Dealer eProcess Brochure
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Transcript of Dealer eProcess Brochure
dealereprocess.comdealereprocess.com4 5Contact Sales: 877-551-2555 Contact Sales: 877-551-2555
DEALERSHIP WEBSITES
RESPONSIVE WEBSITES Your customers shop on a multitude of devices. A website from Dealer E-Process goes beyond the typical responsive site by offering Responsive websites with server side elements (RESS). Simply put, we deliver a graphical user experience that is optimized for any desktop or mobile device.
SPANISH WEBSITES We’ve created a complete, fully translated Spanish platform. All vehicle information, down to the specs, and testimonials, are translated in the platform (not using Google Translate).The URL and meta data is fully translated as well to provide a comprehensive Spanish website design.
Dealers who operate in markets with high percentages of Spanish speaking residents need a fully compliant Spanish language solution. Many previous attempts at Spanish website platforms, by other website companies, have been underwhelming. In many cases, the Spanish was poorly translated and the cultural changes in website design were never addressed. Dealer E-Process has finally made a full Spanish language platform with a truly authentic look and feel.
In addition to Spanish language websites, Dealer E-Process offers integrated Google AdWords/Bing campaigns in Spanish. The combination of in-language advertising and Spanish content pages makes for a great marketing success story.
MANAGING YOUR WEBSITE. WE MAKE IT EASY! You need a website with the highest conversion on both desktop and mobile devices. You demand transparency into every number and every penny spent, with accountability at the individual vehicle level. You want the best support in the industry at no extra cost, while guaranteeing ultimate flexibility. You demand the best, and Dealer E-Process delivers the best.
EASY SITE NAVIGATION
SITE SEARCH Customers utilize Google to find the
information they are searching for. “Site
Search” allows customers to search a
dealer’s website in the same fashion. As a
customer types into the search bar, real time
search results appear showing available
inventory, testimonials, coupons, pages, and
videos that match the search query. This
functionality is exclusive to the
Dealer E-Process platform –
and customers love it!
MEGA MENUS The best possible website
navigation is the key to a dealer’s
conversion rate. SEO value is
greatly increased when Google
connects your most important
content to the menu of your website.
Mega Menus provide the ultimate
navigation advancement for
optimized, heavy-content websites.
Mega Menus allow for massive
amounts of content while providing
a quicker connection to inventory,
coupons, videos, shopping tools,
and research information.
dealereprocess.comdealereprocess.com6 7Contact Sales: 877-551-2555 Contact Sales: 877-551-2555
VEHICLE SHOPPING JUST GOT EASIER! VEHICLE SHOPPING JUST GOT EASIER!
THE MOST ADVANCED VDP The vast majority of shoppers that purchase a vehicle
after visiting the dealer’s website do so after examining
the Vehicle Details Page (VDP). The VDP is the most
important page on a dealer’s website. No other VDP
includes more info about the vehicle the customer is
researching.
• Largest Photo Size in the Industry
• eAutoPayments
• Vehicle Details & Installed Options
• eAuto Appraise
• 8 Customizable Pricing Fields
• Used Vehicle Original MSRP Data
• Vehicle Inventory Videos
• 360 Degree Interior and Exterior Views
• Vehicle Owner Manuals
• Vehicle Brochures
• NHTSA Safety Crash Test Ratings
• Vehicle Green Scores
• Vehicle Awards & Accolades
• Vehicle Window Stickers
• Customized Thank You Pages
• Automated Incentives and Specials Program
• Similar Vehicles
• Customer Testimonials
• Dynamic Call Tracking on New and Used
PRICE DROP ALERTS Customers want the car buying experience to be
easy, and nothing makes car shopping easier for your
customers than our real-time price drop alerts. If a
customer is interested in a car on your site, they can
sign up to receive email alerts whenever the price
lowers on that vehicle, or if the vehicle is sold. This
simplifies the process for the customer, and generates
more leads for YOU in the process. It’s a win-win!
SEARCH RESULTS PAGE Engage your customers with an SRP page designed for today’s online shopper. Giving
the consumer the ability to view all photos for each vehicle right from the SRP allows your
consumer to shop your inventory with ease. Once they find their vehicle of interest, we
deliver a custom pricing display, as well as Calls to Action, which drive higher conversions.
• Highest converting page of the website
• SRP vs VDP reporting
• Largest photo size
• View ALL photos from SRP
SRP
VDP
dealereprocess.comdealereprocess.com8 9Contact Sales: 877-551-2555 Contact Sales: 877-551-2555
YOUR WEBSITE DELIVERS A “PERSONALIZED” EXPERIENCE... HERE’S HOW
SEARCHWith Personalization, the DEP Smart
Search bar gets even smarter,
prompting each customer to continue
researching the vehicles they’ve
shown the most interest in.
HOMEPAGE BANNERSThe marketing banners on your
homepage are your largest assets.
The personalization engine makes
sure that the large, vibrant messaging
each customer sees is custom tailored
to their needs and interests.
MODEL SCROLLERLet the personalization engine customize
your website model scroller to give the
customer quick, one-click access to the
models they’ve viewed on your site.This
leads to quicker site navigation, and
happier customers.
CHATThe DEP Chat has always been great at
starting conversations with customers,
but with personalization, it now becomes
a chat system that can actually
CONTINUE the conversation. The chat
box will be filled with information and
“prompts” regarding specific vehicles
each customer has shown interest in.
This not only generates more chats, but
higher quality leads, too!
CUSTOM VIDEOSThe Personalization engine turns your
homepage into a video gallery of all
the vehicles the customer is currently
shopping. Giving them quick access to
the vehicle info their most interested in.
This speeds up the research process,
which shortens the buying cycle, which
means you get paid quicker!
SERVICEThrough the CAROI system, we know
which website visitors have purchased
vehicles from you. If the personalization
engine detects that a person who
recently bought a car is on your site, all
of the homepage content will be swapped
to focus on service offerings.
Every customer is different. They shop differently, are interested in different vehicles, etc. So, does it make
sense to show every customer the exact same content on your website? Of course not, and with our new
personalization system, your website can evolve WITH the customer as they go through their own path to
purchase. As they view more and more vehicles on your website, your site’s features and functionality will
actually CHANGE to match their search, immediately giving them the most relevant content any time they
return to your site. See the image below to see how your website will evolve with your individual customers.
dealereprocess.comdealereprocess.com10 11Contact Sales: 877-551-2555 Contact Sales: 877-551-2555
WHO IS VISITING YOUR WEBSITE? MANAGING YOUR WEBSITE
INCREASE CUSTOMER CONNECTIVITY RATES 500%iSPY Imagine knowing every move a customer makes on your website. Dealer E-Process’ iSPY is a
REAL-TIME digital magnifying glass, identifying customers’ vehicle interests and activity. iSPY
sends alerts to your CRM the moment customers are navigating your website, giving you the
perfect opportunity to make your connection. iSPY has helped our dealers increase customer
connectivity rates 500% versus your ordinary BDC process.
Dealers like you are looking for a platform that guarantees compliance, while allowing you to stand out from the
competition. With a plethora of site editing tools, the Dealer E-Process platform assures the ultimate in flexibility
for handling day-to-day functions of your website. Our content management system is easy to understand and
easy for anyone on your team to use. Increased control is now firmly in your hands, with the introduction of
our new VDP Editor, which allows you to totally “customize” the look and functionality of your VDP pages. Our
new “Pricing Manager” allows you to design a pricing module for your vehicles that matches the way you like to
market your vehicles.
TAKE CONTROL OF YOUR SITE
WEBSITE GRADER Is your website being utilized to its full
potential? Each Dealer E-Process website
features a built in Website Grader. This
tool uses a proprietary algorithm that lets
you know what areas of your website need
attention and what opportunities you may
be missing!
dealereprocess.comdealereprocess.com12 13Contact Sales: 877-551-2555 Contact Sales: 877-551-2555
MORE THAN JUST CHATTER
DEALER MANAGED CHAT Dealerships will have the ability to log in to the
industry’s best user interface, via desktop computer
or mobile app, and manage live chats by
department initiated from a customer requesting
help on the website.
HYBRID CHAT Some dealerships like to perform their own chat,
and we like that. But, most dealers aren’t available
24/7. We can be your backup when your team is
not available! Your dealership will have the ability to
watch chats happen in real time while also having
the ability to “jump in” and take over the chat from
Dealer E-Process trained live chat agents. This style
of chat allows the dealership to have the best of both
worlds, with 24/7 live chat coverage.
TEXTINGText messaging is quickly becoming the preferred
method of communication. Giving customers the
ability to speak with your dealership via Text is a
great way to enhance your consumer’s website
experience, as well as increase conversion!
eAutoAppraise How much is my trade-in worth? Powered
by NADA Guides and CreditMiner, customers
will not only know what their car is worth, but
they will also get pre-approved in REAL TIME
with a firm offer of credit via the industry’s
top credit bureaus: TransUnion, Equifax,
Experian. This one of a kind tool gives
dealers the ultimate control over the value
offer for any vehicle, connects to new vehicle
incentives & special programs, displays live
dealer inventory matches, and gives the
consumer the ability to upload pictures
or videos of their trade-in. 100% responsive
web design with full reporting.
TOOLS THAT MOTIVATE YOUR BUYER
eAUTOPAYMENTS Customers are looking for transparency and we have
the tool that makes this possible, eAutopayments. Don’t
lose a lead or a sale because your website’s payment
calculator can only compute a best guess. Consumers
are able to generate the most accurate monthly
payment estimates with our state-of-the-art,
online payment calculator.
The programs presented through your website are
chosen and powered by you. Via your website, you can
deliver side-by-side, vehicle-specific 1st pencil loan/lease
payment calculations based on actual finance program
data. Present real APR, residuals and incentives for
VIN-specific new and used vehicles while taking into
account the customer’s credit score! Include reserve and
rate mark-ups in the monthly payment, as well as the
consumer’s down payment amount, term and trade value.
Customers can get pre-approved via CreditMiner.
dealereprocess.comdealereprocess.com14 15Contact Sales: 877-551-2555 Contact Sales: 877-551-2555
DEALER WATCH CREDITMINER
CreditMiner CreditMiner is the automotive industry’s only
Real-Time pre-screen provider, giving dealers
access to TransUnion, Experian, and Equifax
bureau data. Its proprietary BASIS2 software
platform provides the industry with permissible
bureau data such as up to 5 auto loan summaries,
current payment data, auto loan balances,
cosigner participation, and revolving debt
data. CreditMiner gives its dealers a true credit
snapshot of its prospect allowing dealers to match
the right car, to the right customer, with the right
financing every time.
Virtual Service Advisor Many times, shoppers search a dealership’s service pages but do not schedule an appointment. Consumers
are reluctant to schedule a service online because there is a lack of price transparency, and they do not want
to schedule a service without knowing what fees they are committing to. The Virtual Service Advisor guides
shoppers through the process and explains what prices correspond to the recommended services.
The software can also list other recommendations the dealer would like to suggest to their customers. The
Virtual Service Advisor up sells the customer based on the age and mileage of their vehicle and shows the
packages directly from the OEM guidelines.
• Competitor Monitoring
• Review Monitoring/ Management
• Social Media Monitoring
• Local SEO Tracking
• Media Management
• Reviews Automatically Pushed to a Dealer’s site
With Dealer Watch, you now have reviews
from all major review sites brought together in
once place for you to monitor as well as post
automatically directly on your website.
dealereprocess.comdealereprocess.com16 17Contact Sales: 877-551-2555 Contact Sales: 877-551-2555
CAROI MARKETING SERVICES CAROI REPORTING
DMS INTEGRATION With the CAROI system, we are able to link all of your paid search efforts to your
DMS, giving us the ability to match how many of your digital marketing leads actually
resulted in car sales. This is game-changing technology because we’re now able to
make sure that you only spend money on the traffic sources that actually generate
revenue. Stop throwing money into the dark and hoping it finds actual buyers, and
start measuring your marketing value with CAROI.
PAID SEARCH
Target your competition, dominate your area, and protect your brand with our
Custom PPC/SEM Search Campaigns. Using your dealership’s unique selling
proposition, we will create an ad campaign that targets real car buyers in your area,
and force them to visit your showroom before anyone else’s! Our advanced
geo-targeting also allows us to not only dominate your home base, but gives you
the option to spread your influence to areas where you can gain more market share.
These campaigns are a crucial part of a strong marketing plan, and will allow you to
remain in front of the competition no matter where the customer’s searching!
DYNAMIC INVENTORY CAMPAIGNS
Let us turn your own vehicle inventory into an unstoppable force of inventory-
specific ads! Our proprietary dynamic inventory-based advertising system syncs up
flawlessly with your inventory database, and generates ads for each specific vehicle
on your lot. That means the ad served is the ad that fits their needs, which reduces
the frequency of unwanted and unqualified clicks. This keeps your SEM costs down
and your conversion rates up, and sets us apart from other SEM vendors.
DYNAMIC VDP REMARKETING
When shoppers see an ad that is 100% relevant to their needs, they
are far more likely to engage with it than an ad that doesn’t speak to
them. This is where VDP Remarketing really shines! Our inventory
based remarketing allows you to follow customers around the internet
with images of the exact cars they browsed on your website. A click on
one of these ads will direct a shopper right back to the VDP they were
initially interested in; increasing VDP views and conversion.
REMARKETING Look BIG to every shopper who visits your website. We will create and
serve ads that will follow your prospects around the web after they visit your
site, displaying an engaging message designed to draw them back to you.
Remarketing is one of the most cost-effective ways to spread brand awareness
amongst your target market and stay on the customer’s mind throughout every
stage of the car buying process.
DISPLAY ADVERTISING Whether you want a campaign designed for dealership branding, or something
event-driven or model specific, we can do it. We’ll design and place a
targeted digital ad on hundreds of websites. And unlike traditional media, your
prospects are only a click away from visiting you. You will find this to be a more
cost-effective way of advertising, with a proven ROI.
YOUTUBE PRE-ROLL Video is king. If you want to rule the digital world, or at least the part that
affects car shoppers in your geographic area, then our video pre-roll placement
strategies can provide the boost you are looking for. And if they click ‘skip’, it’s
free!
CUSTOM CONTENT
With Custom SEO Content Writing, you can OWN the first page of Google.
With custom content articles written only for your website, you’ll be able to
outrank your competitors on the search terms you need to dominate. This way
you get the maximum amount of exposure to qualified customers…and your
competition won’t be able to do anything about it!
WEBSITE BANNER SLIDES
Impact your website visitors with instant offers and incredible graphics.
We offer a monthly service that keeps your homepage looking great
and puts your best offers where your prospects can see them the
instant they visit your website.
Big Dog Deals!
dealereprocess.comdealereprocess.com18 19Contact Sales: 877-551-2555 Contact Sales: 877-551-2555
A RESPONSIVE, DEDICATED TEAM Dealer E-Process is not just another website vendor. When we take the reigns of your website, we become
your partner. What good is a responsive website if you don’t have a “responsive” support team standing
behind it? We provide our dealers with high-level support, including providing you with a dedicated Account
Executive, ensuring easy interaction with our team.
ADVANCED REPORTING We know it can be challenging to connect the metrics behind
a website and equate that to vehicle sales, so we do it for
you. One login onto a site built by Dealer E-Process will
provide you the answers to your Google Analytics, Search
Engine Marketing, VDP reporting, lead counts and conversion
rates by device type. Our unique Website Grader utilizes an
algorithm based on industry best practices to inform you of
everything that is going right on your website at all times, and
alerts you to areas that need attention. When the lights are
green, everything’s a go! That’s making it easy.
CAROI REPORTING ADVANCE DIAGNOSTICS FOR YOUR WEBSITE
SUPERSALE SPECIALS PAGES
How many times have you clicked on your own specials page, only to find that there was
nothing showing up? Now you can enlist our help to graphically display your best monthly
offers in one easy-to-find page from your pull-down menu. And we do all the hard work!
SERVICE PAGE MAINTENANCE
Your customers want coupons and they want them now! We offer a turnkey service
that keeps your service & parts coupon page offers fresh and appropriate for the
season/time-of-year. And they look good on mobile, as well!
PARTNERSHIPS Google: Our partnership with Google has given us the opportunity to expand our platform
in ways that truly benefit our clients and keep them ahead of the game. Through this
partnership, we gain access to systems and services that give us the ability to make
our clients’ accounts reach their highest potentials. Whether it’s working with Google to
beta test a great new ad feature, or simply working through our partnership channels to
expedite account changes and upgrades, working directly with Google helps us maintain
the highest level of quality for our clients, and achieve ever greater ROIs!
Yahoo: Our partnership with Yahoo/Bing is one that will give our clients access to an
extremely cost effective, and often overlooked, marketing outlet. Customers on Yahoo/
Bing are not only more affluent and have overall higher incomes, but can often times be
reached more effectively than through other marketing media. This Yahoo/Bing partnership
is another tool in our arsenal that we can use to effectively spread out our clients’ budgets
to make sure that the optimal mix of ad spend is constantly being achieved.
CRAIGSLIST POSTING Take advantage of our Craigslist Ad Posting Service and you’ll be rewarded with
a consistent flow of high-quality leads, achieved by effective marketing strategies
and quick, accurate updates. We take care of everything! Feed management, daily
posting, daily pricing updates, daily removal of sold vehicles, compliance & more!
And our branded photo/layover ads will make sure your internet vehicle listings
have a clear call-to-action message everywhere they appear.