DECA Direct | September–October 2014

SEPTEMBER–OCTOBER 2014

1DECA direct SEPTEMBER–OCTOBER 2014

FOUR FUN FACTS ABOUT 7 MR. PAUL WARDINSKICheck out the fun side of DECA’s new executive director.

THREE REASONS WHY 9 YOU SHOULD PARTICIPATE IN DECA’S CHAPTER CAMPAIGNSGet the motivation you need to conquer DECA’s five chapter campaigns this year and earn incredible recognition, plus a trip to Orlando!

FIVE TIPS FOR 11 COMPLETING COLLEGIATE DECA’S PASSPORT PROGRAM With these five tips in mind, completing the Collegiate DECA Passport Program will be a breeze.

THE FASHIONABLE SIDE 12 OF WEARABLE TECHNOLOGY Technology hasn’t always been fashion forward, but thanks to some amazing designers and FIDM students, technology is now in style.

FIND YOUR STRIDE 16 WITH WEARABLE TECHNOLOGYThe only thing standing between you and your fitness goals could be a new watch! Find out how to achieve your aspirations with a simple accessory.

THE MAGIC KINGDOM 20 JUST GOT MORE MAGICAL Seems impossible, but it’s true! Discover how Walt Disney World is revolutionizing the guest experience with the help of wearable technology.

TELL US ABOUT YOUR 24 SELF(IE): MEET YOUR 2014–2015 EXECUTIVE OFFICER TEAMS A new year means new faces, new goals and new ways for you to help your executive officer teams proclaim, “I am DECA!” this year.

FEATURES

MORE THAN 3 JUST ONE OF 200,709—HOW TO SHOW #IAMDECA THIS YEAR

“I AM DECA” 5 IN COLLEGE

GET MORE DECA 6 DIRECT ONLINE

CHAPTER 26 BUZZ

EDITORIALPublisher Paul A. WardinskiEditor Christopher YoungManaging Editor Janelle ScudderEditorial Committee Jeff Collins, Sandra TuckerAdvertising Cindy AllenArt Direction and Design Chuck Beatty

DECA EXECUTIVE OFFICERSPresident Zack SchajaNorth Atlantic Region Vice President Juan SanchezCentral Region Vice President Robert Mitchals Southern Region Vice President Amar Hodzic Western Region Vice President Kyle Kuo

COLLEGIATE DECA EXECUTIVE OFFICERS

President Johnnie Hubbard IIIVice President Jared BroadVice President Daryll MorganVice President Holly NorrisVice PresidentMatthew Witzgall

BOARD OF DIRECTORSPresident Ev Vaughan President-elect Jacklyn SchillerSecretary Lynore LevenhagenTreasurer Mary PeresMembers Marsha Bock, Pamela O’Brien, Kevin Reisenauer, Oleg ShvetsNAB Chair Kenneth DiSaiaEx-Officio Members Tammie Brewer, Wayne Kutzer, Paul A. Wardinski

EDITORIAL CORRESPONDENCEDECA Direct Magazine 1908 Association Drive Reston, Virginia [email protected]

SUBSCRIPTIONS & CHANGE OF ADDRESS

DECA Direct Circulation 1908 Association DriveReston, Virginia 20191-1594

DECA Direct (ISSN 1080-0476) is published four times each year—September/October, November/December, January/February and March/April. Copyright ©2014 by the Distributive Education Clubs of America, Inc., 1908 Association Drive, Reston, Virginia 20191-1594. All rights reserved. Annual non-member subscription rate is $5.00. Periodicals postage paid at Herndon, Virginia and additional mailing offices. $1.00 of membership fee goes toward subscription to DECA Direct, a publication of DECA, (USPS 566-200), Volume 3, Number 1.Postmaster—Send form 3579 for change of address to: DECA Direct, 1908 Association Drive, Reston, Virginia 20191-1594.

THE MAGAZINE

SEPTEMBER–OCTOBER 2014

IT’S YOUR

FUTUREIN THE MAKING

MAKE IT A SUCCESS AT JOHNSON & WALES UNIVERSITY! Scholarships up to full tuition

$20 million in DECA scholarships awarded last year

M ore than 1,000 DECA student recipients

New programs for 2014 Urban Studies Biology Physician Assistant

For more information visit www.jwu.edu/NSO

Johnson & Wales University admits students of any race, color, and national or ethnic origin, among other categories.

1405336


MORE THAN JUST ONE OF 200,709—HOW TO SHOW #IAMDECA THIS YEARZACK SCHAJA | DECA EXECUTIVE PRESIDENT

AUGUST25 Piper Jaffray Taking Stock with Teens Fall Survey begins

SEPTEMBER8 Stock Market Game begins

Scholarship online application system open

30 Piper Jaffray Taking Stock with Teens Fall Survey ends

OCTOBER10–13 MBAResearch Conclave, Cincinnati, Ohio

20 Virtual Business Challenge Round 1 begins

NOVEMBER1 Deadline for Honorary Life Membership Award and Outstanding Service Award Candidate Nomination

1–30 DECA Month

3 ICDC T-shirt Contest begins

13 DECA Idea Challenge 2014 begins

13–15 Western Region Leadership Conference, Anaheim, Ca.

14 Virtual Business Challenge Round 1 ends

15 Initial online membership dues deadline

17–23 Global Entrepreneurship Week

19–22 ACTE CareerTech VISION, Nashville, Tenn.

20 DECA Idea Challenge 2014 entries due

21–23 Innovations and Entrepreneurship Conference, Washington, D.C.

21–23 The Ultimate DECA Power Trip Washington, D.C.

TIMELINE

@decazackCHAT

There really is no definition of a DECA member. Yes, DECA members are professionally driven and extremely motivated individuals eager to make an impact on the world, but that’s not all!

DECA members are diverse, unique and different, with various likes, hobbies, interests and strengths. That’s what makes DECA so special and is what #IamDECA is all about.

You can embody the new theme of #IamDECA just by being yourself! All year long, use social media and the official hashtag, #IamDECA, to show what makes you an incredibly unique and special DECA member.

Whether you Instagram a photo of your School-based Enterprise working hard to sell apparel at a football game, tweet a photo of you and your competition partners practicing a presentation before districts, or post a picture on Facebook of your chapter hosting a successful community service event, DECA just wants you to share your #IamDECA story.

You never know where your #IamDECA image will show up. Maybe you’ll be on the cover of this year’s #DECAICDC program! So as we start another awesome DECA year, remember that you are more than just one of 200,709 DECA members, you are DECA!

DAY ONE

cutting edgecreatorspassionateproblem solversinspiredinnovatorsbusiness readybuildersexperiencedentrepreneursdistinctivethinkersinventors

business ready

*Bloomberg Businessweek, The Best Undergraduate Business Schools by Specialty 2013: #14 Management Information Systems, #21 Entrepreneurship, #26 Marketing, #32 Corporate Strategy, #52 International Business

Connect with us ONLINE. Sign up for our e-newsletter. Receive information and

giveaways for your club - courtesy of Saunders! saunders.rit.edu/DECA

saunders.rit.edu

SaundersCollege of Business

Top Ranked* Programs• Finance• Accounting• International Business• Management• Marketing• New Media Marketing• Management Information Systems

100+ Minors available at RIT• Entrepreneurship• Digital Business• Environmental Studies• Hospitality Management• Web Design and Development• Music and Technology• Sustainable Product Development

For Enterprising Students andCreative Enterprises


“I AM DECA” IN COLLEGE JOHNNIE HUBBARD III | COLLEGIATE DECA EXECUTIVE PRESIDENT

OCTOBER3 Early-Bird Registration Deadline for Collegiate Leadership Academy

8 Collegiate Leadership Academy registration and housing due

Scholarship online application system open

10–13 MBAResearch Conclave, Cincinnati, Ohio

15 I AM DECA Membership Campaign Goal—initial online membership submission

NOVEMBER1 Deadline for Honorary Life Membership Award and Outstanding Service Award Candidate Nomination

1-30 DECA Month

3 Collegiate DECA ICDC T-shirt Design Contest begins

13 DECA Idea Challenge 2014 begins

13-15 Collegiate Leadership Academy, New York City, N.Y.

17 Initial Collegiate DECA online membership dues payment

Idea Challenge 2013 begins

17-23 Global Entrepreneurship Week

19–22 ACTE CareerTech VISION, Nashville, Tenn.

22 Idea Challenge 2014 entries due

DECEMBER1 Deadline for Honorary Life Membership Award and Outstanding Service Award Application Packet

I AM DECA Membership Campaign Goal—25 or more submitted

19 Collegiate DECA ICDC T-shirt Design Contest ends

@DECAcated12

TIMELINE

CHAT

Are you DECA? If so, you should be proclaiming, “I am DECA!” proudly all year long. Not only is it the official theme for DECA and Collegiate DECA during the 2014–2015 school year, it is also the reason why over 200,000 members have dedicated their lives to this great organization.

Just by you reading these few simple words, you are already on the path to showcasing your inner DECA. Need some others ideas on how to broadcast your #IamDECA-ness this year? Check out these five simple ideas: 1. Invite a friend (not in DECA) to your first chapter meeting of the year. 2. Volunteer to organize a community service project or event. 3. Apply for scholarships and participate in the Collegiate DECA Passport Program. 4. Contact your state representatives to join DECA’s Congressional Advisory Board. 5. Attend conferences like the Collegiate Leadership Academy in New York City this November

or the International Career Development Conference in Orlando, Fla., next April. Be sure to share the moment with all of DECA by posting your #IamDECA photo on Instagram,

Twitter or Facebook using the hashtag. I can’t wait to see all the incredible Collegiate DECA photos filling up the hashtag feed this year! Now, won’t you join me in saying, “I am DECA!”?

6 DECA direct SEPTEMBER–OCTOBER 2014

READ WHY YOU SHOULD PROCLAIM #IAMDECA AT YOUR 2014 REGIONAL CONFERENCEhttp://bit.ly/regconf14

DISCOVER IDEAS TO HELP YOUR CHAPTER CONQUER ALL FIVE OF DECA’S CHAPTER CAMPAIGNS THIS YEARhttp://bit.ly/decacampaignideas

LEARN ABOUT A NEW APPROACH TO COLLEGIATE DECA COMPETITIVE EVENTS AND FIND OUT HOW YOUR UNIVERSITY CAN GET INVOLVEDhttp://bit.ly/newcdecacompete

START THE YEAR RIGHT WITH HELPFUL COLLEGE AND CAREER SUCCESS TIPS YOU CAN USE NOW AND IN THE FUTUREhttp://bit.ly/decasuccesstips

FIND OUT HOW DECA’S SCHOOL-BASED ENTERPRISE PROGRAM SUPPORTS FINANCE EDUCATION AND PROVIDES VALUABLE STUDENT LEARNINGhttp://bit.ly/sbefinanceedu

@abbeypuppybear: My only advice for upperclassmen is to take marketing, and make it to @DECAInc internationls. #DECA @FHCBusinessDept

@SmMossman: Who is ready for #DECA this year?! The @chaparral_deca leadership team is!! What a fun and productive weekend!

@ambition3000: The #IamDECA membership video by @DECAInc got me hype for this next DECA season!

@AnnPau_Deca: Not sure if I’m so ready for school, but this deca video has made me so excited I want to go back already! #IamDECA @DECAInc #GaDeca #DECA

@TheMelton: BIRTHDAY SHOUT OUT to @dmcwright730. Thanks for being an awesome teacher and #DECA adviser.

@Kaelie_Brooke: Ready for a great year w DECA. #officers #IAMDECA

@ConorWadle: Quote of the day “This is Innovation. This is DECA” - @brother_burnie @DECAInc #IAMDECA #DECA2014

@reagan_deca: This #IAmDECA video is simply amazing! It showcases what DECA is all about!

@evanjpelke: COW was honestly one of the best experiences I’ve had. Can’t wait to come back next year! #IAmDECA #COW2014 @WI_DECA

@SchanksAlot: DECA is the bomb.com make sure to sign up for a marketing class! #DECAlove

GET MORE DECA DIRECT ONLINE

Leave your comments on DECA’s Facebook pages at facebook.com/decainc or facebook.com/collegiatedeca.

NOW TRENDING: #DECA

TRENDING @decainc or @collegiatedeca

I AM

DID YOU HEAR THE NEWS? DECA has a new executive director! From his experience as a collegiate

member, chapter and association president and advisor, Mr. Wardinski knows

how to proclaim, “I am DECA!” Check out four facts about Mr. Wardinski and

be sure to follow him on Twitter @decapaw.

What about DECA made you want to get involved with the organization when you first started as an advisor? In high school, my student government advisor was also a marketing teacher and I saw how he made teaching more enjoyable and authentic in his classroom by incorporating DECA. Later, while studying to be a marketing teacher at Virginia Tech, I took a class from Dr. Robert Berns that showed me all the incredible opportunities DECA offers students, which got me involved in being both a chapter and association president.

What has been your favorite International Career Development Conference so far and why? I have been to over 25 ICDC’s, but seeing and feeling first-hand the excitement and energy among the members and advisors at my very first ICDC as a new advisor hooked me for life. I still look forward to returning each year. I also like the pin trading and have a large map on the wall in my office with the different association pins I have collected over the years—not sure I have them all yet!

What made you want to accept the position as executive director for DECA Inc.? Since becoming involved in DECA over 33 years ago as a collegiate member, it has remained a true passion of mine. I have watched that quiet, shy 10th grader in my marketing class become a confident, knowledgeable, professional young business-minded person during their high school experience because of their opportunities through DECA. Who would not want to be part of such an organization that gives back so much to its members?

What are three things DECA advisors and members probably don’t know about you? 1. While working at my second job at a horse stable, I was recruited to be

an American and British officer on horseback in a CBS mini-series called George Washington back in the early 1980s.

2. My wife (who is a DECA advisor herself) and I have a goal of doing a Volksmarch (10K non-competitive walks) in every state in the US. We are just over 20 currently.

3. I am a huge 7-11 fan, so much so that my 50th birthday party was 7-11 themed.

4 MR. PAUL WARDINSKI

7DECA DIRECT SEPTEMBER–OCTOBER 2014

FUN FACTS

ABOUT

@decapaw


Tweet: Which of DECA’s chapter campaigns are you most excited to participate in? Tweet @DECAInc and let us know!

Do you want to increase your chapter’s membership, boost engagement, promote the benefits of joining DECA, explore your inner entrepreneur and help your community?

DECA has created a comprehensive program that will allow you and your high school chapter to fulfill all of these goals and more. This school year, your chapter has been challenged to complete all five of DECA’s Chapter Campaigns!

Here are the top three reasons why you should take on the DECA Chapter Campaign challenge:

GAIN RECOGNITIONNot only will you receive acknowledgement from your school and community, but DECA

will recognize and reward your chapter’s efforts, too! You could earn Achievement Level or Thrive Level by following the specific instructions for these campaigns and receive a pennant, a certificate and even THREE allocations to attend the Thrive Academy at DECA’s International Career Development Conference in Orlando, Fla. next April! If you ever feel like your efforts towards enhancing your chapter go unnoticed, then completing the chapter campaigns is a perfect solution.

SHOUT “I AM DECA”This year’s theme puts you in control of sharing your DECA story, and

what better way to do so than through DECA’s Chapter Campaigns? Advocacy, membership, community service and promotion – these are all great ways to share your #IamDECA story. Even better, throughout the year you can post photos and updates on social media using #IamDECA to show everyone how your chapter is conquering the campaigns. Why not strive to complete all five campaigns and join the ranks of some of the most impressive DECA chapters on the planet?

IT’S A NO-BRAINER!The best part about DECA’s Chapter Campaigns is that they are easy to follow and complete.

Even if your chapter has never completed a chapter campaign, it is not difficult to get started. Simply visit www.deca.org/page/campaigns/ and gather the step-by-step instructions on how to complete each campaign. Plan ahead with your chapter officer team and set deadlines and goals for the school year. Most importantly, have fun and be creative when completing these campaigns. If you ever get stuck on a campaign, reach out to local chapters or follow other chapters on social media to see what they are doing!

I challenge each and every one of you to make an effort to complete DECA’s Chapter Campaigns. If you’re ready to take on the campaigns, tweet me at @decavpjuan with #ChallengeAccepted. Good luck!

3 REASONS WHY YOU SHOULD PARTICIPATE IN DECA’S CHAPTER CAMPAIGNS

JUAN SANCHEZNORTH ATLANTIC REGION

VICE PRESIDENT@DECAVPJUAN

Hire-ED World-Class Instructional Content

The Certifi cation Prep series from Goodheart-Willcox helps prepare your students for the Microsoft Offi ce Specialist (MOS) certifi cation exam. Visit our website to learn more. www.g-w.com/software-certifi cation


Tweet: Is your chapter ready to tackle the Leadership Passport Program? Tweet @CollegiateDECA and let us know your action plan for success this year.

If you find yourself struggling with the Collegiate DECA Passport Program, fear not! You are in good company. The passport program may seem daunting, but in reality it is a tool that was created with you in mind. Each task is designed to help you and your chapter make the most out of your academic year. Follow the five tips below, and you are almost guaranteed to be on stage at the 2015 International Career Development Conference in Orlando, Fla., collecting your Passport Recognition Award!

START EARLY.One of the biggest mistakes that members make is waiting to start working on their passport.

Whether it is individually or for the chapter, start diving into the different competency areas in September to make the most out of your year. This way, when April rolls around, no one will be rushing trying to complete the necessary tasks to be recognized.

TAKE ADVANTAGE OF THE WORK WE HAVE DONE FOR YOU.Is your chapter having trouble creating a Program of Work or a strategic plan for the year? The

Passport Program is the perfect tool to guide your chapter activities all the way from September to the Collegiate DECA ICDC in April.

DON’T TRY TO TACKLE IT ALONE.Utilize every member in your chapter when working on the Passport Program. Whether it is

for the chapter or individually, work together to accomplish each requirement. Many of the tasks are designed to be completed in groups, so use that to your advantage.

DON’T TRY TO DO TOO MUCH AT ONCE.Yes, there are many different areas with many different assignments. The trick to balancing it

all is to spread it out. Don’t try to accomplish the entire Passport Program in a month, or else the quality of work will suffer, and possibly your grades too!

UTILIZE YOUR ADVISOR.Many members and chapters try and do all the planning on their own, especially at the

collegiate division. Take advantage of the skills, knowledge and expertise that your chapter advisor can offer. You may never know what connections they have in the surrounding areas for community service, or their ability to help put you in touch with local high school DECA chapters.

With a little guidance, support and organization, the Passport Program is a breeze. I look forward to seeing all of your hard work and dedication pay off when you collect your Passport Recognition Awards at the 2015 International Career Development Conference in Orlando next April!

MATTHEW WITZGALLCOLLEGIATE DECA VICE PRESIDENT

@MATTWITZ

5 TIPS FOR COMPLETING COLLEGIATE DECA’S PASSPORT PROGRAM

THE

SIDE OFWEARABLE

TECHNOLOGY


3-D printed nylon gown

designed for Dita Von Teese

by Michael Schmidt.

FashionableFashionable

By now you’ve probably seen Google Glass, a wearable computer that acts as a hands-free smartphone, or Fitbit’s popular wireless wristbands that track the wearer’s fitness stats. Maybe you saw the electroluminescent shirts that appeared at Lollapalooza or Katy Perry’s glowing LED (Light Emitting Diode) dress that she wore to the glamorous Met Ball. These days, technology is not only at our fingertips, but worn on our bodies for function and fashion.

According to ABI Research, 90 million wearable devices will be sold in 2014, primarily related to health and fitness. The wearable technologies market will spike to 485 million annual device shipments by 2018. In other words, it’s becoming ubiquitous. So it makes sense that start-ups and established corporations alike are getting in on the craze—and it seems that the possibilities are endless.

IT’S ABOUT TIMEOne of the most popular products from January’s Consumer

Electronics Show in Las Vegas was the Pebble Steel smartwatch for iPhone and Android. The sleek and stylish wristwatch allows its wearer to see who is calling, receive emails and texts, and track apps, all without having to pull out their phone, which can be inconvenient at school or in business meetings. More than 300,000 customers are already using Pebble according to Mashable.

Qualcomm already produces the Toq smartwatch for Android with a vibrant color touchscreen display, Sony’s SmartWatch2 will be available globally this September, and Samsung sells the Gear 2 Neo, which allows the wearer to answer calls and send messages right from their wrist. This fall, Cuff, a San Francisco Bay Area start-up, introduced a collection of safety-focused wireless devices that can send a signal and GPS location to contacts by hitting a button hidden within a chic piece of jewelry and key chains.

INNOVATIVE MATERIALSIn 2008, Fashion Institute of Design & Merchandising (FIDM) began

amassing a collection of innovative materials and unique textiles made available to FIDM students to use as inspiration. Featuring the latest trends and development in sustainability, nanotechnology, biocouture, biotechnology, and wearable technology, the collection is cutting-edge.

In August, the college’s Library and Alumni Relations Office hosted the 5th annual Innovative Materials and Textile Conference at its four California campuses in Los Angeles, Orange County, San Francisco, and San Diego. Open to students, faculty, staff, alumni, and the general public, the conference featured exciting wearable technology garments made from LED. Pieces from illuminated clothing designer Janet Hansen, who has made one-of-a-kind creations for Daft Punk and Britney Spears, were also showcased. The specialized designer also served as a guest speaker in Los Angeles.

Also on display were a pair of Adidas shoes made from hemp, a dress made from recycled plastic pieces by English designer Jane Bowler, and a revolutionary new kind of wallpaper that can be removed and reused multiple times.

“When I started working at FIDM, I noticed what exceptional resources the Library has and what a great place it is to get inspired,” says FIDM Textiles & Materials Manager Kristine Upesleja, who curates and puts together the popular conference. “I noticed that the materials world and the perception of fashion and design were changing dramatically.

SIDE OFWEARABLE

TECHNOLOGY


Start-ups and established corporations alike are getting in on the wearable technologies craze—and it seems that the possibilities are endless.

What do you think about wearable-technology meeting fashion? Tweet @FIDM and @DECAInc and share your thoughts with us!

FashionableFashionable

I instantly knew that we needed to educate our students and faculty about these exciting developments.”

A ONE-OF-A-KIND COLLECTIONThe college supported Upesleja’s idea to establish an innovative materials

collection and conference after she broached the idea in 2008. “After a while, I had acquired garments made from coffee grounds, milk, coconut, recycled plastic bottles, and biodegradable shoes,” she adds. “I connected with interna-tional companies such as Hugo Boss, C.P Company, Stone Island, Patagonia, and Vitra.”

One of her favorite items in the ever-expanding collection is a solar powered coat, which allows users to recharge their phones from their pocket.

The FIDM Library Textiles & Materials team—Jennifer Blue, Cynthia Aaron, and Upesleja—is constantly on the hunt for new trends and innovations when it comes to wearable technology. Last year they focused on 3-D printing, featuring a pair of shoes from Continuum and a black lacquer dress embellished with 12,000 Swarovski crystals from New York-based designer Michael Schmidt that was worn by Dita Von Teese at the annual conference.

The floor-length nylon gown, which was made using selective laser sintering (SLS), where material is built up in layers from plastic powder that has been fused together, was based on a computer rendering of Von Teese’s body to ensure a perfect fit. Schmidt, who has also worked with Madonna, Rihanna, Cher, and Lady Gaga, designed the dress with architect Francis Bitonti. It is the world’s first fully articulated 3-D printed dress.

Perhaps the most fascinating and impactful form of wearable technology, 3-D printing has been used not only to create clothing and accessories, but food, housing, and even living body parts such as blood vessels and skin tissue. CNN recently reported on the emerging process, which uses computer-created digital models to create real-world objects.

THE FUTURE OF WEARABLESWearables have become so widespread that they have their own conference,

Smart Fabrics + Wearable Technology, and an online magazine, wearabledevices.com. The online magazine features game changing technologies like singer Imogen Heap’s Mi.Mu glove, which is intended to facilitate the creation of music with gesture control rather than dials and computer screens.

Some companies, like Puma, are fusing technology and sustainability to aid nature and boost sales. The German sportswear company introduced biodegradable sneakers, shirts, jackets, and backpacks that can be returned to the store for processing after they have been used in 2013. Designer Stella McCartney created biodegradable heels made from bioplastic textiles that eventually disintegrate into the environment.

And while wearable technology is all the rage, there is still a ways to go when it comes to fashion (more than a few critics have been vocal about the unattractive appearance of Google Glass, for example).

“Wearable technology today still looks bulky,” explains Upesleja. “It is tech savvy rather than fashionable, but there’s hope on the horizon. Companies such as Nike, Open Ceremony, The Council of Fashion Designers, and global tech authorities like Intel are finally working together to fix that problem and to make wearables more beautiful.”


Collection of innovative materials at FIDM.

Biodegradable running shoes by Brooks.

Detail of 3-D printed gown by Michael Schmidt.

3-D printed shoe from Continuum.A

ll pho

tos co

urtesy of the F

ashion Institute o

f Desig

n and M

erchandising

(FID

M).

? QUICK QUESTIONS

Why do you think it is important that wearable-technology also be fashion forward and appealing when it comes to its design, look and feel?

Brainstorm five new ideas or products that could combine a fashion company, brand or designer with a technology company or brand. Share your five new products with the class afterwards.

“The FUNdraiser was very simple to do! The delivery guys were awesome! They separated our orders in a very organized fashion and went over all the products with me before they left.”

– C. Harmon, Teacher

Sweet Fundraising That Works!Simple…Fast…Profitable …even if your closest Krispy Kreme shop is miles away.

“Over $6600.00 profit in only 2 weeks this year with our Krispy Kreme Fundraiser…this really helps our school!!!”

– D. Anderson, PTO

“We had 71 students participating and sold 1122 dozen in 9 days. This allowed some of our students to almost pay for their Washington, DC trip. This is the best fundraiser that we use for our students and this makes the 25th time I’ve taken students to DC!”

– R. Moore, Teacher

Visit your special page now: KrispyKreme.com/DECAfundraising

DOUGHNUTS BOGO CARDS PACKAGED COFFEE GIFT CERTIFICATES

Choose the product(s) that work best for you!

KrispyKreme.com/Fundraising

What could fashion, technology and health possibly have in common? This seemingly bizarre combination is actually becoming the newest trend in wearable technology. The market is filling with clothing and accessories that can do anything from track your heart rate to charge electronics. It’s a trend that every generation can benefit from, and one of the most useful examples on the market today is wearable technology bracelets.

Wearable technology bracelets have a range of personal uses, but are also being integrated into wellness programs in many health conscious corporations. For example, Finish Line has developed a wellness incentive program that is committed to promoting the health and well-being of its employees. The program provides an opportunity to earn points for physical activity that is recorded by the user’s wearable technology device. The points earned can then be redeemed for rewards.

Many employees have enjoyed the opportunity to use these devices beyond the wellness incentive program.

“I have seen improvements in my health by tracking my sleep and making sure I get seven to eight hours a night,” said Jared Cantrell, Finish Line’s onsite CrossFit trainer.

Mark Clark is another employee at Customer Central, Finish Line’s corporate office, and was given his bracelet as a gift. After deciding to use it, he shared, “It’s more convenient than a pedometer and tracking steps has been eye opening.”

FIND YOUR STRIDE WITH

WEARABLE TECHNOLOGY

NICHOLE HARRISFinish Line Corporate Communications Intern


Do you use a wearable-technology bracelet like the ones mentioned in this article? Post a photo of your bracelet to Instagram and be sure to tag @DECAInc and @finishline too!

Wearable technology bracelets are being integrated into wellness programs in many health conscious corporations.



With wearable technology on the shelves in Finish Line stores and a growing wellness incentive program to promote health and fitness, Finish Line has incorporated the Polar Loop and Garmin VivoFit bracelets into its wearable technology merchandise selection.

The Polar Loop is a wearable technology bracelet designed for people who want to track their activity and get guidance on how to reach wellness goals. This fashionable bracelet comes in three different colors and is completely waterproof. The activity guide helps you stay active all day long and then provides feedback based on your results. You can view your daily activity, calories burned, steps taken and the time of day all on this band. You can connect with the Polar Flow app to help you view your overall activity at the end of the day.

The Garmin VivoFit is another fitness band that moves at the pace of your life. Vivofit learns your current activity level and then assigns daily goals to motivate you. A red move bar will appear on the display if you have been inactive for an hour, a useful feature for those working in a more sedentary office environment. As you become more active, VivoFit has additional features to help you during workouts like tracking your heart rate and counting how many calories you have burned. After gathering this data, you can copy your results into Garmin Connect and enter challenges online. When your day is over and your mind and body are ready for a break, the VivoFit keeps working. It follows your progress 24/7 and continues to monitor you even while at rest. The information the bracelet collects can wirelessly sync with Garmin Connect to allow you to see your overall progress.

Whether you buy your wearable technology bracelet for fashion or fitness, technology will continue to exceed our expectations. It appears that this craze will not slow down any time soon and has the potential to impact many people in a positive way. Find the gadget that is right for you and jump on this “band”wagon that can help lead you towards a healthier lifestyle.

? QUICK QUESTIONS

What do you believe is the value of using a wearable technology bracelet to track and monitor your fitness?

What could be the benefits of more companies offering their employees wearable technology bracelets to help them monitor their health and fitness like Finish Line does?

Wearable technology was abundant at the start of the 2014 Finish Line DECA Dash 5K Fun Run/Walk at DECA’s International Career Development Conference in Atlanta, Ga.

Garmin VivoFit

Polar Loop

Get the education you need for the career you wantAt The Art Institutes system of schools, you’ll find an inspiring community of creativity. A place where classrooms foster talent, technology brings ideas to life, and guidance steers you toward your creative career. Contact us today to see how you can get started.

Fashion Design Culinary Media Arts

The Art Institutes is a system of over 50 schools throughout North America. Programs, credential levels, technology, and scheduling options vary by school and are subject to change. Several institutions included in The Art Institutes system are campuses of South University or Argosy University. Administrative offi ce: 210 Sixth Avenue, 33rd Floor, Pittsburgh, PA 15222 © 2014 The Art Institutes International LLC. 052214

artinstitutes.edu1.888.328.7300

Since The Art Institutes is comprised of several institutions, see aiprograms.info for program duration, tuition, fees, other costs, median debt, federal salary data, alumni success, and other important info.

rev_07012014_DECA_Guide_Ad.indd 1 7/1/14 10:14 AM


The MAGIC KINGDOM JUST GOT MORE MAGICAL

What do you think is the coolest part about Walt Disney World’s MagicBand? Tell @DECAInc on Twitter now!

Walt Disney World is known for many things, like creating magical family memories or turning your favorite on-screen animated characters into real-life creatures, but do you think of

Disney as a leader in cutting edge wearable technology?You should! Walt Disney World has been integrating the wearable technology trend into many

aspects of its theme park and resort experiences to provide guests with unparalleled conveniences and access to create a unique and tailored Walt Disney World trip like never before.

Two highly unique wearable technology pieces now found at the happiest place on Earth include Disney’s MagicBand, as well as its Glow with the Show Ear hats.

The guest experience at the Walt Disney World Resort is rising to a new level with the introduction of MyMagic+. The key to unlocking the magic for Walt Disney World Resort guests is the MagicBand, and it all starts before guests even step foot onto the Walt Disney World property.

Guests can create and customize their MagicBands before leaving home when they book their Walt Disney World vacation experiences on MyDisneyExperience.com. MagicBands connect guests to their park admission, access to FastPass+ experiences and Disney PhotoPass card all rolled into one. Walt Disney World Resort hotel guests can even use their MagicBands as their room key and optional payment system throughout Walt Disney’s theme parks.

MagicBands are mailed home to Walt Disney World Resort hotel guests who made their bookings far enough in advance, or delivered to guests at check-in at their Disney resort.


Wearable Technology Enhances the Walt Disney World ExperienceThe

MAGIC KINGDOM JUST GOT MORE MAGICAL


The MagicBand delivers an all-in-one connection to enhance the Disney guest experience through three features: 1. Convenience: Walt Disney World Resort guests have everything they need on

their wrist. They don’t need to scramble for park tickets, FastPass+ tickets or Disney PhotoPass cards.

2. Personalization: Parents and the kids who visit MyDisneyExperience.com before their trip have an opportunity to personalize their MagicBands by selecting one of seven colors. Family members also can enter their name or nickname to be etched on the inside of the band so it truly becomes their vacation.

3. Customization: Guests will be able to show their personality by customizing their MagicBands with colorful accessories sold throughout the parks.

The MagicBand uses radio frequency (RF) technology to connect guests to their plans and entitlements safely and securely. Guests simply touch their band to touch points in places such as resort room doors, theme park and water park entrances, FastPass+ entrances and cast mobile devices. Disney has applied for or been granted more than ten patents on the MagicBand.

Guests’ personal data is not stored in the MagicBand. MagicBands and RF-enabled cards contain only a randomly assigned code that securely links to an encrypted database and associates the guest’s MagicBand or ticket with the experiences they’ve selected. Extensive measures are in place to protect guest information, which is a responsibility Disney takes very seriously.

Since transactions are streamlined with MagicBands and touch points for guests, Disney Cast Members now have more opportunities to greet and welcome guests and offer even greater guest service for which Disney is world-famous.

Disney is also famous for its nighttime spectacular, Fantasmic!, presentated in the Hollywood Hills Amphitheater at Disney’s Hollywood Studios theme park. However, thanks to wearable technology, Fantasmic! has taken its performance experience to a whole new level.

When it comes to utilizing wearable technology, Disney has set the bar for applying this innovative trend.


Guests of the Walt Disney World Resort can now light the night thanks to new Glow with the Show Ear hats that magically change colors in sync with fireworks, shows and each other at Magic Kingdom and Disney’s Hollywood Studios.

These fun, interactive light-up versions of the famous Mickey Ear hats debuted on October 15, 2013, during the 15th anniversary of Fantasmic!.

These magical Ear hats glow in myriad colors, commanded with the latest technology to complement the imagery and beat of the fireworks and spectaculars.

“Technology allows the Ear hats to dance and play along with each musical and illuminated sequence. They truly bring the show’s environment out of the lagoon and the sky, and into the audience in an amazing and dazzling new way, making our guests truly Glow With the Show,” said Dara Trujillo, manager of merchandise marketing, communication, synergy and integration, Walt Disney World Resort.

Guests also can experience Celebrate the Magic, the nighttime projection show at Cinderella Castle and the Wishes fireworks extravaganza at Magic Kingdom with the new Glow with the Show Ear hats. During the holiday season, guests can don their hats and “glow” with Spectacle of Dancing Lights at Disney’s Hollywood Studios, and at Holiday Wishes: Celebrate the Spirit of the Season fireworks display at Magic Kingdom.

When it comes to utilizing wearable technology, Disney has set the bar for applying this innovative trend to the way it creates unequaled guest experiences for everyone at its resorts and theme parks. Whether it’s customizing a MagicBand with a child’s name, synching FastPass+ to your family’s MagicBands, or becoming part of Disney’s famous firework shows with Glow with the Show Ear hats, it’s safe to say that no Walt Disney World vacation will ever be the same again.

Our next question is, does Mickey have a MagicBand?

? QUICK QUESTIONS

In what ways do you think Disney’s MagicBand has revolutionized the way people vacation? How do you see this trend spreading to other vacation destinations, theme parks and resorts?

What other ways do you think Disney could utilize the Glow with the Show Ears hat technology to create a unique guest experiences throughout its theme parks.

CELEBRATING A NEW PARTNERSHIPMICKEY MOUSE himself came all the way to Atlanta, Ga., to announce DECA’s newest partnership with Dis-ney’s Youth Education Series during the Grand Awards Session at the 2014 DECA International Career Develop-ment Conference.

The announcement formalizes the connection DECA has had with Disney over the past 20 years and brings the relationship to an entirely new level. This new partnership will give DECA members a unique look into one of the most innovative and visionary compa-nies in the entire world.

Disney is committed to helping fulfill DECA’s mission and in doing so will work with DECA to develop annual strategies that will help to expand their relationship and seize new op-portunities relevant to DECA mem-bers. Other facets of this partnership include introducing DECA members to job opportunities, internships and learning experiences.

Find out more about DECA and Dis-ney’s new partnership online at http://bit.ly/decadisney.


ZACK SCHAJADECA EXECUTIVE PRESIDENT

@DECAZACK

Zack Schaja is a four-year DECA member and a two-term association officer for Florida DECA. “The best way to show #IamDECA is to become a DECA Direct Online Social Me-dia Correspondent. Share your DECAca-tion with the entire network of DECA members around the world. I loved being a social media correspondent because I was able to use my DECA experience to help others. Now it’s your turn!”

JUAN SANCHEZDECA NORTH ATLANTIC REGION VICE PRESIDENT

@DECAVPJUAN

Juan Sanchez is a four-year DECA member from Pennsylvania who served two terms as chapter president and was a DECA Direct Online Social Media Correspondent.“The best way to proclaim ‘I am DECA’ is by demonstrating it within your community. Use your chapter’s resources to raise funds for the Muscular Dystrophy Association and organizations close to your chapter or individ-uals in your area that need help. Then, go share your chapter’s community service unique ideas and achievements through social media!”

KYLE KUODECA WESTERN REGION VICE PRESIDENT

@DECAVPKYLE

Kyle Kuo is a four-year DECA member who served one term as Arizona DECA Vice President and was a DECA Direct On-line Social Media Correspondent.“Your chapter can get into the #IamDECA spirit by taking part in DECA’s Chapter Campaigns. These campaigns help you promote membership, advocacy, entrepreneurship and more in your chapter. The best part is, your chapter can earn spots to attend the THRIVE Academy at #DECAICDC 2015!”

AMAR HODZICDECA SOUTHERN REGION VICE PRESIDENT

@DECAVPAMARAmar Hodzic is a three-year DECA mem-ber and served one term as North Carolina DECA Metrolina Region Vice President. “There is no easier way to express your in-dividual talents and interests than through DECA’s extensive Competitive Events Pro-gram. Each competitive event is unique and allows you to proclaim #IamDECA on your very own platform. Take advantage of this beneficial program and watch your DECA journey soar!”

ROBERT MITCHALSDECA CENTRAL REGION VICE PRESIDENT

@DECAVPROBERTRobert Mitchals is a two-year DECA member and served one term as Missouri DECA District 11 Vice President. “DECA is only as strong as its members, and it is important for you to help DECA grow! Encourage fellow classmates to join your DECA chapter this year and show them the benefits and amazing opportu-nities DECA has to offer. Remember, we may stand as individuals, but together, we are DECA!”

TELL US ABOUT YOUR SELF(ie)!

Meet Your 2014–2015 Executive Officer Teams


Tell us your #IamDECA story and share your selfie!

JARED BROADCOLLEGIATE DECA VICE PRESIDENT

@BROADJARED

Jared Broad has been involved in Colle-giate DECA since his freshman year of col-lege, and his passion for public speaking helped him as he served as president of his Collegiate DECA chapter at Dixie State University. “Collegiate DECA’s membership is stronger and larger than every before, but there’s only one way to keep this momentum go-ing: recruit more members! Get out on campus this fall and begin spreading the word about Collegiate DECA to new and returning students alike.”

JOHNNIE HUBBARD IIICOLLEGIATE DECA EXECUTIVE PRESIDENT

@DECACATED12

Johnnie Hubbard III has been a member of DECA since his freshman year of high school and has served as association sec-retary/treasurer for Florida Collegiate DECA and president of his chapter at Johnson & Wales University—North Miami. “Collegiate DECA’s Chapter and Individual Leadership Passport Programs make saying #IamDECA this year easy and effective. By taking this initiative, you will explore busi-ness role models and make a difference in your campus and community through out-reach programs and volunteering.”

MATTHEW WITZGALLCOLLEGIATE DECA VICE PRESIDENT

@MATTWITZ

Matthew Witzgall has been highly involved with Collegiate DECA since his first year at the University of Massachusetts–Dartmouth in 2011. Throughout college, he served as the chapter treasurer, as well as played an integral part of the substantial growth of the chapter. “Community service is an integral part of what being a Collegiate DECA member stands for. What better way to show #IamDECA than by getting involved in your community? Don’t discount even the smallest acts, like cleaning up trash around your campus. Every little bit helps!”

HOLLY NORRISCOLLEGIATE DECA VICE PRESIDENT

@HOLLYCNORRIS

Holly Norris has been dedicated to DECA since her sophomore year of high school and is now a freshman at the University of North Texas where she served as as chapter president and an association vice president. “Following the DECA and Collegiate DECA social media pages keeps you in the know and becoming a Social Media Correspon-dent is one more great way to get involved with DECA online. By submitting your arti-cles to DECA Direct, you’ll put your chapter in the spotlight and let everyone know the great things you’re accomplishing.”

DARYLL MORGANCOLLEGIATE DECA VICE PRESIDENT

@THEDGMORGAN

Daryll Morgan has been involved in DECA since his freshman year of high school and helped found the Collegiate DECA chapter at Virginia Commonwealth University, where he later became chap-ter president.“Collegiate DECA’s Competitive Events Program is a great way to gain valuable experience and make connections in the profes-sional world. I encourage you to give it your all when competing for DECA gold so that we can see you in Orlando, Fla., for the 2015 International Career Development Conference!”


BUZZ Send a photo and caption of your chapter activity to [email protected].

WHAT’S YOUR CHAPTER BEEN UP TO?

Elk River DECA (Minn.) members (right) attended

the Muscular Dystrophy Summer Camp in Maple

Lake, Minn., during sponsor day. Chapter

members created several carnival games for the campers to enjoy and also toured the camp.

University of New Mexico Collegiate DECA (Albuquerque, N.M.) members (above) posed with the Dean’s Cup and a $1,000.00 check after winning the 2014 Anderson Club Challenge. Fidelity Investments and U.S. BANK sponsored the event. The chapter took home the winning prize for their professional and persuasive business pitch.

Indian Hill DECA (Cincinnati, Ohio) members (above) showed some serious spirit as they

rocked the DECA Diamond prior to taking the stage.

The Georgia DECA Association Action Team (right) doesn’t mind a little dirt! Here they are

at the Georgia FFA-FFCLA Center having some #SummerofDECA fun in the mud course.

Tuscarora DECA (Leesburg, Va.) said goodbye to its graduating seniors (above) at an awards ceremony in May, where graduating members were honored with multiple awards and scholarships in front of the entire school.

John F. Kennedy DECA (Guam) chapter members (above) showed their true DECA-cation at an

island-wide role-play competition and award ceremony.

Brookfield Central DECA (Brookfield, Wis.) knows how to start a terrific #SummerofDECA! Here, DECA members (left) stood by their DECA Root Beer Float Stand at the school-wide end of the year picnic.


BUZZ

Looking for ways to take your School-based Enterprise to the next level this school year? Here three easy tips on how to get there:

1. Get Gold Certified! The SBE Chapter Certification project is great way to earn recognition and a trip to ICDC. The project is newly streamlined and better than ever.

2. Incorporate your SBE into your Chapter Campaigns—the Global Entrepreneurship Week Campaign is a great fit for SBE activities!

3. Take SBE Certification a step further and become Individually Certified. Successful completion of an online exam will earn you your very own certification!

Appleton East DECA (Wis.) chapter officers (right) were all smiles

after an awesome day with campers at the Muscular Dystrophy

Association’s Summer Camp in Green Lake, Wis.

Blue Springs DECA (Mo.) hosted its first Mother/Son Dance

for elementary school students in February.

Over 40 DECA volunteers (right) worked hard to make this a successful event for the over 250 community members

who were in attendance. Plus, the event raised

$2,500 for the Muscular Dystrophy Association!

Over fifty members from West Career and Technical Academy DECA (Las Vegas, N.V.) smiled together for the annual chapter yearbook picture (left). The chapter aims to have two staircases full of dedicated members for next year’s photo!

Congressman Eric Swalwell visited the Chabot Collegiate DECA

(Hayward, Calif.) Social Business Conference (right) and chatted with Chabot Collegiate DECA members.

The conference focused around B corporations and how businesses

can solve social issues.

Jordan-Matthews DECA (Siler City,

N.C.) members posed together at the

2014 North Carolina DECA Association

Career Development Conference.

Attendees at the 2014 Puerto Rico DECA annual conference posed together at the Embassy Suites Dorado del Mar Beach & Golf Resort in beautiful Dorado, Puerto Rico!

Congressman Steve Womack (Arkansas’s 3rd District) visited the School-based Enterprise at Harrison DECA (Ark.) and discussed the role of government in the development of business and the importance of entrepreneurship to the success of the economy.

Legacy Christian Academy DECA (Frisco, Texas) chapter officers (left) worked hard during their #SummerofDECA to prepare for an incredible year! They can’t wait to proclaim #IamDECA this fall.

Christopher Newport University Collegiate DECA (Newport News, Va.) members (above) had a thrilling time during a behind-the-scenes marketing tour of Busch Gardens Theme Park in Williamsburg, Va.

DECA SBE NEWS


BUZZ

Shadle Park DECA (Spokane, Wash.) took over its local Safeway in May (above). Chapter members worked in the

various Safeway departments, where they learned new skills and experienced what it is like to work at Safeway. They also raised money for their chapter and prostate cancer research.

Lexington Technology Center DECA (Lexington,

S.C.) members (above)visited the CNN Center

while in Atlanta, Ga., for a marketing education field

study.

Coral Springs Charter DECA (Fla.) chapter members (above) took a behind-the-scenes tour of Fenway Park, home of the Red Sox, during the 2013 Ultimate DECA Power Trip in Boston.

Maumelle DECA (Ark.) members (left)stopped for a photo in front of the airport on their way to the 2014 DECA International Career Development Conference.

These Atlanta Technical College Collegiate DECA (Ga.) chapter members (left)really made it count at the 2014 Collegiate DECA International Career Development Conference in Washington, D.C., in April.

The sun never sets on Middletown DECA

(Conn.) as its chapter members (right) posed

together in front of the Georgia World

Congress Center during the 2014 #DECAICDC.

South Aiken DECA (Aiken, S.C.) chapter members (left) were all smiles after receiving terrific results from their performances at the 2014 South Carolina DECA Association Conference.

Southwest Career and Technical Academy DECA (Las Vegas, Nev.) held its annual End-of-the-Year Banquet to celebrate another successful year and to announce the new 2014–2015 chapter officer team (above).

Plainview-Old Bethpage John F. Kennedy DECA (Plainview, N.Y.) chapter members

(above) showed their DECA pride in Atlanta during the 2014 #DECAICDC!

Give us a call at 703.860.5006 or find us on the web at www.deca.org

UNDER ARMOUR APPARELNew for Fall 2014

DECA Direct | September–October 2014

Documents

Transcript of DECA Direct | September–October 2014