DEC Project Summary

TWB CLEANING CONTRACTORSPROJECT SUMMARY

DIAMOND EDGE COMMUNICATIONSSPRING 2015

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PART

PART PART PART

PART

INTRODUCTION

p. 03 The Ad Deptartmentp. 04 DEC Overviewp. 05 The Team

BRAND IDENTITY

p. 08 Brand Identityp. 09 Logo Conceptsp. 10 Logop. 11 Slogan

DIGITAL

p. 12-17 Websitep. 18-19 Facebookp. 20-21 LinkedInp. 22 Google My Businessp. 23 Sales Email

PROMOTIONAL

p. 24 Business Cardp. 25 Post Card

BRIEF

p. 06 TWB Cleaning Contractorsp. 07 The Objective

TABLE OF CONTENTS

INTRODUCTION | 3

AD DEPARTMENT

Launched in 2004, Temple’s Advertising Department has grown from an entity of the Journalism Department

into an established program with an advanced and com-prehensive curriculum, giving students an in-depth look at each facet of the industry. Each year, the department continues to advance and provide students with the skills necessary to stand out in a competitive and fast-moving industry.

Compared to programs at other universities, Temple’s program is unique in offering specialized, in-depth study in several disciplines. With four specialized tracks, in stu-dents are able to focus their studies towards what suits their particular interests and skills.

INTRODUCTION | 4

DEC OVERVIEW

As one of the few student-run advertising agencies in the country, Diamond Edge Com-munications gives students the opportunity to step away from the typical classroom

setting and jump head first into one of the most thriving industries in the world.

Our work doesn’t end when class time runs out. It becomes the primary objective of our students to give the client the thought and dedication that is found at ad agencies around the country. By getting an inside look at a real ad agency; students gain a competitive ad-vantage when it comes to finding a job in the industry post-graduation.

Students produce work for their portfolios, gain valuable experience, and learn the way agency members operate as a team. DEC offers value and experience as much as it requires time and flexibility.

REAL WORK. REAL CLIENTS. REAL EXPERIENCE.

INTRODUCTION | 5

THE TEAMAccount Director Leah OrescanAccount Managers Aishah Bango, Anne Duong + Katie PearseArt Director Danny HakimCopywriters Rose Brown + Sunaina Parihar

THE BRIEF | 6

TWB CLEANING CONTRACTORS

TWB Cleaning Contractors is an industrial cleaning company specializing in construction and commercial cleaning and floor maintenance, and serving Delaware, Southern New Jersey, and the Philadelphia area.

TWB uses only eco-friendly cleaning products, and the company’s three core values are satefy, customization and commitment.

BRAND IDENTITY | 7

THE OBJECTIVE

TWB Cleaning Contractors needed complete rebranding, including the creation of a logo, slogan, company business card, and promotional materials.

BRAND IDENTITY | 8

BRAND IDENTITY

Shades of Green To symbolize eco-friendly

STRONG, BOLD LETTERS against a clean, white background

Diamond Shape To mimic safety signs

BRAND IDENTITY | 9

LOGO CONCEPTSTWBcleaning contractors TWB

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BRAND IDENTITY | 10

LOGO

BRAND IDENTITY | 11

SLOGAN

Your Project, Our Priority.

DIGITAL | 12

WEBSITE

twbclean.com

DIGITAL | 13

HOMEPAGE

DIGITAL | 14

WHO WE ARE

DIGITAL | 15

WHAT WE DO

DIGITAL | 16

CLIENTS

DIGITAL | 17

CONTACT US

DIGITAL | 18

FACEBOOK

DIGITAL | 19

FACEBOOK

DIGITAL | 20

LINKEDIN BUSINESS PAGE

As a multi-purpose cleaning company, TWB Cleaning Contractors understands how hard it is to find a cleaning company that is well versed in all areas of cleaning.

At TWB, we use eco-friendly products which provide a clean and healthy work environment for your employees. We have proven success around Delaware, South New Jersey, and the Philadelphia surrounding area where we have loyal clients that benefit greatly from our service.

Behind TWB Cleaning Contractors are trained, professional staff team who aim to provide quality service and excellent customer service.

Your project is our priority!

For more information, visit twbclean.com.

Specialties: Construction cleaning, Commercial cleaning, Floor maintenance, Eco-friendly products

DIGITAL | 21

LINKEDIN TRINA’S PAGE

Trina graduated from Chestnut Hill College with a degree in criminal justice. Having worked with Independence Blue Cross for 10 years, she has gained experience in Managed Care and Medical Policies and Procedures. Her desire for more control and flexibility led her to team up with a colleague to form their own commercial cleaning business named KT&T Clean Sweep, LLC.

Upon the success of KT&T, Trina’s experience inspired her to create her own business. As owner and operator of TWB Cleaning Contractors, LLC she over-sees and manages all services.

Specialties: Eco-friendly, effective and quality commercial cleaning, and construction

sitcleaning services. Floor maintenance: Carpet Extractions, Strip/Wax, Spray Buff, Auto

Scrub, Hardwood Floor Care

DIGITAL | 22

GOOGLE MY BUSINESSTWB Cleaning Contractors specialize in commercial, construction and industrial cleaning services. TWB Cleaning Contractors serves Delaware, Southern New Jersey, and the Philadelphia area.

PROMOTIONAL | 23

CONSULTATION EMAIL

PROMOTIONAL | 24

BUSINESS CARD

FRONT BACK

PROMOTIONAL | 25

POSTCARD

FRONT BACK

DEC Project Summary

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