DEATH BY A THOUSAND CUTS - Two Sides · 2019-11-11 · death by a thousand cuts nick vale, head of...

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DEATH BY A THOUSAND CUTS NICK VALE, HEAD OF CREATIVE STRATEGY Thanks to Stuart Butler, John O’Keefe, Tom Standage and others

Transcript of DEATH BY A THOUSAND CUTS - Two Sides · 2019-11-11 · death by a thousand cuts nick vale, head of...

Page 1: DEATH BY A THOUSAND CUTS - Two Sides · 2019-11-11 · death by a thousand cuts nick vale, head of creative strategy thanks to stuart butler, john o’keefe, tom standage and others

DEATH BY A

THOUSAND CUTSNICK VALE, HEAD OF CREATIVE STRATEGY

Thanks to Stuart Butler, John O’Keefe, Tom Standage and others

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WELCOME

TO THE

DARK

AGES

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INVISIBLE

MEDIA

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SERENDIPITY

COMMON EXPERIENCE

IDEAS BRAND

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MICRO

MOMENTS

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MOMENTS

WITH MEANING

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MOMENTS WITH MEANING

IDEAS

BRAND VALUEPOV /PERSPECTIVE

MASS COMMUNICATIONS

ENGAGEMENT

QUALITY

MICRO MOMENTS

COMPUTERS

SALESTOOLS TECH

INDIVIDUAL

DATA DRIVEN

EFFICIENCY

0.05p £500 £50k £10m

High priced ad unitsLow priced ad units

Ad unit

price

Market £

spend

AD INVESTMENT

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KRAFT HEINZ

$100

$80

$60

$40

$20

2017 2018 2019

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NEW

RENAISSANCE

THINKING

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1. DELIGHT IN

PHYSICALITY

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2. BE UNASHAMEDLY

MASS

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3. COMPLEMENT THE

DIGITAL WORLD

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4. MAKE BEAUTIFUL

ENJOYABLE

EXPERIENCES

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THANK YOU


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