and assisting students are also included.
BMEE $15.00
PREPARING FOR DECA’S 2011-2012 BUSINESS OPERATIONS RESEARCH TEAM EVENTSThis manual contains a master set of guidelines for the five business operations research events.
Preparation notes and tips for motivating and assisting students are also included.
MRE012 $15.00
EVERYTHING YOU WANTED TO KNOW ABOUT BUSINESS OPERATIONS RESEARCH EVENTS – AN INSTRUCTOR’S GUIDEThe purpose of this booklet is to provide teachers with information about the Business Operations
Research Events . Detailed information helps teachers and students become competitive in these
events. This easy to follow guide includes the following topics: creating a timeline, preparing the
written event, preparing for the presentation and use of visual aids. Tips and coaching advice are
also included.
BORIG $19.95
WRITTEN EVENTS
WRITTEN EVENT WINNERSWinning entries from the 2010 ICDC are reproduced as samples for use
as guides when preparing your own written manuals. Guidelines change
from year to year – consult the DECA Guide for up-to-date guidelines.
Copies of previous winning manuals are also available while supplies last.
2011 Edition2010 EditionAdvertising Campaign Event WW1001 $8.00 WW1101 $10.00
Business Services Operations Research Event WW1002 $8.00 WW1102 $10.00
Buying and Merchandising Operations Research Event WW1003 $8.00 WW1103 $10.00
Community Service Project WW1004 $8.00 WW1104 $10.00
Creative Marketing Research Project WW1005 $8.00 WW1105 $10.00
Entrepreneurship Participating Event WW1006 $8.00 WW1106 $10.00
Entrepreneurship Promotion Project WW1007 $8.00 WW1107 $10.00
Entrepreneurship Written Event WW1008 $8.00 WW1108 $10.00
Fashion Merchandising Promotion Plan Event WW1009 $8.00 WW1109 $10.00
Financial Literacy Promotion Project WW1010 $8.00 WW1110 $10.00
Financial Operations Research Event WW1011 $8.00 WW1111 $10.00
Hospitality and Tourism Operations Research Event WW1012 $8.00 WW1112 $10.00
International Business Plan Event WW1013 $8.00 WW1113 $10.00
Internet Marketing Plan Event WW1014 $8.00 WW1114 $10.00
Learn and Earn Project WW1015 $8.00 WW1115 $10.00
Public Relations Project WW1016 $8.00 WW1116 $10.00
Sports and Entertainment Marketing Operations Event WW1017 $8.00 WW1117 $10.00
Stock Market Game WW1018 $8.00 WW1118 $10.00
Set of 18 Titles WW1000 $144.00 WW1100 $170.00
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CULEVEL-1 | $299CU access for up to 25 students, includes ac-cess for advisor; no substitutions allowed after initial enrollment
CULEVEL-2 | $399CU access for up to 50 students, includes ac-cess for advisor; no substitutions allowed after initial enrollment
CULEVEL-3 | $499CU access for up to 75 students, includes ac-cess for advisor; no substitutions allowed after initial enrollment
CULEVEL-4 | $599CU access for up to 100 students, includes ac-cess for advisor; no substitutions allowed after initial enrollment
CULEVEL-5 | $699CU access for up to 150 students, includes ac-cess for advisor; no substitutions allowed after initial enrollment
CULEVEL-6 | $799CU access over 150 up to 300 students, in-cludes access for advisor; no substitutions allowed after initial enrollment
CU14 | $14For “more” students above the selected chap-ter level enrollment (for example, you purchase CULEVEL-2 but need to enroll 53 students, qty 3 on this line item)
CUGS99 | $99CU Game Suite for teacher enrolling students in CU (annual subscription)
CUGS159 | $159CU Game Suite for teacher enrolling students in CU (annual subscription)
On-line courses for DECA’s competitive events24-7 access for enrolled competitorsCompetitors build confidence and gain knowledge
INTERACTIVE INDUSTRY > MODULES> CASES> GLOSSARIES> QUIZZES AND GAMES MAKE LEARNING FUN!
Competition University Game SuiteAdd some fun to your DECA preparation! Features 3 styles of fun games. Spin-off is similar to
Wheel of Fortune®. Billionaire resembles Who Wants to Be a Millionaire®. Quiz show resembles
Jeopardy®.
CUG599N $159.00CUGS159 $99.00 Special pricing for chapters enrolling students in competition university
Once we have processed your order and payment for CU, you will be required to participate in a coaching call to go over the enrollment process and navigating CU. After completion of the coacing session, you will be able to enroll your stu-dents. CU enrollments are for one school year.
Billing Address: Mailing Address:________________________________________ ________________________________________Name Title Name Title
________________________________________ ________________________________________School/Chapter School/Chapter Phone#
________________________________________ ________________________________________Address Address(Please,noP.O.Boxnumbers)
________________________________________ ________________________________________City/State/ZIP City/State/ZIP
Phone#_________________________________ Customer#______________________________
Method of Payment: (U.S. currency only)o Purchase Order/Direct Billing o VISA/MasterCard
P.O.#_________________ Card#____-____-____-____Exp.date:__/__
CVVCode(frombackofcard)___
Billing information on credit card:o Check/Money Order Enclosed Name ________________________________________
(Makecheckspayableto Address_______________________________________ DECAIMAGESinU.S.currencyonly.)
City/State/ZIP__________________________________
1) Mail orderto:DECAIMAGES1908AssociationDriveReston,VA20191-1594
OR
2)Faxorderto: (703)860-4013
OR
3)Callorderto: CustomerServiceat(703)860-5006
Subtotal: $ __________
Shipping & Handling: $ __________
TOTAL: $ __________Additionalshippingchargeswillbeaddedto
invoicetotalforrushdelivery.
Under$25.00 $8.00 $25.01–$50.00 $9.00 $50.01–$75.00 $10.00 $75.01–$100.00 $12.00 $100.01–$200.00 $16.00 $200.01–$300.00 $21.00 $300.01–$400.00 $30.00 $400.01–$500.00 $40.00 $500.01–$750.00 $50.00 $750.01–$1000.00 $60.00 Ordersover$1000.00 $75.00
2011–2012 DECA IMAGES Order Form
Cat. # Size Description & Color Quantity Unit Price Total Price
Total Merchandise Cost Shipping CostShipping & Handling Charges
Date Needed*:*Ifwereceiveorderwithlessthan10businessdaysfromdateneeded,rushchargeswillapply.Do not mail RUSH Orders.
Claims and Returns:Pleaserefertotheorderingtermsandconditionsbeforeplacingyourorder.Ifyouhaveaproblemordiscrepancywithanorder,contactourcustomerservicedepartmentat(703)860-5006.Pleasehaveyourpackingsliphandy.Allpurchasesarefinalonsalemerchandise.Allclaimsorshortagesmustbemadewithin72hoursofreceiptofmerchandise.Uponreceiptofsoftware,immediatelytestCDstoensurecomputercompatibility.PackagesshippedoutsideoftheU.S.willincuradditionalchargesandextendeddeliverytimes.
**Beforeordering,pleasereadallorderinginstructionsinDECAGuideonpage42.**
Shipping & Handling Charges
Direct all orders to:DECAImages
1908AssociationDriveReston,VA20191
Phone(703)860-5006Fax(703)860-4013
Note:Donotduplicateanyoftheproceduresonthispageoryouriskreceivingasecondshipment.Ifthisshouldhappenyoumay return theduplicateorderforfullcreditofmerchandise;however,youwillberesponsibleforallshippingcharges.
Pick-up HoursOrdersmaybephoned inforpickupat theDECACenter.Pleaseallowaminimumof1-hournotice.Hours8:30a.m.–4:00p.m.EST
Payment TermsNet 30.Directbillingisavailableforcustomerswhohaveestablishedaccountsheldingoodstandingandfor all submitted official signed school/state pur-chaseorders.Invoicesaremailedwithin5daysofshipmentoforderandwillbeduewithin30daysofdateofinvoice.MonthlystatementswillbemailedtoallNet30customers.Latepaymentsandunpaidbalanceswilljeopardizefuturepurchasingoptions.
VISA or MasterCard accepted
Check/Money Order: Make checks payable toDECAImagesinU.S.fundsonly.Therewillbea$15feeforallreturnedchecks.
Online OrderingOrderonlineatwww.deca.org.AVisaorM/Cisre-quired for all online purchases; however, you canshoponlineandprintyour“ShoppingCart”listandthensubmitthatasyourordertoDECAImagesviafaxormail.
Orders submitted online will be processed duringnormalbusinesshours:
Monday–Friday,8:30a.m.–4:30p.m.EST.
All prices, products and policies are subject tochange without notice based on manufacturer’savailability.
Returns & Exchanges30 day return/exchange policy with receipt. If theorder was processed incorrectly, we’ll gladly pickup the freight cost of returning themerchandise tomake things right. If yourmerchandise needs havechanged,simplyreturnthemerchandiseandpayonlythe freight.No restocking feeswill be charged. In-cludeyourbillingnameandaddresswithyourreturn.
DECA Blazers for return or exchange must havetheir original tags in place on the outside of thesleeveandbeinnew,unworncondition.
Claims PolicyCustomersareresponsibleforinspectingallordersuponreceipt.Allclaimsandshortagesmustbere-portedwithin72hoursofreceipt.Pleasecontactourcustomerserviceteamat(703)[email protected] ifyoudiscoveraproblemordiscrepancy.
Shipping MethodsPlease allow 10 business days for delivery of allin-stock items. Packages shipped outside of thecontinentalU.S.will incur additional charges andextendeddelivery times.DECA is not responsiblefor customs, duties and or taxes. Each chapter isresponsible formakingbrokeragearrangements intheirhomecountry.
WecannotshiptoP.O.boxes;pleaseincludeastreetaddress.
Ourproductpricesarenotinflatedtocovershippingandhandlingfees.TheS/Hchargeslistedincludela-borandpackagingmaterialsaswellaspostagefees.
RUSH DeliveryOrders receivedby1:00p.m.ESTcanbeshippedrush delivery for an additional charge. Prices arebasedonpackageweightanddestinationzipcode.ToplaceaRUSHorderpleasecontactourcustomerservice. Shipping estimates can be given over thephone.Donotmailrushorders.
Awards & TrophiesOurselectionofawardplaquesandtrophiescanbefoundinaseparatecatalog.PleasecontactusforanAwardsCatalog.
Terms and ConditionsPlease Review for Better Service
43
GUIDELINES FOR USE OF DECA LOGOPlease be advised that DECA Incorporated has registered all of its designating emblems, logos and insignia. All presentations or representations of DECA emblems, logos and insignia found in DECA publications, DECA’s website and on DECA Images products are the intellectual property of DECA Incorporated and may not be reproduced or used in any way without the consent of DECA Incorporated.
Acceptable Use PolicyState, provincial and local DECA chapters are permitted to use the trademarked official DECA logos and the DECA name on printed materials and websites. In order to use DECA logos and the DECA name on promotional items, such as accessories and clothing, prior permission must be obtained from DECA Inc.
– ADOPTED AUGUST 2010, DECA INC. BOARD OF DIRECTORS
Approved Printed Materials and Website Usage1. Advertisements2. Association websites3. Association Facebook pages4. Banners5. Brochures promoting DECA 6. Bulletin boards7. Business cards8. Certificates9. Chapter Facebook pages10. Classroom handouts11. Classroom posters12. Classroom signage13. Conference brief folios14. Conference handouts
15. Conference programs16. Conference promotion videos17. Conference session multimedia18. Conference signs19. Course guides20. Flyers21. Handbooks22. Letterhead23. Membership videos24. Pamphlets promoting DECA25. PowerPoint presentations26. Public information to include
newspapers, TV and multimedia27. School calendars
28. School handouts29. School marquees30. School monitors31. School programs32. School store kiosks33. School walls34. School websites35. School yearbooks36. Stickers and labels37. Worksheets
All other uses require permission from DECA Incorporated.
In order to use DECA logos and the DECA name on promotional items, such as accessories and clothing, prior permission must be obtained from DECA Inc.
State, provinces or affiliated chapters may purchase their promotional items and awards from DECA Images, a department of DECA Inc. or Awards Unlimited, DECA’s licensed awards provider.
The latest catalog of items offered by DECA Images or Awards Unlimited is available online at www.deca.org/shop. Both DECA Images and Awards Unlimited will offer custom designed products upon request.
Permission to use suppliers other than DECA Images and Awards Unlimited will be granted provided the association or chapter can demonstrate:1. Another supplier can provide the item at a lesser cost.2. Another supplier can provide items that cannot be provided by DECA Images or Awards Unlimited. 3. A supplier is providing the item as an in-kind contribution to the DECA chapter or association.
Process for seeking permission to use suppliers other than DECA Images and Awards Unlimited.1. Complete the application at www.deca.org/_docs/about-attachments/DECA_Logo_Guidelines.pdf2. Submit the application to DECA Inc. in one of three ways:
e-mail: [email protected] fax: (703) 860-4013 mail: DECA Inc., 1908 Association Drive, Reston, VA 20191
3. Applications will be reviewed as rapidly as possible. (Please allow 5 business days). 4. If the application is approved both the applicant and the supplier will be notified. The notification will
include any limitations and restrictions that the supplier is required to meet.
Complete branding and logo guidelines are available at www.deca.org/resources
44
DECA’s Comprehensive Learning Program
DECA enhances the co-curricular education of members through a comprehensive learning program that integrates into classroom instruction, applies learning, connects to business and promotes competition.
College and Business PartnershipsAccess to DECA’s college and business partners extends learning, supports your program and builds community awareness. DECA’s partners provide student scholarships, classroom presentations and career guidance, internships and work experience and community service activities.<www.deca.org/partners
Competitive Events ProgramDECA’s competitive events program is an incredible tool for your curriculum. As an integral part of the classroom, DECA’s industry-validated competitive events are aligned with National Curriculum Standards. The potential for travel, recognition and awards for learning classroom content is a tremendous motivator - not to mention the scholarships and cash awards recognizing DECA members for outstanding achievement.<www.deca.org/competitions/highschool
Educational ConferencesDECA conferences are targeted, highly-focused learning experiences for students and advisors. DECA conferences bring our members into the larger DECA community while providing unique opportunities to extend classroom learning. Each of DECA’s conferences connects with corporate professionals to engage students in learning industry-related trends and content.<www.deca.org/conferences/highschool
Educational PartnersDECA’s educational partners provide visibility and support to DECA’s mission. They also provide learning opportunities for students and professional development in industry content for DECA advisors.<www.deca.org/advisors
PublicationsKeep up-to-date on business trends and DECA activities with Dimensions. Delivered to the classroom four times during the academic year, this full-color international publication features articles on career development in marketing, finance, hospitality and management; leadership; community service; and professionalism. A worksheet is provided for each issue.<www.deca.org/publications
45
August 201115 Copy due for November/December
DECA Dimensions
18–20 State Association Management (SAM) Conference, Salt Lake City, UT
29-31 Piper Jaffray Fall Online Survey (continues in Sept.)
September 20111-27 Piper Jaffray Fall Online Survey
5 MDA Labor Day Telethon
6 Stock Market Game begins
October 20119-15 DECA Week
24 Copy due for January/February DECA Dimensions
24 Virtual Business Challenge I begins
November 20111 Notification of Candidate
Nomination for Honorary Life Membership Award and Outstanding Service Award
3–5 Innovations and Entrepreneurship Conference, Chicago, IL
10–12 Western Region Leadership Conference, San Diego, CA
11–13 Southern Region Leadership Conference, Little Rock, AR
14–20 Global Entrepreneurship Week
15 Online membership dues deadline
17-19 ACTE Annual Convention and Career Expo, St. Louis, MO
18 Virtual Business Challenge I ends
18–20 North Atlantic Region Leadership Conference, Philadelphia, PA
30–Dec. 4 New York Experience I, New York City, NY
December 20111 Membership Campaign due
1 Deadline for Honorary Life Membership Award and Outstanding Service Award
2–4 Central Region Leadership Conference, Omaha, NE
7–11 New York Experience II, New York City, NY
16 Stock Market Game ends
DECA 2011–2012 Calendar of EventsJanuary 2012
2 Virtual Business Challenge II begins
13 School-based Enterprise certification documentation due
16 Copy due for March/April DECA Dimensions
20 Corporate and Applegate student scholarship applications due
27 Virtual Business Challenge II ends
February 20121 DECA Emerging Leader Honor Award
applications due at DECA Inc.
1–5 Sports and Entertainment Marketing Conference, Orlando, FL
1–29 Career and Technical Education Month
20–29 Piper Jaffray Spring Online Survey (continues in March)
March 20121 ICDC competitors’ final membership
eligibility
1–27 Piper Jaffray Spring Online Survey
2 Corporate Advisor Scholarship applications postmark deadline
9 National Officer applications due
28 ICDC registration and hotel rooming list/deposit due from state/provincial associations
April–May 201228–1 DECA International Career Development
Conference, Salt Lake City, UT
July 201210–13 Summer Officer Leadership Training,
Washington, DC
August 201216–18 State Association Management (SAM)
Conference, Anaheim, CA
46
ThepurposeoftheDECAEmergingLeaderHonorAwardistoproviderecognitionofstudentsstudyingmarketing,finance,hospitalityandmanagementforbeinganacademicallyprepared,communityoriented,professionallyresponsible,experiencedleaderthroughparticipationinDECA.
ToreceivetheDECAEmergingLeaderHonorAwardastudentmust:1. beaDECAmemberattheinternationallevel2. beasenior3. haveanoverallcumulativegradepointaverageof3.2forthesevenprevioussemesters(with4.0
beingequaltoanA)4. completeonecourseinoneofthefollowingareas:
• Marketing• BusinessManagementandAdministration• Entrepreneurship• Finance• HospitalityandTourism
5. participateinatleastthreeoftheareaslistedunderCommunityOriented,ProfessionallyResponsibleandExperiencedLeader
• Electronicapplicationsareavailableatwww.deca.org/events/honoraward.• CompletedapplicationsmustbereceivedbyDECAInc.nolaterthanFebruary1,2012.• AcopyoftheofficialDECArostermustaccompanytheapplicationtoverifythattheapplicantisa
DECAmemberattheinternationallevel.• Anapplicationfeeof$5.00mustaccompanytheapplication.• AnHonorAwardcertificatewillbemaileddirectlytothelocaladvisorwithsuggestionsfor
appropriatepresentationandrecognition.• Pleasesendcompletedapplicationsto:
DECA Emerging Leader Honor Award DECA Inc.
1908 Association Drive Reston, Virginia 20191-1594
703-860-5000 • [email protected] • www.deca.org
DECA Emerging Leader Honor Award
QUALIFICATIONS
PURPOSE
PROCEDURES
47
Sponsored by
School-based enterprises(schoolstores)areeffectiveeducationaltoolsinhelpingtopreparestudentsforthetransitionfromschooltoworkorcollege.Formanystudents,theyprovidethefirstworkexperience;forothers,theyprovideanopportunitytobuildmanagement,supervisionandleadershipskills.DECAadvisorshaveusedschool-basedenterprisesasapowerfulteachingtoolformorethanfourdecades.
The School-based Enterprise (SBE) Certification Program wasdevelopedtoproviderecognitionforoutstandingachievementbyschool-basedenterprisesandtomotivateSBEstostriveforexcel-lenceandtogrow.TheprogramprovidesSBEswithstandardsformodelschoolstoreoperation.Thenumberandtypeofactivitiesaschool-basedenterprisecompletesineachofthetwelvesectionswilldeterminethelevelofcertificationawarded.
DECA school-based enterprises are encouraged to participate in the certification program. There are currently 163 certified school stores.
Certification Levelsu Schoolstoresmayearncertificationatthreelevels:
Bronze,SilverorGoldu Gold-levelcertifiedSBEsmayremaincertifiedat
theGoldlevelforfouradditionalyearsbymeet-ingtherequirementsforGoldre-certification
u Bronze&SilverLevelSBEsarerecognizedattheStatelevel
u GoldLevelSBEswillberecognizedatthe2012InternationalCareerDevelopmentConferenceinSaltLakeCity,Utah
GuidelinesCertificationandre-certificationguidelinescanbefoundonDECA’sSBEWebsite(www.schoolbasedenterprises.org).
DECA school-based enterprises must follow these guide-lines and submit required documentation to DECA Inc. byJanuary 13, 2012.
DECA ContactForquestionsaboutSchool-basedEnterpriseCertification,[email protected](703)860-5000.
School-based Enterprise Certification Program
H.M.JacksonHighSchool,Washington
BuchholzHighSchool,Florida
ThomasJeffersonHighSchool,Washington
SBESCHOOL-BASED ENTERPRISES
48
Corporate Partner ProjectsDeVry Innovation and Entrepreneurship Challenge, 2012PurposeParticipantsintheDeVryInnovationandEntrepreneurshipChallengewillpresentideastolaunchinnova-tivebusinessconcepts.BusinessconceptsshouldenhancethelivesoftheAmericanconsumerandcanberelatedtooneofthefollowingthemes:technology,environmentalsustainability,personalhealth,ortour-ism.Challengeparticipantswillmakepresentations toDeVryUniversityexecutives,administrationandfacultyviavideospostedonYouTube.Videosshouldbebetween5-10minutesinlength.AwardsThetopthreeparticipants(orparticipantteams)willreceivealaptopcomputerandwillbeinvitedtoattendDECA’sInnovationandEntrepreneurshipConferenceinChicago,Illinois.Theoverallwinningparticipant(orparticipantteam)willbeinvitedtoDeVry’sheadquartersinChicago,Illinoistomeetexecutivesfromtheuniversity.Theoverallwinningparticipant(orparticipantteam)willreceiveatravelstipendtoattendDECA’sInternationalCareerDevelopmentConferenceinSaltLakeCity,Utah.*Learnmoreatwww.deca.org/events.
FIDM Challenge, 2012PurposeFIDM(FashionInstituteofDesign&Merchandising)willsponsorachallengeforthe2012schoolyear.DetailswillbeavailableinAugust.ParticipantswillmakepresentationstoFIDMexecutivesandinstructorsviavideospostedonYouTube.AwardsFIDMwillawardatravelstipendtoassistwiththeoverallwinningteam’sexpensestotheInternationalCareerDevelopmentConference(ICDC)inSaltLakeCity,Utah.*Learnmoreatwww.deca.org/events.
Finish Line Challenge, 2012PurposeParticipantsintheFinishLineChallengewillconductresearchstudiesatFinishLineretailstorestohelpFinishLineevaluatehowitisperceivedbyitscoreconsumers.Participantswilldevelopunique,real-worldimprovementstrategiesbasedonopportunitiesdiscoveredduringtheresearch.ChallengeparticipantswillmakepresentationstoFinishLineexecutivesviavideospostedonYouTube.AwardsThetopthreeteamswillbeinvitedtoFinishLine’scorporateofficeinIndianapolis,Indiana,topresenttheirfindingsandideastocorporateexecutives.FinishLinewillpayfortravelandaccommodationsforthetopthreeteams.FinishLineexecutiveswillselectanoverallwinningteamandawardatravelprizetocoverthatteam’sexpensestotheInternationalCareerDevelopmentConferenceinSaltLakeCity,Utah.*Learnmoreatwww.deca.org/events.
*EligibilitytoattendICDCisdeterminedbythestate/provincialassociation,basedontheirpolicies.Participantsshouldcheckwiththeirstate/provincialadvisorsforeligibilityguidelines.
49
H&R Block Dollars & Sense National Challenge
PurposeParticipantsintheH&RBlockDollars&SenseNationalChallengecompeteonpersonalfinancialknowl-edge. The challenge uses computerized simulations in a competition version of Virtual Business®—PersonalFinance.Thequalifyingroundsareconductedonline.
IntheH&RBlockDollars&SenseNationalChallenge,participantswill:
• Managebankaccounts,creditanddebitcards,bills,creditscores,taxes,insuranceandinvesting• Interpretactions,chartsandgraphstomakestrategicfinancialdecisionsandoptimizenetworth• Postcompetitionscoresonlinetoviewstate,regionalandnationalrankings
AwardsAwardsincludeatravelstipendforallnationalfinalists,aswellascollegescholarshipsforthetopfourteamsinthenationalchallenge.
Eligibility1. OnlyhighschoolmembersofDECAInc.areeligibletoparticipate.2. PriorH&RBlockDollars&SenseNationalChallengescholarshipwinnersarenoteligibletocompete.3. Eligibilitytoattendtheinternationalconferenceisdeterminedbythestate/provincialassociations,
based on their policies. Finalists should consult with their state/provincial advisor for eligibilityguidelines.
4. AmembermayalsocompeteintheRetailingandSportsVirtualBusinessChallenges(VBC);how-ever,thestudentwillbeallowedtoparticipateinonlyoneVBCeventattheinternationalconference.
5. Members qualifying for participation at ICDCmustwear aDECAblazer during the competitivesession.
Procedure• Teamswillbecomposedofone to three DECA members.Astudentmaynotbeonmorethanone
Dollars&Senseteamatthesametime.Noadditionalstudentsmaybeaddedonceateamhasregistered.• TheChallengehastwo(2)ICDCqualifyingevents:
Challenge 1 Monday,October24,2011,10a.m.ESTthroughFriday,November18,2011,5p.m.EST
Challenge 2 Monday,January2,2012,10a.m.ESTthroughFriday,January27,2012,5p.m.EST
• Topteamsineachstatemayreceiverecognitionattheirstateevent.• Forcompleteguidelinesandprocedures,gotohttp://vbc.knowledgematters.com/vbc.• Foradditionalinformation,visitwww.hrblockdollarsandsense.com.
50
2011-12 |SUMMIT | RECRUIT
MORE STUDENTSTHAN LAST YEAR
ALUMNI PARTNERS +PROFESSIONALS
REWARDS
SPECIAL PLAQUEADVISOR SHIRT
CHAPTER PROFILED ON DECA.ORG
FREE CURRICULUM
COMPLIMENTARY BLAZER PATCH EXCHANGE FOR ALL OF YOUR
CHAPTER’S PATCHES
VIP SEATS AT ICDC 2012
PEAK | RECRUIT
PINNACLE | RECRUIT
DEADLINE FOR RECOGNITION:December 1, 2011NO REPORTING NECESSARY! JUST ENTER YOUR MEMBERS.
If 20 more students than last year cannot be achieved, the chapter may substitute them with additional alumni or professional members.
Reward items shown are for pictorial purposes. Actual items may vary.
FOR DETAILS AND RESOURCES, VISIT
www.deca.org/events/membershipcampaign
MORE STUDENTSTHAN LAST YEAR
ALUMNI
MORE STUDENTSTHAN LAST YEAR
ALUMNI
REWARDS
SPECIAL CERTIFICATE
ADVISOR SHIRT
CHAPTER PROFILED ON DECA.ORG
FREE CURRICULUM
COMPLIMENTARY BLAZER PATCH EXCHANGE FOR ALL OF YOUR
CHAPTER’S PATCHES
REWARDS
SPECIAL CERTIFICATE ADVISOR SHIRT
FREE CURRICULUM
COMPLIMENTARY BLAZER PATCH EXCHANGE FOR ALL OF YOUR
CHAPTER’S PATCHES
MEMBERSHIP CAMPAIGN
PARTNERS +PROFESSIONALS
PARTNERS +PROFESSIONALS
Fall Survey: August 29 through September 27, 2011Spring Survey: February 20 through March 27, 2012
Take a minute to fill out the PiperJaffray/DECA Teen Opinion Survey.
wants your opinion!
For more information on the PiperJaffray/DECA Partnership—and to link to the survey—go to www.deca.org/partners/pjc/.
58
DECA’s Program of Competitive EventsOur MissionDECApreparesemergingleadersandentrepreneursinmarketing,finance,hospitalityandmanagement.
IntroductionDECA’scompetitiveeventsprogramdirectlysupportsourmission.Asanintegralpartoftheclassroomcurriculum,DECA’sindustry-validatedcompetitiveeventsarealignedwiththeNationalCurriculumStandardsinthecareerclus-tersofmarketing,businessmanagementandadministration,finance,andhospitalityandtourism.Usingtime-testedtechniques thatapply learning,connect tobusinessandpromotecompetition,DECA’scompetitiveeventsdirectlycontributetoeverystudentbeingcollegeandcareerreadywhentheygraduatefromhighschoolbyfocusingonthefollowingoutcomes.
Academically Prepared DECA’s competitive events provide a vehicle formembers to demonstrateNational Curriculum Standards
throughindividualorteamactivitiesandtodevelopandemploythekeyskillsofanalysis,applicationofknowl-edge,creativeproblemsolvingandlogicalpresentation.
Community Oriented DECA’scompetitiveeventshelpmembersexploretheircommunities,participateinanenvironmentofcoopera-
tionandrecognizetheirresponsibilitytothecommunity. Professionally Responsible DECA’scompetitiveeventsencouragememberstodevelopethics,integrityandhighstandardswhileassuming
responsibilityforself-improvementandself-discipline. Experienced Leaders DECA’scompetitiveeventsprovideconstructiveavenuesforteamexpression,initiativeandcreativity.
DECA’scompetitiveeventsprogrampromotescompetence,innovation,integrityandteamwork.ThissectionoftheDECAGuideprovidesthegeneralqualificationsforenteringinternationalconferencecompetitiveevents;informationoncareerclusters,instructionalareasandperformanceindicatorsaddressedbythecompetitiveevents;theofficiallistofcompetitiveeventsofferedbyDECAInc.andupdatedguidelinesfortheHighSchoolDivi-sioncompetitiveevents.Acompletesetofthecompetitiveeventsguidelinesisavailableonlineatwww.deca.orgaswellasforpurchasefromDECAImages,1908AssociationDrive,Reston,VA20191-1594.
Qualifications for Entering International Conference Competitive Events 1. AllparticipantsmustbeactivemembersofDECAwiththecurrentyear’sduesonfilewithDECAInc.priorto
March1ofthecurrentschoolyear. 2. Allparticipantsandwrittenentriesmustbeapprovedandauthorizedforenteringcompetitionbytheirchartered
associationthroughofficialcompetitiveeventsregistrationforms. 3. Allparticipantsandwrittenentriesmustmeetthespecificationssetforthforeachactivity. 4. Allparticipantsmusthaveparticipatedinstate/provincial,districtand/orlocalcompetition,orqualifiedthrough
onlinecompetition. 5. Allentryformsandcreativeentriesmustbesubmittedbythecharteredassociationadvisorordesigneeaccord-
ingtoannounceddeadlines. 6. Aparticipantmayenteronlyoneof thecompetitiveeventswithaparticipatorycomponentduringDECA’s
internationalconference. 7. NoadditionsorsubstitutionsmayberegisteredforcompetitionafterthedeadlinesetforthbyDECAInc. 8. Awrittenentrymaynotbeenteredinmorethanoneinternationalconferencecompetitiveeventduringagivenyear. 9. Onceawrittenentryisenteredininternationalconferencecompetition,theidenticalcontentmaterialmaynot
beenteredininternationalconferencecompetitionagain.10. Allparticipantsmustattendthebriefingsessionsscheduledfortheircompetitiveeventduringtheinternational
conference.
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11. ParticipantsarerequiredtofollowtheofficialDECAdresscode.Seeacompletestatementofthedresscodeonpage66.
12. AllwrittenentriesmustincludeasignedcopyofDECA’sWrittenEventStatementofAssurances(page87).13. ParticipantsmustbringaphotoIDtoalleventbriefings,testingsessionsandpresentations.IfaphotoIDisnot
available,anadvisormustverifytheparticipant’sidentity.
Career Clusters and Instructional AreasDECA’sCompetitiveEventsProgramisalignedwithNationalCurriculumStandardsintheMarketing,BusinessMan-agementandAdministration,Finance,andHospitalityandTourismcareerclusters.
Performanceindicatorsarethebasisofthecontentoftheclusterexamsandcontentinterviews,casestudiesandrole-plays.Performanceindicatorsarespecificknowledge/skillscategorizedbyinstructionalarea.
TheBusinessAdministrationCorehastwelveinstructionalareaswithperformanceindicators.Thiscoreisthefounda-tionforallofDECA’scompetitiveevents.
Aseventsbecomemorespecialized,theyareassociatedwithaspecificcareerclusterandthenpossiblyacareerpath-way.Ateachlevel,contentbecomesmorespecialized.Eachcareerclusterhasitsownuniqueinstructionalareas,eachwithperformanceindicators.Eachpathwayhasspecificperformanceindicatorsthatrepresentgroupsofoccupationswithinaspecificcareercluster.
ThechartbelowshowsinstructionalareasintheBusinessAdministrationCoreandforeachofthefourCareerClus-ters,andcareerpathwayswithineachofthefourcareerclusters.Pleaserefertopage60fortherelationshipbetweenspecificcompetitiveeventsandtheBusinessAdministrationCore,CareerClusterandPathways.
Marketing Career Cluster Instructional AreasChannelManagementMarketing-InformationManagementMarketPlanningPricingProduct/ServiceManagementPromotionSelling
Business Management and Administration Career Cluster Instructional AreasKnowledgeManagementProjectManagementQualityManagementRiskManagement
Finance Career Cluster Instructional AreasComplianceFinancial-InformationManagementProduct/ServiceManagementRiskManagement
Hospitality and Tourism Career Cluster Instructional AreasDistribution/ChannelManagementMarketing-InformationManagementMarketPlanningPricingProduct/ServiceManagementPromotionSelling
Marketing PathwaysMarketingCommunicationsMarketingManagementMarketingResearchMerchandisingProfessionalSelling
Business Management and Administration PathwaysAdministrativeServicesBusinessInformationManagementCorporate/GeneralManagementHumanResourcesManagementOperationsManagement
Finance PathwaysAccountingBankingServicesCorporateFinanceInsuranceSecuritiesandInvestments
Hospitality and Tourism PathwaysLodgingRecreation,Amusements,AttractionsRestaurantsandFoodandBeverageServicesTravelandTourism
Business Administration Core Instructional Areas
BusinessLawCommunicationSkillsCustomerRelations
EconomicsEmotionalIntelligence
FinancialAnalysisHumanResourcesManagement
InformationManagementMarketingOperations
ProfessionalDevelopmentStrategicManagement
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Performance Indicators
Competitive Event PathwayCareer ClusterExam
Business Admin. Core
Specificperformanceindicatorlistsareavailableatwww.deca.org/competitions/2/.
Principles of Business Administration EventsPrinciplesofBusinessAdministration ExamPrinciplesofFinance ExamPrinciplesofHospitalityandTourism ExamPrinciplesofMarketing ExamTeam Decision Making Events
BusinessLawandEthics • BusinessManagement andAdministrationBuyingandMerchandising • MarketingFinancialServices • FinanceHospitalityServices • HospitalityandTourismMarketingCommunications • MarketingSportsandEntertainmentMarketing • MarketingTravelandTourism • HospitalityandTourismIndividual Series EventsAccountingApplications • Finance AccountingApparelandAccessoriesMarketing • Marketing MerchandisingAutomotiveServicesMarketing • Marketing MarketingManagementBusinessFinance • Finance CorporateFinanceBusinessServicesMarketing • Marketing MarketingManagementFoodMarketing • Marketing MarketingManagementHotelandLodgingManagement • HospitalityandTourism Lodging
HumanResourcesManagement BusinessManagement • andAdministration HumanResourcesManagement
MarketingManagement • Marketing MarketingManagementQuickServeRestaurantManagement • HospitalityandTourism RestaurantandFoodandBeverageServiceRestaurantandFoodServiceManagement • HospitalityandTourism RestaurantandFoodandBeverageServiceRetailMerchandising • Marketing MerchandisingSportsandEntertainmentMarketing • Marketing MarketingManagementMarketing Representative EventsAdvertisingCampaign • MarketingFashionMerchandisingPromotionPlan • MarketingSportsandEntertainmentPromotionPlan • MarketingProfessional Selling EventsHospitalityandTourismProfessionalSelling • HospitalityandTourismProfessionalSelling • Marketing
Content Interviews, Role-plays and Case Studies• PerformanceindicatorsforPrinciples of Business Ad-
ministrationcontentinterviewswillbeselectedfromthebusinessadministrationcore.
• PerformanceindicatorsforTeam Decision Makingcasestudieswillbeselectedfromtheappropriatecareerclus-terandthebusinessadministrationcore.
• Performance indicators for Individual Series role-playswillbeselectedfromtheappropriatepathway,theappropriatecareerclusterandthebusinessadministra-tioncore.
Career Cluster Exams• PerformanceindicatorsforthePrinciples of Business
Administrationexamswillbeselectedfromthebusi-nessadministrationcore.
• PerformanceindicatorsforthefourclusterexamsusedforTeam Decision Making Events,Individual Series Events,Marketing Representative EventsandProfes-sional Selling Eventswillbeselectedfromtheappropri-atecareerclusterandthebusinessadministrationcore.
• Pathwayperformanceindicatorswillnotbeusedtode-velopanyexamquestions.
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Judge ScoringRole-play Scoring. Thejudgewillbecomefamiliarwithalloftheeventguidelinesbeforestartingtoevaluatethepresentation.Alistofperformanceindicatorsspecifictothescenarioisincludedintheevaluation.Thesearedistincttaskstheparticipantsmustaccomplishduringthecontentinterview,role-playorcasestudy.Thejudgewillevaluatetheparticipants’performanceonthesetasksandonseveralfollow-upquestions.ThejudgewillcompletethePresenta-tionEvaluationForm.
Written Event Scoring.Thejudgewillbecomefamiliarwithalloftheeventguidelinesbeforestartingtoevaluatethewrittenentry.Penaltypoints(seeCompetitiveEventChecklist)willhavealreadybeenassessed.TheWrittenEntryEvaluationFormfollowstheoutlineshowninthesectionentitledFormatGuidelinesfortheWrittenEntry,whichex-plainsingreaterdetailwhatshouldbediscussed/includedineachsection.ThejudgewillcompletetheWrittenEntryEvaluationForm.
Amaximumscoreof“ExceedsExpectations”inanycategorymeansthat,inthejudge’sopinion,theinformationispresentedeffectivelyandcreatively;nothingmorecouldbeexpectedofaparticipant.A“MeetsExpectations”ratingmeansthattheinformationispresentedwell.Thoughtheremaybeafewminorprob-lemsoromissions,theyarenotsignificant.Creativity,however,isnotshowntoanygreatdegree.A“BelowExpectations”scoremeansthat theinformationpresenteddoesnotmeetminimumstandardsofaccept-ability.A“Little/NoValue”scoremeanseitherthatsomemajorflawhasbeennotedthatdamagestheeffectivenessoftheinformation(thismaybeamajoromission,aseriousmisstatement,poorwritingoranyothermajorflaw)orthattheinformationpresentedisofnovalue(doesnotaddresstheproblematall).Acombinedtotalscoreof70orbetteronthewrittenandpresentationsectionswillearntheparticipantteamDECA’sCertificateofExcellenceattheinternationalconference.
AwardsAllinternationalconferencefinalistswillreceivecompetitiveeventmedallions.First,secondandthirdplacewinnerswillreceivetrophiesrecognizingtheiraccomplishments.Allcompetitiveeventfirstplacewinnerswillreceiveamini-mumof$100.Severaleventsprovidelargerawardsbasedoncompanysponsorship.
Com
petitive Events Introduction
62
AsDECAcontinuestoalignitsrenownedcompetitiveeventsprogramtocareerclusters,theCompetitiveEventsTaskForcerecommendedandtheboardofdirectorsapprovedthefollowingchangeseffectiveforthe2011–2012schoolyear.
New Events
Individual Series Events• BusinessFinanceSeriesEvent• HumanResourcesManagementSeriesEvent
Marketing Representative Event• SportsandEntertainmentPromotionPlanEvent
Professional Selling Event• HospitalityandTourismProfessionalSellingEvent
Eliminated Events• DECAQuizBowl• InternetMarketingPlanEvent
Competitive Events Resources
DECA Competitive Events Changes for 2011–2012
PREPARATION MATERIALS
BY COMPETITIVE EVENT
AVAILABLE FROM DECA IMAGES
www.deca.org/competitions/highschoolSAMPLE VIDEO PRESENTATIONS www.deca.org/competitions/5
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petitive Events Introduction
DECA’s Competitive Events 2011-2012 High School Division
Principles of Business Administration Events 1. PrinciplesofBusinessManagementand
Administration—PBM 2. PrinciplesofFinance—PFN 3. PrinciplesofHospitalityandTourism—PHT 4. PrinciplesofMarketing—PMK
Team Decision Making Events 1. BusinessLawandEthicsTeamDecision
Making—BLTDM 2. BuyingandMerchandisingTeamDecision
Making—BTDM 3. FinancialServicesTeamDecision
Making—FTDM 4. HospitalityServicesTeamDecision
Making—HTDM 5. MarketingCommunicationsTeamDecision
Making—MTDM 6. SportsandEntertainmentMarketingTeam
DecisionMaking—STDM 7. TravelandTourismTeamDecision
Making—TTDM
Individual Series Events 1. AccountingApplicationsSeries—ACT 2. ApparelandAccessoriesMarketingSeries—
AAM 3. AutomotiveServicesMarketingSeries—ASM 4. BusinessFinanceSeries—BFS 5. BusinessServicesMarketingSeries—BSM 6. FoodMarketingSeries—FMS 7. HotelandLodgingManagementSeries—HLM 8. HumanResourcesManagementSeries—HRM 9. MarketingManagementSeries—MMS10. QuickServeRestaurantManagementSeries—
QSRM11. RestaurantandFoodServiceManagement
Series—RFSM12. RetailMerchandisingSeries—RMS13. SportsandEntertainmentMarketing
Series—SEM
Business Operations Research Events 1. BusinessServicesOperationsResearch—BOR 2. BuyingandMerchandisingOperations Research—BMOR 3. FinanceOperationsResearch—FOR 4. HospitalityandTourismOperations
Research—HTOR 5. SportsandEntertainmentMarketing OperationsResearch—SEOR
Chapter Team Events 1. CommunityServiceProject—CSP 2. CreativeMarketingProject—CMP 3. EntrepreneurshipPromotionProject—EPP 4. FinancialLiteracyPromotionProject—FLPP 5. LearnandEarnProject—LEP 6. PublicRelationsProject—PRP
Business Management and Entrepreneurship Events 1. EntrepreneurshipWritten—ENW 2. InternationalBusinessPlan—IBP 3. EntrepreneurshipParticipating
(CreatinganIndependentBusiness—ENPIorFranchisingBusiness—ENPF)
Marketing Representative Events 1. AdvertisingCampaign—ADC 2. FashionMerchandisingPromotionPlan—FMP 3. SportsandEntertainmentPromotionPlan—SEPP
Professional Selling Events 1. HospitalityandTourismProfessionalSelling—
HTPS 2. ProfessionalSelling—PSE
Online Events 1. StockMarketGame—SMG 2. VirtualBusinessChallengeRetail—VBCR 3. VirtualBusinessChallengeSports—VBCS
Notallstates/provincesofferallevents.Pleasecheckwithyourstate/provincialadvisorforeventsofferedinyourstate/province.
64
Event Sponsors
DECA gratefully acknowledges the competitive events sponsorship of these generous corporations and organizations.
Team Decision Making EventsBuying and Merchandising Team Decision Making Event
Sponsoredby
Hospitality Services Team Decision Making Event
Sponsoredby
Sports and Entertainment Marketing Team Decision Making Event
Sponsoredby
Individual Series EventsApparel and Accessories Marketing Series
Sponsoredby
Automotive Services Marketing SeriesSponsoredby
Food Marketing SeriesSponsoredby
Retail Merchandising SeriesSponsoredby
Unlessotherwisenoted,eachsponsoringorganizationprovidesthefollowingawardsforinternationalcompetitors:
1st Place—$1,000 2nd Place—$500 3rd Place—$250 4th–10th Place—$100 each
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Chapter Team EventsCommunity Service Project
Sponsoredby
1st Place:Chapterrepresentative(s)(selectedbythechapter)and the advisor from the first place chapter willreceiveanall-expense-paidtriptoLasVegas,Ne-vada,toappearontheJerryLewisMDALaborDayTelethon.
Additional MDA Fund-raising Awards
$25,000 and above raised for MDA:Achapter representative (selectedby thechapter)willreceiveanall-expense-paidtriptoLasVegas,Nevada,toappearontheJerryLewisMDALaborDayTelethon.
Under $25,000 raised for MDA:The top 10 fund-raising chapters are invited to aspecial recognition brunch at ICDC and are pre-sentedaspecialMDAaward.
Business Management and Entrepreneurship Events
Entrepreneurship Participating Event (Creating a Franchising Business)
Sponsoredby
Marketing Representative EventsFashion Merchandising Promotion Plan Event
Sponsoredby
Online EventsVirtual Business ChallengeTM
Sponsoredby
VBC-R(Retail) VBC-S (Sports) 1stPlace—$1,000 1stPlace—$1,000 2ndPlace—$500 2ndPlace—$500 3rdPlace—$250 3rdPlace—$2504th–8thPlace—$100 4thPlace—$100
Thank You for Your Assistance!DECAwouldliketothankthefollowingcompaniesandorganizationsfortheirhelpindevelopingnewrole-playsandcasestudies:
• FinishLine,Inc.
• MarriottInternational,Inc.
• PublixSuperMarkets,Inc.
• Safeway,Inc.
• SearsHoldingsCorporation
Com
petitive Events Introduction
66
FemalesOfficialDECAblazerwithdressskirtordressslacksandadressblouseorofficialblazerwithadress;dressshoes
MalesOfficialDECAblazerwithdressslacks,collareddressshirt
andnecktie;dressshoesanddresssocks
FemalesBusinesssuitorblazerwithdressblouseanddressskirtor
dressslacksorbusinessdress;dressshoes
MalesBusinesssuitorsportcoatwithdressslacks,collareddress
shirtandnecktie;dressshoesanddresssocks
FemalesDressblouseordresssweaterwithdressskirtordressslacks
(blazeroptional)orbusinessdress;dressshoes
MalesCollareddressshirtandnecktiewithdressslacks(blazeroptional);dressshoesanddresssocks
Official Dress Code for the DECA International Career Development Conference
When Appearing Before Judges
DECA General Sessions, Meal Functions
ProfessionalappearanceisanimportantaspectoftheoverallpreparationofDECAmembersforthebusinessworld.Tothatend,DECAsupportsadresscodeforitscareer-basedfunctionsthatexemplifiesthehigheststandardsofprofes-sionalismwhilebeingnon-discriminatorybetweenmalesandfemales.
DECA’sboardofdirectorshasdevelopedthefollowingofficialdressstandardsfortheInternationalCareerDevelop-mentConference.Students,advisorsandchaperonesmustfollowthedresscode.
CompetitorsmustwearanofficialDECAblazerduringinteractionwiththejudges.While official DECA blazers are not required during briefing and testing, professional business dress is required.Professionaldressshouldalsobeworntoallconferencesessionsincludingworkshopsandspecialmealfunctionssuchasluncheons.
Foramorepolished,professionalappearance,itisrecommendedthatstudentswearappropriatehosiery/socks.
An official DECA blazer is required to receive recognition/an award on stage.
Event Briefing, Manual Registration and Testing, Leadership Activities/Institutes
DECA Business CasualCasualslacks(e.g.,Dockers),blouseorshirt,casualshoes.
Jeans,t-shirtsandathleticshoesarenotincludedinbusinesscasualattire.
The following are unacceptable during DECA activities:
• Skin-tightorrevealingclothing • Midriff-baringclothing • Swimwear• Leggingsorgraphicdesignedhosiery/tights • Athleticclothing• Clothingwithprintingthatissuggestive,obsceneorpromotesillegalsubstances
When judging adherence to the dress code, DECA asks that advisors, teachers and chaperones use observation as the tool for assessing compliance. DECA does not support or condone the touching of students or their clothing as a means of determining whether or not a student is following the dress code guidelines.
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Principles of Business
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inistration
Principles of Business Administration Events, 2012
Principles of Business Management and AdministrationPrinciples of Finance
Principles of Hospitality and TourismPrinciples of Marketing
PurposeDECA’sPrinciples ofBusinessAdministrationEventsmeasure the student’s proficiency in those skillsidentifiedbyoccupationalpractitionersascommonacademicandtechnicalcontentacrossmarketing,fi-nance,hospitality,andbusinessmanagementandadministration.
ThePrinciplesofBusinessAdministrationEventsaredesignedforfirst-year DECA memberswhoareenrolledinintroductory-levelprinciplesofmarketing/businesscourses.Advancedstudentswithmultiplecoursecreditsinthisareaarebetterservedinmoreadvancedcompetitiveevents.Studentswhowereprevi-ouslymembersofDECAarenoteligiblefortheseevents.
Theskillsevaluatedareselectedfromalistofperformanceindicatorsvalidatedbyindustryrepresentatives.Participantsinthesecompetitiveeventsarenotinformedinadvanceoftheperformanceindicatorstobeevaluated.
Skills AssessedTheparticipantswilldemonstrateskillsdescribedbytheperformanceindicatorsinthebusinessadministra-tioncore.Theperformanceindicatorshavebeendividedintothefollowinginstructionalareas:
BusinessLaw HumanResourcesManagement CommunicationSkills InformationalManagement CustomerRelations Marketing Economics Operations EmotionalIntelligence ProfessionalDevelopment FinancialAnalysis StrategicManagement
Completelistsofperformanceindicatorsareavailableatwww.deca.org/competitions/2/.
DefinitionsThefollowingdefinitionsareusedtodeterminetheactivitiesandoccupationsthatareincludedineachofthePrinciplesofBusinessAdministrationEvents.
u Principles of Business Management and Administration:TheintervieweventswilluselanguageassociatedwithcareersinAdministrativeServices,BusinessInformationManagement,GeneralMan-agement,HumanResourcesManagement,andOperationsManagement.
u Principles of Finance:TheintervieweventswilluselanguageassociatedwithcareersinAccounting,BankingServices,BusinessFinance,InsuranceandSecurities,andInvestments.
u Principles of Hospitality and Tourism:Theintervieweventswilluselanguageassociatedwithca-reersinHotels,Restaurants,andTourismandTravel.
u Principles of Marketing:TheintervieweventswilluselanguageassociatedwithcareersinMarket-ingCommunications,MarketingManagement,MarketingResearch,MerchandisingandProfessionalSelling.
(Continuedonnextpage)
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PBM/PFN/PHT/PMK–2012
Procedure• PrinciplesofBusinessAdministrationEventsconsistoftwomajorparts:abusiness administration
core exam andacontent interviewwithabusinessexecutive.Asecondcontent interviewwillbegiventofinalists.ThebusinessadministrationcoreexamitemsandthecontentinterviewsituationsareselectedfromalistofperformanceindicatorsidentifiedintheNationalCurriculumStandardsforBusi-nessAdministrationdevelopedbyMBAResearchfortheStates’CareerClusterProjectandvalidatedbyindustryrepresentatives.
• Theparticipantwillbegivena100-question,multiple-choice,businessadministrationcoreexam.• Theparticipantwillbegivenawrittenassignmenttoreview.Inthecontentinterviewthestudentis
askedtoexplainordemonstratemasteryofaselectedgroupofperformanceindicatorsinaninterviewwithanindustryrepresentative.
• Inthecontentinterviewportionoftheevent,participantsmustaccomplishataskbytranslatingwhattheyhavelearnedintoeffective,efficientandspontaneousaction.
• Alistoffourperformanceindicatorsspecifictotheassignmentisincludedintheparticipant’sinstruc-tions.Thesearedistincttaskstheparticipantmustaccomplishduringtheinterview.Thejudgewillevaluatetheparticipant’sperformanceonthesetasksandonfollow-upquestions.
• Participantswillhave10minutestoreviewtheassignmentandtodevelopaprofessionalapproachtotheinterview.Participantsmayusenotesmadeduringthepreparationtimeduringtheinterview.
• Upto10minutesarethenallowedfortheparticipanttointeractwithacompetentjudgeandexplainthedesignatedconcepts.The judge isaqualifiedbusinessexecutive.Following the interview, thejudgeevaluatestheparticipant’sresponsesandrecordstheresultsonanevaluationformdevelopedespeciallyforeachcontentinterviewevent.
• Participantsmaynotbringprintedreferencematerials,visualaids,etc.,tothecompetitiveevent.• Materialsappropriateforthesituationmaybehandedtoorleftwiththejudge.Materialshandedto
thejudgemustbecreatedusingmaterialsprovidedduringthedesignatedpreparationperiod.• Ifanyoftheserulesareviolated,theadultassistantmustbenotifiedbythejudge.• Themaximumscorefortheevaluationis100points.Thepresentationwillbeweighedattwice(2
times)thevalueoftheexamscore.
Presentation JudgingParticipantswillbeevaluatedaccordingtotheEvaluationForm.
Theparticipantwillhavea10-minutepreparationperiodandmaymakenotestouseduringtheinterview.
After introductions, the judgewillbegin the10-minute interview.Duringor following theparticipant’sexplanationofthedesignatedconcepts,thejudgewillaskthequestionsrelatedtotheinterviewthatareprovidedintheevent.Thesequestionswillcausethestudenttothinkandrespondbeyondtheperformanceindicatorsprovided.
Closetheinterviewbythankingtheparticipantforhis/herwork.ThencompletetheEvaluationForm,mak-ingsuretorecordascoreforallcategories.Themaximumscorefortheevaluationis100points.
Thepresentationwillbeweightedattwice(2times)thevalueoftheexamscore.
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Principles of Business
Adm
inistration
(Continuedonnextpage)
Sample Interview
CAREER CLUSTER HospitalityandTourism
INSTRUCTIONAL AREA FinancialAnalysis
PRINCIPLES OF HOSPITALITY AND TOURISM EVENT
PARTICIPANT INSTRUCTIONS
PROCEDURES
1. Theeventwillbepresentedtoyouthroughyourreadingoftheseinstructions,includingtheperfor-manceindicatorsandinterviewtask.Youwillhaveupto10minutestoreviewthisinformationtodeterminehowyouwillperformthetaskanddemonstratetheperformanceindicatorsofthisevent.Duringthepreparationperiod,youmaymakenotestouseduringtheinterviewsituation.
2. Youwillhaveupto10minuteswiththejudge,including5to7minutestoaccomplishthetaskandseveralminutestorespondtofollow-upquestions.(Youmayhavemorethanonejudge.)
3. Youwillbeevaluatedonhowwellyoumeettheperformanceindicatorsofthisevent.
4. Turninallyournotesandeventmaterialswhenyouhavecompletedtheinterview.
PERFORMANCE INDICATORS
1. Explainformsoffinancialexchange(cash,credit,debit,electronicfundstransfer)
2. Explainthepurposesandimportanceofcredit.
3. Demonstratethewiseuseofcredit.
4. Explainthetimevalueofmoney.
SampleInterview–2012
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INTERVIEW SITUATION
YouaretoassumetheroleofcandidateforthetourreservationistpositionatGreat escape tours,acompa-nythatspecializesinarrangingandprovidingtoursofdestinations,activitiesandexperiencesforindividu-alsandsmallgroups.Youhavesubmittedyourrésuméandhavebeeninvitedinforapersonalinterviewwiththeowner(judge).Thisinterviewwillbeusedtomeasureyourknowledgeandunderstandingofanimportantaspectofthetouroperatorbusiness.Theowner(judge)wantstomakesureyouunderstandtheimportanceofcreditbeforeofferingyouthetourreservationistposition.
Over90%ofcustomerswhomakeareservationforaGreat escape toursdosowithacreditcard.Inthefirstpartofyourinterviewyouaretoexplainthevalueandimportancethatcredithasforbothcustomersandthebusiness.Yourpresentationmustalsoincludetheadditionalperformanceindicatorslistedonthefirstpageofthisevent.Followingyourexplanation,theowner(judge)ofGreat escape tourswillaskyoutorespondtoadditionalquestions.
Theinterviewwilltakeplaceintheowner’s(judge’s)office.Theowner(judge)willbegintheinterviewbygreetingyouandaskingtohearyourexplanationontheimportanceofcredit.Afteryouhaveprovidedyourexplanationandhaveansweredtheowner’s(judge’s)questions,theowner(judge)willconcludetheinterviewbythankingyouforthepresentation.
JUDGE’S INSTRUCTIONS
DIRECTIONS, PROCEDURES AND JUDGE’S ROLE
Inpreparationforthisevent,youshouldreviewthefollowinginformationwithyoureventmanagerandotherjudges:
1. Procedures
2. PerformanceIndicators
3. EventSituation
4. JudgeSituationCharacterization
Participantsmayconductaslightlydifferenttypeofmeetingand/ordiscussionwithyoueachtime;however,itisimportantthattheinformationyouprovideandthequestionsyouaskbeuniformforeveryparticipant.
5. Judge’sEvaluationInstructions
6. Judge’sEvaluationForm
Pleaseuseacriticalandconsistenteyeinratingeachparticipant.
SampleInterview–2012
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Principles of Business
Adm
inistration
SampleInterview–2012
JUDGE’S EVALUATION FORMPHT Sample Event 2012
PERFORMANCE INDICATORS
Exceeds Expectations
Meets Expectations
Below Expectations
Little/No Value
Judged Score
DID THE PARTICIPANT:1.Explaintheformsoffinancialexchange? 20,19,18,17 16,15,14,13,12 11,10,9,8,7 6,5,4,3,2,1 ______
2.Explainthepurposesandimportanceofcredit? 20,19,18,17 16,15,14,13,12 11,10,9,8,7 6,5,4,3,2,1 ______
3.Demonstratethewiseuseofcredit? 20,19,18,17 16,15,14,13,12 11,10,9,8,7 6,5,4,3,2,1 ______
4.Explainthetimevalueofmoney? 20,19,18,17 16,15,14,13,12 11,10,9,8,7 6,5,4,3,2,1 ______
5.Overallimpressionandresponsestothejudge’squestions 20,19,18,17 16,15,14,13,12 11,10,9,8,7 6,5,4,3,2,1 ______
TOTALSCORE________
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Team Decision Making Events, 2012Business Law and Ethics Team Decision Making Event
Buying and Merchandising Team Decision Making EventSponsored by Sears Holdings Corporation
Financial Services Team Decision Making EventHospitality Services Team Decision Making Event
Sponsored by Marriott International, Inc.Marketing Communications Team Decision Making Event
Sports and Entertainment Marketing Team Decision Making EventSponsored by Northwood University
Travel and Tourism Team Decision Making Event
PurposeTheTeamDecisionMakingEventsprovideanopportunityforparticipantstoanalyzeoneoracombinationofelementsessentialtotheeffectiveoperationofabusinessinthespecificoccupationalarea.Thebusinesssituationtobeanalyzedwillbepresentedasacasestudy.
TheguidelinesforeachoftheTeamDecisionMakingEventshavebeenconsolidatedtofacilitatecoordina-tionoftheparticipantactivitiesineachoccupationalcategory.Thismeanstheguidelineswillbeexactlythesameforeachoccupationalcategory.However,eachoccupationalcategory’scaseproblemwillbeoccupa-tionspecificandwillbedifferentanddistinctfromthecasestudiesoftheotheroccupationalcategories.
Theskillsevaluatedareselectedfromalistofperformanceindicatorsvalidatedbyindustryrepresentatives.Participantsinthesecompetitiveeventsarenotinformedinadvanceoftheperformanceindicatorstobeevaluated.
Skills AssessedTheparticipantteamswilldemonstrateskillsdescribedbytheperformanceindicatorsinthebusinessad-ministrationcoreandappropriatecareerclusteraswellaslearn/understandtheimportanceof• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,
speaking,readingorlistening• analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindings
andrecommendationsfromconclusions• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• teamwork—theabilitytobeaneffectivememberofaproductivegroup• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitments
Completelistsofperformanceindicatorsareavailableatwww.deca.org/competitions/2/.
DefinitionsThefollowingdefinitionsareusedtodeterminetheactivitiesandoccupationsthatareincludedineachoftheTeamDecisionMakingEvents.
u Business Law and Ethics:Forthepurposesofthisevent,businesslawisU.S.lawandwillincludecontracts,productliability,employmentandtypesofbusinessownership.Theethicscomponentin-volvesevaluatingcompetingsocialvaluesthatmayreasonablybearguedfromeitherside.Thecon-ceptsincludetheinstructionalareasintheBusinessManagementandAdministrationcluster.
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BLTDM/BTDM/FTDM/HTDM/MTDM/STDM/TTDM–2012
Team D
ecision M
aking Events
u Buying and Merchandising:Employeesinbuyingandmerchandisingpositionsgettheproductintothehandsofthecustomer.Thisprocessincludesforecasting,planning,buying,displaying,sellingandprovidingcustomerservice.TheconceptsincludetheinstructionalareasintheMarketingcluster.
u Financial Services:Financialservicesrefertoservicesofferedinthefinanceindustrybyfinancialinstitutions.Conceptsincludeunderstandingthesourceandpurposeoffinancialstatements,theim-pactofmanagementdecisionsonstatements,andtheanalysisandinterpretationofdataforplanningpurposes.TheconceptsincludetheinstructionalareasintheFinancecluster.
u Hospitality Services:Marketingandmanagementfunctionsandtasksthatcanbeappliedinhotels,motels, lodgingservices,relatedconventionservices,andrelatedfoodandbeverageservices.TheconceptsincludetheinstructionalareasintheHospitalityandTourismcluster.
u Marketing Communications:Marketingfunctionsandtasksthatinform,remind,and/orpersuadeatargetmarketofideas,experiences,goods/services,and/orimages.Theconceptsincludetheinstruc-tionalareasintheMarketingcluster.
u Sports and Entertainment Marketing:Marketingfunctionsandtasksthatcanbeappliedinama-teurorprofessionalsportsorsportingevents,entertainmentorentertainmentevents,sellingorrentingofsuppliesandequipment(otherthanvehicles)usedforrecreationalorsportingpurposes,productsandservicesrelatedtohobbiesorculturalevents,orbusinessesprimarilyengagedinsatisfyingthedesire tomakeproductiveorenjoyableuseof leisure time.Theconcepts include the instructionalareasintheMarketingcluster.
u Travel and Tourism:Marketingandmanagementfunctionsandtasksthatcanbeappliedinenter-prisesengagedinpassengertransportation,travelservice,attractingandservingthetravelingpublic,arrangingtoursoractingasindependentticketagencies,andotherservicesincidentaltothetravelortourismindustry.TheconceptsincludetheinstructionalareasintheHospitalityandTourismcluster.
Procedure• Eachteammustbecomposedoftwo membersoftheDECAchapter.• Eachteammemberwillbegivena100-question,multiple-choice,cluster exam.Thescoreswillbe
averagedtoproduceasingleteamscore.• Teammemberswillbegivenadecision-makingcase study situationinvolvingaprobleminabusi-
nessintheoccupationalarea.Teamsqualifyingforafinalroundwillparticipateinasecondcasestudysituation.
• Alistofsevenperformanceindicatorsspecifictothescenarioisincludedintheparticipants’instruc-tions.Thesearedistincttaskstheparticipantsmustaccomplishduringtherole-play.Thejudgewillevaluatetheparticipants’role-playperformanceonthesetasksandonseveralfollow-upquestions.
• Eachteamwillhave30minutestostudythesituationandorganizetheiranalysisusingateamdeci-sionmakingformat.Duringthepreparationperiod,teamsmayconsultonlywithoneanotheraboutthesituation.Participantsmayusenotesmadeduringthepreparationtimeduringthepresentation.
• Participantteamswillmeetwiththejudgefora15-minuteinterview.Thejudgeisaqualifiedbusinessexecutive.Theteamwillspendnotmorethan10minutes,atthebeginningoftheinterview,describingtheteam’sanalysisofthesituationgiven.Bothmembersoftheteammustparticipateinthepresenta-tion.Thejudgewillspendtheremaining5minutesquestioningtheparticipants.Eachparticipantmustrespondtoatleastonequestionposedbythejudge.
• Participantsmaynotbringprintedreferencematerials,audioorvisualaids,etc.,tothecompetitiveevent.
• Materialsappropriateforthesituationmaybehandedtoorleftwiththejudge.Materialshandedtothejudgemustbecreatedusingmaterialsprovidedduringthedesignatedpreparationperiod.
• Ifanyoftheserulesareviolated,theadultassistantmustbenotifiedbythejudge.• Themaximumscorefortheevaluationis100points.Thepresentationwillbeweightedattwice(2
times)thevalueoftheexamscores.
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BLTDM/BTDM/FTDM/HTDM/MTDM/STDM/TTDM–2012
Presentation Judging ParticipantswillbeevaluatedaccordingtotheEvaluationForm.
Participantswillhavea30-minutepreparationperiodandmaymakenotestouseduringtheinterview.
Duringthefirst10minutesofthepresentation(afterintroductions),theteamwillpresenttheiranalysis,theirdecisionsandtherationalebehindthedecisions.Allowtheteamstocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.
Duringthenext5minutes,youmayaskquestionsoftheteamtodeterminetheirunderstandingofthesitu-ationpresented.Eachmemberofeachteamshouldrespondtoatleastonequestion.Toensurefairness,youmustaskeachteamthesamequestions.Afteraskingthestandardquestions,youmayaskadditionalques-tionsforclarificationspecifictothecurrentteam.
Afterthequestioningperiod,closetheinterviewbythankingtheteamfortheirwork.ThencompletetheEvaluationForm,makingsuretorecordascoreforallcategories.Themaximumscorefortheevaluationis100points.Thepresentationwillbeweightedattwice(2times)thevalueoftheexamscores.
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Team D
ecision
Making
Events
(Continuedonnextpage)
Sample Case StudyCAREER CLUSTER Finance
INSTRUCTIONAL AREA FinancialAnalysis
FINANCIAL SERVICES TEAM DECISION MAKING EVENT
PARTICIPANT INSTRUCTIONS
• TheeventwillbepresentedtoyouthroughyourreadingoftheGeneralPerformanceIndicators,Spe-cificPerformanceIndicatorsandCaseStudySituation.Youwillhaveupto30minutestoreviewthisinformationandprepareyourpresentation.Youmaymakenotestouseduringyourpresentation.
• Youwillhaveupto10minutestomakeyourpresentationtothejudge(youmayhavemorethanonejudge),followedbyupto5minutestoanswerthejudge’squestions.Allmembersoftheteammustparticipateinthepresentation,aswellasanswerthequestions.
• Turninallofyournotesandeventmaterialswhenyouhavecompletedtheevent.
GENERAL PERFORMANCE INDICATORS
• Communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,speaking,readingorlistening
• Analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindingsandrecommendationsfromconclusions
• Productionskills—theabilitytotakeaconceptfromanideaandmakeitreal
• Teamwork—theabilitytobeaneffectivememberofaproductivegroup
• Priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitments
• Economiccompetencies
SPECIFIC PERFORMANCE INDICATORS
• Describethenatureofgrossincome.
• Describethenatureoffixedcosts.
• Describethenatureofvariablecosts.
• Demonstratefinancialanalysisapplication.
• Calculateprofitorloss.
• Discusstheimpactoftaxlawsonnetincome.
• Demonstrateproblem-solvingtechniques.
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CASE STUDY SITUATION
YouaretoassumetheroleoffinancialanalystsforDVD-TV,acabletelevisionstationthatspecializesininnovativeprogramming.Theprojectmanager(judge)wantsyourteamtoanalyzeanewproductfromafinancialperspective.
DVD-TVisaprogressivecabletelevisionnetworkheadquarteredinNewYorkCity.Originallydevotedtomusicvideos,especiallypopularmusicvideos,DVD-TVhasevolvedintoanoutletforavarietyofdifferenttelevisionshowsaimedatadolescentsandyoungadults.Thestation’spolicyistonowshowvideosonlylateatnightorearlyinthemorning.
TheCD-ROMprojectmanager(judge)forthestationwantstoproduceanewCD-ROMthatwillcontainclipsfromthelatestmusicvideos.ThisinnovativeCD-ROMwillbemarketedandsoldexclusivelythroughinfomericalsonyournetwork.
Theproductiondepartmenthasdevelopedthefollowingfinancialestimates:
Fixcost: $25,000
Variablecost: $5perunitforthefirst10,000units $4perunitforallover10,000units
SalesProjects:Marketingprojectssalesbetween20,000and30,000unitsatasalespriceof$10.00.
Theprojectmanager(judge)hasdirectedyourteamtoanalyzetheproposednewproductanditsdevelop-ment.Inadditiontoansweringthequestionslistedbelow,theprojectmanager(judge)wantsyourteamtoprepareanestimateofthegrossincomefromtheprojectatthe20,000and30,000unitssoldlevels.
• Whatarefixedcosts?
• Whatarevariablecosts?
• Whatisthegrossreturnoninvestmentforthisprojectat20,000units?
• Whatisthedifferencebetweengrossincomeandprofit?
Youwillreportyourfindingstotheprojectmanager(judge)inameetingtotakeplaceintheprojectman-ager’s(judge’s)office.Theprojectmanager(judge)willbeginthemeetingbygreetingyouandaskingtohearyouropinions.Afteryouhavepresentedyourquestionsandrecommendationsandhaveansweredtheprojectmanager’s(judge’s)questions,theprojectmanager(judge)willconcludethemeetingbythankingyouforyourexpertise.
JUDGE’S INSTRUCTIONS
YouaretoassumetheroleofprojectmanagerforDVD-TV,acabletelevisionstationthatspecializesinin-novativeprogramming.Youhaveaskedyourteamoffinancialanalysts(participantteam)toanalyzeanewproductfromafinancialperspective.
DVD-TVisaprogressivecabletelevisionnetworkheadquarteredinNewYorkCity.Originallydevotedtomusicvideos,especiallypopularmusicvideos,DVD-TVhasevolvedintoanoutletforavarietyofdifferenttelevisionshowsaimedatadolescentsandyoungadults.Thestation’spolicyistonowshowvideosonlylateatnightorearlyinthemorning.
TheCD-ROMprojectmanager(judge)forthestationwantstoproduceanewCD-ROMthatwillcontainclipsfromthelatestmusicvideos.ThisinnovativeCD-ROMwillbemarketedandsoldexclusivelythroughinfomericalsonyournetwork.
SampleCaseStudy–2012
77
Team D
ecision
Making
Events
SampleCaseStudy–2012
Theproductiondepartmenthasdevelopedthefollowingfinancialestimates:
Fixcost: $25,000
Variablecost: $5perunitforthefirst10,000units $4perunitforallover10,000units
SalesProjects: Marketingprojectssalesbetween20,000and30,000unitsatasalespriceof$10.00.
Youhavedirected thefinancialanalysts (participant team) toanalyze theproposednewproductand itsdevelopment.Inadditiontoansweringthequestionslistedbelow,thefinancialanalysts(participantteam)aretoprepareanestimateofthegrossincomefromtheprojectatthe20,000and30,000unitssoldlevels.
• Whatarefixedcosts?
• Whatarevariablecosts?
• Whatisthegrossreturnoninvestmentforthisprojectat20,000units?
Answer: $85,000=74%grossreturnoninvestment$115,000
• Whatisthedifferencebetweengrossincomeandprofit?
Thefinancialanalysts(participantteam)willpresenttheirquestionsandrecommendationstoyouinameet-ingtotakeplaceinyouroffice.Youwillbeginthemeetingbygreetingthefinancialanalysts(participantteam)andaskingtoheartheiropinions.
Afterthefinancialanalysts(participantteam)havepresentedtheirrecommendations,youaretoaskthefollowingquestionsofeachparticipantteam:
1.Whatistheimpactoftaxlawsonnetincome?
2.Whatareexamplesoffixedcosts?Variablecosts?
Oncethefinancialanalysts(participantteam)haveansweredyourquestions,youwillconcludethemeetingbythankingthemfortheirwork.
Youarenottomakeanycommentsaftertheeventisoverexcepttothanktheparticipants.
Answers:
20,000unitssoldat$10.00 $200,000 LessFixedcostof 25,000 Lessvariablecoston1st10,000units 50,000 Lessvariablecoston2nd10,000units 40,000 GrossIncome $85,000
30,000unitssoldat$10.00 $300,000 LessFixedcostof 25,000 Lessvariablecoston1st10,000units 50,000 Lessvariablecoston2nd20,000units 80,000 GrossIncome $145,000
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JUDGE’S EVALUATION FORMFTDM Sample Event 2012
PERFORMANCE INDICATORS Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
DIDTHEPARTICIPANT:
1. Describethenatureofgrossincome?........................ 10-9 8-7 6-5-4 3-2-1-0 ____
2. Describethenatureoffixedcosts?............................. 10-9 8-7 6-5-4 3-2-1-0 ____ 3. Describethenatureofvariablecosts?........................ 10-9 8-7 6-5-4 3-2-1-0 ____
4. Demonstratefinancialanalysisapplication?.............. 10-9 8-7 6-5-4 3-2-1-0 ____
5. Calculateprofitorloss?.............................................. 10-9 8-7 6-5-4 3-2-1-0 ____
6. Discusstheimpactoftaxlawsonnetincome?.......... 10-9 8-7 6-5-4 3-2-1-0 ____
7. Demonstrateproblemsolvingtechniques?................ 10-9 8-7 6-5-4 3-2-1-0 ____
PRESENTATION Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
8. Clarityofexpression................................................... 6-5 4 3-2 1-0 ____ 9. Organizationofideas.................................................. 6-5 4 3-2 1-0 ____ 10. Showedevidenceofmaturejudgment........................ 6-5 4 3-2 1-0 ____ 11. Effectiveparticipationof
bothteammembers..................................................... 6-5 4 3-2 1-0 ____ 12. Overallimpressionandresponses
tothejudge’squestions............................................... 6-5 4 3-2 1-0 ____
TOTAL SCORE ________
SampleCaseStudy–2012
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Series Events
Accounting Applications SeriesApparel and Accessories Marketing Series Sponsored by Men’s WearhouseAutomotive Services Marketing Series Sponsored by National Automotive Parts Association
Business Finance SeriesBusiness Services Marketing SeriesFood Marketing Series Sponsored by Safeway, Inc.
Hotel and Lodging Management SeriesHuman Resources Management SeriesMarketing Management SeriesQuick Serve Restaurant Management SeriesRestaurant and Food Service Management SeriesRetail Merchandising Series Sponsored by Sears Holdings CorporationSports and Entertainment Marketing Series
Individual Series Events, 2012
PurposeDECA’sindividualeventseffectivelymeasurestudents’proficiencyinthoseskillsidentifiedbyoccupationalpracti-tionersasessentialtosuccessinagivenoccupation.Participantsreceiverecognitionforachievementineacheventandintheseriesasawhole.
TheguidelinesforeachoftheIndividualSeriesEventshavebeenconsolidatedtofacilitatecoordinationofparticipantactivitiesineachoccupationalcategory.Thismeanstheguidelinesareexactlythesameforeachoccupationalcat-egory.However,eachoccupationalcategory’srole-playwillbeoccupationspecificandwillbedifferentanddistinctfromtherole-playsoftheotheroccupationalcategories.Eachareawillbetreatedseparatelyasacompetitiveevent;however,onlyonecopyoftheguidelinesisincluded.
Theskillsevaluatedareselectedfromalistofperformanceindicatorsvalidatedbyindustryrepresentatives.Partici-pantsinthesecompetitiveeventsarenotinformedinadvanceoftheperformanceindicatorstobeevaluated.
Skills AssessedTheparticipantswilldemonstrateskillsdescribedbytheperformanceindicatorsinthebusinessadministrationcoreandappropriatecareerclusterandpathwayaswellaslearn/understandtheimportanceof• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,speaking,
readingorlistening• analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindingsandrecom-
mendationsfromconclusions• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitments
Completelistsofperformanceindicatorsareavailableatwww.deca.org/competitions/2/.
DefinitionsThefollowingdefinitionsareusedtodeterminetheactivitiesandoccupationsthatareincludedineachoftheIndi-vidualSeriesEvents.
u Accounting Applications:Thestudentisgivenadescriptionofaspecificsituationthatmeasuresskills,knowl-edgeandattitudesinaccountingapplications.Studentswillbechallengedtoperformmanagementfunctionsand tasks focusingon the applicationoffinancial data to business planning, including collection andorga-nizationofdata,developmentanduseofreports,andanalysisofdatatomakebusinessdecisions.Conceptsincludeunderstandingthesourceandpurposeoffinancialstatements,theimpactofmanagementdecisionsonstatements,andtheanalysisandinterpretationofdataforplanningpurposes.Rolesintheseeventsarethoseofsupervisors,managersorentrepreneurs.TheconceptsincludetheinstructionalareasintheFinanceclusterandtheAccountingpathway.
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ACT,AAM,ASM,BFS,BSM,FMS,HLM,HRM,MMS,QSRM,RFSM,RMS,SEM–2012
u Apparel and Accessories Marketing:Thestudentisgivenadescriptionofaspecificsituationthatmeasuresskills,knowledgeandattitudesinapparelandaccessoriesmarketingormarketingmanagement.Studentswillbechallengedtoperformmarketingandmanagementfunctionsandtasksinretailestablishments,wholesaleestablishmentsand/ormanufacturingfirmsprimarilyengagedinthemarketingofclothingandrelatedarticlesforpersonalwearandadornment.Roles in theseeventsare thoseofcustomers,employees,supervisorsandmanagers.TheconceptsincludetheinstructionalareasintheMarketingclusterandtheMerchandisingpathway.
u Automotive Services Marketing:Thestudentisgivenadescriptionofaspecificsituationthatmeasuresskills,knowledgeandattitudesinautomotiveservicesmarketing.Studentswillbechallengedtoperformmarketingandmanagementfunctionsandtasksrelatedtoservicestationsandrelatedbusinessesorautopartsstores.Rolesintheseeventsarethoseofcustomers,employees,supervisors,managersandentrepreneurs.Theconceptsin-cludetheinstructionalareasintheMarketingclusterandtheMarketingManagementpathway.
u Business Finance:Thestudentisgivenadescriptionofaspecificsituationthatmeasuresskills,knowledgeandattitudesinbusinessfinance.Studentswillbechallengedtoperformmanagementfunctionsandtasksfocus-ingonhigh-levelfinancialandbusinessplanning,includingcollectionandorganizationofdata,developmentanduseofreports,andanalysisofdatatomakebusinessdecisions.Conceptsincludeunderstandingthesourceandpurposeoffinancialstatements,theimpactofmanagementdecisionsonstatements,andtheanalysisandinterpretationofdataforcorporateplanningpurposes.Rolesintheseeventsarethoseofsupervisors,managers,financialexpertsorentrepreneurs.TheconceptsincludetheinstructionalareasintheFinanceclusterandtheCorporateFinancepathway.
u Business Services Marketing:Thestudentisgivenadescriptionofaspecificsituationthatmeasuresskills,knowledgeandattitudesinbusinessservicesmarketing.Studentswillbechallengedtoperformmarketingfunc-tionsandtasksinvolvedinprovidingservicestobusinessesonafeeorcontractbasisorprovidingservicestoconsumers.Rolesintheseeventsarethoseofcustomers,employees,supervisors,managersandentrepreneurs.TheconceptsincludetheinstructionalareasintheMarketingclusterandtheMarketingManagementpathway.
u Food Marketing:Thestudentisgivenadescriptionofaspecificsituationthatmeasuresskills,knowledgeandattitudesinfoodmarketingormarketingmanagement.Studentswillbechallengedtoperformmarketingandmanagementfunctionsand tasks inretailestablishments,wholesaleestablishmentsandmanufacturingfirmsresultinginthesaleoffood.Rolesintheseeventsarethoseofcustomers,employees,supervisorsandmanagers.TheconceptsincludetheinstructionalareasintheMarketingclusterandtheMarketingManagementpathway.
u Hotel and Lodging Management:Thestudentisgivenadescriptionofaspecificsituationthatmeasuresskills,knowledgeandattitudesinhotelandlodgingmarketingormarketingmanagement.Studentswillbechallengedtoperformmarketingandmanagementfunctionsandtasksinhotels,motels,lodgingservices,conventionser-vices,andfoodandbeverageservices.Rolesintheseeventsarethoseofcustomers,employees,supervisorsandmanagers.TheconceptsincludetheinstructionalareasintheHospitalityandTourismclusterandtheLodgingpathway.
u Human Resources Management:Thestudentisgivenadescriptionofaspecificsituationthatmeasuresskills,knowledgeandattitudesinhumanresourcesmanagement.Studentswillbechallengedtoperformmanagementfunctionsandtasksfocusingonstaffing,recruitment,selection,training,performanceappraisal,compensationandsafetytraining.Rolesintheseeventsarethoseofsupervisors,managers,humanresourceexpertsorentre-preneurs.TheconceptsincludetheinstructionalareasoftheBusinessManagementandAdministrationclusterandHumanResourcesManagementpathway.
u Marketing Management:Thestudentisgivenadescriptionofaspecificsituationthatmeasuresskills,knowl-edgeandattitudesinmarketingmanagement.Studentswillbechallengedtoperformmarketingandmanagementfunctionsandtasksthatcanbeappliedbroadlyinanon-retailmarketingenvironment.Rolesintheseeventsarethoseofclients,employees,supervisors,managersandentrepreneurs.TheconceptsincludetheinstructionalareasintheMarketingclusterandtheMarketingManagementpathway.
u Quick Serve Restaurant Management: Thestudent isgivenadescriptionofaspecificsituationthatmea-suresskills,knowledgeandattitudesinquick-servicerestaurantmanagement.Studentswillbechallengedtoperformmarketingandmanagementfunctionsandtasksinretailestablishments,wholesaleestablishmentsandmanufacturingfirmsprimarilyengagedinthequick-serverestaurantindustry.Rolesintheseeventsarethoseofcustomers,employees,supervisors,managersandentrepreneurs.TheconceptsincludetheinstructionalareasintheHospitalityandTourismclusterandtheRestaurantsandFoodandBeverageServicespathway.
u Restaurant and Food Service Management:Thestudent isgivenadescriptionofaspecificsituation thatmeasuresskills,knowledgeandattitudes inrestaurantandfoodservicemanagement.Studentswillbechal-
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ACT,AAM,ASM,BFS,BSM,FMS,HLM,HRM,MMS,QSRM,RFSM,RMS,SEM–2012
Series Events
lengedtoperformmarketingandmanagementfunctionsandtasksinafull-servicerestaurantorafood-servicebusiness.Rolesintheseeventsarethoseofsupervisors,managersandentrepreneurs.TheconceptsincludetheinstructionalareasintheHospitalityandTourismclusterandtheRestaurantsandFoodandBeverageServicesPathway.
u Retail Merchandising:Thestudentisgivenadescriptionofaspecificsituationthatmeasuresskills,knowledgeandattitudesinretailmerchandisingmanagement.Studentswillbechallengedtoperformmarketingandman-agementfunctionsandtasksthatcanbeappliedinanyretailestablishment.Rolesintheseeventsarethoseofcustomers,employees,supervisorsandmanagers.TheconceptsincludetheinstructionalareasintheMarketingclusterandtheMerchandisingpathway.
u Sports and Entertainment Marketing: Thestudentisgivenadescriptionofaspecificsituationthatmeasuresskills,knowledgeandattitudes insportsandentertainmentmarketing.Studentswillbechallenged toperformmarketingandmanagementfunctionsandtasksrelatedtoamateurorprofessionalsportsorsportingevents,en-tertainmentorentertainmentevents,sellingorrentingofsuppliesandequipment(otherthanvehicles)usedforrecreationalorsportingpurposes,productsandservicesrelatedtohobbiesorculturalevents,orbusinessesprimar-ilyengagedinsatisfyingthedesiretomakeproductiveorenjoyableuseofleisuretime.Rolesintheseeventsarethoseofsupervisorsandmanagers.TheconceptsincludetheinstructionalareasintheMarketingclusterandtheMarketingManagementpathway.
Procedure• Anindividualserieseventconsistsoftwomajorparts:awrittencluster examandtwopreliminaryrole-playing
events.Athirdrole-playactivitywillbegiventofinalists.• Theparticipantwillbegivena100-question,multiple-choice,clusterexam.• Theparticipantwillbegivenawrittenscenariotoreview.Itmayindicateaproductorservicetosell;amer-
chandisingdecision;asituationinvolvingcommunications,humanrelations,economicsorprofessionaldevel-opment;orabusinessmanagementconsideration.Theeventdescriptionwillinformtheparticipantoftherolehe/shewillplayandtherolethejudgewillplay.
• In the role-playingportionof the event, participantsmust accomplish a taskby translatingwhat theyhavelearnedintoeffective,efficientandspontaneousaction.
• Alistoffiveperformanceindicatorsspecifictothescenarioisincludedintheparticipant’sinstructions.Thesearedistincttaskstheparticipantmustaccomplishduringtherole-play.Thejudgewillevaluatetheparticipant’srole-playperformanceonthesetasksandonseveralfollow-upquestions.
• Participantswillhave10minutestoreviewthesituationandtodevelopaprofessionalapproachtosolvingtheproblem.Participantsmayusenotesmadeduringthepreparationtimeduringthepresentation.
• Upto10minutesarethenallowedfortheparticipanttointeractwithacompetentjudgeanddemonstratehowhe/shewouldsolvethesituationorproblem.Thejudgeisaqualifiedbusinessexecutiveplayingtheroleofasecondpartyinthesituation.Followingtherole-play,thejudgeevaluatestheparticipant’sresponsesandrecordstheresultsonanevaluationformdevelopedespeciallyforeachrole-playevent.
• Participantsmaynotbringprintedreferencematerials,visualaids,etc.,tothecompetitiveevent.• Materialsappropriateforthesituationmaybehandedtoorleftwiththejudge.Materialshandedtothejudge
mustbecreatedusingmaterialsprovidedduringthedesignatedpreparationperiod.• Ifanyoftheserulesareviolated,theadultassistantmustbenotifiedbythejudge.• Themaximumscorefortheevaluationis100points.Thecomprehensiveexamandeachrole-playpresentation
willbevaluedat1/3ofthetotalscore.Theexamscorecarriesforwardintothefinalroundofcompetition.
Presentation Judging ParticipantswillbeevaluatedaccordingtotheEvaluationForm.
Theparticipantwillhavea10-minutepreparationperiodandmaymakenotestouseduringtherole-play.
Afterintroductions,thejudgewillbeginthe10-minuterole-play.Duringorfollowingtheparticipant’sexplanationofthesolutiontotherole-play,thejudgewillaskthequestionsrelatedtothescenariothatareprovidedintheevent.Thesequestionswillcausethestudenttothinkandrespondbeyondtheperformanceindicatorsprovided.
Closetherole-playbythankingtheparticipantforhis/herwork.ThencompletetheEvaluationForm,makingsuretorecordascoreforallcategories.Themaximumscorefortheevaluationis100points.
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Sample Role-play
CAREER CLUSTERMarketing
CAREER PATHWAYMerchandising
INSTRUCTIONAL AREAChannelManagement
RETAIL MERCHANDISING SERIES EVENT
PARTICIPANT INSTRUCTIONS
PROCEDURES
1. Theeventwillbepresentedtoyouthroughyourreadingoftheseinstructions,includingthePerfor-manceIndicatorsandEventSituation.Youwillhaveupto10minutestoreviewthisinformationtodeterminehowyouwillhandletherole-playsituationanddemonstratetheperformanceindicatorsofthisevent.Duringthepreparationperiod,youmaymakenotestouseduringtherole-playsituation.
2. Youwillhaveupto10minutestorole-playyoursituationwithajudge(youmayhavemorethanonejudge).
3. Youwillbeevaluatedonhowwellyoumeettheperformanceindicatorsofthisevent.
4. Turninallyournotesandeventmaterialswhenyouhavecompletedtherole-play.
PERFORMANCE INDICATORS
1. Explaintherelationshipbetweencustomerserviceanddistribution.
2. Explaindistributionissuesandtrends.
3. Ensuretimelydeliveryofadvertisedmerchandise.
4. Explainstock-handlingtechniquesusedinreceivingdeliveries.
5. Explainthenatureofwarehousing.
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Series Events
SampleRole-play–2012
EVENT SITUATION
Youaretoassumetheroleofmanageratcabana Floral.Theshop’sowner(judge)hasaskedyoutohelpdecideifandwhentoswitchfloralwholesalers.
cabana Floralisalocalfloralshoplocatedinamedium-sizedcommunity.Theshopisoneof3floristsinthearea.Theshophasbeenthetopfloristinthecommunityforover20years.Customerspraisethefresh-nessandlongbloomtimeofflowerspurchasedfromcabana Floral.Customersalsovaluethequalitycustomerservicefromthestaff.
cabana Floral has alwayspurchased inventory froma localfloralwholesalerwith a largewarehouselocatedinthesamecity.Thesalesrepresentativefromthewholesalervisitsthestoreeachweektodelivertheorder,inspecteachstem,givetipsandhelpplacetheorderforthenextweek.Whiletherehavebeennoissueswiththequalityofinventory,priceshavesteadilyincreasedwiththelocalwholesaler.Onceagain,priceshaveincreaseddrasticallythisspring,withprom,Mother’sDayandtheweddingseasonaroundthecorner.
Theownerofcabana Floral(judge)hasreceivedinformationaboutanInternetfloralwholesaler.PricesfromtheInternetcompanyappeartobemuchlessthanthelocalwholesaler.Ordersforinventoryareplacedonlineevery3weeksandaredeliveredviathepostalsystemviaovernightdelivery.
Theownerofcabana Floral(judge)isintheprocessofdecidingiftheyshouldstartusingtheInternetflo-ralwholesalerorcontinuetoorderfromthelocalwholesaler.Theowner(judge)hasaskedforyouropinioninmakingthebestbusinessdecisionforthecompany.
Youwillexplainyourdecisionstotheowner(judge)inarole-playtotakeplaceintheowner’s(judge’s)office.Theowner(judge)willbegintherole-playbygreetingyouandaskingtohearyourideas.Afteryouhavecompletedyourpresentationandhaveansweredtheowner’s(judge’s)questions,theowner(judge)willconcludetherole-playbythankingyouforyourwork.
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SampleRole-play–2012
JUDGE ROLE-PLAY CHARACTERIZATION
Youaretoassumetheroleofownerofcabana Floral.Youhaveaskedtheshopmanager(participant)forhelpindecidingifandwhentoswitchfloralwholesalers.
cabana Floralisalocalfloralshoplocatedinamedium-sizedcommunity.Theshopisoneof3floristsinthearea.Theshophasbeenthetopfloristinthecommunityforover20years.Customerspraisethefresh-nessandlongbloomtimeofflowerspurchasedfromcabana Floral.Customersalsovaluethequalitycustomerservicefromthestaff.
cabana Floral has alwayspurchased inventory froma localfloralwholesalerwith a largewarehouselocatedinthesamecity.Thesalesrepresentativefromthewholesalervisitsthestoreeachweektodelivertheorder,inspecteachstem,givetipsandhelpplacetheorderforthenextweek.Whiletherehavebeennoissueswiththequalityofinventory,priceshavesteadilyincreasedwiththelocalwholesaler.Onceagain,priceshaveincreaseddrasticallythisspring,withprom,Mother’sDayandtheweddingseasonaroundthecorner.
YouhavereceivedinformationaboutanInternetfloralwholesaler.PricesfromtheInternetcompanyappeartobemuchlessthanthelocalwholesaler.Ordersforinventoryareplacedonlineevery3weeksandaredeliveredviathepostalsystemviaovernightdelivery.
YouareintheprocessofdecidingifthecompanyshouldstartusingtheInternetfloralwholesalerorcon-tinuetoorderfromthelocalwholesaler.Youhaveaskedtheshop’smanager(participant)foranopinioninmakingthebestbusinessdecisionforthecompany.
Theshopmanager(participant)willexplainthedecisionstoyouinarole-playtotakeplaceinyouroffice.Youwillbegintherole-playbygreetingtheparticipantandaskingtohearthepresentation.
Duringthecourseoftherole-playyouaretoaskthefollowingquestionsofeachparticipant:
1. Ifwemaketheswitch,what’sthebestwaytoevaluatecustomersatisfaction?
2. Ifwedonotmaketheswitch,howcanwecopewiththeincreasedpricesofourlocalwholesaler?
3.Whydoesthetimingofswitchingwholesalersmattersomuch?
Oncetheshopmanager(participant)hasexplainedthedecisionsandhasansweredyourquestions,youwillconcludetherole-playbythankingtheshopmanager(participant)forthework.
Youarenottomakeanycommentsaftertheeventisoverexcepttothanktheparticipant.
JUDGE’S EVALUATION FORMRMS Sample Event 2012
DID THE PARTICIPANT:
1. Explain the relationship between customer service and distribution?
2. Explain distribution issues and trends?
3. Ensure timely delivery of advertised merchandise?
4. Explain stock-handling techniques used in receiving deliveries?
5. Explain the nature of warehousing?
6. Overall impression and response to the judge’s questions:
Judge’s Initials ____________ TOTAL SCORE ____________ 85
SampleRole-play–2012
Series Events
Attemptsatexplainingtherelationshipbetweencustomerserviceanddistributionwereinadequateorweak.
Adequatelyexplainedtherelationshipbetweencustomerserviceanddistribution.
Effectivelyexplainedtherelationshipbetweencustomerserviceanddistribution.
Veryeffectivelyexplainedtherelationshipbetweencustomerserviceanddistribution.
Little/No Value 0, 1, 2, 3, 4, 5
Below Expectations 6, 7, 8, 9, 10, 11
Meets Expectations 12, 13, 14, 15
Exceeds Expectations 16, 17, 18
Little/No Value 0, 1, 2, 3, 4, 5
Below Expectations 6, 7, 8, 9, 10, 11
Meets Expectations 12, 13, 14, 15
Exceeds Expectations 16, 17, 18
Little/No Value 0, 1, 2, 3, 4, 5
Below Expectations 6, 7, 8, 9, 10, 11
Meets Expectations 12, 13, 14, 15
Exceeds Expectations 16, 17, 18
Little/No Value 0, 1, 2, 3, 4, 5
Below Expectations 6, 7, 8, 9, 10, 11
Meets Expectations 12, 13, 14, 15
Exceeds Expectations 16, 17, 18
Little/No Value 0, 1, 2, 3, 4, 5
Below Expectations 6, 7, 8, 9, 10, 11
Meets Expectations 12, 13, 14, 15
Exceeds Expectations 16, 17, 18
Little/No Value 0, 1
Below Expectations 2, 3, 4
Meets Expectations 5, 6, 7
Exceeds Expectations 8, 9, 10
Attemptsatexplainingdistributionissuesandtrendswereinadequateorweak.
Adequatelyexplaineddis-tributionissuesandtrends.
Effectivelyexplaineddis-tributionissuesandtrends.
Veryeffectivelyexplaineddistributionissuesandtrends.
Attemptsatensuringtimelydeliveryofadvertisedmerchandisewereweakorincorrect.
Adequatelyensuredtimelydeliveryofadvertisedmerchandise.
Effectivelyensuredtimelydeliveryofadvertisedmerchandise.
Veryeffectivelyensuredtimelydeliveryofadver-tisedmerchandise.
Attemptsatexplainingstock-handlingtechniquesusedinreceivingdeliver-ieswereinadequateorunclear.
Adequatelyexplainedstock-handlingtechniquesusedinreceivingdeliveries.
Effectivelyexplainedstock-handlingtechniquesusedinreceivingdeliveries.
Veryeffectivelyexplainedstock-handlingtechniquesusedinreceivingdeliveries.
Attemptsatexplainingthenatureofwarehousingwereinadequateorweak.
Adequatelyexplainedthenatureofwarehousing.
Effectivelyexplainedthenatureofwarehousing.
Veryeffectivelyexplainedthenatureofwarehousing.
Demonstratedfewskills;couldnotanswerthejudge’squestions.
Demonstratedlimitedabil-itytolinkskills;answeredthejudge’squestionsadequately.
Demonstratedthespeci-fiedskills;answeredthejudge’squestionseffectively.
Demonstratedskillsconfi-dentlyandprofessionally;answeredthejudge’sques-tionsveryeffectively.
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DECA Competitive Event Checklist, 2012Written Entry Checklist Participant(s): __________________________
Event Name __________________________ I.D. Number: ___________________________
Please refer to Format Guidelines for the Written Entryfor a more detailed explanation of these items.
Penalty Points Page Checked Assessed No.
1. TheWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentry. ______ 15 ______
2. EntriessubmittedinanofficialDECAwritteneventfolio. ______ 5 ______ 3. Sheetprotectorsmaynotbeused. ______ 5 ______ 4. Limitedtothenumberofpagesspecifiedintheguidelines
(plusthetitlepageandthetableofcontents). ______ 5(perpage) ______ 5. Allpagesarenumberedinsequencestartingwiththe
executivesummary. ______ 5 ______ 6. Majorcontentmustbeatleastdouble-spaced(not
space-and-a-half).Titlepage,tableofcontents,executivesummary,bibliography,appendix,footnotes,longquotes,materialintables,figures,exhibits,lists,headings,sampleletters,forms,etc.,maybesingle-spaced. ______ 5 ______
7. Entrymustbetyped/wordprocessed.Handwrittencorrectionswillbepenalized.Chartsandgraphsmaybehandwritten. ______ 5 ______
8. Paperis81/2inchesx11inches.Nofold-outs,attachments,tabsused. ______ 5 ______
9. Thebodyofthewrittenentryfollowsthesequenceoutlinedintheguidelines.Additionalsubsectionsarepermitted. ______ 5 ______
Total Penalty Points Assessed _____
Acheckindicatesthattheitemhasbeenexamined.Acirclednumberindicatesthataninfractionhasbeennoted.Apagenumberindicatesthelocationoftheinfraction.
87
DECA Written Event Statement of Assurances, 2012Researchandreportwritingareimportantelementsofmodernbusinessactivities.Greatcaremustbetakentoassurethatthehighestethicalstandardsaremaintainedbythoseengaginginresearchandreportwriting.Toreinforcetheimportanceofthesestandards,allwrittenentriesinDECA’sCompetitiveEventsProgrammustsubmitthisstatementaspartoftheentry.ThestatementmustbesignedbytheDECAmember(s)andthechapteradvisor.
I understand the following requirements are set forth byDECA Inc. for all Competitive Event entriescontainingawrittencomponent.These requirements are additional to thegeneral rules and regulationspublishedbyDECAInc.Bysigningthisstatement,Icertifythatallaretrueandaccurateastheyrelatetothisentry.1. Thecontentsofthisentryaretheresultsofmyworkor,inthecaseofateamproject,theworkof
currentmembersofthisDECAchapter.2. Nopartofthisentryhaspreviouslybeenenteredincompetition.3. ThisentryhasnotbeensubmittedinanotherDECACompetitiveEvent.4. Creditforallsecondaryresearchhasbeengiventotheoriginalauthorthroughtheproject’sbibliography,
footnotesorendnotes.5. Allactivitiesororiginalresearchproceduresdescribedin thisentryareaccuratedepictionsofmy
effortsor,inthecaseofteamprojects,theeffortsofmyteam.6. Allactivitiesororiginal researchdescribed in thisentry tookplaceduring thisschoolyearor the
timelinespecifiedintheEventGuidelines.7. IunderstandthatDECAhastherighttopublishallorpartofthisentry.ShouldDECAelecttopublish
theentireentry,IwillreceiveanhonorariumfromDECA.Chaptersorindividualswithextenuatingcircumstancesmayappealtherighttopublishtheentrytotheexecutivecommitteeoftheboardofdirectorspriortosubmissionoftheprojectforcompetition.
Thisstatementofassurancesmustbesignedbyallparticipantsandthechapteradvisor,andsubmittedwiththeentry,ortheentrywillbegiven15penaltypoints.
_______________________________________ _______________________________________ Participant’sSignature Participant’sSignature
_______________________________________ Participant’sSignature
_____________________________________________________________________________________ Print/TypeParticipantName(s)
_____________________________________________________________________________________ CompetitiveEventName/School/State
Tothebestofmyknowledge,Iverifythattheabovestatementsaretrueandthatthestudent’s(students’)workdoesnotconstituteplagiarism.
_______________________________________ _______________________________________ ChapterAdvisor’sName ChapterAdvisor’sSignature
_______________________________________ ChapterAdvisor’sEmail
Holepunchandplaceinfrontofthewrittenentry.Donotcountasapage.
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Business Operations Research Events, 2012Business Services Operations Research Event
Buying and Merchandising Operations Research EventFinance Operations Research Event
Hospitality and Tourism Operations Research EventSports and Entertainment Marketing Operations Research Event
PurposeTheBusinessOperationsResearchEventsprovideanopportunity forparticipants todemonstrate skillsneededbymanagementpersonnel.
TheguidelinesforeachoftheBusinessOperationsResearchEventshavebeenconsolidatedtofacilitatecoordinationofparticipantactivitiesineachoftheoccupationalcategories.Thismeanstheguidelineswillbeexactly the same foreachoccupationalcategory.However, eachareawillbe treated separatelyasacompetitiveevent.
DefinitionsThefollowingdefinitionsareusedtodeterminetheactivitiesoroccupationsthatareincludedineachoftheBusinessOperationsResearchEvents.Theseoccupationalareasareconnectedtocareerclusters.
u Business Servicesincludeshumanresources,informationtechnologyandpersonalandcontractedservicesbusinesses.
u Buying and Merchandisingincludesretailandwholesalebusinessesthatprovideconsumergoods.u Financeincludesbanks,creditunions,accounting,investmentsandotherfinancialbusinesses.u Hospitality and Tourismincludeshotels,restaurantsandtourism-relatedbusinesses.u Sports and Entertainment Marketing includes businesses that conduct sporting and/or
entertainmentevents.
Procedure• TheBusinessOperationsResearchEventsconsistoftwomajorparts:thewritten documentandthe
oral presentationbytheparticipants.Thewrittendocumentwillaccountfor60pointsandtheoralpresentationwillaccountfortheremaining40ofthetotal100points.
• EachBusinessOperationsResearchentrywillbecomposedofone to three membersoftheDECAchapter.Allparticipantsmustpresenttheprojecttothejudges.Allparticipantspresentmustrespondtoquestions.
• Thebodyofthewrittenentrymustbelimitedto30 numbered pages,includingtheappendix(ifanappendixisattached),butexcludingthetitlepageandthetableofcontents.
• TheWritten Event Statement of Assurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
• Theparticipantsmaybringallvisualaidstotheeventbriefing.Onlyapprovedvisualaidsmaybeusedduringthepresentation.
• Theoralpresentationmaybeamaximum15minutesinlength.Thefirst10minuteswillincludeanexplanationanddescriptionoftheprojectfollowedby5minutesforthejudge’squestions.
• Forthepresentation,theparticipantsaretoassumetheroleofmanagementtraineesinasingle-unitorindependentoperation.Thejudgewillevaluatethepresentation,focusingontheeffectivenessofpublicspeakingandpresentationskillsandhowwelltheparticipantsrespondtoquestionsthatthejudgemayaskduringthe5minutesfollowingthepresentation.
Draft
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Business O
perationsR
esearch Events
(Continuedonnextpage)
Skills AssessedTheparticipantswilldemonstrateskillsneededtoaddressthecomponentsoftheprojectasdescribedinthecontentoutlineandevaluationformsaswellaslearn/understandtheimportanceof
• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,speaking,readingorlistening
• analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindingsandrecommendationsfromconclusions
• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• teamwork—theabilitytobeaneffectivememberofaproductivegroup• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitmentsand
deadlines• identificationofcompetitiveconditionswithinmarketareas
2012 TopicThe2012topicforeachoccupationalcategoryisthedevelopmentofaplantoenhanceorintroduceacus-tomerloyaltyprogramtoanexistingbusinessororganization.Usinganexistingbusinessoftheirchoice,participantswillresearchthecurrentandpotentialuseofcustomerloyaltyprogramsandtheireffectiveness.Participantswilldevelopastrategicplantoenhanceorintroducecustomerloyaltyprogramsandservicesintothecurrentoperationswiththegoalsofbuildingcustomerprofiles,trackingsales,trackingvisits,re-tainingcurrentcustomers,improvingcustomerserviceandexpandingthecurrentcustomerbase.
ObjectivesThebusinessoperationsresearcheventsprovideanopportunityfortheparticipantsto• identifythebusiness’scurrentusageofcustomerloyaltyprograms(ifapplicable)• designaresearchstudytodeterminetheappropriateusesofcustomerloyaltyprograms• conducttheresearch(indepthinterviews,focusgroups,customersurveys,etc.)• basedon the results of the research, develop a strategic plan to enhanceor introduce a customer
loyaltyprogramand/oradditionalcustomerservices• present the researchfindingsandproposedstrategicplan ina role-playsituation to thebusiness’s
owner/manager
Thebusinessoperationsresearcheventsinvolvethepreparationofastrategicplantoenhanceorintroduceacustomerloyaltyprogramtoanexistingbusiness.Theparticipantsmust• selectanactuallocalbusinessoperationororganization• designaresearchstudy• conductaresearchstudy• analyzetheresultsoftheresearchstudy• prepareastrategicplantoenhanceanexistingcustomerloyaltyprogramorintroduceanewcustomer
loyaltyprogramintocurrentoperations• prepareaproposedbudget• developmetricstomeasurereturnoninvestment(ROI),sales,customerretention,customersatisfac-
tion,etc.• presentinarole-playingsituation
- thedesignoftheresearchstudy- thefindingsandconclusionsoftheresearchstudy- thestrategicplanforenhancingorintroducingacustomerloyaltyprogramand/oradditionalcus-tomerservicesintocurrentoperations
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Format Guidelines for the Written EntryThewrittenentrymustfollowthesespecifications.ReferalsototheCompetitiveEventChecklistandtheWrittenEntryEvaluationForm.AWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
Title page. Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: NAMEOFTHEEVENT(oneofthefollowing): BUSINESSSERVICESOPERATIONSRESEARCHEVENT BUYINGANDMERCHANDISINGOPERATIONSRESEARCHEVENT FINANCEOPERATIONSRESEARCHEVENT HOSPITALITYANDTOURISMOPERATIONSRESEARCHEVENT SPORTSANDENTERTAINMENTMARKETINGOPERATIONSRESEARCHEVENT NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Namesofparticipants Date
Titlepagewillnotbenumbered.
Table of contents. Thetableofcontentsshouldfollowthetitlepage.Allactivitiesororiginalresearchde-scribedinthisentrymusttakeplacebetweentheimmediatepastInternationalCareerDevelopmentConfer-enceandtheupcomingStateCareerDevelopmentConference.Thetableofcontentsmaybesingle-spacedandmaybeoneormorepageslong.Thetableofcontentspage(s)willnotbenumbered.
Body of the written entry.ThebodyofthewrittenentrybeginswithSectionI,ExecutiveSummary,andcontinuesinthesequenceoutlinedhere.Thefirstpageofthebodyisnumbered1andallfollowingpagesarenumberedinsequence.Pagenumberscontinuethroughthebibliography(required)andtheappendix(optional).
Followthisoutlinewhenyouwriteyourentry.PointsforeachsectionareincludedontheWrittenEntryEvaluationForm.Eachsectionmustbetitled,includingthebibliographyandtheappendix.
I. EXECUTIVESUMMARY One-pagedescriptionoftheplan II. INTRODUCTION A. Descriptionofthebusinessororganization B. Descriptionofthecommunity(economic,geographic,demographicandsocioeconomic
factors) C. Descriptionofthebusiness’stargetmarket III. RESEARCHMETHODSUSEDINTHESTUDY A. Descriptionandrationaleofresearchmethodologiesselectedtoconducttheresearch
study B. Processofconductingtheselectedresearchmethod(s) IV. FINDINGSANDCONCLUSIONSOFTHESTUDY A. Findingsoftheresearchstudy B. Conclusionsbasedonthefindings V. PROPOSEDSTRATEGICPLAN(Includingapplicationofmarketingconceptsand
technologyusage)
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perationsR
esearch Events
(Continuedonnextpage)
A. Goals/objectivesandrationale(short-andlong-termbenefitstothebusinessofenhancing orintroducingacustomerloyaltyprogramintocurrentoperations)
B. Proposedactivitiesandtimelines C. Proposedbudget(identifycostsassociatedwithpotentialstrategies) D. Proposedmetricstomeasurereturnoninvestment(ROI),sales,customerretention,
customersatisfaction,etc. VI. BIBLIOGRAPHY VII. APPENDIX Anappendixisoptional.Includeinanappendixanyexhibitsappropriatetothewrittenentry,
butnotimportantenoughtoincludeinthebody.Thesemightincludesamplequestionnairesused,letterssentandreceived,generalbackgrounddata,minutesofmeetings,etc.
Checklist StandardsInadditiontofollowingtheoutlineabove,whenpreparingyourwrittenentry,youmustobserveallofthefollowingrules.Thepurposeoftheserulesistomakecompetitionasfairaspossibleamongparticipants.RefertotheWrittenEntryChecklist.
1. TheWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentryortheentrywillreceive15penaltypoints.
2. TheentrymustbesubmittedinanofficialDECAwritteneventfolio.FoliosareavailablefromDECAIMAGES(FOLIO).Nomarkings,tapeorothermaterialshouldbeattachedtothefolio.Onephoto-copyortheoriginaltypeddocumentmustbesubmitted.Participantsmaykeepacopyforuseinthepresentation.
3. Sheetprotectorsmaynotbeused. 4. Thebodyofthewrittenentrymustbelimitedto30numberedpages,includingtheappendix(ifan
appendixisattached),butexcludingthetitlepageandthetableofcontentspage. 5. Thepagesmustbenumberedinsequence,startingwiththeexecutivesummaryandendingwiththe
finalpageoftheappendix.Donotuseseparatesheetsbetweensectionsorastitlepagesforsections. 6.Majorcontentof thewrittenentrymustbeat leastdouble-spaced(notspace-and-a-half).Thetitle
page, tableof contents, executive summary,bibliography, appendix, footnotes, longquotes (morethanthreetypedlines),materialintables,figures,exhibits,lists,headings,sampleletters,forms,etc.,maybesingle-spaced.
7. Entrymustbetyped/wordprocessed.Handwrittencorrectionswillbepenalized.Chartsandgraphsmaybehandwritten.(Judgeswillbeinstructedtoignoreattemptstoachieveacompetitiveadvantageduetothequalityofwordprocessingequipmentavailable.)
8. Allmaterialmustbeshownon81/2-inchx11-inchpaper.Pagesmaynotfoldouttoalargersize.Noextraneousinformationmaybeattachedtothepagesandtabsmaynotbeused.
9. Thebodyofthewrittenentrymustfollowthesequenceoutlined.Additionalsubsectionsarepermitted.
Presentation Guidelines• Priortothepresentation,thejudgewillevaluatethewrittenportionoftheentry.Themajoremphasis
of thewrittenentry isonthecontent.Drawings, illustrationsandgraphicpresentations(whereal-lowed)willbejudgedforclarity,notartisticvalue.
• Theparticipantshaveassumedtherolesofmanagementtraineesinasingle-unitorindependentop-eration.Thejudgeistoassumetheroleofthebusiness’sowner/manager.
• Theparticipantswillpresenttheplantothejudgeina15-minutepresentationworth40points.(SeePresentationJudging.)
• Thepresentationbeginsimmediatelyaftertheintroductionoftheparticipantstothejudgebytheadultassistant.Eachparticipantmusttakepartinthepresentation.
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• Theparticipantswillspendnotmorethan10minutes,atthebeginningofthepresentation,describ-ingthestrategiesandtheplan.Eachparticipantmaybringacopyofthewrittenentryornotecardspertainingtothewrittenentryanduseasreferenceduringthepresentation.
• The judgewill spend the remaining5minutes questioning the participants. (See thePresentationEvaluationForm.)Eachparticipantmustrespondtoatleastonequestionposedbythejudge.
• Theparticipantsmayusethefollowingitemsduringtheoralpresentation:– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Partici-pantsmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.
– one(1)standard-sizedpresentationdisplayboardnottoexceed361/2inchesby481/2inches.– one(1)desktopflipchartpresentationeasel12inchesby10inches(dimensionsofthepage).– one(1)personallaptopcomputer.– one(1)hand-helddigitalorganizer.– sound,aslongasthevolumeiskeptataconversationallevel.
• Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualparticipantswillbepermit-ted,andtheparticipantsthemselvesmustsetupthevisuals.Noset-uptimewillbeallowed.Partici-pantsmustfurnishtheirownmaterialsandequipment.Noelectricalpowerwillbesupplied.
• Materialsappropriatetothesituationmaybehandedtoorleftwithjudgesinallcompetitiveevents.Itemsofmonetaryvaluemaybehanded tobutmaynotbe leftwith judges. Itemssuchasflyers,brochures,pamphletsandbusinesscardsmaybehandedtoorleftwiththejudge.Nofoodordrinksallowed.
• Ifanyoftheserulesareviolated,theadultassistantmustbenotifiedbythejudge.
Presentation JudgingParticipantswillmakea15-minutepresentationtoyou.Remember,youaretakingontheroleoftheowner/managerofthebusiness.Youmayrefertothewrittenentry,ortonotes,duringthepresentation.
Duringthefirst10minutesofthepresentation(afterintroductions),theparticipantswillexplaintheplan.Allowtheparticipantstocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.Eachparticipantmusttakepartinthepresentation.
Duringthefinal5minutes,youmayquestiontheparticipants.ThefirstthreequestionsmustbebasedonthePresentationEvaluationForm.Atleastonequestionmustbeaddressedtoeachparticipant.Toensurefairness,youmustaskeachparticipantorgroupofparticipantsthesamethreequestions:1. onequestionontheparticipants’researchmethods2. onequestiononthedetailsoftheparticipants’findingsandconclusions3. onequestionontheparticipants’proposedplan
These questions should be prepared following thewritten entry evaluation, but before the presentationbegins.Afteraskingthethreerequiredquestions,youmayaskadditionalquestionsthatseemappropriate,basedonyournotesoronthewrittenentryitself(towhichyoumayreferduringthepresentation).Attheconclusionofthepresentation,thanktheparticipant(s).ThencompletethePresentationEvaluationForm,makingsuretorecordascoreforallcategories.Maximumscoreforthepresentationis40points.
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Business O
perationsR
esearch Events
Business Services Participant(s): ____________________________________Operations Research
Buying and Merchandising Operations Research I.D. Number: _____________________________________
Finance Operations ResearchHospitality and Tourism
Operations Research Sports and Entertainment
Marketing Operations ResearchWritten Entry 2012Written Entry Evaluation Form
Please refer to Format Guidelines for the Written Entry for a more detailed explanation of these items.
Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
EXECUTIVESUMMARY 1. One-pagedescriptionoftheproject............................... 4 3 2 1-0 ____INTRODUCTION 2. Descriptionofthebusinessororganization................... 4 3 2 1-0 ____ 3. Descriptionofthecommunity(economic,geographic,
demographicandsocioeconomicfactors)...................... 4 3 2 1-0 ____ 4. Descriptionofbusiness’stargetmarket......................... 4 3 2 1-0 ____RESEARCHMETHODSUSEDINTHESTUDY 5. Descriptionandrationaleofresearchmethodologies
selectedtoconducttheresearchstudy........................... 5 4 3-2 1-0 ____ 6.Processofconductingtheselectedresearch
method(s)....................................................................... 5 4 3-2 1-0 ____FINDINGSANDANDCONCLUSIONSOFTHESTUDY 7. Findingsoftheresearchstudy........................................ 5 4 3-2 1-0 ____ 8. Conclusionsbasedonthefindings................................. 5 4 3-2 1-0 ____PROPOSEDSTRATEGICPLAN 9. Goals/objectivesandrationale(short-andlong-term
benefitstothebusinessofenhancingorintroducingacustomerloyaltyprogramintocurrentoperations...... 5 4 3-2 1-0 ____
10. Proposedactivitiesandtimelines................................... 5 4 3-2 1-0 ____ 11. Proposedbudget(identifycostsassociatedwith
potentialstrategies)........................................................ 5 4 3-2 1-0 ____ 12. Proposedmetricstomeasurereturnoninvestment
(ROI),sales,customerretention,customersatisfaction,etc............................................................... 5 4 3-2 1-0 ____
APPEARANCEANDWORDUSAGE 13. Professionallayout,neatness,propergrammar,
spellingandwordusage................................................. 4 3 2 1-0 ____
Written Entry Total Points (maximum 60 points): ____
Judge:ABCDEFGHIJ(circleone)
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Business Services Participant(s): ____________________________________Operations Research
Buying and Merchandising Operations Research I.D. Number: _____________________________________
Finance Operations ResearchHospitality and Tourism
Operations Research Sports and Entertainment
Marketing Operations Research
Oral Presentation Evaluation Form
Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
1. Openingpresentation:descriptionoftheplan;organization,clarityandeffectivenessofthepresentation..................................................... 12-11 10-8 7-4 3-0 ____
2. Questionontheresearchmethods.............................. 6-5 4 3-2 1-0 ____
3. Questionontherationaleforthedetailsofthefindingsandconclusionsofthestudy............... 8-7 6-5 4-2 1-0 ____
4. Questionontheproposedplan.................................... 8-7 6-5 4-2 1-0 ____
5. Professionalstandards(appearance,poise,confidence),presentationtechnique,effectiveuseofvisualsandparticipationofall.......................... 6-5 4 3-2 1-0 ____
Presentation Total Points (maximum 40 points): _____
RECAP:WRITTENENTRY(60): _____
PRESENTATION(40): _____
SUBTOTAL(100): _____
LESSPENALTYPOINTS: _____
TOTAL SCORE: _____
Judge:ABCDEFGHIJ(circleone)
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Chapter
Team Events
Community Service Project, 2012 Sponsored by
The Muscular Dystrophy Association (MDA) and Safeway, Inc.
PurposeTheCommunityServiceProjectisachapterprojectthatprovidesanopportunityforchaptermemberstodevelopabetterunderstandingoftherolecivicactivitieshaveinsociety,tomakeacontributiontoacom-munityserviceorcharity,andtolearnandapplytheprinciplesofthenumerouscomponentsofmarketingmanagement.ThepurposeoftheCommunityServiceProjectistoprovideanopportunityforthechaptermemberstodemonstratetheskillsnecessaryinplanning,organizing,implementingandevaluatingacom-munityserviceproject.
Theprojectmaybeconductedanytimebetweenthecloseofthepreviousstateconferenceandthebegin-ningofthenextstateconference.TheprojectrequiresDECAchaptermemberstodevelopamanualontheproceduresofplanning,implementing,coordinatingandevaluatingtheproject.
ObjectivesTheCommunityServiceProjectprovidesanopportunityforchaptermembersto
u demonstratetheirunderstandingoftheroleofcommunityservicewithintheircommunityu planandconductaprojecttobenefitacommunityserviceorcharityu evaluatetheproject’seffectivenessinmeetingthestatedgoals
Majoremphasisshouldbeplacedonu selectingthecommunityserviceprojectu implementingandcoordinatingtheprojectu evaluatingtheproject
Procedure• Theprojectconsistsoftwomajorparts:thewritten documentandtheoral presentationbychapter
representatives.Thewrittendocumentwillaccountfor60pointsandtheoralpresentationwillac-countfortheremaining40ofthetotal100points.
• ThisisaprojectfortheentireDECAchapter.One to threechapterrepresentativesmayparticipateintheoralpresentation.Allchapterrepresentativesmustpresenttheprojecttothejudges.Eachchapterrepresentativemustrespondtoquestions.
• Thebodyofthewrittenentrymustbelimitedto30 numbered pages,includinganappendix(ifanappendixisattached),butexcludingthetitlepageandthetableofcontents.
• TheWritten Event Statement of Assurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
• Thechapterrepresentativesmaybringallvisualaidstotheeventbriefing.Onlyapprovedvisualaidsmaybeusedduringthepresentation.
• Theoralpresentationmaybeamaximum15minutesinlength.Thefirst10minuteswillincludeanexplanationanddescriptionoftheprojectfollowedby5minutesforthejudge’squestions.
• Thejudgewillevaluatethepresentation,focusingontheeffectivenessofpublicspeakingandpre-sentationskillsandhowwellthechapterrepresentativesrespondtoquestionsthatthejudgemayaskduringthe5minutesfollowingthepresentation.
(Continuedonnextpage)
96
Project OriginalityDuringtheyearsthattheCommunityServiceProjecthasbeenconducted,manychaptershavesettledonastrategythatusesthesamewell-developedprojectsyearafteryear.Succeedingchapterteamsoftentakethepreviousyear’ssuccessfulprojectandseektoimproveit.Ifthatstrategyworksinachievingachapter’sgoalsforfund-raisingandtheexperienceteachestheprinciplesofDECA,thestrategyservesthechapter,thecommunityandDECAwell.
Chapters submittingentries for theseongoingprojects,however, shouldbechallenged todomore thanupdatethepreviousyear’swrittenproject.Projectcommitteesshouldavoidevenreviewingthepreviousyear’sentry.Judges(whoseassignmentistoevaluateaprojectaccordingtoestablishedguidelines)willbeimpressedbytheoriginalityofachapter’sproject.Plagiarism of projects judged previously will automati-cally disqualify a chapter from competition and eligibility for prizes in the DECA Community Service Project.
Skills AssessedThechapterrepresentativeswilldemonstrateskillsneededtoaddressthecomponentsoftheprojectasde-scribedinthecontentoutlineandevaluationformsaswellaslearn/understandtheimportanceof• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,
speaking,readingorlistening• analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindings
andrecommendationsfromconclusions• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• teamwork—theabilitytoplan,organizeandconductagroupproject• theabilitytoevaluategrouppresentations• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitmentsand
deadlines• economicskills
Format Guidelines for the Written EntryThewrittenentrymustfollowthesespecifications.ReferalsototheCompetitiveEventChecklistandtheWrittenEntryEvaluationForm.AWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
Title page. Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: COMMUNITYSERVICEPROJECT Titleoftheproject NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Namesofchapterrepresentatives Date
Titlepagewillnotbenumbered.
Table of contents. Thetableofcontentsshouldfollowthetitlepage.Allactivitiesororiginalresearchde-scribedinthisentrymusttakeplacebetweentheimmediatepastInternationalCareerDevelopmentConfer-enceandtheupcomingStateCareerDevelopmentConference.Thetableofcontentsmaybesingle-spacedandmaybeoneormorepageslong.Thetableofcontentspage(s)willnotbenumbered.
CSP–2012
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Chapter
Team Events
Body of the written entry.ThebodyofthewrittenentrybeginswithSectionI,ExecutiveSummaryandcontinuesinthesequenceoutlinedhere.Thefirstpageofthebodyisnumbered1andallfollowingpagesarenumberedinsequence.Pagenumberscontinuethroughthebibliography(required)andtheappendix(optional).
Followthisoutlinewhenyouwriteyourentry.PointsforeachsectionareincludedontheWrittenEntryEvaluationForm.Eachsectionmustbetitled,includingthebibliographyandtheappendix.
I. EXECUTIVESUMMARY One-pagedescriptionoftheproject II. INTRODUCTION A. Historicbackgroundoftheselectedcommunityserviceorcharity B. DescriptionofthelocalDECAchapter,schoolandcommunity III. CONTRIBUTIONSTOANEEDEDCOMMUNITYSERVICEORCHARITY A. Descriptionandpurposeoftheproject B. Rationaleforselectingthecommunityserviceorcharitableproject C. Descriptionofthebenefitsoftheprojecttothechapterandchaptermembers’under-
standingofleadershipdevelopment,socialintelligenceandcommunityservice IV. ORGANIZATIONANDIMPLEMENTATION A. Organizationalchart,memberinvolvementandjobdescription B. Descriptionoftheprojectanddocumentation C. Impactgoalforthebeneficiary V. EVALUATIONANDRECOMMENDATIONS A. Evaluationoftheproject B. Impactofthecommunityserviceorcharitableproject C. Recommendation(s)forfutureprojects VI. BIBLIOGRAPHY VII. APPENDIX Anappendixisoptional.Includeintheappendixanyexhibitsappropriatetothewrittenentry,
butnotimportantenoughtoincludeinthebody.Thesemightincludesamplequestionnairesused,letterssentandreceived,generalbackgrounddata,etc.
Checklist StandardsInadditiontofollowingtheoutlineabove,whenpreparingyourwrittenentryyoumustobserveallofthefollowingrules.Thepurposeoftheserulesistomakecompetitionasfairaspossibleamongparticipantteams.RefertotheWrittenEntryChecklist. 1. TheWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentryortheentry
willreceive15penaltypoints. 2. TheentrymustbesubmittedinanofficialDECAwritteneventfolio.FoliosareavailablefromDECA
IMAGES(FOLIO).Nomarkings,tapeorothermaterialshouldbeattachedtothefolio.Onephoto-copyortheoriginaltypeddocumentmustbesubmitted.Chapterrepresentativesmaykeepacopyforuseinthepresentation.
3. Sheetprotectorsmaynotbeused. 4. Thebodyofthewrittenentrymustbelimitedto30numberedpages,includingtheappendix(ifan
appendixisattached),butexcludingthetitlepageandthetableofcontentspage. 5. Thepagesmustbenumberedinsequence,startingwiththeexecutivesummaryandendingwiththe
finalpageoftheappendix.Donotuseseparatesheetsbetweensectionsorastitlepagesforsections. 6.Majorcontentof thewrittenentrymustbeat leastdouble-spaced(notspace-and-a-half).Thetitle
page, tableof contents, executive summary,bibliography, appendix, footnotes, longquotes (morethanthreetypedlines),materialintables,figures,exhibits,lists,headings,sampleletters,forms,etc.,maybesingle-spaced.
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7. Entrymustbe typed/wordprocessed.Handwrittencorrectionswillbepenalized.Chartsandgraphsmaybehandwritten.(Judgeswillbeinstructedtoignoreattemptstoachieveacompetitiveadvantageduetothequalityofword-processingequipmentavailable.)
8. Allmaterialmustbeshownon81/2-inchx11-inchpaper.Pagesmaynotfoldouttoalargersize.Noextraneousinformationmaybeattachedtothepagesandtabsmaynotbeused.
9. Thebodyofthewrittenentrymustfollowthesequenceoutlined.Additionalsubsectionsarepermitted.
Presentation Guidelines• Priortothepresentation,thejudgewillevaluatethewrittenportionoftheentry.Themajoremphasis
of thewrittenentry isonthecontent.Drawings, illustrationsandgraphicpresentations(whereal-lowed)willbejudgedforclarity,notartisticvalue.
• Thechapterrepresentativeswillpresenttheprojecttothejudgeina15-minutepresentationworth40points.(SeePresentationJudging.)
• Thepresentationbeginsimmediatelyaftertheintroductionofthechapterrepresentativestothejudgebytheadultassistant.Eachchapterrepresentativemusttakepartinthepresentation.
• Thechapterrepresentativeswillspendnotmorethan10minutes,atthebeginningofthepresentation,focusingonanexplanationanddescriptionofthechapter’sproject.Eachchapterrepresentativemaybringacopyofthewrittenentryornotecardspertainingtothewrittenentryanduseasreferencedur-ingthepresentation.
• Thejudgewillspendtheremaining5minutesquestioningthechapterrepresentatives.(SeePresenta-tionEvaluationForm.)Eachchapterrepresentativemustrespondtoatleastonequestionposedbythejudge.
• Thechapterrepresentativesmayusethefollowingitemsduringtheoralpresentation:– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Partici-pantsmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.
– one(1)standard-sizedpresentationdisplayboardnottoexceed361/2inchesby481/2inches.– one(1)desktopflipchartpresentationeasel12inchesby10inches(dimensionsofthepage).– one(1)personallaptopcomputer.– one(1)hand-helddigitalorganizer.– sound,aslongasthevolumeiskeptataconversationallevel.
• Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualchapterrepresentativeswillbepermitted,andthechapterrepresentativesthemselvesmustsetupthevisuals.Noset-uptimewillbeallowed.Chapterrepresentativesmustfurnishtheirownmaterialsandequipment.Noelectricalpowerwillbesupplied.
• Materialsappropriatetothesituationmaybehandedtoorleftwithjudgesinallcompetitiveevents.Itemsofmonetaryvaluemaybehanded tobutmaynotbe leftwith judges. Itemssuchasflyers,brochures,pamphletsandbusinesscardsmaybehandedtoorleftwiththejudge.Nofoodordrinksallowed.
• Ifanyoftheserulesareviolated,theadultassistantmustbenotifiedbythejudge.
Presentation JudgingChapterrepresentativeswillmakea15-minutepresentationtoyou.Youmayrefertothewrittenentry,ortoyournotes,duringthepresentation.
Duringthefirst10minutesof thepresentation(after introductions), thechapterrepresentativeswillde-scribetheproject.Allowthechapterrepresentativestocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.Eachchapterrepresentativemusttakepartinthepresentation.
Duringthefinal5minutes,youmayquestionthechapterrepresentatives.Youmustaddressatleastonequestiontoeachchapterrepresentative.Toensurefairness,youmustaskeachchapterrepresentativeorgroupofchapterrepresentativesthesamefourquestions:
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1. onequestionabouttheselectionoftheproject2. onequestionaboutthebenefitsoftheprojecttothechapter3.onequestionabouttheimplementationandcoordinationoftheproject4. onequestionabouttheevaluationoftheprojectandrecommendations
These questions should be prepared following thewritten entry evaluation but before the presentationbegins.
Afteraskingthefirstfourquestions,youmayaskadditionalquestionsthatseemappropriate,basedonyournotesoronthewrittenentryitself(towhichyoumayreferduringthepresentation).
Attheconclusionofthepresentation,thankthechapterrepresentatives.ThencompletethePresentationEvaluationForm,makingsuretorecordascoreforallcategories.Maximumscorefortheinterviewis40points.
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Community Service Project, 2012 Participant(s): _________________________________ Written Entry Evaluation Form I.D. Number: __________________________________
Please refer to Format Guidelines for the Written Entry for a more detailed explanation of these items.
Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
EXECUTIVESUMMARY 1. One-pagedescriptionoftheproject..............................4 3 2 1-0 ____INTRODUCTION 2. Historicbackgroundoftheselected communityserviceorcharity....................................... 4 3 2 1-0 ____ 3. DescriptionofthelocalDECAchapter, schoolandcommunity................................................. 4 3 2 1-0 ____CONTRIBUTIONSTOANEEDEDCOMMUNITYSERVICEORCHARITY 4. Descriptionandpurposeoftheproject.........................5 4 3-2 1-0 ____ 5. Rationaleforselectingthecommunity serviceorcharitableproject..........................................5 4 3-2 1-0 ____ 6. Descriptionofthebenefitsofthe projecttothechapterandchapter members’understandingof leadershipdevelopment,social intelligenceandcommunityservice..............................5 4 3-2 1-0 ____ORGANIZATIONANDIMPLEMENTATION 7. Organizationalchart,member....................................... involvementandjobdescription...................................5 4 3-2 1-0 ____ 8. Descriptionoftheprojectand documentation...............................................................5 4 3-2 1-0 ____ 9. Impactgoalforthebeneficiary.....................................4 3 2 1-0 ____EVALUATIONANDRECOMMENDATIONS 10. Evaluationoftheproject...............................................5 4 3-2 1-0 ____ 11. Impactofthecommunityserviceor charitableproject...........................................................5 4 3-2 1-0 ____ 12. Recommendation(s)forfutureprojects........................4 3 2 1-0 ____APPEARANCEANDWORDUSAGE 13. Professionallayout,neatness,propergrammar,
spellingandwordusage................................................5 4 3-2 1-0 ____ Written Entry Total Points (maximum 60 points): ____
Judge:ABCDEFGHIJ(circleone)
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Community Service Project, 2012 Participant(s): _________________________________ Oral Presentation Evaluation Form I.D. Number: __________________________________
Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
1. Openingpresentation:descriptionoftheproject;organization,clarityandeffectivenessofthepresentation................................. 8-7 6-5 4-3-2 1-0 ____
2. Towhatextentdidthechapterrepresentativesadequatelyexplainthereason(s)forselectingtheCommunityServiceProject?................................ 6-5 4 3-2 1-0 ____
3. Towhatextentdidthechapterrepresentativesadequatelyexplainthebenefitsoftheprojecttothechapter?............................................................. 6-5 4 3-2 1-0 ____
4. Towhatextentdidthechapterrepresentativesadequatelyexplaintheimplementationandcoordinationoftheproject?........................................ 6-5 4 3-2 1-0 ____
5. TowhatextentdidthechapterrepresentativesadequatelyexplaintheevaluationoftheCommunityServiceProjectandrecommendationsforfutureprojects?...................................................... 6-5 4 3-2 1-0 ____
6. Towhatextentdidthechapterrepresentativesdemonstrateprofessionalappearance,poiseandconfidence?.............................................................4 3 2 1-0 ____
7. Overallperformance,presentationtechnique,effectiveuseofvisualsandparticipationofall.............4 3 2 1-0 ____
Presentation Total Points (maximum 40 points): _____
RECAP:WRITTENENTRY(60): _____
PRESENTATION(40): _____
SUBTOTAL(100): _____
LESSPENALTYPOINTS: _____
TOTAL SCORE: _____
Judge:ABCDEFGHIJ(circleone)
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Creative Marketing Project, 2012
PurposeTheCreativeMarketingProject isachapterproject thatdevelopsinchaptermembersananalyticalandcreativeapproachtothemarketingprocess,activelyengageschaptermembersinthemarketingactivitiesoftheircommunity,andprovidesanopportunityforexperiencedexecutivestoguideandassistinpreparingemergingleadersandentrepreneursinmarketing,finance,hospitalityandmanagement.
TheCreativeMarketingProjectisdesignedtoencourageDECAchaptermemberstorecognizemarketingasaforcefortheeconomicandsocialgoodofthecommunity.Theprojectmaybeginatanytimeafterthecloseofthepreviousstateconferenceandruntothebeginningofthenextstateconference.
Theprojectshouldbearesearchstudyinthemarketingfield,planned,conductedandreportedbyaDECAchapter, theuseofwhichwillmeasurablyimprovethemarketingactivitiesofanindividualcompany,agroupofcompanies(suchasashoppingmall),anorganization,acluborthebusinesscommunity.Allchap-termembersareencouragedtoparticipate.Suchaprojectmightconcernitselfwithfindingnewmarketsforlocalproducts,promotingthecommunity’sresources,increasingthetradingareaoffacilities,increasingsales,increasingemployment,providingbettershoppingfacilities,solvingproblemsorchallengesaffectingthemarketingprocess,etc.
Procedure• Theprojectconsistsoftwomajorparts:thewritten document andtheoral presentationbychapter
representatives.Thewrittendocumentwillaccountfor60pointsandtheoralpresentationwillac-countfortheremaining40ofthetotal100points.
• ThisisaprojectfortheentireDECAchapter.One to threechapterrepresentativesmayparticipateintheoralpresentation.Allchapterrepresentativesmustpresenttheprojecttothejudges.Eachchapterrepresentativemustrespondtoquestions.
• Thebodyofthewrittenentrymustbelimitedto30 numbered pages,includingtheappendix(ifanappendixisattached),butexcludingthetitlepageandthetableofcontents.
• TheWritten Event Statement of Assurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
• Thechapterrepresentativesmaybringallvisualaidstotheeventbriefing.Onlyapprovedvisualaidsmaybeusedduringthepresentation.
• Theoralpresentationmaybeamaximum15minutesinlength.Thefirst10minuteswillincludeanexplanationanddescriptionoftheprojectfollowedby5minutesforthejudge’squestions.
• Thejudgewillevaluatethepresentation,focusingontheeffectivenessofpublicspeakingandpre-sentationskillsandhowwellthechapterrepresentativesrespondtoquestionsthatthejudgemayaskduringthe5minutesfollowingthepresentation.
Skills AssessedThechapterrepresentativeswilldemonstrateskillsneededtoaddressthecomponentsoftheprojectasde-scribedinthecontentoutlineandevaluationformsaswellaslearn/understandtheimportanceof• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,
speaking,readingorlistening• analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindings
andrecommendationsfromconclusions• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal
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• teamwork—theabilitytoplan,organizeandconductagroupproject• theabilitytoevaluategrouppresentations• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitmentsand
deadlines
Format Guidelines for the Written EntryThewrittenentrymustfollowthesespecifications.ReferalsototheCompetitiveEventChecklistandtheWrittenEntryEvaluationForm.AWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
Title page. Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: CREATIVEMARKETINGPROJECT Titleoftheproject(forexample,“ImprovingAccesstotheSmithvilleMall”) NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Namesofchapterrepresentatives Date
Thetitlepagewillnotbenumbered.
Table of contents. Thetableofcontentsshouldfollowthetitlepage.Allactivitiesororiginalresearchde-scribedinthisentrymusttakeplacebetweentheimmediatepastInternationalCareerDevelopmentConfer-enceandtheupcomingStateCareerDevelopmentConference.Thetableofcontentsmaybesingle-spacedandmaybeoneormorepageslong.Thetableofcontentspage(s)willnotbenumbered.
Body of the written entry.ThebodyofthewrittenentrybeginswithSectionI,ExecutiveSummary,andcontinuesinthesequenceoutlinedhere.Thefirstpageofthebodyisnumbered1andallfollowingpagesarenumberedinsequence.Pagenumberscontinuethroughthebibliography(required)andtheappendix(optional).
Followthisoutlinewhenyouwriteyourentry.PointsforeachsectionareincludedontheWrittenEntryEvaluationForm.Eachsectionmustbetitled,includingthebibliographyandtheappendix.
I. EXECUTIVESUMMARY One-pagedescriptionoftheproject II. INTRODUCTION A. Statementofproblem B. Significanceoftheproblemstudied C. Backgroundinformation:descriptionofthebusiness,communitysituationorwhateveris
necessarytounderstandthevalueoftheproject III. PROCEDURESANDRESEARCHMETHODSUSED A. Descriptionofsecondary(library)researchconducted:books,articlesandothersources
onmarketresearch,localdescriptivedata,etc. B. Descriptionofprimaryresearchconducted C. Descriptionofinvolvementofchaptermembersandbusinesspeopleintheproject IV. FINDINGSANDCONCLUSIONS A. Presentationoffindings,datatosupportfindings B. Presentationofconclusions,rationaletosupportconclusions
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V. RECOMMENDATIONS A. Recommendationsresultingfromthestudy B. Projectedoutcomesfromimplementingtherecommendations C. Planforimplementingtherecommendations D. Evidencethattheprojecthasbeenpresentedtotheappropriatebusinessand/or
governmentofficialswhowouldbenefitfromthestudy VI. BIBLIOGRAPHY VII. APPENDIX Anappendixisoptional.Includeintheappendixanyexhibitsappropriatetothewrittenentry
butnot importantenoughtoincludeinthebody.Thesemight includesamplequestionnairesused,letterssentandreceived,generalbackgrounddata,minutesofmeetings,etc.
Checklist StandardsInadditiontofollowingtheoutlineprovided,whenpreparingyourwrittenentryyoumustobserveallofthefollowingrules.Thepurposeoftheserulesistomakecompetitionasfairaspossibleamongtheparticipantteams.RefertotheWrittenEntryChecklist.
1. TheWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentryortheentrywillreceive15penaltypoints.
2. TheentrymustbesubmittedinanofficialDECAwritteneventfolio.FoliosareavailablefromDECAIMAGES(FOLIO).Nomarkings,tapeorothermaterialshouldbeattachedtothefolio.Onephoto-copyortheoriginaltypeddocumentmustbesubmitted.Chapterrepresentativesmaykeepacopyforuseinthepresentation.
3. Sheetprotectorsmaynotbeused. 4. Thebodyofthewrittenentrymustbelimitedto30numberedpages,includingtheappendix(ifan
appendixisattached),butexcludingthetitlepageandthetableofcontentspage. 5. Thepagesmustbenumberedinsequence,startingwiththeexecutivesummaryandendingwiththe
finalpageoftheappendix.Donotuseseparatesheetsbetweensectionsorastitlepagesforsections. 6.Majorcontentof thewrittenentrymustbeat leastdouble-spaced(notspace-and-a-half).Thetitle
page, tableof contents, executive summary,bibliography, appendix, footnotes, longquotes (morethanthreetypedlines),materialintables,figures,exhibits,lists,headings,sampleletters,forms,etc.,maybesingle-spaced.
7. Entrymustbe typed/wordprocessed.Handwrittencorrectionswillbepenalized.Chartsandgraphsmaybehandwritten.(Judgeswillbeinstructedtoignoreattemptstoachieveacompetitiveadvantageduetothequalityofword-processingequipmentavailable.)
8. Allmaterialmustbeshownon81/2-inchx11-inchpaper.Pagesmaynotfoldouttoalargersize.Noextraneousinformationmaybeattachedtothepagesandtabsmaynotbeused.
9. Thebodyofthewrittenentrymustfollowthesequenceoutlined.Additionalsubsectionsarepermitted.
Presentation Guidelines• Priortothepresentation,thejudgewillevaluatethewrittenportionoftheentry.Themajoremphasis
of thewrittenentry isonthecontent.Drawings, illustrationsandgraphicpresentations(whereal-lowed)willbejudgedforclarity,notartisticvalue.
• Thechapterrepresentativeswillpresenttheprojecttothejudgeina15-minutepresentationworth40points.(SeePresentationJudging.)
• Thepresentationbeginsimmediatelyaftertheintroductionofthechapterrepresentativestothejudgebytheadultassistant.Eachchapterrepresentativemusttakepartinthepresentation.
• Thechapterrepresentativeswillspendnotmorethan10minutes,atthebeginningofthepresentation,focusingonanexplanationanddescriptionofthechapter’sproject.Eachchapterrepresentativemay
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bringacopyofthewrittenentryornotecardspertainingtothewrittenentryanduseasreferencedur-ingthepresentation.
• Thejudgewillspendtheremaining5minutesquestioningthechapterrepresentatives.(SeePresenta-tionEvaluationForm.)Eachchapterrepresentativemustrespondtoatleastonequestionposedbythejudge.
• Thechapterrepresentativesmayusethefollowingitemsduringtheoralpresentation:– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Partici-pantsmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.
– one(1)standard-sizedpresentationdisplayboardnottoexceed361/2inchesby481/2inches.– one(1)desktopflipchartpresentationeasel12inchesby10inches(dimensionsofthepage).– one(1)personallaptopcomputer.– one(1)hand-helddigitalorganizer.– sound,aslongasthevolumeiskeptataconversationallevel.
• Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualchapterrepresentativeswillbepermitted,andthechapterrepresentativesthemselvesmustsetupthevisuals.Noset-uptimewillbeallowed.Chapterrepresentativesmustfurnishtheirownmaterialsandequipment.Noelectricalpowerwillbesupplied.
• Materialsappropriatetothesituationmaybehandedtoorleftwithjudgesinallcompetitiveevents.Itemsofmonetaryvaluemaybehanded tobutmaynotbe leftwith judges. Itemssuchasflyers,brochures,pamphletsandbusinesscardsmaybehandedtoorleftwiththejudge.Nofoodordrinksallowed.
• Ifanyoftheserulesareviolated,theadultassistantmustbenotifiedbythejudge.
Presentation JudgingChapterrepresentativeswillmakea15-minutepresentationtoyou.Remember,youarerole-playingthemanagerwhogavethechapterrepresentativesthetaskofpreparingthisproposal.Youmayrefertothewrit-tenentry,ortoyournotes,duringthepresentation.
Duringthefirst10minutesof thepresentation(after introductions), thechapterrepresentativeswillde-scribetheproject.Allowthechapterrepresentativestocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.Eachchapterrepresentativemusttakepartinthepresentation.
Duringthefinal5minutes,youmayquestionthechapterrepresentatives.Youmustaddressatleastonequestiontoeachchapterrepresentative.Toensurefairness,youmustaskeachchapterrepresentativeorgroupofchapterrepresentativesthesamethreequestions(basedonthePresentationEvaluationForm): 1.onequestionontherationaleforselectingtheproblem 2.onequestionontherationaleforthedesignoftheresearch 3.onequestiononthefindingsandrecommendations
These questions should be prepared following thewritten entry evaluation but before the presentationbegins.Afteraskingthethreequestions,youmayaskadditionalquestionsthatseemappropriate,basedonyournotesoronthewrittenentryitself(towhichyoumayreferduringthepresentation).Attheconclusionofthepresentation,thankthechapterrepresentatives.ThencompletethePresentationEvaluationForm,makingsuretorecordascoreforallcategories.Maximumscoreforthepresentationis40points.
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Creative Marketing Project, 2012 Participant(s): _________________________________ Written Entry Evaluation Form I.D. Number: __________________________________
Please refer to Format Guidelines for the Written Entry for a more detailed explanation of these items.
Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
EXECUTIVESUMMARY 1. One-pagedescriptionoftheproject..............................4 3 2 1-0 ____INTRODUCTION 2. Problemisstatedclearly...............................................4 3 2 1-0 ____ 3. Significanceoftheproblemstudied..............................4 3 2 1-0 ____ 4. Appropriatebackgroundinformation
isprovided.....................................................................4 3 2 1-0 ____PROCEDURESANDRESEARCHMETHODSUSED 5. Descriptionofsecondary
researchconducted........................................................4 3 2 1-0 ____ 6. Descriptionofprimary
researchconducted........................................................4 3 2 1-0 ____ 7. Descriptionoftheinvolvement ofchaptermembersand businesspeople..............................................................4 3 2 1-0 ____FINDINGSANDCONCLUSIONS 8. Presentationoffindings............................................... 6-5 4 3-2 1-0 ____ 9. Presentationofconclusions......................................... 6-5 4 3-2 1-0 ____RECOMMENDATIONS 10. Recommendationsresultingfrom thestudy........................................................................4 3 2 1-0 ____ 11. Projectedoutcomesfromthe implementation..............................................................4 3 2 1-0 ____ 12. Planforimplementingthe
recommendations..........................................................4 3 2 1-0 ____ 13. Projectpresentedtothe
appropriateofficials.......................................................4 3 2 1-0 ____APPEARANCEANDWORDUSAGE 14. Professionallayout,neatness,proper grammar,spellingandwordusage................................4 3 2 1-0 ____
Written Entry Total Points (maximum 60 points): ____
Judge:ABCDEFGHIJ(circleone)
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Creative Marketing Project, 2012 Participant(s): _________________________________ Oral Presentation Evaluation Form I.D. Number: __________________________________
Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
1. Openingpresentation:descriptionof theproject;organization,clarityand effectivenessofthepresentation................................. 8-7 6-5 4-3-2 1-0 ____
2. Questionontherationaleforselecting
theresearchproblem................................................... 8-7 6-5 4-3-2 1-0 ____
3. Questionontherationaleforthedesign oftheresearch............................................................. 8-7 6-5 4-3-2 1-0 ____
4. Questiononthefindingsand recommendations........................................................ 8-7 6-5 4-3-2 1-0 ____
5. Towhatextentdidthechapterrepresentativesdemonstrateprofessionalappearance,poiseandconfidence?...................................................4 3 2 1-0 ____
6. Overallperformance,presentationtechnique,effectiveuseofvisualsand
participationofall.........................................................4 3 2 1-0 ____
Presentation Total Points (maximum 40 points): _____
RECAP:WRITTENENTRY(60): _____
PRESENTATION(40): _____
SUBTOTAL(100): _____
LESSPENALTYPOINTS: _____
TOTAL SCORE: _____
Judge:ABCDEFGHIJ(circleone)
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Entrepreneurship Promotion Project, 2012
PurposeThepurposeoftheEntrepreneurshipPromotionProjectistoprovideanopportunityforthechaptermem-berstodemonstratetheskillsneededinplanning,organizing,implementingandevaluatingacampaigntoeducatechaptermembersandthegeneralpublicoranorganizedgroupabouttheopportunitiesavailableforbecominganentrepreneur.Suggestedtargetedaudiencesareeducationalgroups,businessgroups,etc.
TheEntrepreneurshipPromotionProject isachapterproject thatdevelops theeconomicandmarketingskillsnecessarytobesuccessfulinaglobaleconomy.Afterlearningtheeconomicprinciplesassociatedwithentrepreneurship,chaptermemberswillutilizetheirmarketingskillstocommunicatethebenefitsofentrepreneurshiptoothers.Theprojectmaybeginatanytimeafterthecloseofthepreviousstateconfer-enceandruntothebeginningofthenextstateconference.
TheEntrepreneurshipPromotionProjectprovidesanopportunityforchaptermembersto
udemonstratetheirknowledgeandunderstandingofentrepreneurshipu engageinactivity(ies)thatclarifyandenhanceunderstandingofentrepreneurshipu planandimplementapresentationoractivity(ies)toeducateandpromoteentrepreneurshiptoorga-
nizedgroupsand/orthegeneralpublic
Procedure• Theprojectconsistsoftwomajorparts:thewritten documentandanoral presentationbychapter
representatives.Thewrittendocumentwillaccountfor60pointsandtheoralpresentationwillac-countfortheremaining40ofthetotal100points.
• ThisisaprojectfortheentireDECAchapter.One to threechapterrepresentativesmayparticipateintheoralpresentation.Allchapterrepresentativesmustpresenttheprojecttothejudges.Eachchapterrepresentativemustrespondtoquestions.
• Thebodyofthewrittenentrymustbelimitedto30 numbered pages,includingtheappendix(ifanappendixisattached),butexcludingthetitlepageandthetableofcontents.
• TheWritten Event Statement of Assurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
• Thechapterrepresentativesmaybringallvisualaidstotheeventbriefing.Onlyapprovedvisualaidsmaybeusedduringthepresentation.
• Theoralpresentationmaybeamaximum15minutesinlength.Thefirst10minuteswillincludeanexplanationanddescriptionoftheprojectfollowedby5minutesforthejudge’squestions.
• Thejudgewillevaluatethepresentation,focusingontheeffectivenessofpublicspeakingandpre-sentationskillsandhowwellthechapterrepresentativesrespondtoquestionsthatthejudgemayaskduringthe5minutesfollowingthepresentation.
Skills AssessedThechapterrepresentativeswilldemonstrateskillsneededtoaddressthecomponentsoftheprojectasde-scribedinthecontentoutlineandevaluationformsaswellaslearn/understandtheimportanceof• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,
speaking,readingorlistening• analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindings,
andrecommendationsfromconclusions• criticalthinking/problem-solvingskills
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• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• teamwork—theabilitytoplan,organizeandconductagroupproject• theabilitytoevaluategrouppresentations• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitmentsand
deadlines• economicskills
Format Guidelines for the Written EntryThewrittenentrymustfollowthesespecifications.ReferalsototheCompetitiveEventChecklistandtheWrittenEntryEvaluationForm.AWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
Title page.Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: ENTREPRENEURSHIPPROMOTIONPROJECT Titleoftheproject NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Namesofchapterrepresentatives Date
Thetitlepagewillnotbenumbered.
Table of contents. Thetableofcontentsshouldfollowthetitlepage.Allactivitiesororiginalresearchde-scribedinthisentrymusttakeplacebetweentheimmediatepastInternationalCareerDevelopmentConfer-enceandtheupcomingStateCareerDevelopmentConference.Thetableofcontentsmaybesingle-spacedandmaybeoneormorepageslong.Thetableofcontentspage(s)willnotbenumbered.
Body of the written entry. ThebodyofthewrittenentrybeginswithSectionI,ExecutiveSummaryandcontinuesinthesequenceoutlinedhere.Thefirstpageofthebodyisnumbered1andallfollowingpagesarenumberedinsequence.Pagenumberscontinuethroughthebibliography(required)andtheappendix(optional).
Followthisoutlinewhenyouwriteyourentry.PointsforeachsectionareincludedontheWrittenEntryEvaluationForm.Eachsectionmustbetitled,includingthebibliographyandtheappendix.
I. EXECUTIVESUMMARY One-pagedescriptionoftheproject II. INTRODUCTION A. DescriptionofthelocalDECAchapter B. Descriptionoftheschoolandcommunity III. MANAGEMENTOFACTIVITY(IES)TARGETEDATOUTSIDEAUDIENCE A. Purposeoftheactivity(ies) B. Planningandorganizationofactivity(ies) C. Implementationofactivity(ies) IV. EVALUATIONANDRECOMMENDATIONS A. Evaluationofcampaign B. Recommendationsforadditionalnewactivity(ies)forfuturecampaigns V. BIBLIOGRAPHY
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VI. APPENDIX Anappendixisoptional.Includeintheappendixanyexhibitsappropriatetothewrittenentry,
butnotimportantenoughtoincludeinthebody.Thesemightincludesamplequestionnairesused,letterssentandreceived,generalbackgrounddata,etc.
Checklist StandardsInadditiontofollowingtheoutlineabove,whenpreparingyourwrittenentryyoumustobserveallofthefollowingrules.Thepurposeoftheserulesistomakecompetitionasfairaspossibleamongparticipantteams.RefertotheWrittenEntryChecklist. 1. TheWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentryortheentry
willreceive15penaltypoints. 2. TheentrymustbesubmittedinanofficialDECAwritteneventfolio.FoliosareavailablefromDECA
IMAGES(FOLIO).Nomarkings,tapeorothermaterialshouldbeattachedtothefolio.Onephoto-copyortheoriginaltypeddocumentmustbesubmitted.Chapterrepresentativesmaykeepacopyforuseinthepresentation.
3. Sheetprotectorsmaynotbeused. 4. Thebodyofthewrittenentrymustbelimitedto30numberedpages,includingtheappendix(ifan
appendixisattached),butexcludingthetitlepageandthetableofcontentspage. 5. Thepagesmustbenumberedinsequence,startingwiththeexecutivesummaryandendingwiththe
finalpageoftheappendix.Donotuseseparatesheetsbetweensectionsorastitlepagesforsections. 6.Majorcontentof thewrittenentrymustbeat leastdouble-spaced(notspace-and-a-half).Thetitle
page, tableof contents, executive summary,bibliography, appendix, footnotes, longquotes (morethanthreetypedlines),materialintables,figures,exhibits,lists,headings,sampleletters,forms,etc.,maybesingle-spaced.
7. Entrymustbe typed/wordprocessed.Handwrittencorrectionswillbepenalized.Chartsandgraphsmaybehandwritten.(Judgeswillbeinstructedtoignoreattemptstoachieveacompetitiveadvantageduetothequalityofword-processingequipmentavailable.)
8. Allmaterialmustbeshownon81/2-inchx11-inchpaper.Pagesmaynotfoldouttoalargersize.Noextraneousinformationmaybeattachedtothepagesandtabsmaynotbeused.
9. Thebodyofthewrittenentrymustfollowthesequenceoutlined.Additionalsubsectionsarepermitted.
Presentation Guidelines• Priortothepresentation,thejudgewillevaluatethewrittenportionoftheentry.Themajoremphasis
of thewrittenentry isonthecontent.Drawings, illustrationsandgraphicpresentations(whereal-lowed)willbejudgedforclarity,notartisticvalue.
• Thechapterrepresentativeswillpresenttheprojecttothejudgeina15-minutepresentationworth40points.(SeePresentationJudging.)
• Thepresentationbeginsimmediatelyaftertheintroductionofthechapterrepresentativestothejudgebytheadultassistant.Eachchapterrepresentativemusttakepartinthepresentation.
• Thechapterrepresentativeswillspendnotmorethan10minutes,atthebeginningofthepresentation,focusingonthechapter’scampaigntoeducateothersaboutentrepreneurship.Eachchapterrepresen-tativemaybringacopyofthewrittenentryornotecardspertainingtothewrittenentryanduseasreferenceduringthepresentation.
• The judgewillspend theremaining5minutesquestioning thechapter representativeson theeco-nomicprinciplesassociatedwithentrepreneurship.(SeePresentationEvaluationForm.)Eachchapterrepresentativemustrespondtoatleastonequestionposedbythejudge.
• Thechapterrepresentativesmayusethefollowingitemsduringtheoralpresentation:– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Partici-pantsmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.
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– one(1)standard-sizedpresentationdisplayboardnottoexceed361/2inchesby481/2inches.– one(1)desktopflipchartpresentationeasel12inchesby10inches(dimensionsofthepage).– one(1)personallaptopcomputer.– one(1)hand-helddigitalorganizer.– sound,aslongasthevolumeiskeptataconversationallevel.
• Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualchapterrepresentativeswillbepermitted,andthechapterrepresentativesthemselvesmustsetupthevisuals.Noset-uptimewillbeallowed.Chapterrepresentativesmustfurnishtheirownmaterialsandequipment.Noelectricalpowerwillbesupplied.
• Materialsappropriatetothesituationmaybehandedtoorleftwithjudgesinallcompetitiveevents.Itemsofmonetaryvaluemaybehanded tobutmaynotbe leftwith judges. Itemssuchasflyers,brochures,pamphletsandbusinesscardsmaybehandedtoorleftwiththejudge.Nofoodordrinksallowed.
• Ifanyoftheserulesareviolated,theadultassistantmustbenotifiedbythejudge.
Presentation JudgingChapterrepresentativeswillmakea15-minutepresentationtoyou.Youmayrefertothewrittenentry,ortoyournotes,duringthepresentation.
Duringthefirst10minutesof thepresentation(after introductions), thechapterrepresentativeswillde-scribethecampaign.Allowthechapterrepresentativestocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.Eachchapterrepresentativemusttakepartinthepresentation.
Duringthefinal5minutes,youmayquestionthechapterrepresentatives.Youmustaddressatleastonequestiontoeachchapterrepresentative.Toensurefairness,youmustaskeachchapterrepresentativeorgroupofchapterrepresentativesthesamequestions(basedonthePresentationEvaluationForm): 1.onequestionaboutknowledgeofentrepreneurship 2.onequestionaboutknowledgeoftheimportanceofentrepreneurship 3.onequestionabouttheactivity(ies)completed
These questions should be prepared following thewritten entry evaluation but before the presentationbegins.
Afteraskingthequestionsindicated,youmayaskadditionalquestionsthatseemappropriate,basedonyournotesoronthewrittenentryitself(towhichyoumayreferduringthepresentation).
Attheconclusionofthepresentation,thankthechapterrepresentatives.ThencompletethePresentationEvaluationForm,makingsuretorecordascoreforallcategories.Maximumscoreforthepresentationis40points.
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Entrepreneurship Promotion Project, 2012 Participant(s): _________________________________ Written Entry Evaluation Form I.D. Number: __________________________________
Please refer to Format Guidelines for the Written Entry for a more detailed explanation of these items.
Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
EXECUTIVESUMMARY 1. One-pagedescriptionoftheproject............................ 7-6 5-4 3-2 1-0 ____
INTRODUCTION 2. DescriptionofthelocalDECAchapter andtheschoolandcommunity.................................... 7-6 5-4 3-2 1-0 ____
MANAGEMENTOFACTIVITY(IES)TARGETEDATOUTSIDEAUDIENCE 3. Purposeofactivity(ies)............................................... 8-7 6 5-4-3 2-1-0 ____ 4. Planningandorganizationofactivity(ies).................. 8-7 6 5-4-3 2-1-0 ____ 5. Implementationofactivity(ies)................................... 8-7 6 5-4-3 2-1-0 ____
EVALUATIONANDRECOMMENDATIONS 6. Evaluationofcampaigntargetedatthe
outsideaudience.......................................................... 8-7 6 5-4-3 2-1-0 ____ 7. Recommendationsforadditionalnew activity(ies)forfuturecampaigns............................... 8-7 6 5-4-3 2-1-0 ____
APPEARANCEANDWORDUSAGE 8. Professionallayout,neatness,proper grammar,spellingandwordusage................................6 5-4 3-2 1-0 ____
Written Entry Total Points (maximum 60 points): _____
Judge:ABCDEFGHIJ(circleone)
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Entrepreneurship Promotion Project, 2012 Participant(s): _________________________________ Oral Presentation Evaluation Form I.D. Number: __________________________________
Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
Presentation 1. Descriptionoftheproject;organization,
clarityandeffectivenessof thepresentationandinvolvement ofallchapterrepresentatives....................................... 7-6 5-4 3-2 1-0 ____ 2. Descriptionandvalueofactivity(ies) targetedatoutsideaudiences....................................... 7-6 5-4 3-2 1-0 ____
Knowledgeofthechapterrepresentatives 3. Aquestionaboutknowledgeof entrepreneurship.......................................................... 7-6 5-4 3-2 1-0 ____ 4. Aquestionaboutknowledgeofthe importanceofentrepreneurship................................... 7-6 5-4 3-2 1-0 ____ 5. Aquestionabouttheactivity(ies) completed.................................................................... 7-6 5-4 3-2 1-0 ____
General 7. Professionalstandards(appearance,poise
andconfidence),presentationtechnique,effectiveuseofvisualsandparticipationofall..............................................................................5 4 3-2 1-0 ____
Presentation Total Points (maximum 40 points): _____
RECAP:WRITTENENTRY(60): _____
PRESENTATION(40): _____
SUBTOTAL(100): _____
LESSPENALTYPOINTS: _____
TOTAL SCORE: _____
Judge:ABCDEFGHIJ(circleone)
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Financial Literacy Promotion Project, 2012
PurposeThepurposeoftheFinancialLiteracyPromotionProjectistoprovideanopportunityforthechaptermem-berstodemonstratetheskillsneededinplanning,organizing,implementingandevaluatingacampaigntoeducatechaptermembersandthegeneralpublicoranorganizedgroupabouttheimportanceoffinancialliteracy.Tobefinanciallyliterate,onemustbeabletoconfidentlyread,analyze,andmanagetheirpersonalfinancestoleadmoresecureandsatisfyinglives.
Themostbasicareasincludebanking(managingcheckingandsavingsaccounts),budgeting,andsettingandimplementingfinancialgoals(short termtoretirement).Tosetandobtainfinancialgoals,onemusthaveaworkingknowledgeofinvestmentinstruments,borrowing,andinsurance.Further,financialliteracyincludesanunderstandingofemploymentbenefits,taxes,andotherpayrolldeductionoptions.Maintaininggoodcreditcansaveanindividualasignificantsumofmoneyininterestsavings,insurancepremiums,andmayevenaffectone’sabilitytosecureemployment.
TheFinancialLiteracyPromotionProjectisachapterprojectthatdevelopstheeconomicandmarketingskillsnecessarytobesuccessfulinaglobaleconomy.Afterlearningtheeconomicprinciplesassociatedwithfinancialliteracy,chaptermemberswillutilizetheirmarketingskillstocommunicatethebenefitsoffinancialliteracytoothers.Theprojectmaybeginatanytimeafterthecloseofthepreviousstateconferenceandruntothebeginningofthenextstateconference.
TheFinancialLiteracyPromotionProjectprovidesanopportunityforchaptermembersto
udemonstratetheirknowledgeandunderstandingoffinancialliteracyu engageinactivity(ies)thatclarifyandenhanceunderstandingoffinancialliteracyu planandimplementapresentationoractivity(ies)toeducateandpromotefinancialliteracytoorga-
nizedgroupsand/orthegeneralpublic
Procedure• Theprojectconsistsoftwomajorparts:thewritten documentandanoral presentationbychapter
representatives.Thewrittendocumentwillaccountfor60pointsandtheoralpresentationwillac-countfortheremaining40ofthetotal100points.
• ThisisaprojectfortheentireDECAchapter.One to threechapterrepresentativesmayparticipateintheoralpresentation.Allchapterrepresentativesmustpresenttheprojecttothejudges.Eachchapterrepresentativemustrespondtoquestions.
• Thebodyofthewrittenentrymustbelimitedto30 numbered pages,includingtheappendix(ifanappendixisattached),butexcludingthetitlepageandthetableofcontents.
• TheWritten Event Statement of Assurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
• Thechapterrepresentativesmaybringallvisualaidstotheeventbriefing.Onlyapprovedvisualaidsmaybeusedduringthepresentation.
• Theoralpresentationmaybeamaximum15minutesinlength.Thefirst10minuteswillincludeanexplanationanddescriptionoftheprojectfollowedby5minutesforthejudge’squestions.
• Thejudgewillevaluatethepresentation,focusingontheeffectivenessofpublicspeakingandpre-sentationskillsandhowwellthechapterrepresentativesrespondtoquestionsthatthejudgemayaskduringthe5minutesfollowingthepresentation.
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Skills AssessedThechapterrepresentativeswilldemonstrateskillsneededtoaddressthecomponentsoftheprojectasde-scribedinthecontentoutlineandevaluationformsaswellaslearn/understandtheimportanceof• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,
speaking,readingorlistening• analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindings,
andrecommendationsfromconclusions• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• teamwork—theabilitytoplan,organizeandconductagroupproject• theabilitytoevaluategrouppresentations• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitmentsand
deadlines• economicskills
Format Guidelines for the Written EntryThewrittenentrymustfollowthesespecifications.ReferalsototheCompetitiveEventChecklistandtheWrittenEntryEvaluationForm.AWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
Title page.Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing:
FINANCIALLITERACYPROMOTIONPROJECT TitleoftheProject NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Namesofchapterrepresentatives Date
Thetitlepagewillnotbenumbered.
Table of contents. Thetableofcontentsshouldfollowthetitlepage.Allactivitiesororiginalresearchde-scribedinthisentrymusttakeplacebetweentheimmediatepastInternationalCareerDevelopmentConfer-enceandtheupcomingStateCareerDevelopmentConference.Thetableofcontentsmaybesingle-spacedandmaybeoneormorepageslong.Thetableofcontentspage(s)willnotbenumbered.
Body of the written entry. ThebodyofthewrittenentrybeginswithSectionI,ExecutiveSummaryandcontinuesinthesequenceoutlinedhere.Thefirstpageofthebodyisnumbered1andallfollowingpagesarenumberedinsequence.Pagenumberscontinuethroughthebibliography(required)andtheappendix(optional).
Followthisoutlinewhenyouwriteyourentry.PointsforeachsectionareincludedontheWrittenEntryEvaluationForm.Eachsectionmustbetitled,includingthebibliographyandtheappendix.
I. EXECUTIVESUMMARY One-pagedescriptionoftheproject II. INTRODUCTION A. DescriptionofthelocalDECAchapter B. Descriptionoftheschoolandcommunity
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III. MANAGEMENTOFACTIVITY(IES)TARGETEDATOUTSIDEAUDIENCE A. Purposeoftheactivity(ies) B. Planningandorganizationofactivity(ies) C. Implementationofactivity(ies) IV. EVALUATIONANDRECOMMENDATIONS A. Evaluationofcampaign B. Recommendationsforadditionalnewactivity(ies)forfuturecampaigns V. BIBLIOGRAPHY VI. APPENDIX Anappendixisoptional.Includeintheappendixanyexhibitsappropriatetothewrittenentry,
butnotimportantenoughtoincludeinthebody.Thesemightincludesamplequestionnairesused,letterssentandreceived,generalbackgrounddata,etc.
Checklist StandardsInadditiontofollowingtheoutlineabove,whenpreparingyourwrittenentryyoumustobserveallofthefollowingrules.Thepurposeoftheserulesistomakecompetitionasfairaspossibleamongparticipantteams.RefertotheWrittenEntryChecklist. 1. TheWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentryortheentry
willreceive15penaltypoints. 2. TheentrymustbesubmittedinanofficialDECAwritteneventfolio.FoliosareavailablefromDECA
IMAGES(FOLIO).Nomarkings,tapeorothermaterialshouldbeattachedtothefolio.Onephoto-copyortheoriginaltypeddocumentmustbesubmitted.Chapterrepresentativesmaykeepacopyforuseinthepresentation.
3. Sheetprotectorsmaynotbeused. 4. Thebodyofthewrittenentrymustbelimitedto30numberedpages,includingtheappendix(ifan
appendixisattached),butexcludingthetitlepageandthetableofcontentspage. 5. Thepagesmustbenumberedinsequence,startingwiththeexecutivesummaryandendingwiththe
finalpageoftheappendix.Donotuseseparatesheetsbetweensectionsorastitlepagesforsections. 6.Majorcontentofthewrittenentrymustbeatleastdouble-spaced(notspace-and-a-half).Thetitle
page, tableofcontents, executive summary,bibliography,appendix, footnotes, longquotes (morethanthreetypedlines),materialintables,figures,exhibits,lists,headings,sampleletters,forms,etc.,maybesingle-spaced.
7. Entrymustbetyped/wordprocessed.Handwrittencorrectionswillbepenalized.Chartsandgraphsmaybehandwritten.(Judgeswillbeinstructedtoignoreattemptstoachieveacompetitiveadvantageduetothequalityofword-processingequipmentavailable.)
8. Allmaterialmustbeshownon81/2-inchx11-inchpaper.Pagesmaynotfoldouttoalargersize.Noextraneousinformationmaybeattachedtothepagesandtabsmaynotbeused.
9. Thebodyofthewrittenentrymustfollowthesequenceoutlined.Additionalsubsectionsarepermitted.
Presentation Guidelines• Priortothepresentation,thejudgewillevaluatethewrittenportionoftheentry.Themajoremphasis
ofthewrittenentryisonthecontent.Drawings, illustrationsandgraphicpresentations(whereal-lowed)willbejudgedforclarity,notartisticvalue.
• Thechapterrepresentativeswillpresenttheprojecttothejudgeina15-minutepresentationworth40points.(SeePresentationJudging.)
• Thepresentationbeginsimmediatelyaftertheintroductionofthechapterrepresentativestothejudgebytheadultassistant.Eachchapterrepresentativemusttakepartinthepresentation.
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• Thechapterrepresentativeswillspendnotmorethan10minutes,atthebeginningofthepresentation,focusingonthechapter’scampaigntopromotefinancialliteracytoorganizedgroupsand/orthegen-eralpublic.Eachchapterrepresentativemaybringacopyofthewrittenentryornotecardspertainingtothewrittenentryanduseasreferenceduringthepresentation.
• Thejudgewillspendtheremaining5minutesquestioningthechapterrepresentativesontheprin-ciplesassociatedwithpromotingfinancialliteracy.(SeePresentationEvaluationForm.)Eachchapterrepresentativemustrespondtoatleastonequestionposedbythejudge.
• Thechapterrepresentativesmayusethefollowingitemsduringtheoralpresentation:– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Partici-pantsmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.
– one(1)standard-sizedpresentationdisplayboardnottoexceed361/2inchesby481/2inches.– one(1)desktopflipchartpresentationeasel12inchesby10inches(dimensionsofthepage).– one(1)personallaptopcomputer.– one(1)hand-helddigitalorganizer.– sound,aslongasthevolumeiskeptataconversationallevel.
• Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualchapterrepresentativeswillbepermitted,andthechapterrepresentativesthemselvesmustsetupthevisuals.Noset-uptimewillbeallowed.Chapterrepresentativesmustfurnishtheirownmaterialsandequipment.Noelectricalpowerwillbesupplied.
• Materialsappropriatetothesituationmaybehandedtoorleftwithjudgesinallcompetitiveevents.Itemsofmonetaryvaluemaybehanded tobutmaynotbe leftwith judges. Itemssuchasflyers,brochures,pamphletsandbusinesscardsmaybehandedtoorleftwiththejudge.Nofoodordrinksallowed.
• Ifanyoftheserulesareviolated,theadultassistantmustbenotifiedbythejudge.
Presentation JudgingChapterrepresentativeswillmakea15-minutepresentationtoyou.Youmayrefertothewrittenentry,ortoyournotes,duringthepresentation.
Duringthefirst10minutesof thepresentation(after introductions), thechapterrepresentativeswillde-scribethecampaign.Allowthechapterrepresentativestocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.Eachchapterrepresentativemusttakepartinthepresentation.
Duringthefinal5minutes,youmayquestionthechapterrepresentatives.Youmustaddressatleastonequestiontoeachchapterrepresentative.Toensurefairness,youmustaskeachchapterrepresentativeorgroupofchapterrepresentativesthesamequestions(basedonthePresentationEvaluationForm): 1.onequestionaboutknowledgeoffinancialliteracy 2.onequestionaboutknowledgeoftheimportanceoffinancialliteracy 3.onequestionabouttheactivity(ies)completed
These questions should be prepared following thewritten entry evaluation but before the presentationbegins.
Afteraskingthequestionsindicated,youmayaskadditionalquestionsthatseemappropriate,basedonyournotesoronthewrittenentryitself(towhichyoumayreferduringthepresentation).
Attheconclusionofthepresentation,thankthechapterrepresentatives.ThencompletethePresentationEvaluationForm,makingsuretorecordascoreforallcategories.Maximumscoreforthepresentationis40points.
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Financial Literacy Promotion Project, 2012 Participant(s): _________________________________ Written Entry Evaluation Form I.D. Number: __________________________________
Please refer to Format Guidelines for the Written Entry for a more detailed explanation of these items.
Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
EXECUTIVESUMMARY 1. One-pagedescriptionoftheproject............................ 7-6 5-4 3-2 1-0 ____
INTRODUCTION 2. DescriptionofthelocalDECAchapter andtheschoolandcommunity.................................... 7-6 5-4 3-2 1-0 ____
MANAGEMENTOFACTIVITY(IES)TARGETEDATOUTSIDEAUDIENCE 3. Purposeofactivity(ies)............................................... 8-7 6 5-4-3 2-1-0 ____ 4. Planningandorganizationofactivity(ies).................. 8-7 6 5-4-3 2-1-0 ____ 5. Implementationofactivity(ies)................................... 8-7 6 5-4-3 2-1-0 ____
EVALUATIONANDRECOMMENDATIONS 6. Evaluationofcampaignactivities
targetedattheoutsideaudience.................................. 8-7 6 5-4-3 2-1-0 ____ 7. Recommendationsforadditionalnew activity(ies)forfuturecampaigns............................... 8-7 6 5-4-3 2-1-0 ____
APPEARANCEANDWORDUSAGE 8. Professionallayout,neatness,proper grammar,spellingandwordusage................................6 5-4 3-2 1-0 ____
Written Entry Total Points (maximum 60 points): _____
Judge:ABCDEFGHIJ(circleone)
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Financial Literacy Promotion Project, 2012 Participant(s): _________________________________ Oral Presentation Evaluation Form I.D. Number: __________________________________
Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
Presentation 1. Descriptionoftheproject;organization,
clarityandeffectivenessof thepresentationandinvolvement ofallchapterrepresentatives....................................... 7-6 5-4 3-2 1-0 ____ 2. Descriptionandvalueofactivity(ies) targetedatoutsideaudiences....................................... 7-6 5-4 3-2 1-0 ____
Knowledgeofthechapterrepresentatives 3. Aquestionaboutknowledgeof financialliteracy.......................................................... 7-6 5-4 3-2 1-0 ____ 4. Aquestionaboutknowledgeofthe importanceoffinancialliteracy................................... 7-6 5-4 3-2 1-0 ____ 5. Aquestionabouttheactivity(ies) completed.................................................................... 7-6 5-4 3-2 1-0 ____
General 6. Professionalstandards(appearance,poise
andconfidence),presentationtechnique,effectiveuseofvisualsandparticipationofall..............................................................................5 4 3-2 1-0 ____
Presentation Total Points (maximum 40 points): _____
RECAP:WRITTENENTRY(60): _____
PRESENTATION(40): _____
SUBTOTAL(100): _____
LESSPENALTYPOINTS: _____
TOTAL SCORE: _____
Judge:ABCDEFGHIJ(circleone)
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Learn and Earn Project, 2012
PurposeTheLearnandEarnProjectisachapterprojectthatdevelopsbusinessandmarketingskills.Positiveearn-ingoutcomesinthisprojectarenotascriticaltoitssuccessasthelearningoutcomes.TheLearnandEarnProjectappliesentrepreneurialskillstoasinglesales/serviceactivitytoberunasarealbusinessventure.Inasense,theprojectisachapterentrepreneurshipproject.Thesales/serviceactivitymayfocusonanysub-jectofinteresttothechapterandshouldinvolvethemajorityofthechaptermembers.Schoolstoreprojectsmaybeappropriate,butshouldbeplannedaroundanewmarketingprogramwithinthestore.Theprojectmaybeginatanytimeafterthecloseofthepreviousyear’sstateconferenceandruntothebeginningofthenextstateconference.Anevaluationoftheproject’splanning,organizationandimplementationmustbeincludedinthereport.
TheLearnandEarnProjectprovidesanopportunityforchaptermemberstou plan,organizeandconductasales/serviceprojectintheirlocalcommunityu developabusinessplanu implementapromotionalcampaignu evaluatetheplanning,implementationandoutcomeoftheproject
Procedure• Theprojectconsistsoftwomajorparts:thewritten document andtheoral presentationbychapter
representatives.Thewrittendocumentwillaccountfor60pointsandtheoralpresentationwillac-countfortheremaining40ofthetotal100points.
• ThisisaprojectfortheentireDECAchapter.One to threechapterrepresentativesmayparticipateintheoralpresentation.Allchapterrepresentativesmustpresenttheprojecttothejudges.Eachchapterrepresentativemustrespondtoquestions.
• Thebodyofthewrittenentrymustbelimitedto30 numbered pages,includingtheappendix(ifanappendixisattached),butexcludingthetitlepageandthetableofcontents.
• TheWritten Event Statement of Assurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
• Thechapterrepresentativesmaybringallvisualaidstotheeventbriefing.Onlyapprovedvisualaidsmaybeusedduringthepresentation.
• Theoralpresentationmaybeamaximum15minutesinlength.Thefirst10minuteswillincludeanexplanationanddescriptionoftheprojectfollowedby5minutesforthejudge’squestions.
• Thejudgewillevaluatethepresentation,focusingontheeffectivenessofpublicspeakingandpre-sentationskillsandhowwellthechapterrepresentativesrespondtoquestionsthatthejudgemayaskduringthe5minutesfollowingthepresentation.
Skills AssessedThechapterrepresentativeswilldemonstrateskillsneededtoaddressthecomponentsoftheprojectasde-scribedinthecontentoutlineandevaluationformsaswellaslearn/understandtheimportanceof• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,
speaking,readingorlistening• analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindings,
andrecommendationsfromconclusions• criticalthinking/problem-solvingskills
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• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• teamwork—theabilitytoplan,organizeandconductagroupproject• theabilitytoevaluategrouppresentations• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitmentsand
deadlines• economicskills
Format Guidelines for the Written EntryThewrittenentrymustfollowthesespecifications.ReferalsototheCompetitiveEventChecklistandtheWrittenEntryEvaluationForm.AWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
Title page. Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: LEARNANDEARNPROJECT Titleoftheproject NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Namesofchapterrepresentatives Date
Thetitlepagewillnotbenumbered.Table of contents. Thetableofcontentsshouldfollowthetitlepage.Allactivitiesororiginalresearchde-scribedinthisentrymusttakeplacebetweentheimmediatepastInternationalCareerDevelopmentConfer-enceandtheupcomingStateCareerDevelopmentConference.Thetableofcontentsmaybesingle-spacedandmaybeoneormorepageslong.Thetableofcontentspage(s)willnotbenumbered.
Body of the written entry. ThebodyofthewrittenentrybeginswithSectionI,ExecutiveSummaryandcontinuesinthesequenceoutlinedhere.Thefirstpageofthebodyisnumbered1andallfollowingpagesarenumberedinsequence.Pagenumberscontinuethroughthebibliography(required)andtheappendix(optional).Followthisoutlinewhenyouwriteyourentry.PointsforeachsectionareincludedontheWrittenEntryEvaluationForm.Eachsectionmustbetitled,includingthebibliographyandtheappendix.
I. EXECUTIVESUMMARY One-pagedescriptionoftheproject II. INTRODUCTION Thetypeofprojectproposed,abriefdescriptionofthemajorproduct/serviceinvolved,
sourcesofinformation(resourcematerials,presentations,etc.),abriefdescriptionofadvisorsandtheirinvolvement
III. ANALYSISOFTHEBUSINESSSITUATION A. Tradingareaanalysis Generaldata:geographic,demographic,economic;competitivedata:presentcompetitors
(listedandbrieflydescribed),competitiveadvantagesanddisadvantagesoftheproposed project
B. Marketsegmentanalysis Customerbuyingbehaviorrelatedtotheproposedproject
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IV. PLANNEDOPERATIONOFTHEPROPOSEDPROJECT A. Proposedorganization Start-upstepstoformtheproject;plannedpersonnel(orfunctional)needs;proposed
staffingtohandlemanagerial,financial,marketing,production(ifapplicable)functions; proposedorganizationchart
B. Proposedproduct/service Detailsofproduct(s)/services(s)tobeoffered;includepotentialsuppliers,inventory policies,ifapplicable.Iftheprojectisaserviceproject,appropriateinformationabout
planstoprovidetheservice,includingnecessarysupplies,etc. C. Proposedmarketingstrategies Proposedpromotionalprogram,promotionalactivity(ies),mediaavailability,costs, promotionalplanoutline D. Projectedbudget 1. Projectedoperatingbudget 2. Rationalefortheprojectedbudget V. OUTCOMES A. Describeprojectimplementation,unusualorunforeseenchallengesorsuccessesandthe
methodsofhandlingthem B. Learningoutcomes Describewhatchaptermemberslearnedaboutmarketingandmanagementfromtheproject C. Earningoutcomes Documentearningsandcomparetotheprojectedbudget D. Recommendationsforimprovingtheproject 1. Recommendationsforfutureprojects 2. Plansforimprovingthelearningandearningoutcomesoftheproject VI. BIBLIOGRAPHY VII. APPENDIX Anappendixisoptional.Includeintheappendixanyexhibitsappropriatetothewrittenentry,
butnotimportantenoughtoincludeinthebody.Thesemightincludesamplequestionnairesused,letterssentandreceived,generalbackgrounddata,minutesofmeetings,etc.
Checklist StandardsInadditiontofollowingtheoutlineabove,whenpreparingyourwrittenentryyoumustobserveallofthefollowingrules.Thepurposeoftheserulesistomakecompetitionasfairaspossibleamongparticipantteams.RefertotheWrittenEntryChecklist. 1. TheWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentryortheentry
willreceive15penaltypoints. 2. TheentrymustbesubmittedinanofficialDECAwritteneventfolio.FoliosareavailablefromDECA
IMAGES(FOLIO).Nomarkings,tapeorothermaterialshouldbeattachedtothefolio.Onephoto-copyortheoriginaltypeddocumentmustbesubmitted.Chapterrepresentativesmaykeepacopyforuseinthepresentation.
3. Sheetprotectorsmaynotbeused. 4. Thebodyofthewrittenentrymustbelimitedto30numberedpages,includingtheappendix(ifan
appendixisattached),butexcludingthetitlepageandthetableofcontentspage. 5. Thepagesmustbenumberedinsequence,startingwiththeexecutivesummaryandendingwiththe
finalpageoftheappendix.Donotuseseparatesheetsbetweensectionsorastitlepagesforsections. 6.Majorcontentof thewrittenentrymustbeat leastdouble-spaced(notspace-and-a-half).Thetitle
page, tableof contents, executive summary,bibliography, appendix, footnotes, longquotes (morethanthreetypedlines),materialintables,figures,exhibits,lists,headings,sampleletters,forms,etc.,maybesingle-spaced.
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7. Entrymustbe typed/wordprocessed.Handwrittencorrectionswillbepenalized.Chartsandgraphsmaybehandwritten.(Judgeswillbeinstructedtoignoreattemptstoachieveacompetitiveadvantageduetothequalityofword-processingequipmentavailable.)
8. Allmaterialmustbeshownon81/2-inchx11-inchpaper.Pagesmaynotfoldouttoalargersize.Noextraneousinformationmaybeattachedtothepagesandtabsmaynotbeused.
9. Thebodyofthewrittenentrymustfollowthesequenceoutlined.Additionalsubsectionsarepermitted.
Presentation Guidelines• Priortothepresentation,thejudgewillevaluatethewrittenportionoftheentry.Themajoremphasis
of thewrittenentry isonthecontent.Drawings, illustrationsandgraphicpresentations(whereal-lowed)willbejudgedforclarity,notartisticvalue.
• Thechapterrepresentativeswillpresenttheprojecttothejudgeina15-minutepresentationworth40points.(SeePresentationJudging.)
• Thepresentationbeginsimmediatelyaftertheintroductionofthechapterrepresentativestothejudgebytheadultassistant.Eachchapterrepresentativemusttakepartinthepresentation.
• Thechapterrepresentativeswillspendnotmorethan10minutes,atthebeginningofthepresentation,describingthecampaign,itsprocessandrecommendations.Eachchapterrepresentativemaybringacopyofthewrittenentryornotecardspertainingtothewrittenentryanduseasreferenceduringthepresentation.
• Thejudgewillspendtheremaining5minutesquestioningthechapterrepresentatives.(SeePresenta-tionEvaluationForm.)Eachchapterrepresentativemustrespondtoatleastonequestionposedbythejudge.
• Thechapterrepresentativesmayusethefollowingitemsduringtheoralpresentation:– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Partici-pantsmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.
– one(1)standard-sizedpresentationdisplayboardnottoexceed361/2inchesby481/2inches.– one(1)desktopflipchartpresentationeasel12inchesby10inches(dimensionsofthepage).– one(1)personallaptopcomputer.– one(1)hand-helddigitalorganizer.– sound,aslongasthevolumeiskeptataconversationallevel.
• Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualchapterrepresentativeswillbepermitted,andthechapterrepresentativesthemselvesmustsetupthevisuals.Noset-uptimewillbeallowed.Chapterrepresentativesmustfurnishtheirownmaterialsandequipment.Noelectricalpowerwillbesupplied.
• Materialsappropriatetothesituationmaybehandedtoorleftwithjudgesinallcompetitiveevents.Itemsofmonetaryvaluemaybehanded tobutmaynotbe leftwith judges. Itemssuchasflyers,brochures,pamphletsandbusinesscardsmaybehandedtoorleftwiththejudge.Nofoodordrinksallowed.
• Ifanyoftheserulesareviolated,theadultassistantmustbenotifiedbythejudge.
Presentation JudgingChapterrepresentativeswillappearfora15-minutepresentationwithyou.Youmayrefertothewrittenentry,ortoyournotes,duringthepresentation.Duringthefirst10minutesof thepresentation(after introductions), thechapterrepresentativeswillde-scribetheproject.Allowthechapterrepresentativestocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.Eachchapterrepresentativemusttakepartinthepresentation.
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Duringthefinal5minutes,youmayquestionthechapterrepresentatives.Youmustaddressatleastonequestiontoeachchapterrepresentative.Toensurefairness,youmustaskeachparticipantorgroupofpar-ticipantsthesamethreequestions(basedonthePresentationEvaluationForm): 1.onequestionontheanalysisofthebusinesssituation 2.onequestionontheplannedoperationoftheproposedproject 3.onequestionontheoutcomes
Thesequestionsshouldbepreparedfollowingthewrittenentryevaluationbutbeforethepresentationbegins.Afteraskingthethreequestions,youmayaskadditionalquestionsthatseemappropriate,basedonyournotesoronthewrittenentryitself(towhichyoumayreferduringthepresentation).Attheconclusionofthepresentation,thankthechapterrepresentatives.ThencompletethePresentationEvaluationForm,makingsuretorecordascoreforallcategories.Maximumscoreforthepresentationis40points.
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Learn and Earn Project, 2012 Participant(s): _________________________________ Written Entry Evaluation Form I.D. Number: __________________________________
Please refer to Format Guidelines for the Written Entry for a more detailed explanation of these items.
Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
EXECUTIVESUMMARY 1. One-pagedescriptionoftheproject..............................4 3 2 1-0 ____
INTRODUCTION 2. Typeofproject,productand/orservicedescription,
sourcesofinformation..................................................4 3 2 1-0 ____
ANALYSISOFTHEBUSINESSSITUATION 3.Tradingareaanalysis.....................................................4 3 2 1-0 ____ 4.Marketsegmentanalysis...............................................4 3 2 1-0 ____ PLANNEDOPERATIONOFTHEPROPOSEDPROJECT 5. Proposedorganization...................................................4 3 2 1-0 ____ 6. Proposedproduct/service..............................................4 3 2 1-0 ____ 7. Proposedmarketingstrategies: pricingandpromotionalactivity(ies)............................4 3 2 1-0 ____Projectedbudget 8.Projectedoperatingbudget............................................4 3 2 1-0 ____ 9.Rationalefortheprojectedbudget................................4 3 2 1-0 ____
OUTCOMESIntroduction 10. Generalprojectimplementation....................................4 3 2 1-0 ____ 11. Learningoutcomes........................................................4 3 2 1-0 ____ 12. Earningoutcomes..........................................................4 3 2 1-0 ____Recommendationsforimprovingtheproject 13.Recommendationsforfutureprojects...........................4 3 2 1-0 ____ 14.Plansforimprovingthelearningand earningoutcomesoftheproject....................................4 3 2 1-0 ____
APPEARANCEANDWORDUSAGE 15. Professionallayout,neatness,proper grammar,spellingandwordusage................................4 3 2 1-0 ____
Written Entry Total Points (maximum 60 points): ____
Judge:ABCDEFGHIJ(circleone)
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LEP–2012
Learn and Earn Project, 2012 Participant(s): _________________________________ Oral Presentation Evaluation Form I.D. Number: __________________________________
Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
1. Openingpresentation: descriptionoftheproject; organization,clarityandeffectiveness ofthepresentation....................................................... 8-7 6-5 4-3-2 1-0 ____
2. Questionontheanalysisofthe businesssituation....................................................... 8-7 6-5 4-3-2 1-0 ____
3. Questionontheplannedoperation oftheproposedproject................................................ 8-7 6-5 4-3-2 1-0 ____
4. Questionontheoutcomes........................................... 8-7 6-5 4-3-2 1-0 ____
5. Towhatextentdidthechapterrepresentativesdemonstrateprofessionalappearance,poiseandconfidence?.............................................................4 3 2 1-0 ____
6. Overallperformance,presentationtechnique,effectiveuseofvisualaidsand
participationofall.........................................................4 3 2 1-0 ____ Presentation Total Points (maximum 40 points): _____
RECAP:WRITTENENTRY(60): _____
PRESENTATION(40): _____
SUBTOTAL(100): _____
LESSPENALTYPOINTS: _____
TOTAL SCORE: _____
Judge:ABCDEFGHIJ(circleone)
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Chapter
Team Events
Public Relations Project, 2012PurposeThepurposeofthePublicRelationsProjectistoprovideanopportunityforthechaptermemberstodemon-stratetheskillsneededinplanning,organizing,implementingandevaluatingasinglepublicrelationscam-paignconductedbythechapter.Thecampaignmayfocusonanytopicorsubjectofinteresttothechapterandshouldinvolvethemajorityofthechaptermembers.Theprojectmaybeginatanytimeafterthecloseofthepreviousstateconferenceandruntothebeginningofthenextstateconference.Anevaluationofthecampaign’splanning,organizationandimplementationmustbeincludedinthereport.
ThePublicRelationsProjectprovidesanopportunityforchaptermemberstou developand/oridentifyathemeforapublicrelationscampaignu planandorganizeapublicrelationscampaignintheirlocalcommunityu implementapublicrelationscampaignu evaluatetheplanningandimplementationprocess
Procedure• Theprojectconsistsoftwomajorparts:thewritten documentandanoral presentationbychapter
representatives.Thewrittendocumentwillaccountfor60pointsandtheoralpresentationwillac-countfortheremaining40ofthetotal100points.
• ThisisaprojectfortheentireDECAchapter.One to threechapterrepresentativesmayparticipateintheoralpresentation.Allchapterrepresentativesmustpresenttheprojecttothejudges.Eachchapterrepresentativemustrespondtoquestions.
• Thebodyofthewrittenentrymustbelimitedto30 numbered pages,includingtheappendix(ifanappendixisattached),butexcludingthetitlepageandthetableofcontents.
• TheWritten Event Statement of Assurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
• Thechapterrepresentativesmaybringallvisualaidstotheeventbriefing.Onlyapprovedvisualaidsmaybeusedduringthepresentation.
• Theoralpresentationmaybeamaximum15minutesinlength.Thefirst10minuteswillincludeanexplanationanddescriptionoftheprojectfollowedby5minutesforthejudge’squestions.
• Thejudgewillevaluatethepresentation,focusingontheeffectivenessofpublicspeakingandpre-sentationskillsandhowwellthechapterrepresentativesrespondtoquestionsthatthejudgemayaskduringthe5minutesfollowingthepresentation.
Skills AssessedThechapterrepresentativeswilldemonstrateskillsneededtoaddressthecomponentsoftheprojectasde-scribedinthecontentoutlineandevaluationformsaswellaslearn/understandtheimportanceof• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,
speaking,readingorlistening• analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindings,
andrecommendationsfromconclusions• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• teamwork—theabilitytoplan,organizeandconductagroupproject• theabilitytoevaluategrouppresentations• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitmentsand
deadlines• economicskills
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Format Guidelines for the Written EntryThewrittenentrymustfollowthesespecifications.ReferalsototheCompetitiveEventChecklistandtheWrittenEntryEvaluationForm.AWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
Title page. Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: PUBLICRELATIONSPROJECT Titleoftheproject NameofDECAchapter Nameofhighschool SchoolAddress City,State/Province,ZIP/PostalCode Namesofchapterrepresentatives Date
Thetitlepagewillnotbenumbered.
Table of contents. Thetableofcontentsshouldfollowthetitlepage.Allactivitiesororiginalresearchde-scribedinthisentrymusttakeplacebetweentheimmediatepastInternationalCareerDevelopmentConfer-enceandtheupcomingStateCareerDevelopmentConference.Thetableofcontentsmaybesingle-spacedandmaybeoneormorepageslong.Thetableofcontentspage(s)willnotbenumbered.
Body of the written entry.ThebodyofthewrittenentrybeginswithSectionI,ExecutiveSummaryandcontinuesinthesequenceoutlinedhere.Thefirstpageofthebodyisnumbered1andallfollowingpagesarenumberedinsequence.Pagenumberscontinuethroughthebibliography(required)andtheappendix(optional).
Followthisoutlinewhenyouwriteyourentry.PointsforeachsectionareincludedontheWrittenEntryEvaluationForm.Eachsectionmustbetitled,includingthebibliographyandtheappendix.
I. EXECUTIVESUMMARY One-pagedescriptionoftheproject II. CAMPAIGNTHEMEORFOCUS A. Statementanddescriptionoftheissuetobeaddressed B. Rationaleforselectingtheissue C. Descriptionofthetargetpopulation(suchascommunity,school,etc.) III. LOCALMEDIAANDOTHERPROMOTIONALPOSSIBILITIES A. Localprintandbroadcastmediaavailable B. Otherpossiblepromotionalactivity(ies) C. Mediamixandrationaleformediaandotherpromotionalactivity(ies) IV. CAMPAIGNORGANIZATIONANDIMPLEMENTATION A. Organizationalchart,memberinvolvementandjobdescription B. Descriptionofthecampaignanddocumentation C. Estimatedimpactonthetargetpopulation V. EVALUATIONANDRECOMMENDATIONS A. Evaluationoftheprocess B. Recommendationsforfuturecampaigns VI. BIBLIOGRAPHY VII. APPENDIX Anappendixisoptional.Includeintheappendixanyexhibitsappropriatetothewrittenentry,
butnotimportantenoughtoincludeinthebody.Thesemightincludesamplequestionnairesused,letterssentandreceived,generalbackgrounddata,minutesofmeetings,etc.
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PRP–2012
Checklist StandardsInadditiontofollowingtheoutlineabove,whenpreparingyourwrittenentry,youmustobserveallofthefollowingrules.Thepurposeoftheserulesistomakecompetitionasfairaspossibleamongparticipantteams.RefertotheWrittenEntryChecklist. 1. TheWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentryortheentry
willreceive15penaltypoints. 2. TheentrymustbesubmittedinanofficialDECAwritteneventfolio.FoliosareavailablefromDECA
IMAGES(FOLIO).Nomarkings,tapeorothermaterialshouldbeattachedtothefolio.Onephoto-copyortheoriginaltypeddocumentmustbesubmitted.Chapterrepresentativesmaykeepacopyforuseinthepresentation.
3. Sheetprotectorsmaynotbeused. 4. Thebodyofthewrittenentrymustbelimitedto30numberedpages,includingtheappendix(ifan
appendixisattached),butexcludingthetitlepageandthetableofcontentspage. 5. Thepagesmustbenumberedinsequence,startingwiththeexecutivesummaryandendingwiththe
finalpageoftheappendix.Donotuseseparatesheetsbetweensectionsorastitlepagesforsections. 6.Majorcontentof thewrittenentrymustbeat leastdouble-spaced(notspace-and-a-half).Thetitle
page, tableof contents, executive summary,bibliography, appendix, footnotes, longquotes (morethanthreetypedlines),materialintables,figures,exhibits,lists,headings,sampleletters,forms,etc.,maybesingle-spaced.
7. Entrymustbe typed/wordprocessed.Handwrittencorrectionswillbepenalized.Chartsandgraphsmaybehandwritten.(Judgeswillbeinstructedtoignoreattemptstoachieveacompetitiveadvantageduetothequalityofword-processingequipmentavailable.)
8. Allmaterialmustbeshownon81/2-inchx11-inchpaper.Pagesmaynotfoldouttoalargersize.Noextraneousinformationmaybeattachedtothepagesandtabsmaynotbeused.
9. Thebodyofthewrittenentrymustfollowthesequenceoutlined.Additionalsubsectionsarepermitted.
Presentation Guidelines• Priortothepresentation,thejudgewillevaluatethewrittenportionoftheentry.Themajoremphasis
of thewrittenentry isonthecontent.Drawings, illustrationsandgraphicpresentations(whereal-lowed)willbejudgedforclarity,notartisticvalue.
• Thechapterrepresentativeswillpresenttheprojecttothejudgeina15-minutepresentationworth40points.(SeePresentationJudging.)
• Thepresentationbeginsimmediatelyaftertheintroductionofthechapterrepresentativestothejudgebytheadultassistant.Eachchapterrepresentativemusttakepartinthepresentation.
• Thechapterrepresentativeswillspendnotmorethan10minutes,atthebeginningofthepresentation,describingthecampaign,itsprocessandrecommendations.Eachchapterrepresentativemaybringacopyofthewrittenentryornotecardspertainingtothewrittenentryanduseasreferenceduringthepresentation.
• Thejudgewillspendtheremaining5minutesquestioningthechapterrepresentatives.(SeePresenta-tionEvaluationForm.)Eachchapterrepresentativemustrespondtoatleastonequestionposedbythejudge.
• Thechapterrepresentativesmayusethefollowingitemsduringtheoralpresentation:– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Partici-pantsmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.
– one(1)standard-sizedpresentationdisplayboardnottoexceed361/2inchesby481/2inches.– one(1)desktopflipchartpresentationeasel12inchesby10inches(dimensionsofthepage).– one(1)personallaptopcomputer.– one(1)hand-helddigitalorganizer.– sound,aslongasthevolumeiskeptataconversationallevel.
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• Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualchapterrepresentativeswillbepermitted,andthechapterrepresentativesthemselvesmustsetupthevisuals.Noset-uptimewillbeallowed.Chapterrepresentativesmustfurnishtheirownmaterialsandequipment.Noelectricalpowerwillbesupplied.
• Materialsappropriatetothesituationmaybehandedtoorleftwithjudgesinallcompetitiveevents.Itemsofmonetaryvaluemaybehanded tobutmaynotbe leftwith judges. Itemssuchasflyers,brochures,pamphletsandbusinesscardsmaybehandedtoorleftwiththejudge.Nofoodordrinksallowed.
• Ifanyoftheserulesareviolated,theadultassistantmustbenotifiedbythejudge.
Presentation JudgingChapterrepresentativeswillmakea15-minutepresentationtoyou.Youmayrefertothewrittenentry,ortoyournotes,duringthepresentation.
Duringthefirst10minutesof thepresentation(after introductions), thechapterrepresentativeswillde-scribethecampaign.Allowthechapterrepresentativestocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.Eachchapterrepresentativemusttakepartinthepresentation.
Duringthefinal5minutes,youmayquestionthechapterrepresentatives.Youmustaddressatleastonequestiontoeachchapterrepresentative.Toensurefairness,youmustaskeachchapterrepresentativeorgroupofchapterrepresentativesthesamethreequestionsbasedonthePresentationEvaluationForm:1. onequestionontherationaleforselectingtheproblemorissue2. onequestionontheorganizationandimplementationofthecampaign3. onequestionontheevaluationandrecommendations
These questions should be prepared following thewritten entry evaluation but before the presentationbegins.
Afteraskingthethreequestions,youmayaskadditionalquestionsthatseemappropriate,basedonyournotesoronthewrittenentryitself(towhichyoumayreferduringthepresentation).
Attheconclusionofthepresentation,thankthechapterrepresentatives.ThencompletethePresentationEval-uationForm,makingsuretorecordascoreforallcategories.Maximumscoreforthepresentationis40points.
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Public Relations Project, 2012 Participant(s): _________________________________ Written Entry Evaluation Form I.D. Number: __________________________________
Please refer to Format Guidelines for the Written Entry for a more detailed explanation of these items.
Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
EXECUTIVESUMMARY 1. One-pagedescriptionoftheproject..............................4 3 2 1-0 ____
CAMPAIGNTHEMEORFOCUS 2. Statementanddescriptionoftheissue tobeaddressed..............................................................5 4 3-2 1-0 ____ 3. Rationaleforselectingtheissue....................................5 4 3-2 1-0 ____ 4. Descriptionofthetargetpopulation..............................5 4 3-2 1-0 ____
LOCALMEDIA/PROMOTIONALPOSSIBILITIES 5. Localprintandbroadcastmedia available........................................................................4 3 2 1-0 ____ 6. Otherpossiblepromotional activity(ies)....................................................................4 3 2 1-0 ____ 7. Rationaleforthemediamix..........................................5 4 3-2 1-0 ____
CAMPAIGNORGANIZATIONANDIMPLEMENTATION 8. Organizationalchart/job description.....................................................................4 3 2 1-0 ____ 9. Descriptionofthecampaignand documentation...............................................................5 4 3-2 1-0 ____ 10. Estimatedimpactonthetargetpopulation....................5 4 3-2 1-0 ____
EVALUATIONANDRECOMMENDATIONS 11. Evaluationoftheprocess..............................................5 4 3-2 1-0 ____ 12. Recommendationsforfuture campaigns......................................................................5 4 3-2 1-0 ____
APPEARANCEANDWORDUSAGE 13. Professionallayout,neatness,proper grammar,spellingandwordusage................................4 3 2 1-0 ____
Written Entry Total Points (maximum 60 points): _____
Judge:ABCDEFGHIJ(circleone)
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Public Relations Project, 2012 Participant(s): _________________________________ Oral Presentation Evaluation Form I.D. Number: __________________________________
Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
1. Openingpresentation:descriptionoftheproject;organization,clarityandeffectivenessofthe
presentation................................................................. 8-7 6-5 4-3-2 1-0 ____
2. Questionontherationaleforselectingthecampaignproblemorissue......................................... 8-7 6-5 4-3-2 1-0 ____
3. Questiononorganizationand implementation............................................................ 8-7 6-5 4-3-2 1-0 ____
4. Questiononevaluationand recommendation.......................................................... 8-7 6-5 4-3-2 1-0 ____
5. Towhatextentdidthechapterrepresentativesdemonstrateprofessionalappearance,poiseand
confidence?....................................................................4 3 2 1-0 ____
6. Overallperformance,presentationtechnique,effectiveuseofvisualaidsandparticipationofall.......4 3 2 1-0 ____
Presentation Total Points (maximum 40 points): _____
RECAP:WRITTENENTRY(60): _____
PRESENTATION(40): _____
SUBTOTAL(100): _____
LESSPENALTYPOINTS: _____
TOTAL SCORE: _____
Judge:ABCDEFGHIJ(circleone)
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Business M
anagement &
Entrepreneurship Events
Entrepreneurship Written Event, 2012
PurposeTheEntrepreneurshipWrittenEventinvolvesthedevelopmentofaproposaltostartanewbusiness,aself-analysis(includingthewillingnesstotakerisks),ananalysisofthebusinesssituation,adescriptionofthewaythebusinesswilloperateanddetailedplansforfinancingthebusinessthroughitsfirstthreeyearsofoperation.Anytypeofbusinessmaybeused.
TheEntrepreneurshipWrittenEventwillprovidetheparticipantswiththeopportunitytou prepareawrittenproposalforanewbusinessu requestfinancingfortheproposalinarole-playinginterviewwithabankorventurecapitalofficial
Procedure• Theprojectconsistsoftwomajorparts:thewritten documentandtheoral presentation.Thewrit-
tendocumentwillaccountfor60points,andtheoralpresentationwillaccountfortheremaining40ofthetotal100points.
• Eachevententrywillbecomposedofone to three membersofaDECAchapter.Allparticipantsmustpresenttheprojecttothejudge.Allparticipantspresentmustrespondtoquestions.
• Thebodyofthewrittenentrymustbelimitedto30 numbered pages,includingtheappendix(ifanappendixisattached),butexcludingthetitlepageandthetableofcontents.
• TheWritten Event Statement of Assurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
• Theparticipantsmaybringallvisualaidstotheeventbriefing.Onlyapprovedvisualaidsmaybeusedduringthepresentation.
• Theoralpresentationmaybeamaximum15minutesinlength.Thefirst10minuteswillincludeanexplanationanddescriptionoftheprojectfollowedby5minutesforthejudge’squestions.
• Thejudgewillevaluatethepresentation,focusingontheeffectivenessofpublicspeakingandpresen-tationskillsandhowwelltheparticipantsrespondtoquestionsthatthejudgemayaskduringthe3minutesfollowingthepresentation.
Skills AssessedTheparticipantswilldemonstrateskillsneededtoaddressthecomponentsoftheprojectasdescribedinthecontentoutlineandevaluationformsaswellaslearn/understandtheimportanceof• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,
speaking,readingorlistening• analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindings
andrecommendationsfromconclusions• criticalthinking/problem-solvingskills• teamwork—theabilitytobeaneffectivememberofaproductivegroup• theabilitytoevaluategrouppresentations• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitmentsand
deadlines• thebasicstepsinvolvedinstartingasmallbusiness• theabilitytointerpretfinancialstatements• theabilitytoself-evaluatepersonalskills,knowledge,abilitiesandwillingnesstotakerisks• customerneeds
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Format Guidelines for the Written EntryThewrittenentrymustfollowthesespecifications.ReferalsototheCompetitiveEventChecklistandtheWrittenEntryEvaluationForm.AWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
Title page. Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: ENTREPRENEURSHIPWRITTENEVENT Typeofbusinessproposed NameofDECAchapter Nameofhighschool Schooladdress City/State/Province/ZIP/PostalCode NamesofParticipants Date
Thetitlepagewillnotbenumbered.
Table of contents. Thetableofcontentsshouldfollowthetitlepage.Allactivitiesororiginalresearchde-scribedinthisentrymusttakeplacebetweentheimmediatepastInternationalCareerDevelopmentConfer-enceandtheupcomingStateCareerDevelopmentConference.Thetableofcontentsmaybesingle-spacedandmaybeoneormorepageslong.Thetableofcontentspage(s)willnotbenumbered.
Body of the written entry.ThebodyofthewrittenentrybeginswithSectionI,ExecutiveSummaryandcontinuesinthesequenceoutlinedhere.Thefirstpageofthebodyisnumbered1andallfollowingpag-esarenumberedinsequence.Pagenumberscontinuethroughthebibliography(required)andappendix(optional).
Followthisoutlinewhenyouwriteyourproposal.PointsforeachsectionareshownontheWrittenEntryEvaluationForm.Eachsectionmustbetitled,includingthebibliographyandtheappendix.
I. EXECUTIVESUMMARY One-pagedescriptionoftheproject II. INTRODUCTION Typeofbusinessproposed,abriefdescriptionofthemajorproduct/serviceinvolved,sources
ofinformation(interviewsandresearchsources),abriefdescriptionofadvisorsandtheirinvolvement
III. ANALYSISOFTHEBUSINESSSITUATION A. Self-analysis Personalbusinessexperienceandtraining/educationintheproposedfield,personal
businessstrengthsandweaknesses,demonstratedwillingnesstotakerisks,abriefplan forpersonaldevelopmentintheproposedfield
B. Tradingareaanalysis 1. Generaldata:geographic,demographic,economic 2. Competitivedata:presentcompetitors(listedandbrieflydescribed),competitive
advantagesanddisadvantagesoftheproposedbusiness C. Marketsegmentanalysis Targetmarket(age,incomelevel,populationestimate,otherspecificdemographicand
economicinformation),customerbuyingbehaviorrelatedtoproposedbusiness D. Analysisofpotentiallocation(s) Availability,cost(rentorbuy),trafficpatterns,proximitytocompetition,etc.
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anagement &
Entrepreneurship Events
ENW–2012
IV. PLANNEDOPERATIONOFTHEPROPOSEDBUSINESS/PRODUCT/SERVICE A. Proposedorganization Typeofownershipandrationale;start-upstepstoformthebusiness;plannedpersonnel
(orfunctional)needs;proposedstaffingtohandlemanagerial,financial,marketing,legal, production(ifapplicable)functions;proposedorganizationchart,briefjobdescriptions,if necessary
B. Proposedproduct/service Detailsofproduct(s)/service(s)tobeoffered;includepotentialsuppliers,manufacturing
plans,inventorypolicies,ifapplicable.Ifthebusinessisaservicebusiness,appropriate informationaboutplanstoprovidetheservice,includingnecessarysupplies,etc.
C. Proposedmarketingstrategies Proposedpricingpolicy;costs,markups,markdowns,relationtocompetition,etc.; proposedpromotionalprogram;personalpromotionalactivities;nonpersonal promotionalactivities;mediaavailability,costs,one-yearpromotionalplanoutline V. PLANNEDFINANCING A. Projectedincomeandexpenses (Thefollowingarerecommendeditemstobeincluded.Youmayselecttheappropriate
itemsforyourbusiness.) 1. Projectedincomestatementsbymonthforthefirstyear’soperation(sales,expenses,
profit/loss) 2. Projectedcashflowforthefirstyear 3. Projectedcashflowbymonthforthefirstyear’soperation 4. Projectedbalancesheet,endoffirstyear 5. Projectedthree-yearplan 6. Abriefnarrativedescriptionoftheplannedgrowthoftheproposedbusiness, includingfinancialresourcesandneeds B. Proposedplantomeetcapitalneeds (Thefollowingitemsarerecommendedforinclusion.Youmayselecttheappropriate
itemsforyourbusiness.) 1. Personalandinternalsources 2. Earnings,short-termandlong-termborrowing,long-termequity 3. Externalsources 4. Short-termandlong-termborrowing,long-termequity(ifapplicable) 5. Repaymentplans 6. Plantorepayborrowedfundsorprovidereturnoninvestmenttoequityfunds VI. CONCLUSION Specificrequestforfinancing,summaryofkeypointssupportingthefinancialrequest VII. BIBLIOGRAPHYVIII. APPENDIX Anappendixisoptional.Includeintheappendixanyexhibitsappropriatetothewrittenentry
butnotimportantenoughtoincludeinthebody;thesemightincludesamplequestionnairesused,letterssentandreceived,generalbackgrounddata,minutesofmeetings,etc.
Checklist StandardsInadditiontofollowingtheoutlineabove,whenpreparingyourwrittenentryyoumustobserveallofthefollowingrules.Thepurposeoftheserulesistomakecompetitionasfairaspossibleamongparticipants.RefertotheWrittenEntryChecklist.
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1. TheWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentryortheentrywillreceive15penaltypoints.
2. TheentrymustbesubmittedinanofficialDECAwritteneventfolio.FoliosareavailablefromDECAIMAGES(FOLIO).Nomarkings,tapeorothermaterialshouldbeattachedtothefolio.Onephoto-copyortheoriginaltypeddocumentmustbesubmitted.Participantsmaykeepacopyforuseinthepresentation.
3. Sheetprotectorsmaynotbeused. 4. Thebodyofthewrittenentrymustbelimitedto30numberedpages,includingtheappendix(ifan
appendixisattached),butexcludingthetitlepageandthetableofcontentspage. 5. Thepagesmustbenumberedinsequence,startingwiththeexecutivesummaryandendingwiththe
finalpageoftheappendix.Donotuseseparatesheetsbetweensectionsorastitlepagesforsections. 6.Majorcontentof thewrittenentrymustbeat leastdouble-spaced(notspace-and-a-half).Thetitle
page, tableof contents, executive summary,bibliography, appendix, footnotes, longquotes (morethanthreetypedlines),materialintables,figures,exhibits,lists,headings,sampleletters,forms,etc.,maybesingle-spaced.
7. Entrymustbe typed/wordprocessed.Handwrittencorrectionswillbepenalized.Chartsandgraphsmaybehandwritten.(Judgeswillbeinstructedtoignoreattemptstoachieveacompetitiveadvantageduetothequalityofword-processingequipmentavailable.)
8. Allmaterialmustbeshownon81/2-inchx11-inchpaper.Pagesmaynotfoldouttoalargersize.Noextraneousinformationmaybeattachedtothepagesandtabsmaynotbeused.
9. Thebodyofthewrittenentrymustfollowthesequenceoutlined.Additionalsubsectionsarepermitted.
Presentation Guidelines• Priortothepresentation,thejudgewillevaluatethewrittenportionoftheentry.Themajoremphasis
of thewrittenentry isonthecontent.Drawings, illustrationsandgraphicpresentations(whereal-lowed)willbejudgedforclarity,notartisticvalue.
• Theparticipants,assumingtheroleofentrepreneurs,willhavepreparedadetaileddescriptionofaproposednewbusiness,includingananalysisofthebusinesssituation,plannedoperationofthepro-posedbusinessandplannedfinancing.Theroleofthejudgeisthatofapotentialsourceofcapitalforthebusinesswhoevaluatesasifactuallygoingtoapprove(ordisapprove)therequestforfinancing.
• Theparticipantswillpresenttheprojecttothejudgeina15-minutepresentationworth40points.(SeePresentationJudging.)
• Thepresentationbeginsimmediatelyaftertheintroductionoftheparticipantstothejudgebytheadultassistant.Eachparticipantmusttakepartinthepresentation.
• Theparticipantswillspendnotmorethan10minutes,atthebeginningofthepresentation,describingtheproposalandmakingtherequestforfinancing.Eachparticipantmaybringacopyofthewrittenentryornotecardspertainingtothewrittenentryanduseasreferenceduringthepresentation.
• The judgewill spend the remaining5minutes questioning the participants. (See thePresentationEvaluationForm.)Eachparticipantmustrespondtoatleastonequestionposedbythejudge.
• Thechapterrepresentativesmayusethefollowingitemsduringtheoralpresentation:– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Partici-pantsmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.
– one(1)standard-sizedpresentationdisplayboardnottoexceed361/2inchesby481/2inches.– one(1)desktopflipchartpresentationeasel12inchesby10inches(dimensionsofthepage).– one(1)personallaptopcomputer.– one(1)hand-helddigitalorganizer.– sound,aslongasthevolumeiskeptataconversationallevel.
• Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualchapterrepresentativeswillbepermitted,andthechapterrepresentativesthemselvesmustsetupthevisuals.Noset-uptimewillbeallowed.Chapterrepresentativesmustfurnishtheirownmaterialsandequipment.Noelectricalpowerwillbesupplied.
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• Materialsappropriatetothesituationmaybehandedtoorleftwithjudgesinallcompetitiveevents.Itemsofmonetaryvaluemaybehanded tobutmaynotbe leftwith judges. Itemssuchasflyers,brochures,pamphletsandbusinesscardsmaybehandedtoorleftwiththejudge.Nofoodordrinksallowed.
• Ifanyoftheserulesareviolated,theadultassistantmustbenotifiedbythejudge.
Presentation Judging Eachparticipantwillmakea15-minutepresentationtoyou.Youarerole-playingaloanofficerorventurecapitalist.Youmayrefertothewrittenentry,ortonotes,duringthepresentation.
Duringthefirst10minutesofthepresentation(afterintroduction),theparticipantwilldescribetheproposalandmaketherequestforfinancing.Allowtheparticipantstocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.Eachparticipantmusttakepartinthepresentation.
Duringthefinal5minutes,youmayquestiontheparticipants.ThefirstfourquestionsmustbebasedonthePresentationEvaluationForm.Toensurefairness,youmustaskeachparticipantorgroupofparticipantsthesamefourquestions:1. onequestiononanalyzingthebusinesssituation2. onequestiononplanningtheoperationoftheproposedbusiness3. onequestiononplanningincome,cashflowandfinancialposition4. onequestiononplanningtomeetcapitalneeds
Thesefourquestionsshouldbepreparedfollowingthewrittenentryevaluationbutbeforethepresentationbegins.
Afteraskingthefourquestions,youmayaskadditionalquestionsthatseemappropriate,basedonyournotesoronthewrittenentryitself(towhichyoumayreferduringthepresentation).
Attheconclusionofthepresentation,thanktheparticipants.ThencompletethePresentationEvaluationForm,makingsuretorecordascoreforallcategories.Maximumscoreforthepresentationis40points.
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Entrepreneurship Written Event, 2012 Participant(s): _________________________________ Written Entry Evaluation Form I.D. Number: __________________________________
Please refer to Format Guidelines for the Written Entry for a more detailed explanation of these items.
Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
EXECUTIVESUMMARY 1. One-pagedescriptionoftheproject..............................4 3 2 1-0 ____INTRODUCTION 2. Typeofbusiness/product/serviceproposed
andabriefdescription...................................................4 3 2 1-0 ____ANALYSISOFTHEBUSINESSSITUATION 3. Selfanalysis..................................................................4 3 2 1-0 ____ 4. Tradingareaanalysis.....................................................4 3 2 1-0 ____ 5. Marketsegmentanalysis...............................................4 3 2 1-0 ____ 6. Analysisofthepotentiallocation(s).............................4 3 2 1-0 ____PLANNEDOPERATIONOFTHEPROPOSEDBUSINESS/PRODUCT/SERVICE 7. Proposedorganization...................................................4 3 2 1-0 ____ 8. Proposedproduct/service..............................................4 3 2 1-0 ____ 9. Proposedmarketingstrategies.................................... 8-7 6-5 4-3 2-1-0 ____PLANNEDFINANCING 10. Projectedincomeandexpenses................................... 6-5 4 3-2 1-0 ____ 11. Proposedplantomeetcapitalneeds........................... 6-5 4 3-2 1-0 ____CONCLUSION 12. Requestforfinancing....................................................4 3 2 1-0 ____APPEARANCEANDWORDUSAGE 13. Professionallayout,neatness,propergrammar,
spellingandwordusage................................................4 3 2 1-0 ____
Written Entry Total Points (maximum 60 points): _____
Judge:ABCDEFGHIJ(circleone)
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Entrepreneurship Written Event, 2012 Participant(s): _________________________________ Oral Presentation Evaluation Form I.D. Number: __________________________________
Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
1. Openingpresentationandrequest:descriptionoftheproject;organization,clarityandeffectivenessofthepresentation.............. 10-9 8-7 6-5-4 3-2-1-0 ____
2. Questionontheanalysisofthebusinesssituation.........................................................................5 4 3-2 1-0 ____
3. Questionontheplanforoperatingtheproposedbusiness/product/service..........................5 4 3-2 1-0 ____
4. Questionontheprojectedincomeandexpenses...........5 4 3-2 1-0 ____
5. Questionontheplantomeetcapitalneeds...................5 4 3-2 1-0 ____
6. Towhatextentdidtheparticipantsdemonstrateprofessionalappearance,poiseandconfidence?...........5 4 3-2 1-0 ____
7. Overallperformance,presentationtechnique,effectiveuseofvisualaidsandparticipationofall.......5 4 3-2 1-0 ____
Presentation Total Points (maximum 40 points): _____
RECAP:WRITTENENTRY(60): _____
PRESENTATION(40): _____
SUBTOTAL(100): _____
LESSPENALTYPOINTS: _____
TOTAL SCORE: _____
Judge:ABCDEFGHIJ(circleone)
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International Business Plan Event, 2012PurposeThepurposeoftheInternationalBusinessPlanEventistoprovideanopportunityfortheparticipantsto
uapplymarketingskillsinaninternationalsettinguprepareawrittenproposalforanewbusinessventure(anewbusinessoranewproductorserviceof
anexistingbusiness)
Procedure• Theprojectconsistsoftwomajorparts:thewritten documentandtheoral presentation.Thewrit-
tendocumentwillaccountfor60pointsandtheoralpresentationwillaccountfortheremaining40ofthetotal100points.
• Eachevententrywillbecomposedofone to three membersoftheDECAchapter.Allparticipantsmustpresenttheprojecttothejudge.Allparticipantsmustrespondtoquestions.
• Thebodyofthewrittenentrymustbelimitedto30 numbered pages,includingtheappendix(ifanappendixisattached),butexcludingthetitlepageandthetableofcontents.
• TheWritten Event Statement of Assurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
• Theparticipantsmaybringallvisualaidstotheeventbriefing.Onlyapprovedvisualaidsmaybeusedduringthepresentation.
• Theoralpresentationmaybeamaximum15minutesinlength.Thefirst10minuteswillincludeanexplanationanddescriptionoftheprojectfollowedby5minutesforthejudge’squestions.
• Thejudgewillevaluatethepresentation,focusingontheeffectivenessofpublicspeakingandpresen-tationskillsandhowwelltheparticipantsrespondtoquestionsthatthejudgemayaskduringthe5minutesfollowingthepresentation.
Skills AssessedTheparticipantswilldemonstrateskillsneededtoaddressthecomponentsoftheprojectasdescribedinthecontentoutlineandevaluationformsaswellaslearn/understandtheimportanceof• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,
speaking,readingorlistening• analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindings,
andrecommendationsfromconclusions• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• teamwork—theabilitytobeaneffectivememberofaproductivegroup• theabilitytoevaluategrouppresentations• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitmentsand
deadlines• thebasicstepsinvolvedinstartingabusinessinaninternationalsetting• theabilitytointerpretfinancialstatements• customerneeds• theimpactofglobalculturaldifferences
Format Guidelines for the Written EntryThewrittenentrymustfollowthesespecifications.ReferalsototheCompetitiveEventChecklistandtheWrittenEntryEvaluationForm.AWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
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Title page. Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: INTERNATIONALBUSINESSPLANEVENT Typeofbusinessproposed NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Namesoftheparticipants Date
Thetitlepagewillnotbenumbered.
Table of contents. Thetableofcontentsshouldfollowthetitlepage.Allactivitiesororiginalresearchde-scribedinthisentrymusttakeplacebetweentheimmediatepastInternationalCareerDevelopmentConfer-enceandtheupcomingStateCareerDevelopmentConference.Thetableofcontentsmaybesingle-spacedandmaybeoneormorepageslong.Thetableofcontentspage(s)willnotbenumbered.
Body of the written entry. ThebodyofthewrittenentrybeginswithSectionI,ExecutiveSummaryandcontinuesinthesequenceoutlinedhere.Thefirstpageofthebodyisnumbered1andallfollowingpagesarenumberedinsequence.Pagenumberscontinuethroughthebibliography(required)andtheappendix(optional).
Follow thisoutlinewhenyouwriteyourentry.Points foreachsectionareshownon theWrittenEntryEvaluationForm.Eachsectionmustbetitled,includingthebibliographyandtheappendix.
I. EXECUTIVESUMMARY One-pagedescriptionoftheproject II. INTRODUCTION Thetypeofbusiness,productorserviceproposedandabriefdescription.Abriefdescription
ofthecountryproposedfortrade,therationaleforselectingthecountry,identificationofex-istingtradebarriers,identificationofsourcesofinformation(researchsourcesandinterviews).
III. ANALYSISOFTHEINTERNATIONALBUSINESSSITUATION A. Economic,politicalandlegalanalysisofthetradingcountry 1. Describethetradingcountry’seconomicsystem,economicinformationimportantto
yourproposedbusiness/product/service,thelevelofforeigninvestmentinthat country
2. Describethetradingcountry’sgovernmentalstructureandstability,howthe governmentcontrolstradeandprivatebusiness
3. Describelawsand/orgovernmentalagenciesthataffectyourbusiness/product/service [i.e.,laborlaws,tradelaws(U.S.A.and/orCanadaandforeign)]
B. Tradeareaandculturalanalysis 1. Geographicanddemographicinformation,importantcustomsandtraditions,other
pertinentculturalinformation,competitiveadvantagesanddisadvantagesofthe proposedproductand/orservice 2. Marketsegmentanalysistargetmarket(age,incomelevel,populationestimate,other
specificdemographicandeconomicinformation)customerbuyingbehaviorrelated totheproposedproductandorservice
3. Analysisofthepotentiallocation—importanceandrequirementsofeachtrade documentrequiredbytheU.S.A.and/orCanadaandthecountryofchoice
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IV. PLANNEDOPERATIONOFTHEPROPOSEDBUSINESS/PRODUCT/SERVICE A. Proposedorganization Typeofownershipandrationale;advantages/disadvantagesofthetypeofownership
selected;start-upstepstoformthebusiness;plannedpersonnel(orfunctional)needs; proposedstaffingtohandlemanagerial,financial,marketing,legal,production(if applicable)functions;proposedorganizationchart,briefjobdescriptions,ifnecessary
B. Proposedproduct/service 1. Detailsoftheproduct(s)/service(s)tobeoffered;includepotentialsuppliers, manufacturingplans,inventorypolicies,ifapplicable.Ifthebusinessisaservice business,appropriateinformationaboutplanstoprovidetheservice,including necessarysupplies 2. Howtheproduct/supplieswillbetransportedto/fromthehomecountry;costs, benefits,risksofthetransportationmethod;documentsneededtotransportthe product/supplies C. Proposedstrategies 1. Proposedpricingpolicies,whatcurrencywillbeused,costs,markups,markdowns,
relationtocompetition,factorsthatcouldaffectthepriceoftheproduct(e.g., competition,politicalconditions,taxes,tariffs,transportationcosts) 2. Proposedpromotionalprogram,promotionalactivity(ies),mediaavailability,costs,
one-yearpromotionalplanoutline V. PLANNEDFINANCING Projectedincomeandexpenses(Thefollowingarerecommendeditemstobeincluded.You
mayselecttheappropriateitemsforyourbusiness.) A. Projectedincomestatementsforfirstyear’soperation(sales,expenses,profit/loss) B. Projectedbalancesheetfortheendofthefirstyear C. Abriefnarrativedescriptionoftheplannedgrowthoftheproposedbusiness, includingfinancialresources,needsandabriefthree-yearplanprojection VI. BIBLIOGRAPHY VII. APPENDIX Anappendixisoptional.Includeintheappendixanyexhibitsappropriatetothewrittenentry,
butnotimportantenoughtoincludeinthebody;thesemightincludesamplequestionnairesused,letterssentandreceived,generalbackgrounddata,etc.
Checklist StandardsInadditiontofollowingtheoutlineabove,whenpreparingyourwrittenentryyoumustobserveallofthefollowingrules.Thepurposeoftheserulesistomakecompetitionasfairaspossibleamongparticipants.ReferalsototheWrittenEntryChecklist.
1. TheWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentryortheentrywillreceive15penaltypoints.
2. TheentrymustbesubmittedinanofficialDECAwritteneventfolio.FoliosareavailablefromDECAIMAGES(FOLIO).Nomarkings,tapeorothermaterialshouldbeattachedtothefolio.Onephoto-copyortheoriginaltypeddocumentmustbesubmitted.Participantsmaykeepacopyforuseinthepresentation.
3. Sheetprotectorsmaynotbeused. 4. Thebodyofthewrittenentrymustbelimitedto30numberedpages,includingtheappendix(ifan
appendixisattached),butexcludingthetitlepageandthetableofcontentspage. 5. Thepagesmustbenumberedinsequence,startingwiththeexecutivesummaryandendingwiththe
finalpageoftheappendix.Donotuseseparatesheetsbetweensectionsorastitlepagesforsections.
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6.Majorcontentof thewrittenentrymustbeat leastdouble-spaced(notspace-and-a-half).Thetitlepage, tableof contents, executive summary,bibliography, appendix, footnotes, longquotes (morethanthreetypedlines),materialintables,figures,exhibits,lists,headings,sampleletters,forms,etc.,maybesingle-spaced.
7. Entrymustbe typed/wordprocessed.Handwrittencorrectionswillbepenalized.Chartsandgraphsmaybehandwritten.(Judgeswillbeinstructedtoignoreattemptstoachieveacompetitiveadvantageduetothequalityofword-processingequipmentavailable.)
8. Allmaterialmustbeshownon81/2-inchx11-inchpaper.Pagesmaynotfoldouttoalargersize.Noextraneousinformationmaybeattachedtothepagesandtabsmaynotbeused.
9. Thebodyofthewrittenentrymustfollowthesequenceoutlined.Additionalsubsectionsarepermitted.
Presentation Guidelines• Priortothepresentation,thejudgewillevaluatethewrittenportionoftheentry.Themajoremphasis
of thewrittenentry isonthecontent.Drawings, illustrationsandgraphicpresentations(whereal-lowed)willbejudgedforclarity,notartisticvalue.
• Theparticipantshavebeenaskedtoprepareaproposalforanewbusinessventureinaninternationalsetting.
• Playingtheroleofabusinessexecutive,thejudgewillevaluatethewrittendocumentandtheninter-viewtheparticipants,asifhe/shewereactuallygoingtoapprove(ordisapprove)theproposal.
• Theparticipantswillpresenttheplantothejudgeina15-minutepresentationworth40points.(SeePresentationJudging.)
• Thepresentationbeginsimmediatelyaftertheintroductionoftheparticipantstothejudgebytheadultassistant.Eachparticipantmusttakepartinthepresentation.
• Theparticipantswillspendnotmorethan10minutes,atthebeginningofthepresentation,describingtheplan.Eachparticipantmaybringacopyofthewrittenentryornotecardspertainingtothewrittenentryanduseasreferenceduringthepresentation.
• Thejudgewillspendtheremaining5minutesquestioningtheparticipants.(SeePresentationEvalu-ationForm.)Eachparticipantmustrespondtoatleastonequestionposedbythejudge.
• Theparticipantsmayusethefollowingitemsduringtheoralpresentation:– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Partici-pantsmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.
– one(1)standard-sizedpresentationdisplayboardnottoexceed361/2inchesby481/2inches.– one(1)desktopflipchartpresentationeasel12inchesby10inches(dimensionsofthepage).– one(1)personallaptopcomputer.– one(1)hand-helddigitalorganizer.– sound,aslongasthevolumeiskeptataconversationallevel.
• Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualparticipantswillbepermit-ted,andtheparticipantsthemselvesmustsetupthevisuals.Noset-uptimewillbeallowed.Partici-pantsmustfurnishtheirownmaterialsandequipment.Noelectricalpowerwillbesupplied.
• Materialsappropriatetothesituationmaybehandedtoorleftwithjudgesinallcompetitiveevents.Itemsofmonetaryvaluemaybehanded tobutmaynotbe leftwith judges. Itemssuchasflyers,brochures,pamphletsandbusinesscardsmaybehandedtoorleftwiththejudge.Nofoodordrinksallowed.
• Ifanyoftheserulesareviolated,theadultassistantmustbenotifiedbythejudge.
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Presentation JudgingParticipantswillmakea15-minutepresentationtoyou.Youarerole-playingabusinessexecutive.Youmayrefertothewrittenentry,ortoyournotes,duringthepresentation.
Duringthefirst10minutesofthepresentation(afterintroductions),theparticipantswilldescribethepro-posalandmaketherequestforapproval.Allowtheparticipantstocompletethisportionwithoutinterrup-tion,unlessyouareaskedtorespond.Eachparticipantmusttakepartinthepresentation.
Duringthefinal5minutes,youmayquestiontheparticipants.Atleastonequestionmustbeaddressedtoeachparticipant.Toensurefairness,youmustaskeachparticipantorgroupofparticipantsthesamethreequestions(basedonthePresentationEvaluationForm): 1.onequestiononanalyzingtheinternationalbusinesssituation 2.onequestiononplanningtheoperationoftheproposedbusiness 3.onequestiononplanningthefinancingandprojectingincomeandexpenses
Youshouldpreparethesethreequestionsafteryouhaveevaluatedthewrittenentriesbutbeforethepresen-tationbegins.
Afteraskingthethreequestions,youmayaskadditionalquestionsthatseemappropriate,basedonyournotesoronthewrittenentryitself(towhichyoumayreferduringthepresentation).
Attheconclusionofthepresentation,thanktheparticipants.ThencompletethePresentationEvaluationForm,makingsuretorecordascoreforallcategories.Maximumscoreforthepresentationis40points.
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International Business Plan Event, 2012 Participant(s): _________________________________ Written Entry Evaluation Form I.D. Number: __________________________________
Please refer to Format Guidelines for the Written Entry for a more detailed explanation of these items.
Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
EXECUTIVESUMMARY 1. One-pagedescriptionoftheproject..............................4 3 2 1-0 ____INTRODUCTION 2. Thetypeofbusiness,productand/orservice withadescription;descriptionofthecountry; rationaleforselectingthecountry; identificationofexistingtradebarriers; sourcesofinformation..................................................4 3 2 1-0 ____ANALYSISOFTHEINTERNATIONALBUSINESSSITUATIONEconomic,politicalandlegalanalysis 3. Descriptionofthecountry’s economicsystem...........................................................4 3 2 1-0 ____ 4. Descriptionofthecountry’sgovernmental structureandstability....................................................4 3 2 1-0 ____ 5. Descriptionofthelawsaffectingthe productand/orservice...................................................4 3 2 1-0 ____Tradeareaandculturalanalysis 6. Geographicanddemographicinformation, importantcustomsandtraditions,other pertinentculturalinformation,competitive advantagesanddisadvantages.......................................4 3 2 1-0 ____ 7. Marketsegmentanalysis...............................................4 3 2 1-0 ____ 8. Analysisofthepotentiallocation..................................4 3 2 1-0 ____PLANNEDOPERATIONOFTHEPROPOSEDBUSINESS/PRODUCT/SERVICE 9. Proposedorganization...................................................4 3 2 1-0 ____Proposedproduct/service(s) 10. Detailsoftheproduct/service(s)...................................4 3 2 1-0 ____ 11. Howtheproduct/service(s)willbetransported to/fromthehomecountry;documentation....................4 3 2 1-0 ____Proposedstrategies 12. Proposedpricingpolicies..............................................4 3 2 1-0 ____ 13. Proposedpromotionalprogram.....................................4 3 2 1-0 ____PLANNEDFINANCING 14. Projectedincomeandexpenses.....................................4 3 2 1-0 ____APPEARANCEANDWORDUSAGE 15. Professionallayout,neatness,propergrammar, spellingandwordusage................................................4 3 2 1-0 ____ Written Entry Total Points (maximum 60 points): _____
Judge:ABCDEFGHIJ(circleone)
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International Business Plan Event, 2012 Participant(s): _________________________________ Oral Presentation Evaluation Form I.D. Number: __________________________________
Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
1. Openingpresentation:descriptionoftheproject;organization,clarityandeffectivenessofthepresentation................................. 9-8 7-6 5-4-3 2-1-0 ____
2. Questionontheanalysisoftheinternationalbusinesssituation........................................................ 7-6 5-4 3-2 1-0 ____
3. Questionontheplannedoperationoftheproposedbusiness...................................................... 7-6 5-4 3-2 1-0 ____
4. Plannedfinancing,projectedincomeandexpenses............................................................... 7-6 5-4 3-2 1-0 ____
5. Towhatextentdidtheparticipant(s)demonstrateprofessionalappearance,poiseandconfidence?...........5 4 3-2 1-0 ____
6. Overallperformance,presentationtechnique,effectiveuseofvisualaidsandparticipationofall.......5 4 3-2 1-0 ____
Presentation Total Points (maximum 40 points): _____
RECAP:WRITTENENTRY(60): _____
PRESENTATION(40): _____
SUBTOTAL(100): _____
LESSPENALTYPOINTS: _____
TOTAL SCORE: _____
Judge:ABCDEFGHIJ(circleone)
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Entrepreneurship Participating Event, 2012Creating an Independent or Franchising Business
Franchising Option Sponsored by theThe International Franchise Association Educational Foundation
PurposeThepurposeoftheEntrepreneurshipParticipatingEvent(CreatinganIndependentorFranchisingBusi-ness)istoprovideanopportunityfortheparticipanttodevelopandpresentaproposaltoformabusiness.
TheEntrepreneurshipParticipatingEventincludesthedevelopmentandpresentationofvariousaspectsofaplantoformabusiness.Theeventprovidesanopportunityforaparticipanttodevelopanddemonstratemasteryofessentialskillsas theyapplyto theanalysisofabusinessopportunity, thedevelopmentofamarketing/promotionplanandthedevelopmentofafinancialplan.
Pleasenote:FranchisingbusinessesareanoptionwithintheEntrepreneurshipParticipatingEvent.Fran-chisingprojects qualifying for international conference competitionwill compete in a separate section.Theywilladheretoalltheguidelinesstatedbelow.
Procedure• Thiseventconsistsofthe three-part business prospectusdescribingabusinesstheparticipantwants
todevelopandtheoral presentation.• Thiseventisforindividual participantsonly.• Thebodyofthewrittenentrymustbelimitedto11 numbered pages,notincludingthetitlepageand
thetableofcontents.• TheWritten Event Statement of Assurancesmustbesignedandsubmittedwiththeentry.Donot
includeitinthepagenumbering.• Theparticipantmaybringallvisualaidstotheeventbriefing.Onlyapprovedvisualaidsmaybeused
duringthepresentation.• Theoralpresentationmaybeamaximumof20minutesinlength.Thefirst15minuteswillincludea
presentationofanddefensefortheprospectusfollowedby5minutesforthejudge’squestions.• Thejudgewillevaluatethepresentation,focusingontheeffectivenessofpublicspeakingandpresen-
tationskillsandhowwelltheparticipantrespondstoquestionsthatthejudgemayaskduringthe5minutesfollowingthepresentation.
Skills AssessedTheparticipantwilldemonstrateskillsneededtoaddressthecomponentsoftheprojectasdescribedinthecontentoutlineandevaluationformsaswellaslearn/understandtheimportanceof• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,
speaking,readingorlistening• analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindings
andrecommendationsfromconclusions• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitmentsand
deadlines• thebasicstepsinvolvedinstartingasmallbusiness• theabilitytointerpretfinancialstatements
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• theabilitytoself-evaluatepersonalskills,knowledge,abilitiesandwillingnesstotakerisks• customerneeds• economicskills
Format Guidelines for the Written EntryThewrittenentrymustfollowthesespecifications.ReferalsototheCompetitiveEventChecklistandtheWrittenEntryEvaluationForm.AWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
Title page.Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: ENTREPRENEURSHIPPARTICIPATINGEVENT(Franchising/IndependentBusiness) NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Nameofparticipant Date
Thetitlepagewillnotbenumbered.
Table of contents. Thetableofcontentsshouldfollowthetitlepage.Allactivitiesororiginalresearchde-scribedinthisentrymusttakeplacebetweentheimmediatepastInternationalCareerDevelopmentConfer-enceandtheupcomingStateCareerDevelopmentConference.Thetableofcontentsmaybesingle-spacedandmaybeoneormorepageslong.Thetableofcontentspage(s)willnotbenumbered.
Body of the written entry.ThebodyofthewrittenentrybeginswithSectionI,ExecutiveSummary,andcontinuesinthesequenceoutlinedhere.Thefirstpageofthebodyisnumbered1andallfollowingpagesarenumberedinsequence.Pagenumberscontinuethroughthebibliography(required)andtheappendix(optional).
Theparticipantwillpresent,fromtheviewpointofanentrepreneurseekingfinancingforanewbusiness,abusinessprospectus,whichisashortdescriptionofabusinessplan.Itwillincludethreesections: 1.adescriptionandanalysisofthebusinesssituation 2.amarketing/promotionplan 3.afinancingplan
Followthisoutlinewhenyouwriteyourentry.PointsforeachsectionareshownonthePresentationEvalu-ationForm.Eachsectionmustbetitled,includingthebibliographyandtheappendix.
I. EXECUTIVESUMMARY One-pagedescriptionoftheproject II. DESCRIPTIONANDANALYSISOFTHEBUSINESSSITUATION A. Rationaleandmarketingresearch B. Introduction:typeofbusiness,briefdescriptionofmajorproduct(s)/service(s)involved C. Self-analysis:actualpersonalexperienceand/ortraininginproposedfield D. Analysisofthebusinessopportunity,customerandlocation:geographic,demographic
andeconomicanalysisoftradingarea,customerandlocaleofproposedbusiness E. Proposedorganization:typeofownership,stepsinstartingtoformbusiness,planned personnel,managementskills III. PROPOSEDMARKETING/PROMOTIONPLAN A. Proposedproductorservice:detailsofproduct(s)orservice(s)tobeoffered;potential
suppliersormanufacturingplans
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B. Proposedpricingpolicy:costs,markups,relationshiptocompetitors C. Personalpromotion:nonmediasalesplan,staffingandmerchandisingappeal D. Nonpersonalpromotion:media,basicappealandinitialpromotionplan E. Place:channelofdistributionfrommanufacturerorserviceprovidedtoconsumer IV. PROPOSEDFINANCINGPLAN A. Projectedincome/cashflowstatement:projectedbudgetdescribingincomeand expendituresforthefirstyear B. Projectedthree-yearplan:describeplannedgrowth,includingfinancialresourcesand
needs C. Capitalandrepaymentplan:earnings,short-termand/orlong-termborrowing,long-term
equity,plantorepayborrowedfundsorprovidereturnoninvestmenttoequityfunds V. BIBLIOGRAPHY VI. APPENDIX
Anappendixisoptional.Includeinanappendixanyexhibitsappropriatetothewrittenentrybutnotimportantenoughtoincludeinthebody.Thesemightincludesamplequestionnairesused,letterssentandreceived,generalbackgrounddata,minutesofmeetings,etc.
Checklist StandardsInadditiontofollowingtheoutlineabove,whenpreparingyourwrittenentryyoumustobserveallofthefollowingrules.Thepurposeoftheserulesistomakethecompetitionasfairaspossibleamongpartici-pants.RefertotheWrittenEntryChecklist.
1. TheWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentryortheentrywillreceive15penaltypoints.
2. TheentrymustbesubmittedinanofficialDECAwritteneventfolio.FoliosareavailablefromDECAIMAGES(FOLIO).Nomarkings,tapeorothermaterialshouldbeattachedtothefolio.Onephoto-copyortheoriginaltypeddocumentmustbesubmitted.Participantsmaykeepacopyforuseinthepresentation.
3. Sheetprotectorsmaynotbeused. 4. Thebodyofthewrittenentrymustbelimitedto11numberedpages,notincludingthetitlepageand
tableofcontentspage. 5. Thepagesmustbenumberedinsequence,startingwiththeexecutivesummary.Donotuseseparate
sheetsbetweensectionsorastitlepagesforsections. 6.Majorcontentof thewrittenentrymustbeat leastdouble-spaced(notspace-and-a-half).Thetitle
page, tableof contents, executive summary, footnotes, longquotes (more than three typed lines),materialintables,figures,exhibits,lists,headings,sampleletters,formsandfinancialreportsmaybesingle-spaced.
7. Entrymustbe typed/wordprocessed.Handwrittencorrectionswillbepenalized.Chartsandgraphsmaybehandwritten.(Judgeswillbeinstructedtoignoreattemptstoachieveacompetitiveadvantageduetothequalityofword-processingequipmentavailable.)
8. Allmaterialmustbeshownon81/2-inchx11-inchpaper.Pagesmaynotfoldouttoalargersize.Noextraneousinformationmaybeattachedtothepagesandtabsmaynotbeused.
9. Thebodyofthewrittenentrymustfollowthesequenceoutlined.Additionalsubsectionsarepermitted.
Presentation Guidelines• Themajoremphasisoftheprospectusisonthecontent.Drawings,illustrationsandgraphicpresenta-
tions(whereallowed)willbejudgedforclarity,notartisticvalue.• Theparticipantwillpresenttheprospectustothejudgeina20-minutepresentationworth100points.
(SeePresentationJudging.)
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• Thepresentationbeginsimmediatelyaftertheintroductionoftheparticipanttothejudgebytheadultassistant.
• Theparticipantwillspendnotmorethan15minutes(afterintroductions)settingupvisualaidsandpresentingtheprospectustothejudge.Theparticipantmaybringacopyoftheprospectusornotecardspertainingtotheprospectusanduseasreferenceduringthepresentation.
• Thejudgewillspendtheremaining5minutesquestioningtheparticipant.(SeePresentationEvalua-tionForm.)
• Theparticipantmayusethefollowingitemsduringtheoralpresentation:– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Partici-pantmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.
– one(1)standard-sizedpresentationdisplayboardnottoexceed361/2inchesby481/2inches.– one(1)desktopflipchartpresentationeasel12inchesby10inches(dimensionsofthepage).– one(1)personallaptopcomputer.– one(1)hand-helddigitalorganizer.– sound,aslongasthevolumeiskeptataconversationallevel.
• Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualparticipantwillbeper-mitted,andtheparticipanthimself/herselfmustsetupthevisuals.Noset-uptimewillbeallowed.Participantmustfurnishhis/herownmaterialsandequipment.Noelectricalpowerwillbesupplied.
• Materialsappropriatetothesituationmaybehandedtoorleftwithjudgesinallcompetitiveevents.Itemsofmonetaryvaluemaybehanded tobutmaynotbe leftwith judges. Itemssuchasflyers,brochures,pamphletsandbusinesscardsmaybehandedtoorleftwiththejudge.Nofoodordrinksallowed.
• Ifanyoftheserulesareviolated,theadultassistantmustbenotifiedbythejudge.
Presentation JudgingTheparticipant,assumingtheroleofanentrepreneur,haspreparedaplantoformabusiness.Asthejudge,youaretoassumetheroleofapotentialsourceofcapitalforthebusiness.
Duringthefirst15minutesofthepresentation(afterintroductions),theparticipantwillsetupanyvisualaidsandpresenttheproposal.Set-uptimeandpresentationtimeareincludedinthe15minutes.Allowtheparticipanttocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.
Duringthefinal5minutes,youmayquestiontheparticipantonhis/herproposal.Toensurefairness,youmustaskeachparticipantthesamethreequestions(basedonthePresentationEvaluationForm): 1.onequestiononanalyzingthedescriptionandanalysisofthebusinesssituation 2.onequestionontheproposedmarketing/promotionplan 3.onequestionontheproposedfinancingplan
Afteraskingthequestions,youmayaskadditionalquestionsthatseemappropriate,basedonyournotes,whichyoumayrefertoduringthepresentation,oronthepresentationitself.
ThePresentationEvaluationFormfollowstheoutlineshowninthesectionentitledPresentationGuide-lines,whichexplainsingreaterdetailwhatshouldbediscussedineachpart.Familiarizeyourselfwithalloftheguidelinesbeforestartingtoevaluatethepresentation.
Afterthequestioningperiod,pleasethanktheparticipant.ThencompletethePresentationEvaluationForm,makingsuretorecordascoreforallcategories.Themaximumscorefortheevaluationis100points.Itmayhelptogothroughseveralentriesbeforeactuallystartingtoscoretheentries.Takenotesonaseparatesheetofpaperifyouwishtoasktheparticipantaboutspecificareasoftheproposalduringthepresentation.
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Entrepreneurship Participating Event, 2012 Participant(s): _________________________________ Prospectus and Oral Presentation Evaluation Form I.D. Number: __________________________________
Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
EXECUTIVESUMMARY 1. One-pagedescriptionoftheproject.............................4 3 2 1-0 ____DESCRIPTIONANDANALYSISOFTHEBUSINESSSITUATION 2. Rationaleandmarketingresearchonthe
acceptabilityoftheproduct/service..............................5 4 3-2 1-0 ____ 3.Introductionandself-analysis..................................... 6-5 4 3-2 1-0 ____ 4. Analysisofthebusinessopportunity,customer
andlocation................................................................ 10-9 8-7 6-5-4 3-2-1-0 ____ 5. Proposedorganization...................................................5 4 3-2 1-0 ____PROPOSEDMARKETING/PROMOTIONPLAN 6. Proposedproduct/service..............................................5 4 3-2 1-0 ____ 7. Proposedpricingpolicies..............................................5 4 3-2 1-0 ____ 8. Personalpromotion.......................................................5 4 3-2 1-0 ____ 9. Nonpersonalpromotion.................................................5 4 3-2 1-0 ____ 10. Place..............................................................................5 4 3-2 1-0 ____PROPOSEDFINANCINGPLAN 11. Projectedincome/cashflow....................................... 10-9 8-7-6 5-4-3 2-1-0 ____ 12. Projectedthree-yearplan............................................ 10-9 8-7-6 5-4-3 2-1-0 ____ 13. Capitalandrepaymentplan...........................................5 4 3-2 1-0 ____OVERALLIMPRESSIONS 14. Overallimpressionofthepresentationandof
theparticipant(articulate,knowledgeable)................ 10-9 8-7-6 5-4-3 2-1-0 ____ 15. Overallimpressionofthe writtenprospectus...................................................... 10-9 8-7-6 5-4-3 2-1-0 ____
Total Possible Points: 100 Presentation Total Points: _____
LESSPENALTYPOINTS: _____
TOTAL SCORE: _____
Judge:ABCDEFGHIJ(circleone)
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Advertising Campaign Event, 2012PurposeThepurposeoftheAdvertisingCampaignEventistoprovideanopportunityfortheparticipantstoprepareanadvertisingcampaignofanylengthforarealproduct,service,companyorbusinessandtopresentthecampaigntoaprospectiveclient/advertiser.Theparticipantswillalsoindicateanappropriatebudgetandselectmedia.
TheAdvertisingCampaignEventallowsanopportunityfortheparticipantstodemonstratepromotionalskillsnecessaryforadvertisingmanagementpersonnel.
Procedure• Thiseventconsistsofoutlined fact sheets,thecluster examandtheoral presentation.Themaxi-
mumscoreforthepresentationevaluationis100points.Thepresentationwillbeweightedattwice(2times)thevalueoftheexamscore.
• Eachevententrywillbecomposedofone to three membersoftheDECAchapter.• Eachparticipantwillbegivena100-question,multiple-choice,clusterexamtestingknowledgeofthe
BusinessAdministrationCoreperformanceindicatorsandtheMarketingClusterperformanceindica-tors.Inthecaseofgroupentries,thescoresofeachparticipantwillbeaveragedtoproduceasingleteamscore.
• Thebodyofthewrittenentrymustbelimitedto11 numbered pages,notincludingthetitlepageandtableofcontents.
• TheWritten Event Statement of Assurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
• Theparticipantsmaybringallvisualaidstotheeventbriefing.Onlyapprovedvisualaidsmaybeusedduringthepresentation.
• Theoralpresentationmaybeamaximumof20minutesinlength.Thefirst15minuteswillincludeanadvertisingcampaignproposalfollowedby5minutesforthejudge’squestions.
• Thejudgewillevaluatethepresentation,focusingontheeffectivenessofpublicspeakingandpresen-tationskillsandhowwelltheparticipantsrespondtoquestionsthatthejudgemayaskduringthe5minutesfollowingthepresentation.
Skills AssessedTheparticipantswilldemonstrateskillsneededtoaddressthecomponentsoftheprojectasdescribedinthecontentoutlineandevaluationformsaswellaslearn/understandtheimportanceof• communicationskills—theability toexchange informationand ideaswithothers throughwriting,
speaking,readingorlistening• analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindings
andrecommendationsfromconclusions• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• teamwork—theabilitytoplan,organizeandconductagroupproject• theabilitytoevaluategrouppresentations• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitments• advertisingbudgetingskills
Completelistsofperformanceindicatorsareavailableatwww.deca.org/competitions/2/.
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Format Guidelines for the Written EntryThewrittenentrymustfollowthesespecifications.ReferalsototheCompetitiveEventChecklistandtheWrittenEntryEvaluationForm.AWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.Title page.Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: ADVERTISINGCAMPAIGNEVENT NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Namesofparticipants Date
Thetitlepagewillnotbenumbered.Table of contents. Thetableofcontentsshouldfollowthetitlepage.Allactivitiesororiginalresearchde-scribedinthisentrymusttakeplacebetweentheimmediatepastInternationalCareerDevelopmentConfer-enceandtheupcomingStateCareerDevelopmentConference.Thetableofcontentsmaybesingle-spacedandmaybeoneormorepageslong.Thetableofcontentspage(s)willnotbenumbered.
Body of the written entry.ThebodyofthewrittenentrybeginswithSectionI,ExecutiveSummary,andcontinuesinthesequenceoutlinedhere.Thefirstpageofthebodyisnumbered1andallfollowingpagesarenumberedinsequence.Pagenumberscontinuethroughthebibliography(required)andtheappendix(optional).TheparticipantswillprepareAdvertisingCampaignfactsheets.Thefactsheets,inoutlineform,shallbelimitedtoamaximumof11pages(notincludingtitlepage).
Followthisoutlinewhenyouwriteyourentry.PointsforeachsectionareshownonthePresentationEvalu-ationForm.Eachsectionmustbetitled,includingthebibliographyandtheappendix.
I. EXECUTIVESUMMARY One-pagedescriptionofthecampaign II. DESCRIPTIONS A. Descriptionoftheproduct,service,companyorbusinessselected B. Descriptionoftheclient/advertiser III. OBJECTIVE(S)OFTHECAMPAIGN IV. IDENTIFICATIONOFTHETARGETMARKET A. Primarymarkets B. Secondarymarkets V. LISTOFADVERTISINGMEDIASELECTIONNECESSARYFORTHECAMPAIGN VI. BUDGET Detailedprojectionsofactualcost VII. SCHEDULESOFALLADVERTISINGPLANNEDVIII. SCHEDULESOFALLSALESPROMOTIONACTIVITY(IES)PLANNED IX. STATEMENTOFBENEFITSTOTHECLIENT/ADVERTISER X. BIBLIOGRAPHY XI. APPENDIX
Anappendixisoptional.Includeinanappendixanyexhibitsappropriatetothewrittenentrybutnotimportantenoughtoincludeinthebody.Thesemightincludesamplequestionnairesused,letterssentandreceived,generalbackgrounddata,minutesofmeetings,etc.
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Checklist StandardsInadditiontofollowingtheoutlineabove,whenpreparingyourentryyoumustobserveallofthefollowingrules.Thepurposeoftheserulesistomakethecompetitionasfairaspossibleamongparticipants.RefertotheWrittenEntryChecklist. 1. TheWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentryortheentry
willreceive15penaltypoints. 2. TheentrymustbesubmittedinanofficialDECAwritteneventfolio.FoliosareavailablefromDECA
IMAGES(FOLIO).Nomarkings,tapeorothermaterialshouldbeattachedtothefolio.Onephoto-copyortheoriginaltypeddocumentmustbesubmitted.Participantsmaykeepacopyforuseinthepresentation.
3. Sheetprotectorsmaynotbeused. 4. Thebodyofthewrittenentrymustbelimitedto11pages,notincludingthetitlepageandtableof
contentspage. 5. Thepagesmustbenumberedinsequence,startingwiththeexecutivesummary.Donotuseseparate
sheetsbetweensectionsorastitlepagesforsections. 6.Majorcontentof thewrittenentrymustbeat leastdouble-spaced(notspace-and-a-half).Thetitle
page, tableof contents, executive summary, footnotes, longquotes (more than three typed lines),materialintables,figures,exhibits,lists,headings,sampleletters,formsandfinancialreportsmaybesingle-spaced.
7. Entrymustbe typed/wordprocessed.Handwrittencorrectionswillbepenalized.Chartsandgraphsmaybehandwritten.(Judgeswillbeinstructedtoignoreattemptstoachieveacompetitiveadvantageduetothequalityofword-processingequipmentavailable.)
8. Allmaterialmustbeshownon81/2-inchx11-inchpaper.Pagesmaynotfoldouttoalargersize.Noextraneousinformationmaybeattachedtothepagesandtabsmaynotbeused.
9. Thebodyofthewrittenentrymustfollowthesequenceoutlined.Additionalsubsectionsarepermitted.
Presentation Guidelines• Themajoremphasisofthefactsheetsisonthecontent.Drawings,illustrationsandgraphicpresenta-
tions(whereallowed)willbejudgedforclarity,notartisticvalue.• Theparticipantswillpresenttothejudgeina20-minutepresentationworth100points.(SeePresenta-
tionJudging.)• Thepresentationbeginsimmediatelyaftertheintroductionoftheparticipantstothejudgebytheadult
assistant.Eachparticipantmusttakepartinthepresentation.• Participantswillspendnotmorethan15minutes(afterintroductions)settingupvisualaidsandpre-
sentingtheadvertisingcampaignproposaltothejudge.Eachparticipantmaybringacopyofthewrit-tenentryornotecardspertainingtothewrittenentryanduseasreferenceduringthepresentation.
• The judgewillspend theremaining5minutesquestioning theparticipants. (See the PresentationEvaluationForm.)Eachparticipantmustrespondtoatleastonequestionposedbythejudge.
• Theparticipantsmayusethefollowingitemsduringtheoralpresentation:– visualaidsappropriateforanactualadvertisingcampaignpresentation.Livemodelsarenotallowed.– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Partici-pantsmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.
– one(1)standard-sizedpresentationdisplayboardnottoexceed361/2inchesby481/2inches.– one(1)desktopflipchartpresentationeasel12inchesby10inches(dimensionsofthepage).– one(1)personallaptopcomputer.– one(1)hand-helddigitalorganizer.– sound,aslongasthevolumeiskeptataconversationallevel.
• Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualparticipantswillbepermit-ted,andtheparticipantsthemselvesmustsetupthevisuals.Noset-uptimewillbeallowed.Partici-
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pantsmustfurnishtheirownmaterialsandequipment.Noelectricalpowerwillbesupplied.• Materialsappropriatetothesituationmaybehandedtoorleftwithjudgesinallcompetitiveevents.
Itemsofmonetaryvaluemaybehanded tobutmaynotbe leftwith judges. Itemssuchasflyers,brochures,pamphletsandbusinesscardsmaybehandedtoorleftwiththejudge.Nofoodordrinksallowed.
• Ifanyoftheserulesareviolated,theadultassistantmustbenotifiedbythejudge.
Presentation JudgingTheparticipants,assumingtheroleofadvertisingpersonnel,willhavepreparedanadvertisingcampaignforaproduct,service,companyorbusinessoftheirchoice.Theroleofthejudgeisthatofaclient/advertiserwhowillassesstheparticipants’campaignproposals.
Duringthefirst15minutesofthepresentation(afterintroductions),theparticipantswillsetupanyvisualaidsandpresenttheproposal.Set-uptimeandpresentationtimeareincludedinthe15minutes.Allowtheparticipantstocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.Eachparticipantmusttakepartinthepresentation.
Duringthefinal5minutes,youmayquestiontheparticipantsaboutthecampaignproposal.Toensurefair-ness,youmustaskeachparticipantorgroupofparticipantsthesamequestionsfromthecategoriesshownontheevaluationsheet.Youshouldpreparethesequestionsafteryouhavereadeachprospectusbutbeforethepresentationbegins.Afteraskingthequestions,youmayaskadditionalquestionsthatseemappropri-ate,basedonyournotes,whichyoumayrefertoduringthepresentation,orthepresentationitself.Eachparticipantmustrespondtoatleastonequestion.
ThePresentationEvaluationFormfollowstheoutlineshowninthesectionentitledPresentationGuide-lines,whichexplainsingreaterdetailwhatshouldbediscussedineachpart.Familiarizeyourselfwithalloftheguidelinesbeforestartingtoevaluatethepresentation.
After the questioning period, please thank the participants.Then complete the PresentationEvaluationForm,makingsuretorecordascoreforallcategories.Themaximumscorefortheevaluationis100points.Itmayhelptogothroughseveralentriesbeforeactuallystartingtoscoretheentries.Takenotesonasepa-ratesheetofpaperifyouwishtoasktheparticipantaboutspecificareasoftheadvertisingcampaignduringthepresentation.
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Advertising Campaign Event, 2012 Participant(s): _________________________________ Fact Sheets and Oral Presentation Evaluation Form I.D. Number: __________________________________ Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
1. Theoralpresentationclearlyexpandsanddevelopstheobjectivesaswritteninthefactsheets.................................................................. 15-13 12-10 9-5 4-0 ____
2. Thetargetmarketisclearlyandaccuratelyanalyzedfortheproduct(s)and/orservice(s)selected.Thesecondarytargetmarketsareaccuratelyconsidered.................................................. 8-7 6 5-4-3 2-1-0 ____
3. Themediaselectionisrealisticandproperlydefinedintermsofreach,frequencyandcontinuity.............................................................. 8-7 6 5-4-3 2-1-0 ____
4. Thebudgetisrealisticforthecampaignbasedontheproductandlocationofthecampaign.Allcoststhatwouldbeincurredhavebeenconsidered............. 8-7 6 5-4-3 2-1-0 ____
5. Theadvertisingscheduledshowscontinuityandlogicalorder................................................................ 8-7 6 5-4-3 2-1-0 ____
6. Thecampaignhasarealisticlengthandpromotionsarescheduledproperlyinrelationtothestatedtargetmarkets............................ 8-7 6 5-4-3 2-1-0 ____
7. Thecampaignstressesproductand/orservicebenefitsthatappealtothetargetmarketsdescribed...... 8-7 6 5-4-3 2-1-0 ____
8. Anticipatedsalesaregivenandarerealisticintermsofthelengthandbudgetofthecampaign.Mentionshowtheresultswillbeevaluated................ 8-7 6 5-4-3 2-1-0 ____
9. Theadlayouts,commercials,etc.,showabasicunderstandingofproductiontechniques,areconsistentwithotherpartsofthecampaignandareoriginal.................................................................. 7-6 5-4 3-2 1-0 ____
10. Thewrittenandoralpresentationsshowevidenceofarealisticknowledgeofadvertisingprinciplesandarewell-organizedandpresentedinalogicalmanner............................................................. 7-6 5-4 3-2 1-0 ____
11. Thecampaignshowsrealcreativityandusesauniqueandeffectiveapproach.................................... 7-6 5-4 3-2 1-0 ____
12. Appearanceoffactsheetsandwordusage.Professionallayout,neatness,propergrammar,
spellingandwordusage................................................4 3 2 1-0 ____ 13. Overallperformance:professionalappearance,
poise,confidence,presentationtechnique,effectiveuseofvisuals,professionalismofparticipants,participationbyeachparticipantpresent.......................4 3 2 1-0 ____
Total Possible Points: 100 Presentation Total Points: _____
LESSPENALTYPOINTS: _____
TOTAL SCORE: _____Judge:ABCDEFGHIJ(circleone)
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Fashion Merchandising Promotion Plan, 2012
Sponsored by The Fashion Institute of Design & Merchandising
PurposeThepurposeoftheFashionMerchandisingPromotionPlanistoprovideanopportunityfortheparticipantstodemonstratepromotionalcompetenciesandothercompetenciesneededbymanagementpersonnel.
TheFashionMerchandisingPromotionPlanprovidestheparticipantwiththeopportunitytou developaseasonalsalespromotionplan,usingapparelandaccessoryitemsonly,foraretailstoreu presenttheplaninarole-playingsituationtothestoremanager
Procedure• Thiseventconsistsofoutlined fact sheets,thecluster examandtheoral presentation.Themaxi-
mumscoreforthepresentationevaluationis100points.Thepresentationwillbeweightedattwice(2times)thevalueoftheexamscore.
• Eachevententrywillbecomposedofone to three membersoftheDECAchapter.• Eachparticipantwillbegivena100-question,multiple-choice,clusterexamtestingknowledgeofthe
BusinessAdministrationCoreperformanceindicatorsandtheMarketingClusterperformanceindica-tors.Inthecaseofgroupentries,thescoresofeachparticipantwillbeaveragedtoproduceasingleteamscore.
• Thebodyofthewrittenentrymustbelimitedto11 numbered pages,notincludingthetitlepageandtableofcontents.
• TheWritten Event Statement of Assurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
• Theparticipantsmaybringallvisualaidstotheeventbriefing.Onlyapprovedvisualaidsmaybeusedduringthepresentation.
• Theoralpresentationmaybeamaximumof20minutesinlength.Thefirst15minuteswillincludeapresentationofanddefenseforthepromotionfollowedby5minutesofthejudge’squestioning.
• Thejudgewillevaluatethepresentation,focusingontheeffectivenessofpublicspeakingandpresen-tationskillsandhowwelltheparticipantsrespondtoquestionsthatthejudgemayaskduringthe5minutesfollowingthepresentation.
Skills AssessedTheparticipantswilldemonstrateskillsneededtoaddressthecomponentsoftheprojectasdescribedinthecontentoutlineandevaluationformsaswellaslearn/understandtheimportanceof• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,
speaking,readingorlistening• analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindings,
andrecommendationsfromconclusions• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitmentsand
deadlines• promotionalbudgetingskills
Completelistsofperformanceindicatorsareavailableatwww.deca.org/competitions/2/.
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Format Guidelines for the Written EntryThewrittenentrymustfollowthesespecifications.ReferalsototheCompetitiveEventChecklistandtheWrittenEntryEvaluationForm.AWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
Title page. Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: FASHIONMERCHANDISINGPROMOTIONPLAN NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Nameofparticipant Date
Thetitlepagewillnotbenumbered.
Table of contents. Thetableofcontentsshouldfollowthetitlepage.Allactivitiesororiginalresearchde-scribedinthisentrymusttakeplacebetweentheimmediatepastInternationalCareerDevelopmentConfer-enceandtheupcomingStateCareerDevelopmentConference.Thetableofcontentsmaybesingle-spacedandmaybeoneormorepageslong.Thetableofcontentspage(s)willnotbenumbered.
Body of the written entry. ThebodyofthewrittenentrybeginswithSectionI,ExecutiveSummary,andcontinuesinthesequenceoutlinedhere.Thefirstpageofthebodyisnumbered1andallfollowingpagesarenumberedinsequence.Pagenumberscontinuethroughthebibliography(required)andtheappendix(optional).
TheparticipantswillprepareFashionMerchandisingPromotionPlanfactsheets.Thefactsheets,inoutlineform,shallbelimitedtoamaximumof11pages(notincludingtitlepageandtableofcontents).
Followthisoutlinewhenyouwriteyourentry.PointsforeachsectionareshownonthePresentationEvalu-ationForm.Eachsectionmustbetitled,includingthebibliographyandtheappendix.
I. EXECUTIVESUMMARY One-pagedescriptionoftheplan II. DESCRIPTIONOFTHESTORE III. OBJECTIVES—Whatthepromotionalcampaignistoaccomplish IV. SCHEDULEOFEVENTS—Promotionalactivity(ies)mustincludethefollowing: A. Specialevents(example:fashionshows,demonstrations) B. Advertising(example:paid/co-opadvertisementinvarioustypesofmedia) C. Display(example:interiorandexterior) D. Publicity(example:pressreleasessenttovarioustypesofmedia) E. Otherin-storeactivity(ies)(example:involvementofsalesemployees,etc.) V. RESPONSIBILITYSHEET(assignedpositionsandactivity(ies),etc.) VI. BUDGET(detailedprojectionsofactualcost,SectionIVA-E) VII. STATEMENTOFBENEFITSTOTHERETAILESTABLISHMENTVIII. BIBLIOGRAPHY IX. APPENDIX
Anappendixisoptional.Includeinanappendixanyexhibitsappropriatetothewrittenentrybutnotimportantenoughtoincludeinthebody.Thesemightincludesamplequestionnairesused,letterssentandreceived,generalbackgrounddata,minutesofmeetings,etc.
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Checklist StandardsInadditiontofollowingtheoutlineabove,whenpreparingyourentryyoumustobserveallofthefollowingrules.Thepurposeoftheserulesistomakethecompetitionasfairaspossibleamongparticipants.RefertotheWrittenEntryChecklist. 1. TheWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentryortheentry
willreceive15penaltypoints. 2. TheentrymustbesubmittedinanofficialDECAwritteneventfolio.FoliosareavailablefromDECA
IMAGES(FOLIO).Nomarkings,tapeorothermaterialshouldbeattachedtothefolio.Onephoto-copyortheoriginaltypeddocumentmustbesubmitted.Participantsmaykeepacopyforuseinthepresentation.
3. Sheetprotectorsmaynotbeused. 4. Thebodyofthewrittenoutlinemustbelimitedto11pages,notincludingthetitlepageandtableof
contentspage. 5. Thepagesmustbenumberedinsequencestartingwiththeexecutivesummary.Donotuseseparate
sheetsbetweensectionsorastitlepagesforsections. 6.Majorcontentof thewrittenentrymustbeat leastdouble-spaced(notspace-and-a-half).Thetitle
page, tableof contents, executive summary, footnotes, longquotes (more than three typed lines),materialintables,figures,exhibits,lists,headings,sampleletters,formsandfinancialreportsmaybesingle-spaced.
7. Entrymustbe typed/wordprocessed.Handwrittencorrectionswillbepenalized.Chartsandgraphsmaybehandwritten.(Judgeswillbeinstructedtoignoreattemptstoachieveanadvantageduetothequalityofword-processingequipmentavailable.)
8. Allmaterialmustbeshownonstandard81/2-inchx11-inchpaper.Pagesmaynotfoldouttoalargersize.Noextraneousinformationmaybeattachedtothepagesandtabsmaynotbeused.
9. Thebodyofthewrittenentrymustfollowthesequenceoutlined.Additionalsubsectionsarepermitted.
Presentation Guidelines• Themajoremphasisofthefactsheetsisonthecontent.Drawings,illustrationsandgraphicpresenta-
tions(whereallowed)willbejudgedforclarity,notartisticvalue.• Theparticipantswillpresenttothejudgeina20-minutepresentationworth100points.(SeePresenta-
tionJudging.)• Thepresentationbeginsimmediatelyaftertheintroductionoftheparticipantstothejudgebytheadult
assistant.Eachparticipantmusttakepartinthepresentation.• Participantswillspendnotmorethan15minutes(afterintroductions)settingupvisualaidsandde-
liveringtheoralpresentation.Eachparticipantmaybringacopyofthewrittenentryornotecardspertainingtothewrittenentryanduseasreferenceduringthepresentation.
• The judgewill spend the remaining5minutes questioning the participants. (See thePresentationEvaluationForm.)Eachparticipantmustrespondtoatleastonequestionposedbythejudge.
• Theparticipantsmayusethefollowingitemsduringtheoralpresentation:– visualaidsappropriateforanactualin-storesituation.Livemodelsarenotallowed.– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Partici-pantsmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.
– one(1)standard-sizedpresentationdisplayboardnottoexceed361/2inchesby481/2inches.– one(1)desktopflipchartpresentationeasel12inchesby10inches(dimensionsofthepage).– one(1)personallaptopcomputer.– one(1)hand-helddigitalorganizer.– sound,aslongasthevolumeiskeptataconversationallevel.
• Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualparticipantswillbepermit-ted,andtheparticipantsthemselvesmustsetupthevisuals.Noset-uptimewillbeallowed.Partici-
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pantsmustfurnishtheirownmaterialsandequipment.Noelectricalpowerwillbesupplied.• Materialsappropriatetothesituationmaybehandedtoorleftwithjudgesinallcompetitiveevents.
Itemsofmonetaryvaluemaybehanded tobutmaynotbe leftwith judges. Itemssuchasflyers,brochures,pamphletsandbusinesscardsmaybehandedtoorleftwiththejudge.Nofoodordrinksallowed.
• Ifanyoftheserulesareviolated,theadultassistantmustbenotifiedbythejudge.
Presentation JudgingTheparticipantswillassumetheroleofmanagementtrainees.Thestoremanagerhasassignedthepartici-pantsthetaskofpreparingaseasonal,one-tofour-weeksalespromotioncampaignforthestoreoradepart-mentinthestore.Theparticipantsareencouragedtousearealretailstore(ofanysize)asabasisfortheresearchandplanning,whichmustbeforonestoreoradepartmentwithinthestorewheresalespromotionplanningisactuallydonein-store.
Duringthefirst15minutesofthepresentation(afterintroductions),theparticipantswillsetupanyvisualaidsandpresenttheproposal.Set-uptimeandpresentationtimeareincludedinthe15minutes.Allowtheparticipantstocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.
Duringthefinal5minutes,youmayquestiontheparticipantsontheirproposal.Toensurefairness,youmustaskeachparticipantorgroupofparticipants thesamequestions—onefromeachof thecategoriesshownontheevaluationsheet.Youshouldpreparethesequestionsafteryouhavereadeachprospectusbutbeforethepresentationbegins.Afteraskingthequestions,youmayaskadditionalquestionsthatseemap-propriatebasedonyournotes,whichyoumayrefertoduringthepresentation,orthepresentationitself.
ThePresentationEvaluationFormfollowstheoutlineshowninthesectionentitledGuidelinesfortheFor-matoftheWrittenEntry,whichexplainsingreaterdetailwhatshouldbediscussedineachsection.Famil-iarizeyourselfwithalloftheguidelinesbeforestartingtoevaluatetheentry.
After the questioning period, please thank the participants.Then complete the PresentationEvaluationForm,making sure to record a score for all categories.Themaximum score for the evaluation is 100points.Itmayhelptogothroughseveralentriesbeforeactuallystartingtoscoretheentries.Takenotesonaseparatesheetofpaperifyouwishtoasktheparticipantsaboutspecificareasoftheproposalduringthepresentation.
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Fashion Merchandising Promotion Plan, 2012 Participant(s): _________________________________ Fact Sheets and Oral Presentation Evaluation Form I.D. Number: __________________________________
Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
1. Thewrittenandoralpresentationsshowevidenceofarealisticknowledgeoffashionmerchandisingtrends...................................... 7-6 5 4-3-2 1-0 ____
2. Theoralpresentationclearlyandprofessionallyexpandsanddevelopstheobjectivesaswritteninthepromotionplanwithappropriatepresentationtechniques.................... 7-6 5 4-3-2 1-0 ____
3. Thebudgetisrealisticforthepromotionplanbasedonthesizeandlocationofthestore.......... 7-6 5 4-3-2 1-0 ____
4. Thescheduleofeventsshowscontinuityandlogicalorder.......................................................... 7-6 5 4-3-2 1-0 ____
5. Theresponsibilitysheetiscompatiblewiththesizeandlocationofthestoreasdescribed.................. 7-6 5 4-3-2 1-0 ____
6. Thepromotionplanshowscreativityindesignandformat.Ifvisualaidsareused,dotheyhelptoclarifyand/orenhancethepromotionplan?Arevisualslimitedtothoseusedinanactualin-storesituation?...................................................... 14-13 12to10 9to5 4to0 ____
7. Theoralpresentationandthewrittenplanarelogical,completeandworkablefortheparticularsituation................................................... 16to14 13to10 9to5 4to0 ____
8. Theoralpresentationspecificallyidentifiesandjustifiesthepromotionalareasofdisplay,publicity,specialeventsandsalestraining............... 14-13 12to10 9to5 4to0 ____
9. Participantovercameobjectionsbyansweringthejudge’squestions................................................ 14-13 12to10 9to5 4to0 ____
10. Professionallayout,neatness,propergrammar,spellingandwordusage.............................................. 7-6 5 4-3-2 1-0 ____
Total Possible Points: 100 Judge’s Total Score: _____
LESSPENALTYPOINTS: _____
TOTAL SCORE: _____
Judge:ABCDEFGHIJ(circleone)
Sports and Entertainment Promotion Plan Event, 2012
PurposeThepurposeoftheSportsandEntertainmentPromotionPlanistoprovideanopportunityforthepartici-pantstodemonstratepromotionalcompetenciesandothercompetenciesneededbymanagementpersonnel.
TheSportsandEntertainmentPromotionPlanprovidestheparticipantswiththeopportunityto• developaseasonalsalespromotionplanforasportsand/orentertainmentcompany• presenttheplaninarole-playingsituationtothecompanymanager
Procedure• Thiseventconsistsofoutlined fact sheets,thecluster examandtheoral presentation.Themaxi-
mumscoreforthepresentationevaluationis100points.Thepresentationwillbeweightedattwice(2times)thevalueoftheexamscore.
• Thisevententrywillbecomposedofone to three membersoftheDECAchapter.• Eachparticipantwillbegivena100-question,multiple-choice,clusterexamtestingknowledgeofthe
BusinessAdministrationCoreperformanceindicatorsandtheMarketingClusterperformanceindica-tors.Inthecaseofgroupentries,thescoresofeachparticipantwillbeaveragedtoproduceasingleteamscore.
• Thebodyofthewrittenentrymustbelimitedto11 numbered pages,notincludingthetitlepageandtableofcontents.
• TheWritten Event Statement of Assurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
• Theparticipantsmaybringallvisualaidstotheeventbriefing.Onlyapprovedvisualaidsmaybeusedduringthepresentation.
• Theoralpresentationmaybeamaximumof20minutesinlength.Thefirst15minuteswillincludeapresentationofanddefenseforthepromotionfollowedby5minutesofthejudge’squestioning.
• Thejudgewillevaluatethepresentation,focusingontheeffectivenessofpublicspeakingandpresen-tationskillsandhowwelltheparticipantsrespondtoquestionsthatthejudgemayaskduringthe5minutesfollowingthepresentation.
Skills AssessedTheparticipantswilldemonstrateskillsneededtoaddressthecomponentsoftheprojectasdescribedinthecontentoutlineandevaluationformsaswellaslearn/understandtheimportanceof• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,
speaking,readingorlistening• analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindings,
andrecommendationsfromconclusions• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitmentsand
deadlines• promotionalbudgetingskills
Completelistsofperformanceindicatorsareavailableatwww.deca.org/competitions/2/.
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Format Guidelines for the Written EntryThewrittenentrymustfollowthesespecifications.ReferalsototheCompetitiveEventChecklistandtheWrittenEntryEvaluationForm.AWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
Title page.Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: SPORTSANDENTERTAINMENTPROMOTIONPLAN NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Nameofparticipant Date
Thetitlepagewillnotbenumbered.
Table of contents.Thetableofcontentsshouldfollowthetitlepage.Allactivitiesororiginalresearchde-scribedinthisentrymusttakeplacebetweentheimmediatepastInternationalCareerDevelopmentConfer-enceandtheupcomingStateCareerDevelopmentConference.Thetableofcontentsmaybesingle-spacedandmaybeoneormorepageslong.Thetableofcontentspage(s)willnotbenumbered.
Body of the written entry.ThebodyofthewrittenentrybeginswithSectionI,ExecutiveSummary,andcontinuesinthesequenceoutlinedhere.Thefirstpageofthebodyisnumbered1andallfollowingpagesarenumberedinsequence.Pagenumberscontinuethroughthebibliography(required)andtheappendix(optional).
TheparticipantswillprepareSportsandEntertainmentPromotionPlanfactsheets.Thefactsheets,inout-lineform,shallbelimitedtoamaximumof11pages(notincludingtitlepageandtableofcontents).
Followthisoutlinewhenyouwriteyourentry.PointsforeachsectionareshownonthePresentationEvalu-ationForm.Eachsectionmustbetitled,includingthebibliographyandtheappendix.
I. EXECUTIVESUMMARY One-pagedescriptionoftheplan II. DESCRIPTIONOFTHECOMPANY III. OBJECTIVES—Whatthepromotionalcampaignistoaccomplish IV. SCHEDULEOFEVENTS—Promotionalactivity(ies)mustincludethefollowing: A. Specialevents(example:themenights,giveaways,etc) B. Advertising(example:paid/co-opadvertisementinvarioustypesofmedia) C. Display(example:interiorandexterior) D. Publicity(examples:pressreleasessenttovarioustypesofmedia,appearances) V. RESPONSIBILITYSHEET(assignedpositionsandactivity(ies),etc.) VI. BUDGET(detailedprojectionsofactualcost,SectionIVA-E) VII. STATEMENTOFBENEFITSTOTHECOMPANYVIII. BIBLIOGRAPHY IX. APPENDIX Anappendixisoptional.Includeinanappendixanyexhibitsappropriatetothewrittenentry
butnotimportantenoughtoincludeinthebody.Thesemightincludesamplequestionnairesused,letterssentandreceived,generalbackgrounddata,minutesofmeetings,etc.
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Checklist StandardsInadditiontofollowingtheoutlineabove,whenpreparingyourentryyoumustobserveallofthefollow-ingrules.Thepurposeoftheserulesistomakethecompetitionasfairaspossibleamongparticipants.RefertotheWrittenEntryChecklist. 1.TheWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentryortheentry
willreceive15penaltypoints. 2.TheentrymustbesubmittedinanofficialDECAwritteneventfolio.FoliosareavailablefromDECA
IMAGES(WEF000).Nomarkings,tapeorothermaterialshouldbeattachedtothefolio.Onephoto-copyortheoriginaltypeddocumentmustbesubmitted.Participantsmaykeepacopyforuseinthepresentation.
3.Sheetprotectorsmaynotbeused. 4.Thebodyofthewrittenoutlinemustbelimitedto11pages,notincludingthetitlepageandtableof
contentspage. 5.Thepagesmustbenumberedinsequencestartingwiththeexecutivesummary.Donotuseseparate
sheetsbetweensectionsorastitlepagesforsections. 6.Majorcontentof thewrittenentrymustbeat leastdouble-spaced(notspace-and-a-half).Thetitle
page, tableof contents, executive summary, footnotes, longquotes (more than three typed lines),materialintables,figures,exhibits,lists,headings,sampleletters,formsandfinancialreportsmaybesingle-spaced.
7.Entrymustbetyped/wordprocessed.Handwrittencorrectionswillbepenalized.Chartsandgraphsmaybehandwritten.(Judgeswillbeinstructedtoignoreattemptstoachieveanadvantageduetothequalityofword-processingequipmentavailable.)
8.Allmaterialmustbeshownonstandard81/2-inchx11-inchpaper.Pagesmaynotfoldouttoalargersize.Noextraneousinformationmaybeattachedtothepagesandtabsmaynotbeused.
9.The body of the written entry must follow the sequence outlined. Additional subsections arepermitted.
Presentation Guidelines• Themajoremphasisofthefactsheetsisonthecontent.Drawings,illustrationsandgraphicpresenta-
tions(whereallowed)willbejudgedforclarity,notartisticvalue.• Theparticipantswillpresenttothejudgeina20-minutepresentationworth100points.(SeePresenta-
tionJudging.)• Thepresentationbeginsimmediatelyaftertheintroductionoftheparticipantstothejudgebytheadult
assistant.Eachparticipantmusttakepartinthepresentation.• Participantswillspendnotmorethan15minutes(afterintroductions)settingupvisualaidsandde-
liveringtheoralpresentation.Eachparticipantmaybringacopyofthewrittenentryornotecardspertainingtothewrittenentryanduseasreferenceduringthepresentation.
• The judgewill spend the remaining5minutes questioning the participants. (See thePresentationEvaluationForm.)Eachparticipantmustrespondtoatleastonequestionposedbythejudge.
• Theparticipantsmayusethefollowingitemsduringtheoralpresentation:– visualaidsappropriateforanactualin-arena/theater/stadium/etc.situation.Livemodelsarenotallowed.– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Partici-pantsmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.
– one(1)standard-sizedpresentationdisplayboardnottoexceed361/2inchesby481/2inches.– one(1)desktopflipchartpresentationeasel12inchesby10inches(dimensionsofthepage).– one(1)personallaptopcomputer.– one(1)hand-helddigitalorganizer.– sound,aslongasthevolumeiskeptataconversationallevel.
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• Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualparticipantswillbepermit-ted,andtheparticipantsthemselvesmustsetupthevisuals.Noset-uptimewillbeallowed.Partici-pantsmustfurnishtheirownmaterialsandequipment.Noelectricalpowerwillbesupplied.
• Materialsappropriatetothesituationmaybehandedtoorleftwithjudgesinallcompetitiveevents.Itemsofmonetaryvaluemaybehanded tobutmaynotbe leftwith judges. Itemssuchasflyers,brochures,pamphletsandbusinesscardsmaybehandedtoorleftwiththejudge.Nofoodordrinksallowed.
• Ifanyoftheserulesareviolated,theadultassistantmustbenotifiedbythejudge.
Presentation JudgingTheparticipantswill assume the roleofmanagement trainees.Thecompanymanagerhasassigned theparticipantsthetaskofpreparingaseasonal,one-tofour-weekpromotioncampaignforthecompanyoradepartmentinthecompany.Theparticipantsareencouragedtousearealcompany(ofanysize)asabasisfortheresearchandplanning.
Duringthefirst15minutesofthepresentation(afterintroductions),theparticipantswillsetupanyvisualaidsandpresenttheproposal.Set-uptimeandpresentationtimeareincludedinthe15minutes.Allowtheparticipantstocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.
Duringthefinal5minutes,youmayquestiontheparticipantsontheirproposal.Toensurefairness,youmustaskeachparticipantorgroupofparticipants thesamequestions—onefromeachof thecategoriesshownontheevaluationsheet.Youshouldpreparethesequestionsafteryouhavereadeachprospectusbutbeforethepresentationbegins.Afteraskingthequestions,youmayaskadditionalquestionsthatseemappropriatebasedonyournotes,whichyoumayrefertoduringthepresentation,orthepresentationitself.
ThePresentationEvaluationFormfollowstheoutlineshowninthesectionentitledGuidelinesfortheFor-matoftheWrittenEntry,whichexplainsingreaterdetailwhatshouldbediscussedineachsection.Famil-iarizeyourselfwithalloftheguidelinesbeforestartingtoevaluatetheentry.
After the questioning period, please thank the participants.Then complete the PresentationEvaluationForm,making sure to record a score for all categories.Themaximum score for the evaluation is 100points.Itmayhelptogothroughseveralentriesbeforeactuallystartingtoscoretheentries.Takenotesonaseparatesheetofpaperifyouwishtoasktheparticipantsaboutspecificareasoftheproposalduringthepresentation.
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Sports and Entertainment Promotion Plan, 2012 Participant(s): _________________________________ Fact Sheets and Oral Presentation Evaluation Form I.D. Number: __________________________________
Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
1. Thewrittenandoralpresentationsshowevidenceofarealisticknowledgeofsportsandentertainmentpromotiontrends............................ 7-6 5 4-3-2 1-0 ____
2. Theoralpresentationclearlyandprofessionallyexpandsanddevelopstheobjectivesaswritteninthepromotionplanwithappropriatepresentationtechniques.................... 7-6 5 4-3-2 1-0 ____
3. Thebudgetisrealisticforthepromotionplanbasedonthesizeandlocationofthecompany........... 7-6 5 4-3-2 1-0 ____
4. Thescheduleofeventsshowscontinuityandlogicalorder.......................................................... 7-6 5 4-3-2 1-0 ____
5. Theresponsibilitysheetiscompatiblewiththesizeandlocationofthecompanydescribed................ 7-6 5 4-3-2 1-0 ____
6. Thepromotionplanshowscreativityindesignandformat.Ifvisualaidsareused,dotheyhelptoclarifyand/orenhancethepromotionplan?Arevisualslimitedtothoseusedinanactualsportsandentertainmentpromotionplan?................ 14-13 12to10 9to5 4to0 ____
7. Theoralpresentationandthewrittenplanarelogical,completeandworkablefortheparticularsituation................................................... 16to14 13to10 9to5 4to0 ____
8. Theoralpresentationspecificallyidentifiesandjustifiesthepromotionalareasofdisplay,publicity,specialeventsandsalestraining............... 14-13 12to10 9to5 4to0 ____
9. Participantovercameobjectionsbyansweringthejudge’squestions................................................ 14-13 12to10 9to5 4to0 ____
10. Professionallayout,neatness,propergrammar,spellingandwordusage.............................................. 7-6 5 4-3-2 1-0 ____
Total Possible Points: 100 Judge’s Total Score: _____
LESSPENALTYPOINTS: _____
TOTAL SCORE: _____
Judge:ABCDEFGHIJ(circleone)
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Professional Selling Events
Professional Selling Events, 2012Hospitality and Tourism Professional Selling Event
Professional Selling Event
PurposeTheProfessionalSellingEventsprovideanopportunityforparticipantstodemonstrateskillsneededforacareerinsales.Participantswillorganizeanddeliverasalespresentationforoneormoreproductsand/orservices.TheguidelinesforeachoftheProfessionalSellingEventshavebeenconsolidatedtofacilitatecoordina-tionofparticipantactivitiesineachoftheoccupationalcategories.Thismeanstheevaluationformwillbethesameforeachoccupationalarea.However,eachoccupationalareawilldeliverasalespresentationforadifferentproductdescribedbelowinthe“Products/ServicesandTargetCustomerDescriptions”section.
2012 Products/Services and Target Customer DescriptionsNewproducts,services,andtargetmarketcustomers(prospects)willbeidentifiedannually.Theparticipantwillresearchthecompanyhe/sherepresentsandtheproduct(s)/services(s)tobepresented.Theparticipantwillalsoresearchthebusiness/organizationthattheproduct/servicewillbepresentedto.Thenthepartici-pantwillpresenttheproduct(s)/service(s)tomeettheneedsofthecustomer(prospect).
• Hospitality and Tourism Professional Selling Event For2011–2012,youwillassumetheroleofsalesmanageratahotel.Thetargetcustomerisabride-
to-be/groom-to-beselectingthesiteforhis/herwedding.Thecustomermustselectareceptionsite,roomblockandtheassociatedfoodandbeverageservicestoaccommodatetheweddingpartyandtheexpected150guests.Specifically,thetargetcustomerwouldliketohave:–aroomblockforguestsconsistingof10roomswithking-sizedbedsand10roomswithtwo(2)doublebeds.
– abuffet-styledinnerreception.– areceptionhallwithenoughspacefordinnerandentertainment.–peaceofmind.
• Professional Selling Event For2011–2012,youwill assume the roleof sales representative fora language-learning software
company.ThetargetcustomeristhevicepresidentofsalesforapharmaceuticalfirmbasedintheUnitedStates.ThepharmaceuticalfirmcurrentlyconductsbusinessonlywithintheUnitedStates,butplansonexpandingitssalesoperationsintoMexico,Canada,andBrazil.Inordertoeffectivelyinteractwithclientsinthesecountries,salesrepresentativesmustbeabletoeffectivelycommunicateinthenativelanguagesofthesenewmarkets.Thevicepresidentofsaleswantstopurchaselanguage-learningprogramstohelpthecompanysalesrepresentativeslearnnewlanguages.Thevicepresidentofsalesislookingforlanguage-learningprogramsthatareeasytouse,effective,engagingandcost-effective.
Procedure• ProfessionalSellingEventsconsistoftwomajorparts:thecluster examandtheoral presentation.
Themaximumscoreforthepresentationevaluationis100points.Thepresentationwillbeweightedattwice(2times)thevalueoftheexamscore.
• ProfessionalSellingEventsareforindividual participantsonly.• Theparticipantwillbegivena100-question,multiple-choice,clusterexamtestingknowledgeofthe
BusinessAdministrationCoreperformanceindicatorsandtheClusterCoreperformanceindicators.
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– ParticipantsintheHospitalityandTourismProfessionalSellingEventwilltaketheHospitalityandTourismClusterExam.
– ParticipantsintheProfessionalSellingEventwilltaketheMarketingClusterExam.• Theparticipantwillorganizeappropriateinformationandpresentanddefendasalespresentationtoa
potentialbuyer/client.• Theparticipantmaybringallvisualaidstotheeventbriefing.Onlyapprovedvisualaidsmaybeused
duringthepresentation.• Theoralpresentationmaybeamaximumof20minutesinlength.Thefirst15minuteswillincludea
salespresentationandwillbefollowedby5minutesforthejudge’squestions.• Thejudgewillevaluatethepresentation,focusingontheeffectivenessofpublicspeakingandpresen-
tationskillsandhowwelltheparticipantrespondstoquestionsthatthejudgemayaskduringthe5minutesfollowingthepresentation.
Skills AssessedTheparticipantwilldemonstrateskillsneededtoaddressthecomponentsoftheprojectasdescribedinthedefinitionsandevaluationformsaswellaslearn/understandtheimportanceof• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,
speaking,readingorlistening• analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindings
andrecommendationsfromconclusions• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitments• howtoapplysellingprinciplesandtechniquestothebusinessenvironment
Completelistsofperformanceindicatorsareavailableatwww.deca.org/competitions/2/.
Presentation Guidelines• Theobjectiveforthesalespresentationisfortheparticipanttoassumetheroleofsalespersonmaking
apresentationtoapotentialbuyer(judge).PriortoICDC,theparticipantwillprepareasalespresenta-tionfortheproduct/serviceandtargetmarketcustomersdescribedabove.
• Theparticipantwillmakea20-minutesalespresentationtothejudgeworth100points.(SeePresenta-tionJudging.)
• Thepresentationbeginsimmediatelyaftertheintroductionoftheparticipanttothejudgebytheadultassistant.
• Theparticipantwillspendnotmorethan15minutessettingupvisualaidsanddeliveringthesalespresentation.Theparticipantmaybringpresentationnotestouseduringthesalespresentation.
• Thejudgewillspendtheremaining5minutesquestioningtheparticipant.(SeethePresentationEval-uationForm.)
• Theparticipantsmayusethefollowingitemsduringtheoralpresentation:– visualaidsappropriateforanactualsalespresentation.– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Partici-pantsmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.
– one(1)standard-sizedpresentationdisplayboardnottoexceed361/2inchesby481/2inches.– one(1)desktopflipchartpresentationeasel12inchesby10inches(dimensionsofthepage).– one(1)personallaptopcomputer.– one(1)hand-helddigitalorganizer.– sound,aslongasthevolumeiskeptataconversationallevel.
• Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualparticipantswillbepermit-
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ted,andtheparticipantsthemselvesmustsetupthevisuals.Noset-uptimewillbeallowed.Partici-pantsmustfurnishtheirownmaterialsandequipment.Noelectricalpowerwillbesupplied.
• Materialsappropriatetothesituationmaybehandedtoorleftwithjudgesinallcompetitiveevents.Itemsofmonetaryvaluemaybehanded tobutmaynotbe leftwith judges. Itemssuchasflyers,brochures,pamphletsandbusinesscardsmaybehandedtoorleftwiththejudge.Nofoodordrinksallowed.
• Ifanyoftheserulesareviolated,theadultassistantmustbenotifiedbythejudge.
Presentation JudgingTheparticipant,assumingtheroleofsalesperson,willhavepreparedasalespresentationfortheproduct(s)and/orservice(s)describedabove.Theroleofthejudgeisthatofpotentialbuyerfortheproduct(s)and/orservice(s).
Duringthefirst15minutesofthepresentation(afterintroductions),theparticipantwillsetupanyvisualaidsandmakethesalespresentation.Setuptimeandpresentationtimeareincludedinthe15minutes.Al-lowtheparticipanttocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.
Duringthefinal5minutes,youmayquestiontheparticipantonhis/herpresentation.Familiarizeyourselfwithallof theguidelinesbeforestarting toevaluate theentry.Your job is tocomplete thePresentationEvaluationForm.
Afterthequestioningperiod,pleasethanktheparticipant.ThencompletethePresentationEvaluationForm,makingsuretorecordascoreforallcategories.Themaximumscorefortheevaluationis100points.Itmayhelptogothroughseveralentriesbeforeactuallystartingtoscoretheentries.Takenotesonaseparatesheetofpaperifyouwishtoasktheparticipantaboutspecificareasoftheproposalduringthepresentation.
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Professional Selling Events, 2012 Participant(s): _________________________________ Oral Presentation Evaluation Form I.D. Number: __________________________________
Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
1. Theopeningwaseffective.......................................... 6-5 4 3-2 1-0 ____
2. Clearlydemonstratedthoroughandeffectiveproduct/serviceknowledge....................................... 20-17 16-14 13-8 7-0 ____
3. Theinformationwasrealisticandlogical(e.g.,timelines,finances)andwasclearlycommunicated............................................................. 7-6 5 4-3-2 1-0 ____
4. Effectivelyusedfeature/benefitsellingthatappealstoprimaryandsecondarytargetmarkets.................... 7-6 5 4-3-2 1-0 ____
5. Effectivelyusedsuggestionsellingtoenhancethepresentation.......................................................... 7-6 5 4-3-2 1-0 ____
6. Overcameobjectionsinapoisedandconfidentmanner;answeredallquestionsfromthejudge.......... 7-6 5 4-3-2 1-0 ____
7. Effectivelymovedtowardthecloseofthesale.......... 7-6 5 4-3-2 1-0 ____
8. Usedvisualaidstoclarifyand/orenhancethepresentation(e.g.,prospectus,proposals,factsheets).................................................................. 10-9 8-7 6-5-4 3-2-1-0 ____
9. Thepresentationwaswell-organizedandclearlypresented;usedprofessionalgrammarandvocabulary;voiceconveyedpropervolume,enthusiasm,enunciationandpronunciation.............. 15-13 12-10 9-5 4-0 ____
10. Professionalappearance,poiseandconfidence.......... 7-6 5 4-3-2 1-0 ____
11. Judge’ssubjectiveevaluationofthetotalperformance;overallgeneralimpression.................... 7-6 5 4-3-2 1-0 ____
Total Possible Points: 100 Judge’s Total Score: _____
Judge:ABCDEFGHIJ(circleone)
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Online Events
Stock Market Game, 2012PurposeParticipantsintheSIFMAFoundationStockMarketGamedevelopandmanageaninvestmentportfolio.TheStockMarketGameisconductedviatheInternetandallowsDECAmemberstotesttheirskillsagainstotherDECAmem-bersinanonlinecompetition.Eachparticipatingteammanagesallaspectsoftheportfolioincludingstockselection,buyingandselling.Thegoalofthecompetitionistoincreasethevalueofthebeginningportfolio.DuringthecourseoftheStockMarketGame,participantswill
u developinvestmentstrategiesbasedonexpectationsofgrowth,diversificationandstabilityu attempttoavoidthepitfallsofmarketdecline,mergersandoverextension
Procedure• Thiseventconsistsofawritten documentdescribingtheinvestmentprojectandtheoral presentation.• Eachevententrywillbecomposedofone to threemembers.Ateammembercannotbeonmorethanoneteam
atatime.Noadditionalteammembersmaybeaddedonceateamhasregistered.• TheStockMarketGamewillcontainone(1)ICDCqualifyingeventtotakeplaceSeptember6–December16,
2011.• Eachteammusthavecompletedaminimumofthree(3)executedstockpurchasesduringthefirstsevenweeks
ofthegame(deadlineis8p.m.EST,October28,2011).Inaddition,eachteammustholdthree(3)differentstocksbytheendofthegame.
• PortfolioswillbeavailableforretrievaluntilFebruary1,2012.AfterFebruary1,portfolioswill notbeaccessible.• Thebodyofthewrittenentrymustbelimitedto11 numbered pages,notincludingthetitlepageandthetable
ofcontents.• TheWritten Event Statement of Assurancesmustbesignedandsubmittedwiththeentry.Donotincludeitin
thepagenumbering.• Theparticipantmaybringallvisualaidstotheeventbriefing.Onlyapprovedvisualaidsmaybeusedduringthe
presentation.• Theoralpresentationmaybeamaximumof15minutesinlength.Thefirst10minuteswillincludeapresenta-
tionofanddefensefortheinvestmentproject,focusingontheeffectivenessofpublicspeakingandpresentationskillsandhowwelltheparticipantsrespondtoquestionsthatthejudgemayaskduringthe5minutesfollowingthepresentation.
• Thetop25teamsfromeachregionwillqualifytopresenttheirportfolioatICDC.StudentscompetingatICDCintheStockMarketGamemaynotcompeteinanotherICDCevent.
• Eligibility toattendtheinternationalconferenceisdeterminedbythestate/provincialassociations,basedontheirpolicies.Finalistsshouldconsultwiththeirstate/provincialadvisorforeligibilityguidelines.
• ForcompleteStockMarketGameeventguidelinesandprocedures,gotohttp://deca.smgww.org.
Skills AssessedTheparticipantswilldemonstrateskillsdescribedbytheperformanceindicatorsinthebusinessadministrationcore,aswellaslearn/understandtheimportanceof• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,speaking,
readingorlistening• analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindingsandrecom-
mendationsfromconclusions• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitments
Format Guidelines for the Written EntryThewrittenentrymustfollowthesespecifications.Referalso to theCompetitiveEventChecklistandtheWrittenEntryEvaluationForm.AWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.
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Title page.Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: STOCKMARKETGAME NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Nameofparticipant Date
Thetitlepagewillnotbenumbered.
Table of contents. Thetableofcontentsshouldfollowthetitlepage.AllactivitiesororiginalresearchdescribedinthisentrymusttakeplacebetweentheimmediatepastInternationalCareerDevelopmentConferenceandtheupcom-ingStateCareerDevelopmentConference.Thetableofcontentsmaybesingle-spacedandmaybeoneormorepageslong.Thetableofcontentspage(s)willnotbenumbered.
Body of the written entry.ThebodyofthewrittenentrybeginswithSectionI,ExecutiveSummary,andcontinuesinthesequenceoutlinedhere.Thefirstpageofthebodyisnumbered1andallfollowingpagesarenumberedinse-quence.Pagenumberscontinuethroughthebibliography(required)andtheappendix(optional).
Theparticipantswillprepareawrittendocument,whichislimitedto11pages(notincludingthetitlepage).
Followthisoutlinewhenyouwriteyourentry.PointsforeachsectionareshownonthePresentationEvaluationForm.Eachsectionmustbetitled,includingthebibliographyandtheappendix.
I. EXECUTIVESUMMARY One-pagedescriptionoftheproject II. ANALYSISOFPORTFOLIOPERFORMANCE III. RATIONALE A. Explanationofresearchconductedpriortoselectionofstocksand/orfunds B. Strategyusedtodiversifyinvestmentportfolio C. Descriptionofhowselectedstocksand/orfundsfitstrategy IV. CONCLUSIONSANDFINDINGS A. Explanationofstrategyeffectiveness B. Proposedchangesinstrategyforfutureinvestments V. CHARTS/DIAGRAMSOFPORTFOLIOPERFORMANCE VI. BIBLIOGRAPHY VII. APPENDIX Anappendixisoptional.Includeinanappendixanyexhibitsappropriatetothewrittenentrybutnot
importantenoughtoincludeinthebody.Thesemightincludesamplequestionnairesused,letterssentandreceived,generalbackgrounddata,minutesofmeetings,etc.
Checklist StandardsInadditiontofollowingtheoutlineabove,whenpreparingyourwrittenentryyoumustobserveallofthefollowingrules.Thepurposeoftheserulesistomakethecompetitionasfairaspossibleamongparticipants.RefertotheWrittenEntryChecklist. 1. TheWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentryortheentrywillre-
ceive15penaltypoints. 2. TheentrymustbesubmittedinanofficialDECAwritteneventfolio.FoliosareavailablefromDECAIMAGES
(FOLIO).Nomarkings,tapeorothermaterialshouldbeattachedtothefolio.Onephotocopyortheoriginaltypeddocumentmustbesubmitted.Participantsmaykeepacopyforuseinthepresentation.
3. Sheetprotectorsmaynotbeused. 4. Thebodyofthewrittenentrymustbelimitedto11numberedpages,notincludingthetitlepageandtableof
contentspage.
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5. Thepagesmustbenumbered insequence,startingwith theexecutivesummary.Donotuseseparatesheetsbetweensectionsorastitlepagesforsections.
6. Majorcontentofthewrittenentrymustbeatleastdouble-spaced(notspace-and-a-half).Thetitlepage,tableofcontents,executivesummary,footnotes,longquotes(morethanthreetypedlines),materialintables,figures,exhibits,lists,headings,sampleletters,formsandfinancialreportsmaybesingle-spaced.
7. Entrymustbetyped/wordprocessed.Handwrittencorrectionswillbepenalized.Chartsandgraphsmaybehand-written.(Judgeswillbeinstructedtoignoreattemptstoachieveacompetitiveadvantageduetothequalityofword-processingequipmentavailable.)
8. Allmaterialmustbeshownon81/2-inchx11-inchpaper.Pagesmaynotfoldouttoalargersize.Noextraneousinformationmaybeattachedtothepagesandtabsmaynotbeused.
9. Thebodyofthewrittenentrymustfollowthesequenceoutlined.Additionalsubsectionsarepermitted.
Presentation Guidelines• Theparticipantswillpresenttothejudgeina15minutepresentationworth100points(SeePresentationJudging).• Thepresentationbeginsimmediatelyaftertheintroductionoftheparticipanttothejudgebytheadultassistant.• Theparticipantwillspendnotmorethan10minutes(afterintroductions)settingupvisualaidsandpresenting
theprospectustothejudge.Theparticipantmaybringacopyoftheprospectusornotecardspertainingtotheprospectusanduseasreferenceduringthepresentation.
• Thejudgewillspendtheremaining5minutesquestioningtheparticipant.(SeePresentationEvaluationForm.)• Theparticipantsmayusethefollowingitemsduringtheoralpresentation:
– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Participantsmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.
– one(1)standard-sizedpresentationdisplayboardnottoexceed361/2inchesby481/2inches.– one(1)desktopflipchartpresentationeasel12inchesby10inches(dimensionsofthepage).– one(1)personallaptopcomputer.– one(1)hand-helddigitalorganizer.– sound,aslongasthevolumeiskeptataconversationallevel.
• Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualparticipantswillbepermitted,andtheparticipantsthemselvesmustsetupthevisuals.Noset-uptimewillbeallowed.Participantsmustfurnishtheirownmaterialsandequipment.Noelectricalpowerwillbesupplied.
• Materialsappropriatetothesituationmaybehandedtoorleftwithjudgesinallcompetitiveevents.Itemsofmonetaryvaluemaybehandedtobutmaynotbeleftwithjudges.Itemssuchasflyers,brochures,pamphletsandbusinesscardsmaybehandedtoorleftwiththejudge.Nofoodordrinksallowed.
• Ifanyoftheserulesareviolated,theadultassistantmustbenotifiedbythejudge.
Presentation JudgingDuringthefirst10minutesofthepresentation(afterintroductions),theparticipantswillsetupanyvisualaidsandpresentanddefendthewrittensummary.Set-uptimeandpresentationtimeareincludedinthe10minutes.Allowtheparticipantstocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.Eachparticipantmusttakepartinthepresentation.Duringthefinal5minutes,youmayquestiontheparticipantsaboutthepresentation.Toensurefairness,youmustaskeachparticipantorgroupofparticipantsthesamequestions.Youshouldpreparethesequestionsafteryouhavereadeachwrittensummarybutbeforethepresentationbegins.Afteraskingthequestions,youmayaskadditionalquestionsthatseemappropriate,basedonyournotes,whichyoumayrefertoduringthepresentation,orthepresentationitself.Eachparticipantmustrespondtoatleastonequestion.Familiarizeyourselfwithalloftheguidelinesbeforestartingtoevaluatethepresentation.Afterthequestioningperiod,pleasethanktheparticipants.ThencompletethePresentationEvaluationForm,makingsuretorecordascoreforallcategories.Themaximumscorefortheevaluationis100points.Itmayhelptogothroughseveralentriesbeforeactuallystartingtoscoretheentries.Takenotesonaseparatesheetofpaperifyouwishtoasktheparticipantaboutspecificareasofthewrittensummaryduringthepresentation.
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SMG–2012
Stock Market Game, 2012 Participant(s): _________________________________ Written Entry and Oral Presentation Evaluation Form I.D. Number: __________________________________
Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score
1. Thewrittenandoralpresentationsshowevidenceofarealisticknowledgeofinvestmenttrendsandfinancialmarkets..................... 6-5 4 3-2 1-0 ____
2. Thestockportfolioexhibitsdiversityacrosssectorsoftheeconomy................................................ 6-5 4 3-2 1-0 ____
3. Thewrittenandoralpresentationsdemonstrateanunderstandingofinvestmentobjectives............... 14-13 12-10 9-5 4-0 ____
4. Thewrittenandoralpresentationsdemonstratecorrectuseofinvestmentterminology........................ 6-5 4 3-2 1-0 ____
5. Thepresentationsdemonstrateresearchbeyondthestock’sperformancehistory—i.e.,theinvestmentdecisionswerebasedonknowledgeofthecompany’sunderlyingbusinessperformanceorplans................................................. 14-13 12-10 9-5 4-0 ____
6.Thewrittenandoralpresentationsexplaintheeffectivenessofthestrategy...................................13 12-10 9-5 4-0 ____
7. Thewrittenandoralpresentationsexplainchangesinstrategyforfutureinvestments...................13 12-10 9-5 4-0 ____
8. Thewrittenplanshowscreativityindesignandexecution.............................................................. 6-5 4 3-2 1-0 ____
9. Theoralpresentationproceedsinalogical,organizedmannerandisappropriatetotheinvestmentindustry..................................................... 6-5 4 3-2 1-0 ____
10. Allmembersoftheteamparticipatingintheoralpresentationcontributedequally................................. 6-5 4 3-2 1-0 ____
11. Participantsansweredthejudge’squestionsknowledgeablyandprofessionally............................. 6-5 4 3-2 1-0 ____
12. Thewrittenentryexhibitedneatness,propergrammarandspelling........................................4 3 2 1-0 ____
Total Possible Points: 100 Judge’s Total Score: _____
LESSPENALTYPOINTS: _____
TOTAL SCORE: _____
Judge:ABCDEFGH(circleone)
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Online Events
Virtual Business Challenge, 2012 Virtual Business Challenge–Retail Virtual Business Challenge–Sports Sponsored by Safeway, Inc. Sponsored by Knowledge Matters, Inc.
PurposeParticipantsintheDECAVirtualBusinessChallenge(VBC)operateacomputerizedbusinesssimulationofaretailenvironmentorsportsfranchiseutilizingacompetitionversionoftheVirtualBusinessRetailing3.0softwareortheVirtualBusinessSportssoftware.TheVBCqualifyingroundsareconductedviatheInternet.
IntheVBCRetailingtrack,participantswill:uManage specificmarketing concepts such as pricing, purchasing and promotionwithin their own
conveniencestoreuInterpretactions,chartsandgraphsinordertomakestrategicmarketingdecisionsfortheirstoreto
optimizeprofitabilityuPostcompetitionscoresonlinetoviewhowtheyrankwithintheirstate,regionandinternationally
IntheVBCSportstrack,participantswill:uManagespecificmarketingconceptssuchasticketpricing,mediaplanningandsponsorshipswithin
theirownfootballfranchiseuInterpretactions,chartsandgraphsinordertomakestrategicmarketingdecisionsfortheirfranchise
tooptimizeprofitabilityuPostcompetitionscoresonlinetoviewhowtheyrankwithintheirstate,regionandinternationally
Procedure• Entrieswillbecomposedofone to three membersoftheDECAchapter.Ateammembermaybeon
aretailandasportsteamatthesametime;however,ateammembermaynotbeontwosportsortworetailteamsatthesametime.Noadditionalteammembersmaybeaddedonceateamhasregistered.
• FortheVBCRetailingtrack,thetop two teamsfromeachregionfromeachofthequalifyingroundswillbeeligibletocompeteatICDC.However,eligibilitytoattendICDCisdeterminedbythestate/provincialassociations,basedon theirpolicies.Finalists shouldconsultwith their state/provincialadvisorforeligibilityguidelines.
• FortheVBCSportstrack,thetop teamfromeachregionfromeachofthequalifyingroundswillbeeligibletocompeteatICDC.However,eligibilitytoattendICDCisdeterminedbythestate/provincialassociations,basedontheirpolicies.Finalistsshouldconsultwiththeirstate/provincialadvisorforeligibilityguidelines.
• AmembermaycompeteintheretailandthesportsVBC;however,thestudentwillbeallowedtoparticipateinonlyoneVBCareaattheICDC.
• TheVirtualBusinessChallengewillcontaintwo(2)ICDCqualifyingevents. Challenge1:Monday,October24,10:00a.m.ESTthroughFriday,November18,5:00p.m.EST Challenge2:Monday,January2,10:00a.m.ESTthroughFriday,January27,5:00p.m.EST• CashawardswillbegiventotheteamsparticipatinginthefinalsattheICDC.• Topteamsineachstatemayreceiverecognitionattheirstateevent.• ForcompleteVirtualBusinessChallengeeventguidelinesandprocedures,gotohttp://vbc.knowledgematters.com/vbc.
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