Deborah Mills-Scofield at ILF2012 - Imaginatik & Fidelity
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Transcript of Deborah Mills-Scofield at ILF2012 - Imaginatik & Fidelity
© Imaginatik plc 2011 | www.imaginatik.com
2012 Innovation Leader’s Forum
Making Innovation Real: Genetic Modification – How to Create a Blue Lobster
Deborah Mills-Scofield
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Innovation: Genetic Modification
People People People
RCUS
Challenge
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20th to 21st Century: It’s Attitude, not Aptitude
20th C!“tangibles”!
21st C �“intangibles”�
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What’s Easier to Change?
People: • Mindsets • Culture • Habits (organic) • Processes,
• Programs, • Tools (inorganic)
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Biggest Innovation Asset: People!
Chip & Dan Heath: Switch: How to Change Things When Change is Hard
Processes Programs
Tools
Training
“SOPs”
Prototype
Iterate Experiment
Needs Clarity! • Long-term • Planning & Direction • Why5
Needs Motivation • Short-Term • Fatigue ≠ Sloth/Apathy • Buy-in, not Coercion
Innovation
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People: Change/Modify the Genetic Code
• Recognition • Reward • Review • Compensation • Training • Autonomy • Freedom • Opportunity
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Create a RCUS*
*”Random Collision of Unusual Suspects” Saul Kaplan Chief Catalyst/Founder – Business Innovation Factory
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Thank you!
Deb Mills-Scofield [email protected] @dscofield