Dear Public Service Director,

Childhood poverty creates adult poverty. Worldwide, millions of children live in extreme poverty, a destructive cycle that is often passed down from generation to generation. In 25 countries around the world, ChildFund International is a powerful, life-changing force, dedicated to improving the lives of over 11 million children and their families. Our programs support early childhood development, children's health and education. And we help strengthen families' economic security and self-sufficiency. At ChildFund, we believe today's childhood poverty must not become tomorrow's. By running our new "Cycle of Poverty" Radio PSA, you will make an enormous difference in raising awareness about ChildFund's efforts to end the devastating realities of childhood poverty.

This important Radio PSA (in :60, :30 and :15 lengths) is ready to air immediately and has no expiration date. We hope you place these in your active rotation and air as often as possible.

With your help, we can end this harmful cycle of poverty and ensure that all children have a brighter future, no matter their circumstances.

Thank you in advance for your support! Sincerely,

Angela Ross Director of Voice ChildFund International

RADIO PSA SCRIPTS

"Cycle of Poverty" (:60)

MUSIC UP AND UNDER NARRATOR V/O: CHILDREN WHO GROW UP IN POVERTY ARE PART OF A DESTRUCTIVE CYCLE. CHILDHOOD POVERTY CREATES ADULT POVERTY, CREATES CHILDHOOD POVERTY AND ON AND ON. AND THIS IS A RELENTLESS CYCLE. WORLDWIDE MILLIONS OF CHILDREN LIVE IN EXTREME POVERTY. AT CHILDFUND INTERNATIONAL WE FIND THIS UNACCEPTABLE. SO WE DO ALL WE CAN. IN 25 COUNTRIES WE ARE VIGOROUSLY FIGHTING POVERTY AND IMPROVING THE LIVES OF OVER 11 MILLION CHILDREN AND THEIR FAMILIES. OUR PROGRAMS SUPPORT EARLY CHILDHOOD DEVELOPMENT AND CHILDREN'S HEALTH AND EDUCATION AND WE HELP STRENGHTEN THE ECONOMIC SECURITY OF FAMILIES. NARRATOR V/O: CHILDHOOD POVERTY CREATES ADULT POVERTY, CREATES CHILDHOOD POVERTY. BUT AT CHILDFUND INTERNATIONAL WE ARE COMMITTED TO BREAKING THIS DESTRUCTIVE CYCLE. TODAY'S CHILDHOOD POVERTY MUST NOT BECOME TOMORROW'S. LEARN MORE AT CHILDFUND DOT ORG. FADE SOUND OUT

RADIO PSA SCRIPTS

"Cycle of Poverty" (:30)

MUSIC UP AND UNDER NARRATOR V/O: CHILDREN WHO GROW UP IN POVERTY ARE PART OF A DESTRUCTIVE CYCLE. CHILDHOOD POVERTY CREATES ADULT POVERTY, CREATES CHILDHOOD POVERTY AND ON AND ON. AT CHILDFUND INTERNATIONAL WE FIND THIS UNACCEPTABLE. SO WE DO ALL WE CAN. IN 25 COUNTRIES WE ARE VIGOROUSLY FIGHTING POVERTY AND IMPROVING THE LIVES OF OVER 11 MILLION CHILDREN AND THEIR FAMILIES. TODAY'S CHILDHOOD POVERTY MUST NOT BECOME TOMORROW'S. LEARN MORE AT CHILDFUND DOT ORG. FADE SOUND OUT

"Cycle of Poverty" (:15)

MUSIC UP AND UNDER NARRATOR V/O: CHILDREN WHO GROW UP IN POVERTY ARE PART OF A DESTRUCTIVE CYCLE. AT CHILDFUND INTERNATIONAL WE FIND THIS UNACCEPTABLE. IN 25 COUNTRIES WE ARE VIGOROUSLY FIGHTING POVERTY AND IMPROVING THE LIVES OF CHILDREN AND THEIR FAMILIES. LEARN MORE AT CHILDFUND DOT ORG. FADE SOUND OUT

AVAILABLE FOR DIGITAL DOWNLOAD

This PSA is available for digital download below:

http://www.causewaypsa.com/CF/

No End Date For Use.

Cycle of Poverty (:60, :30, :15)

Please visit the following website to provide PSA usage information for this campaign:

http://radio2.causewaypsa.com/?p=B137661