DEANSHIP  OF  ACADEMIC  DEVELOPMENT  JAZAN  UNIVERSITY    REPORT  ON  PUBLIC  LECTURE  

2013  

Jazan  University  

DEANSHIP  OF  ACADEMIC  DEVELOPMENT  

1/1/2013  

DRAFT  AND  WORK  STAGES  OF    JAZAN  UNIVERSITY  STRATEGIC  PLANNING  

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 DEANSHIP  OF  ACADEMIC  DEVELOPMENT  JAZAN  UNIVERSITY  

 REPORT  ON  PUBLIC  LECTURE    

 TITTLE:  DRAFT  AND  WORK  STAGES  OF    

JAZAN  UNIVERSITY  STRATEGIC  PLANNING      

Speaker   Dr.  Roland  Stephen,  Dr.  Chris  Hill  and  Ophelia  Yeung,  SRI  consultants,  USA  

Venue:   Main  Lecture  Hall  Jazan  University    

Date   8th  September  2013/  2nd  Zulqaedah  1434  

Day   Sunday  

Time   7.00  –  8.30  pm    

Participants   Open  to  All  members  of  Jazan  University  

       

The  program  started  with  recital  of  AlQuran  by  University  Qari.  Dr  Ageel  delivered  opening  

remarks  by  welcoming  the  guest  speakers  and  all  the  audiences.  He  mentioned  the  purpose  of  

tonight  discussion  will  be  on  the  progress  of  Jazan  University  strategic  plans  delivered  by  SRI  

consultants.  All  staff  members  were  welcomed  to  actively  participate  in  the  discussion  to  enhance  

the  JU  Strategic  Planning  .  

   CONTENTS  

   SITUATIONAL  

ANALYSIS    

MISSION  AND  

VISION  

STRATEGIC  GOALS  

ACTION  PLANS  

MONITOR  AND  IMPROVE  

DRAFT  AND  WORK  STAGES  OF    JAZAN  UNIVERSITY  STRATEGIC  PLANNING  

  Page  3      The  first  speaker  Dr  Roland  discussed  on  the  above  model  of  the  process  of  strategic  plan  which  

comprises  of  a  few  stages  namely  situational  analysis  followed  by  establishing  mission  and  vision,  

from  here  we  can  develop  strategic  goals  with  action  plans.  Once  Action  plans  were  executed,  

monitoring  and  improvement  need  to  be  considered  to  close  the  cycle.  For  JU  strategic  planning  SRI  

had  completed  the  Situational  Analysis  stage  and  the  data  has  been  collected,  processed  and  

analyzed.  They  used  focus  group  interviews  comprised  of  JU  leaders  /  top  management,  faculty  

members,  staff  and  students  to  get  the  appropriate  data.    

 The  second  speaker  Dr  Christ  Hill  discussed  briefly  on  the  findings  of  the  data  collected.  In  general,  

they  found  out  the  results  were  positive,  consistent  with  the  general  expectations  from  strategic  

point  of  view  thus  JU  can  move  forward  to  plan  and  implement  the  strategic  directions.    

 The  third  speaker,  Mrs  Ophelia  Yeung  discussed  on  PESTLE  and  SWOT  Analysis  they  used  in  the  

process  of  data  they  gathered.  PESTLE  stands  for  Political,  Economical,  Social,  Technological,  Legal  

and  Environmental  analysis  and  SWOT  stands  for  Strength,  Weaknesses,  Opportunities  and  Threats  

analysis.  Both  of  these  analyses  (PESTLE  and  SWOT)  have  to  be  considered  to  produce  a  reliable  

and  implementable  strategic  planning.    

 SRI  decided  to  revisit  the  mission  and  vision  of  Jazan  University  and  came  out  with  three  strategic  

directions  that  need  to  be  developed  and  implemented  to  achieve  the  vision  of  the  university    

   Following  are  SRI  suggestions  for  vision,  mission  and  strategic  directions  of  Jazan  University.    

       

Jazan  University  will  be  a  gateway  to  the  future  for  the  region  and  the  kingdom,  recognized  

nationally  and  internationally  for  relevant  research,  high-­‐quality  graduates,  and  service  that  deliver  

social  and  economic  impacts  to  the  community.  

 

 

   

• Produce  internationally  recognized  research  and  new  knowledge  that  meet  the  needs  of  

the  region,  the  Kingdom,  and  the  world  

Vision  of  Jazan  University  

Jazan  University’s  mission  is  to:    

DRAFT  AND  WORK  STAGES  OF    JAZAN  UNIVERSITY  STRATEGIC  PLANNING  

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• Achieve  academic  excellence  and  prepare  graduates  to  become  regional  and  national  

leaders  in  business  and  industry  

• Serve  the  community  by  addressing  its  problems  and  supporting  its  social  and  

economic  development    

       

Careful  analysis  of  the  PESTLE  and  SWOT  above,  combined  with  the  revised  mission  and  vision,  

yields  three  strategic  directions  or  goals  for  Jazan  University:  

• Build  world  class  management  

• Achieve  intellectual  excellence  

• Deliver  social  and  economic  impacts    

       

1. The  importance  of  jobs  descriptions  in  Jazan  University.  

2. Must  be  able  to  distinguish  or  define  the  roles  between  centralization  or  decentralization  of  

university  management.  

3. What  is  the  process  that  needs  to  be  considered  in  the  implementation  and  monitoring  of  

strategic  planning  of  Jazan  University.  

4. Not  much  has  been  mentioned  about  university  core  values  in  the  discussion.  

5. The  importance  of  incorporating  a  change  management  team  in  the  university  that  needs  to  

be  set  up  for  the  implementation  of  strategic  planning.  

 

     

The  meeting  achieved  its  objectives  and  more  discussion  in  details  will  be  continued  in  the  two-­‐day  

workshop  at  Hayatt  Hotel  beginning  on  the  following  day.  

The  discussion  concluded  at  9.30  pm    

 

Strategic  Directions  

SUMMARY  OF  RESPONSES  BY  AUDIENCE  

CONCLUSION