Dear Viewbook: It's Not You, It's Me

“Dear Viewbook: It’s Not You,

It’s Me.”

Kristina L. Dooley Educational Consultant

Dear Viewbook:It’s Not You,

It’s Me.

SBSA 2009 Annual Conference

SBSA 2009 Annual ConferenceSt. Petersburg, Florida

Presentation GuidelinesC.A.S.E. ... Highly encouraged!Be prepared to share your own ideas & be

prepared to participate!We have a time limit…"The length of a film should be

directly related to the endurance of the human bladder.“ Alfred Hitchcock


Let’s Begin With a Few Questions…Who is on your school’s Marketing Team?Who at your school can contribute “press-worthy”

material?Who are your school spokespeople?Who provides online content about your school? Who provides photos/video of your school activities

for use online?


Answers…Head of SchoolDirector of AdmissionCommunication DirectorDean of StudentsAcademic DeanFacultyBoard of TrusteesHouseparentsMaintenance DepartmentBus Drivers

Director of DevelopmentFood Service ProvidersBusiness Office StaffCoachesHousekeeping StaffParentsStudentsAlumniGrandparentsAnd…


These guys, too!

Mark Zuckerberg Founder of Facebook

Tom Anderson Founder of MySpace


Types of Technology Affecting School Marketing

A few quick facts…Facebook MySpace

150 Million Active UsersFastest Growing

Demographic = 30 +70% of Users Outside the

U.S.3 Billion Minutes/Day Spent

on Facebook2008- “Facebook” added to

the Collins English Dictionary

110 Million Active Users

266 Minutes/Month Per User

85% of Users 18 +300,000 New People

Sign Up for Accounts Daily

Translated Into 20 Different Languages


"I base most of my fashion sense on what doesn't itch.” - Gilda Radner

Remember: Students & Parents will choose, or not

choose, your school based on their own pre-requisites.


Do you know how your school is being presented online?

REAL Facebook GroupsMy Stupid Parents Sent Me to Boarding School and NOW

I’m an AlcoholicI hate (XYZ) Academy(XYZ)- The Only Elite Boarding School Built on Drug

MoneyBoarding School Moms

You Tube Videos


How can you keep track of your school’s image online?

Google Alerts123people.comTechnorati (technorati.com) – Tracks BlogsYacktrack (yacktrack.com) – “Chatter” ToolWho knows new online technology the best? Students!

Local University InternStudent Government Member/Admission AmbassadorCurrent Parent VolunteerAlumni Volunteer

Question:Does your school have a written policy in place for faculty/staff/student/parent use of your

school image/likeness?

Answer:You should!


"Are you really sure that a floor can't also be a ceiling?“ - M.C. Escher

AKA: How can your school use these social networking sites to your advantage?


Welcome Home!Does your website have the following?:

Easily identifiable contact info (address, phone, email) on the HOME PAGE?

Campus News section that is updated DAILY?Application Available Online (even in PDF)?Tuition Info Posted?REAL student photos? Links to your Social Networking sites (if you have them)?Construction Updates (with Photos!)?A consistent image/brand (used on printed pieces, too)?


It’s cool to be a follower…C.A.S.E. in Action…BobJohnsonBlog.comMITAdmissions.orgMindPowerInc.com/BlogStamats.comNAIS Daily News (Contact Myra McGovern)


My Tweet…Your Entire School Community = Your

Marketing TeamMonitor Your Brand 24/7 Accountability…Yep, You Need ItEmbrace Social Media…Big Bear Hugs are

BestThe Living Room is Clean, Don’t Forget to

Sweep the Front Porch!Be a Follower…Really, It’s OK.Now, Wait for the Next Big Trend…


Muito Obrigada!*Kristina L. Dooley

[email protected]

(*Thank you very much!)

mailto:[email protected]

Dear Viewbook: It's Not You, It's Me

Education

Transcript of Dear Viewbook: It's Not You, It's Me