Social and Activist Criticism: A Chapter in American Criticism
Dealing with Negative Criticism in Social Media SAP SAUG
59
Social Media Social Networks laurelpapworth.com SAUG Plenary #SAP 1 Tuesday, 8 November 2011
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Transcript of Dealing with Negative Criticism in Social Media SAP SAUG
Social Media Social Networks
laurelpapworth.com
SAUG Plenary #SAP
1Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
FacebookManaging Negative
Comments7 Steps to Social
Media Engagement
Social Media
2Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
Laurel Papworth
•slides at http://slideshare.net/silkcharm•blog at http://laurelpapworth.com •email [email protected]•phone +61 (0)432 684992•Twitter @SilkCharm•iTunes Social Media Business podcast
reference
3Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com4Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com5Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
http://laurelpapworth.com/courses
6Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
http://laurelpapworth.com/monetizing-online-communities/
7Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com8Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com9Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
Hmmm, what shall we buy today?
9Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com10Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com11Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
ideasproutsmarketing
11Tuesday, 8 November 2011
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laurelpapworth.com12Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com13Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
Flickr: Sokabs
Ignore
14Tuesday, 8 November 2011
Ararat Rural City Council - Official
site
https://www.facebook.com/
groups/238483536657/
Ignore a 15 comment discussion on WINTV on staff leaving July 1 2011
15Tuesday, 8 November 2011
Social Media Social Networks
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Social Media Social Networks
laurelpapworth.com
Sue
Flickr: ArtySmokes
17Tuesday, 8 November 2011
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19Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
Flickr:Sokabs
A former 2Clix senior employee of eight years said in July 2008 that 2Clix
Australia's decision to liquidate was precipitated by the negative press resulting
from its failed lawsuit against Whirlpool.
20Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
Wired.com
21Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
Wired.com
21Tuesday, 8 November 2011
Social Media Social Networks
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Social Media Social Networks
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Deflect
mi9.com
23Tuesday, 8 November 2011
Social Media Social Networks
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Deflect
OOH!Look! Shiny
mi9.com
23Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
Conversation Diary - bury the posts
Competitions and Polls
24Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
Conversation Diary - bury the posts
Competitions and Polls
24Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
Conversation Diary - bury the posts
Competitions and Polls
Phone Hacking vs Riots
24Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
Remove, Ban
25Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
Remove PostsBan Commenters
26Tuesday, 8 November 2011
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Social Media Social Networks
laurelpapworth.com
Educate
CampusAccess.com
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Educate the issue, not the person
30Tuesday, 8 November 2011
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Confess, Promise
32Tuesday, 8 November 2011
Social Media Social Networks
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$1.6 million down. Full Transparency. Brand Love = Priceless
33Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
Fight, Stand up
34Tuesday, 8 November 2011
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Video
36Tuesday, 8 November 2011
Social Media Social Networks
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Own it, Wear it.
37Tuesday, 8 November 2011
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Social Media Social Networks
laurelpapworth.com39Tuesday, 8 November 2011
Social Media Social Networks
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Social Media Social Networks
laurelpapworth.com39Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com40Tuesday, 8 November 2011
Social Media Social Networks
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From Shallow to Deep Social Media EngagementLaurelPapworth.com ©© 2009
41Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
From Shallow to Deep Social Media Engagement
1. Internal/EnterpriseStaff guidelines, wikis
LaurelPapworth.com ©© 2009
41Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
From Shallow to Deep Social Media Engagement
Management Listening 2. Monitoring
1. Internal/EnterpriseStaff guidelines, wikis
LaurelPapworth.com ©© 2009
41Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
From Shallow to Deep Social Media Engagement
3. BroadcastInformation Provision
Management Listening 2. Monitoring
1. Internal/EnterpriseStaff guidelines, wikis
LaurelPapworth.com ©© 2009
41Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
From Shallow to Deep Social Media Engagement
4. ViralAgency ads, filter forward
3. BroadcastInformation Provision
Management Listening 2. Monitoring
1. Internal/EnterpriseStaff guidelines, wikis
LaurelPapworth.com ©© 2009
41Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
From Shallow to Deep Social Media Engagement
5. CampaignTime limited, viral spiked events
4. ViralAgency ads, filter forward
3. BroadcastInformation Provision
Management Listening 2. Monitoring
1. Internal/EnterpriseStaff guidelines, wikis
LaurelPapworth.com ©© 2009
41Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
From Shallow to Deep Social Media Engagement
5. CampaignTime limited, viral spiked events
4. ViralAgency ads, filter forward
3. BroadcastInformation Provision
Management Listening 2. Monitoring
1. Internal/EnterpriseStaff guidelines, wikis
6. CollaborativeBiz/Gov and Community together
LaurelPapworth.com ©© 2009
41Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
From Shallow to Deep Social Media Engagement
5. CampaignTime limited, viral spiked events
4. ViralAgency ads, filter forward
3. BroadcastInformation Provision
Management Listening 2. Monitoring
1. Internal/EnterpriseStaff guidelines, wikis
6. CollaborativeBiz/Gov and Community together
7. Peer to PeerCommunity initiates and resolves
LaurelPapworth.com ©© 2009
41Tuesday, 8 November 2011
Social Media Social Networks
laurelpapworth.com
Laurel Papworth
•slides at http://slideshare.net/silkcharm•delicious http://delicious.com/lpapworth/sep2010 •blog at http://laurelpapworth.com •email [email protected]•phone +61 (0)432 684992•Twitter @SilkCharm•iTunes Social Media Business podcast
reference
42Tuesday, 8 November 2011
