Dear Buyer: Thank you for this opportunity. I am excited to understand your motivation and goals,...

Dear Buyer:

Thank you for this opportunity. I am excited to understand your motivation and goals, and look forward to helping you reach them.

I know you’re thinking about selling your home, and I want to be the real estate professional you select to help you. I commit to working with you individually and taking the time to understand the unique selling points of your home and your neighborhood.

From listing to closing, I am committed to navigating the entire sale process for you, using my expertise to ensure a smooth transaction, and a top selling price. I will advise you honestly about any home repairs or improvements that will maximize your asking price. I will actively target the types of Buyers most likely to want your home.

I will market your home 24 hours a day, 7 days a week.

After you’ve had a chance to review this information, please contact me. I would like to prepare an in-depth analysis of your particular home, compare it to other homes on the market and recommend a personalized marketing program and pricing strategy for you.

I appreciate the opportunity to earn your business.

Sincerely,

Jenny Swain

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Three Point Place ● Madison, WI 53719 ● 608-219-8989 ● Fax: 608-831-0825 ● [email protected]

www.jennyswain.com ● yourmovingexperience.wordpress.com ● Twitter: JennySwain

{COMPANY SLOGAN}INTRODUCTION





• It’s All About You

• The Home Selling Process

• Frequently Asked Questions

• Marketing Plan

• Extensive Internet Presence

• Why Keller Williams Realty

• About Us

• What My Clients Say

• Client Services Pledge

TABLE OF CONTENTS

Cover photo: www.nucth.physics.wisc.edu

IT’S ALL ABOUT YOU.

My real estate business is built around one guiding principle: It’s all about you!

My entire focus is on your complete satisfaction. I want you to be so pleased with the experience of working with me and my team, that you will want your friends and associates to receive the same level of service.

Seventy-two percent of my business comes from repeat customers and referrals to their friends and families, and that’s the way I like it!

My goal is to exceed your expectations in every step of the home selling process, in order to earn the privilege of becoming your Realtor ® for life!

• Your needs

• Your dreams

• Your concerns

• Your questions

• Your finances

• Your time

• Your life



Eighty-two percentof home salesare the result

of agent connections.Source: National Association of Realtors®

THE HOME SELLING PROCESSThere are many details to be handled when selling a home. It is my job to streamline the home sale process for you, ensuring everything is completed quickly and efficiently.

Preparing for Sale• Conduct comparative market analysis to establish a fair market value of your home• Prepare and complete the listing agreement• Recommend improvements to maximize your home's value• Place a lock box on your property, if needed

Marketing your Home• Enter listing information into the MLS• Place a For Sale sign on your property• Notify top local agents of this new listing• Schedule your home for office tour• Schedule your home for MLS tour• Distribute Just Listed flyers to your neighborhood• Post your home information on the Internet• Schedule and hold open houses• Notify all potential buyers with details of listing• Arrange showings for other agents

Communicating with You• Contact you regularly with feedback• Prepare and deliver regular progress reports to you• Discuss all marketing activities with you

Coordinating the Sale• Pre-qualify potential buyers• Present and discuss all offers with you• Negotiate your transaction with the other agent• Prepare and finalize the closing

Other Ways I Can Help• Arrange for an agent to assist you in your relocation• Recommend a moving company• Provide you with a helpful moving checklist• Recommend preferred companies for related services



FREQUENTLY ASKED QUESTIONS

Are there things we should do to our home to ensure the maximum price?Yes. There is a benefit to making sure your home looks its best prior to offering it for sale.There are also small remodeling jobs that will pay off at resale. I can advise you about specificimprovements that will increase your home's marketability and value.

How often will you advertise our property?I don't just list homes; I market them. I will make sure your home is marketed to potential buyersaround the clock, 24 hours a day, 7 days a week. I will customize a marketing plan to reach thetypes of buyers most likely to purchase your home. I know how to maximize the power of theInternet for my clients, while also using traditional methods such as flyers, brochures,yard signs and direct mail.

Will you be present at all showings?For showings, potential buyers will bring their own agents to tour your home. Most buyers prefer only their own agents be present when evaluating a prospective new home. At open houses, I or a member, of my team will be there.

What if another agent tells us they can get us more for the house?Some agents will quote a higher listing price just to get your business, but an overpriced house willnot sell. If you choose to work with me, I will conduct a thorough comparative market analysis prior torecommending an asking price for your home. I will explain how I arrived at the price, but ultimatelythe decision is up to you. I will offer my professional opinion on how the market willvalue your home. I will be honest with you, even if it’s not what you want to hear.

Do we have any responsibilities during the marketing of our home?Your primary job during the sale of your home is to keep it neat and clean for showings and openhouses. A large part of a home's appeal involves staging, which is everything from furnitureplacement to home fragrance. I will advise you on how to best stage your home, giving you easytips and quick fixes to maximize your home's appeal.

What happens once we get an offer?I will help you consider each offer and negotiate the best deal for you. Once you'veaccepted an offer, I will guide you through the entire transaction and ensure everythingproceeds smoothly.

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MARKETING PLAN In order to provide the best service and most effective marketing strategy, I have developed the following plan. I will: ● Complete a thorough Market Analysis, to assist you in properly pricing your home.All factors, including current market conditions, will be carefully considered. ● Assist in properly STAGING your home by providing professional, constructive suggestions for improving curb appeal, and first impressions of interior spaces. ● Create advertising that emphasizes the BENEFITS of your home and prepare a professional “home book” for display that includes all property and community/school information. ● Enter your listing into the South Central Wisconsin MLS database, exposing it to over 4,000 local agents and (most importantly) offering a full 3% out to the Buyers’ agents. ● Create multiple professional Virtual Tours, of interior and exterior spaces, linked to all sites and to the MLS. ● Enter your listing and virtual tours into multiple websites and search engines, including JennySwain.com, kw.com, Wisconsinhomes.com, Realtor.com, Trulia.com, Google.com, Point2Home.com, Yuvie.com, Geebo.com and more, exposing it to all of America and Canada. Today’s Buyers start their search online - your home will be seen by thousands of Buyers every day! ● Maintain listings on Craigslist weekly and post Open House and listings information to my blog and Twitter! ● We will create your own private web page to keep you updated on our marketing activities and to provide showing feedback for your review. You will be provided with a login and password that can be accessed at any time. ● Place and stock brochure box on sign post, with color photo highlight sheets. ● Mail color “Just Listed” postcards to the neighborhood - they may know someone who wants to live here, so let’s let them choose their new neighbor!



MARKETING PLAN

● Target mail color flyer to the Realtors with MLS “prospect matches” – those with buyers who are already searching for a home like yours. ● Schedule Keller Williams Property Tour so that all of our agents are familiar with your home and will keep it “top of mind” for their current or future potential Buyers.Property Tour is Tuesday 11-2. ● Schedule periodic public Open Houses, with a qualified host and appropriate advertising and directional signage. ● Deliver color home information flyers to top producing real estate offices in town, and invite them to our office property tour. ● Professionally and personally handle all inquiries about your home - no impersonal, automated messages! ● Communicate with you to discuss all feedback and strategy. ● Respond promptly and professionally to all ad or sign inquiries. ● Assist potential Buyers with financing information and resources, such as current rates, prequalification, taxes, payments and referrals to quality lenders.



EXTENSIVE INTERNET PRESENCE

www.jennyswain.com

WHY KELLER WILLIAMS REALTY

As part of the Keller Williams Realty team, I look forward to providing you with a phenomenal real estate experience!

There is a reason more and more agents are making the change to Keller Williams Realty.

Here's why it matters to you:

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KnowledgePowerful curriculum through Keller Williams University keeps us ahead of trends, toolsand advancements in the real estate industry.

SpeedLeading-edge technology solutions accelerate our efficiency and productivity.

TeamworkContrary to other real estate companies, Keller Williams Realty was designed to reward agents for working together – to serve clients better.

ReliabilityKeller Williams Realty was founded on the principles of trust and honesty, emphasizing the importance of having the integrity to do the right thing and always putting the customers needs first.

SuccessKeller Williams Realty is the fastest growing real estate company in North America.

EXPERIENCE

I am a 1989 honors graduate of the University of Wisconsin-Madison, with a B.S. in Interior Design. It comes in very handy!

I have been actively selling Madison real estate since 1991. I was affiliated with the largest local company for my first 11 years, then joined Keller Williams Realty International in January, 2003. I was among the group of 19 agents who opened the first Keller Williams office in the State of Wisconsin.

Just a few years later, our Madison West office is now the single, highest-producing real estate office in the state (all firms). Wahoo!

In 2009, my sales volume ranked in the top .4% of all agents in the South Central Wisconsin MLS—comprised of over 2,500 agents. My primary focus is working with Buyers and Sellers of single-family homes and condominiums on the west side of Madison and neighboring communities.

I also enjoy condominium development and income/investment properties.

My administrative manager Stacey McWilliams is “quality control,” tackling the infinite transaction details and caring for our clients. “Marketing Marc” Rodriguez is the master of all things marketing (and an amazing technology geek). Together, we are an efficient, organized team and are able to respond quickly to our clients’ needs.

My Seller and Developer clients appreciate my attention to detail, my clear and prompt communication and my genuine concern for their bottom line. My Buyer clients and Realtor® peers thank me for my straightforward approach, my integrity, my competence and my accessibility. I love what I do and it shows!

My personal life is very fulfilling as well. My husband John and I have been married for 17 years. John recently graduated from UW Madison with a degree in Earth Science education.

We share our lives with our three crazy sons—Jeremy, 24, a Navy pilot, Evan, 14 and Ryan, 12.

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FULL SERVICE VS. DISCOUNT AGENTS

Are you focused primarily on: the “6% or less” part of the deal or the “94%” of the deal? They are two very different considerations. Discount agents use commission as a tool to get your business. Full service agents use commission as part of their marketing plan to attract more buyers to your home in the effort to net you more money for the sale of your home. Discount agents feel certain pressures that full service agents don’t: namely volume, time and money. When an agent lowers their fee from 6% to 4%, they are now reducing their fee by 50%. Therefore, discount agents must do a higher volume of transactions in order to make up for their reduced fee. Since they are operating on a lower profit margin than a full service agent, they can’t afford to keep a listing on the market for very long before it starts costing them money. Let’s see how this affects you as a seller: ● Discount agents need to work with a higher volume of customers, so they cannot provide you with the same attention a full service broker can give you. ● Discount agents cannot expose your home in the same way as a full service broker can when it comes to marketing your home because their marketing budget is reduced by their lower fee. ● When an offer comes in, a discount broker has every incentive to get the offer accepted quickly in order to move to the next deal. They are also less likely to have the skill to negotiate a higher price for your home as evidenced by their inability to negotiate commission on their own behalf. Remember, if they gave 17% to 50% of their own money away in order to get your business, do you really think they are going to fight for more money when they are negotiating on your behalf?

In the end, you want a agent who can help you achieve your real estate goals by focusing on making you money, instead of saving you money. As a result, your agent should actually earn his or her fee. Read more about this topic on my blog! http://yourmovingexperience.wordpress.com

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WHAT MY CLIENTS SAY…

“You were great! Always quick to respond to my call or email. Great feedback on

showings too! I would highly recommend you and I have!”─Carleen W.

“Your honest remarks were helpful and you answered our questions.”─Jane & Larry

“Fantastic service! You are a very energetic, authentic person who really cares about your job and others. Your passion is contagious.”─Erin & Finn

“Thank you! You made the experience comforting and not scary!”─Lisa H.

“Excellent feel for the market and neighborhoods. Great instincts about sales situations.” ─Joe T.

“Professional and fun made it an enjoyable experience.”─Matt W. & John S.

“Jenny is very professional and knowledgeable about real estate in Madison.”─Mary & Randy

“You provided nothing but top-notch service to my family. Thank you for everything!”─Noelle & John

“Jenny is very good at marketing…the word about our home was everywhere.”─Melissa & Bryn

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CLIENT SERVICES PLEDGE

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● I will keep my clients fully informed and consistently updated.

● I will respond to all my clients’ inquiries and concerns

● I will protect my clients’ interests.

● I will quality control all other parties to the transaction.

● I will assure the accuracy of all paperwork.

● I will continually seek feedback and assure my clients’ satisfaction.

● I will respond to and resolve all problems in a timely manner.

● I will consistently provide value-added services.

● I will always be the calmest person in the transaction.

● I will make each real estate transaction a positive experience. I appreciate the opportunity to assist you in one of life’s biggest events. I intend to exceed your expectations of a real estate professional.

WANT TO KNOW MORE?

{SELLERSNAME}



Visit our websites for greatBuyer and Seller resources!

Web: www. jennyswain.com

Condo Projects: www.jennyswaincondos.com

Blog: yourmovingexperience.wordpress.com

Facebook: Jenny Swain and Associates

Twitter: www. twitter.com/jennyswain

YouTube: www.youtube.com/user/jennyswain1

Dear Buyer: Thank you for this opportunity. I am excited to understand your motivation and goals,...

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