DEALER ANALYSIS VER 1
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Transcript of DEALER ANALYSIS VER 1
Bridgestone India Private Limited
DEALER ANALYSIS DEALER ANALYSIS
Made and Presented By
MARKETING OFFICER – RUPALI DHANDA
Bridgestone India Private Limited2/15
DEALER SALE TREND FOR YEAR 2008
(All sizes of TB Tyre)
Bridgestone India Private Limited3/15
TB TYRE TOTAL DEALER SALE 2008
KEY POINTS
Sale in 2nd Half of 2008 higher than 1st Half.
OVERALL 2008 PICTURE
5867
978
9431
1572
15298
1275
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
1sr HALF SALE 1st HALF AVG 2nd HALF SALE 2nd HALF AVG TOTAL SALE QTY/LOCATION
AVG DEALER SALE QUANTITY
SALE
QTY
(In
Nos.
)
Bridgestone India Private Limited4/15
MONTHLY SALE &% GROWTHMONTHLY SALE &% GROWTH
KEY POINTS
Negative growth : Apr, Jul, Oct ,Dec
61% Growth in the sale during the 2nd Half of the year compared to 1st half.
9431
586748%
41%
88%
46%
17%
48%
19%
-16%-27%-23%
61%
-48%
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
MONTHS
SALE
QTY
(In
Nos.
)
-0.6
-0.4
-0.2
0
0.2
0.4
0.6
0.8
1
MO
NTHL
Y %
GRO
WTH
IN S
ALES
SALE QTY (In Nos.) 417 612 892 670 1285 1847 1372 1609 2374 1246 1485 1265 5867 9431
MONTHLY % GROWTH IN SALE QTY 48% 41% -23% 88% 46% -27% 17% 48% -48% 19% -16% 61%
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 1st Half Total2nd Half Total
1 ST HALF 2ND HALF TOTAL
Monthly %
Sale Grow
th
Bridgestone India Private Limited5/15
KEY POINTS
Major contribution to total sale in Month of Sept(16%:2406)
Lowest contribution to total sale in the month of Jan (3%: 429)
2nd half contributed 62% of the total sale in year 2008
MONTHWISE TB TYRE SALE TREND 2008
9%5%6%4%3%
12% 9% 11% 16%
8%10% 8%
62%
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
MONTHS
SALE
QTY
(In
Nos.
)
0%
10%
20%
30%
40%
50%
60%
70%
sale
qty
(As
% o
f tot
al s
ale
2008
)
SALE QTY (In Nos.) 429 636 898 694 1305 1905 5867 1384 1621 2406 1256 1499 1265 9431 15298
MONTHWISE SALE QTY AS % OFTOTAL SALE QTY
3% 4% 6% 5% 9% 12% 38% 9% 11% 16% 8% 10% 8% 62%
JAN FEB MAR APR MAY JUN 1st Half TotalJUL AUG SEP OCT NOV DEC 2nd Half TotalTotal Sale 2008
1 ST HALF 2ND HALF TOTAL
38%
Monthly sale as % of total 2008 sale
Bridgestone India Private Limited6/15
LOCATION WISE SALE TREND 2008
8 25479
74 254 238674
339 196649
242
5529
3076
1194 1175796
334 8 8
15298
0100020003000400050006000700080009000
1000011000120001300014000150001600017000
LOCATION
SALE
QTY
( In
Nos
.)
1sr HALF SALE 0 0 128 16 68 106 380 56 0 246 162 1851 1475 524 445 250 160 0 0 5867
2nd HALF SALE 8 25 351 58 186 132 294 283 196 403 80 3678 1601 670 730 546 174 8 8 9431
TOTAL SALE QTY /LOCATION 8 25 479 74 254 238 674 339 196 649 242 5529 3076 1194 1175 796 334 8 8 15298
DELHI-NORT
H
HEAD OFFIC
E
ANDHERI
NAVI MUMB
AIPUNE NAGP
UR
AHMEDABA
D
INDORE
RAIPUR
RAJKOT
MANGALOR
E
BANGALOR
E
HYDERABA
AD
CHENNAI
COIMBATO
RE
VIJAYAWAD
A
MADURAI
TRIVANDRU
M
ERNAKULA
M
TOTAL
KEY POINTS Major dependency on the dealers in Bangalore (Highest sell: 6629)
Hyderabad (3076) is second. 2nd Half of the year had higher sale in all locations except for AHEMADABAD.
Bridgestone India Private Limited7/15
36%
20%
8%5%0.2%
0.1%3%
0.5%2% 2%
4% 2%1% 2%
4%
0.1%0.1%2%
8%
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
LOCATION
SALE
QTY
(In
Nos.
)
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
SALE
(As
% c
ontrb
to to
tal s
ale
2008
)
TOTAL SALE QTY /LOCATION 8 25 479 74 254 238 674 339 196 649 242 5529 3076 1194 1175 796 334 8 8 1529
% CONTRIBUTION OF LOCATION TO TOTAL 0.1% 0.2% 3% 0.5% 2% 2% 4% 2% 1% 4% 2% 36% 20% 8% 8% 5% 2% 0.1% 0.1%
DELHI-
NOR
HEAD
OFFI
ANDHERI
NAVI MUMBAI
PUNE
NAGPUR
AHMEDABAD
INDORE
RAIPUR
RAJKOT
MANGALORE
BANGALORE
HYDERABAA
CHENNAI
COIMBATORE
VIJAYA
WAD
MADURAI
TRIVANDRUM
ERNAKULAM
TOTAL
% C
ON
TBN
TO T
OTA
L SA
LE
LOCATION WISE SALE AS % CONTRIBUTION TO TOTAL 2008 SALE
KEY POINTS
Largest contribution to total sale :Bangalore(38%), Followed by Hyderabad(20%).
Lowest contribution to total sale: North Delhi, Trivendrum & Ernakulam (0.1%)
Bridgestone India Private Limited8/15
% SHARE /LOCATION IN TB TYRE SALE 2008% SHARE /LOCATION IN TB TYRE SALE 2008
HEAD OFFICE0%
DELHI-NORTH0%
ERNAKULAM0%
TRIVANDRUM0%
HYDERABAAD20%
BANGALORE36%
CHENNAI 8%
COIMBATORE 8%
VIJAYAWADA5%
MADURAI2%
MANGALORE 2%
RAJKOT4%
RAIPUR1%
INDORE2%AHMEDABAD
4%
NAGPUR2%
PUNE2%
NAVI MUMBAI0%
ANDHERI3%
Bridgestone India Private Limited9/15
TB TYRE SIZEWISE SALE TREND PER DEALER
YEAR 2008
Bridgestone India Private Limited10/15
SIZE 1: 295/80 R 22.5 R150 IISIZE 1: 295/80 R 22.5 R150 II
TOTAL SALE OF R150 2008
67
800
52
309
82
491
0
100
200
300
400
500
600
700
800
900
1sr HALFSALE
1st HALF AVG 2nd HALFSALE
2nd HALF AVG TOTAL SALEQTY
/LOCATION
AVG DEALERSALE
QUANTITY
SALE
QTY
KEY POINTS
Sale in 1st Half of 2008 higher than 2nd Half.
Bridgestone India Private Limited11/15
MONTHWISE TB TYRE SALE TREND 2008
19%
61%
39%
18%
3%3%6%5%4%4%8% 8% 9%
14%
0
100
200
300
400
500
600
700
800
900
MONTHS
SALE
QTY
(In N
os.)
0%
10%
20%
30%
40%
50%
60%
70%
SALE
(As
% c
ontri
bn to
tota
l sal
e 20
08)
MONTHLY SALE QTY 29 61 64 72 112 153 33 36 48 24 26 142 491 309 800
MONTHLY SALE TREND (as % of Totalsale)
4% 8% 8% 9% 14% 19% 4% 5% 6% 3% 3% 18% 61% 39%
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 1st Half Total2nd Half TotalTOTAL
1 ST HALF 2ND HALF TOTAL
KEY POINTS
Highest sale in Jun with 19 % contribution to the total sale in 2008, Followed by Dec(18%).
1ST Half of the year contributed 61% of the total sale
Bridgestone India Private Limited12/15
295/80 R150 TB TYRE 295/80 R150 TB TYRE MONTHLY SALE &% GROWTHMONTHLY SALE &% GROWTH
446%
-37%
-78%
37%
56%
13%
5%
110%
9% 33%
-50%
8%
0
100
200
300
400
500
600
700
800
900
MONTHS
SALE
QTY
(In N
os.)
-2
-1
0
1
2
3
4
5
Mon
thw
ise%
gro
wth
in s
ale
SALE QTY 29 61 64 72 112 153 33 36 48 24 26 142 491 309 800 67
MONTHLY % GROWTH IN SALE QTY 110% 5% 13% 56% 37% -78% 9% 33% -50% 8% 446% -37%
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 1st Half Total2nd Half TotalTOTALAVG TOTAL
1 ST HALF 2ND HALF TOTAL
KEY POINTS Sale lowered drastically in March (110% to 5%) & increased in DEC( 446%)
Above Avg sale in the month of APR, MAY,JUN &DE
Sale lowered by 37% in the 2nd Half of the year.
Bridgestone India Private Limited13/15
OVERWIEW : LOCATIONWISE SALE OF 295/80 R150 TB TYREOVERWIEW : LOCATIONWISE SALE OF 295/80 R150 TB TYRE
586 36 12 6 2
304274
7717 8
800
0
100
200
300
400
500
600
700
800
SALE
QTY
LOCATION
1sr HALF SALE 30 6 221 168 49 11 6 491
2nd HALF SALE 28 6 36 6 6 2 83 106 28 6 2 309
TOTAL SALE QTY /LOCATION 58 6 36 12 6 2 304 274 77 17 8 800
ANDHERI
NAVI MUMB PUNE
AHMEDABA
INDORE
MANGALOR
BANGALOR
HYDERABA
CHENNAI
COIMBATOR
VIJAYAWADA
TOTAL
KEY POINTS Major Players location wise sale = Bangalore(304), Hyderabad(274) &
Chennai(77).
Lowest Sale : Mangalore(2), followed by Indore & Navi Mumbai(6),Vijayawada (8).
New entries in 2nd Half: Navi Mumbai, Pune, Indore& Mangalore.
Bridgestone India Private Limited14/15
295/80 R22.SR150 II TB TYRE SALE/ LOCATION TREND FOR YEAR 295/80 R22.SR150 II TB TYRE SALE/ LOCATION TREND FOR YEAR 20082008
KEY SUMMARY
Highest Contribution to total sale : Bangalore(38%)
Lowest Contribution to toal sale : Indore (0.3%)
Above Avg Sale for year 2008 seen in Bangalore, Hyderabad & Chennai.
TB TYRE LOCATION WISE SALE TREND (In Nos. & as % of Total sale )
586 36 12 6 2
304 274
7717 8
800
67
38%
34%
10%
1%2%
7%
1%
5%0.3%1%2%
0
100
200
300
400
500
600
700
800
900
Location of sale
Sale
Qua
ntity
(In N
os.)
0%2%4%6%8%10%12%14%16%18%20%22%24%26%28%30%32%34%36%38%40%
Sale
qty
as
% o
f tot
al s
ale
SALE QUANTITY 58 6 36 12 6 2 304 274 77 17 8 800 67
% CONTRB OF LOCATION TO TOTAL SALEQUANTITY
7% 1% 5% 2% 1% 0.30% 38% 34% 10% 2% 1%
ANDHERI
NAVI MUMBAI PUNE
AHMEDABAD INDORE
MANGALORE
BANGALORE
HYDERABAD
CHENNAI
COIMBATORE
VIJAYAWADA TOTAL
AVG SALES
Bridgestone India Private Limited15/15
295/80 R22.SR150 II TB TYRE SALE/ DEALER FOR 295/80 R22.SR150 II TB TYRE SALE/ DEALER FOR YEAR 2008YEAR 2008
SALE QUANTITY
20 24 1458
6 6 36 36 12 12 6 6 2 2 40
234
12 18
304
26
248 274
49 2877
12 5 17 6 2 8
800
40
0
100
200
300
400
500
600
700
800
900
IMPE
RIA
LTY
RE
Prin
ce T
yres
Ashi
rwaa
dTy
re S
ervi
ce
TOTA
L
Best
tyre
s -tb
r
TOTA
L
Inte
rnat
iona
lTy
res
TBR
TOTA
L
Mitt
al s
ales
&se
rvic
es-tb
r
TOTA
L
arun
tyre
s pv
tltd
-tbr
TOTA
L
Nirm
al ty
res
-TB
R TOTA
L
vora
tyre
sco
mpa
ny -
tbr
vrl lo
gist
ics
ltd
Avna
shen
terp
rises
-tbr
Mad
hus
tyre
cent
re-T
BR
TOT
AL
Asho
kaau
tom
obile
s
Sush
il tyr
es tb
r
TOTA
L
inte
rnat
iona
lty
re s
er-tb
rBM
lal
bro
s -
tbr TO
TAL
msp
tyre
s tb
r
parim
alam
tyre
age-
tbr
TOTA
L
rao
& ra
oty
res-
tbr
Rel
ianc
e pe
troM
kt,h
yder
ab.
TOTA
L
Tota
l
AVG
ANDHERI NAVIMUMBAI
PUNE AHMEDABAD INDORE MANGALORE BANGALORE HYDERABAD CHENNAI COIMBATORE VIJAYAWADA TOTAL
Dealer name& Location
Sale
qty
(In
nos.
)
KEY SUMMARY
Highest Dealer sale: Sushil Tyres (248) Hyderabad, Followed by VRL Logistics (234) Bangalore & International Tyre (49) Chennai
Lowest Dealer sale: Nirmal Tyres (2) Mangalore & Reliance Petro Mkt(2) Vijayawada.
Bridgestone India Private Limited16/15
295/80 R22.SR150 II TB TYRE SALE/ DEALER AS % CONTRIBUTION TO THE TOTAL 295/80 R22.SR150 II TB TYRE SALE/ DEALER AS % CONTRIBUTION TO THE TOTAL LOCATIONS SALE QUANTITY LOCATIONS SALE QUANTITY
41%
24%
100%
77%
64%
36%
71%
29%
75%
4% 6%9%
91%
13%
25%
100% 100% 100% 100%
34%
0
50
100
150
200
250
300
DEALER & DEALER LOCATION
SALE
QTY
(In
Nos.
)
0%
20%
40%
60%
80%
100%
120%
SALE
QTY
(As
% )
SALE QUANTITY 20 24 14 6 36 12 6 2 40 234 12 18 26 248 49 28 12 5 6 2
% CONTRIBUTION OF EACH DEALER TO THE TOTALLOCATIONS SALE QUANTITY
34% 41% 24% 100% 100% 100%100% 100% 13% 77% 4% 6% 9% 91% 64% 36% 71% 29% 75% 25%
IMPERIAL TYRE SERVICE(TBR)Prince TyresAshirw aad Tyre ServiceBest tyres -tbrInternational Tyres TBRMittal sales & services-tbrarun tyres pvt ltd-tbrNirmal tyres -TBRvora tyres company -tbrvrl logistics ltdAvnash enterprises-tbrMadhus tyre centre-TBRAshoka automobiles TBRSushil tyres tbrinternational tyre ser-tbrBM lal bros -tbrmsp tyres tbrparimalam tyre age- tbrrao & rao tyres- tbrReliance petro Mkt,hyderab.
ANDHERI NAVI MUMBAI
PUNEAHMEDABADINDOREMANGALORE BANGALORE HYDERABAD CHENNAI COIMBATOREVIJAYAWADA
KEY POINTS
BANGALORE : MAX CONTRIBUTION TO TOTAL LOCATION SALE BY VRL LOGISTICS (77%) FOLLOWED BY VORA TYRES(13%)
HYDERABAD:MAX CONTRIBUTION TO TOTAL LOCATION SALE BY SUSHIL TYRES(91%) FOLLOWED BY ASHOKA TYRES(9%)
CHENNAI MAX CONTRIBUTION TO TOTAL LOCATION SALE BY INTERNATIONAL TYRE(64%)FOLLOWED BYBM LAL (36%).
MUMBAI : MAX CONTRIBUTION TO TOTAL LOCATION SALE BY INTERNATIONAL TYRE(64%)FOLLOWED BYBM LAL (36%)
Bridgestone India Private Limited17/15
SIZE 2:SIZE 2:1000 R20 R150 TYRE1000 R20 R150 TYRE
52
104
622622
000
100
200
300
400
500
600
700
1sr HALF SALE 1st HALF AVG 2nd HALF SALE 2nd HALF AVG TOTAL SALE QTY/LOCATION
AVG DEALER SALE
SALE
QTY
Bridgestone India Private Limited18/15
MONTHWISE 1000 R20 R150 TYRETB TYRE SALE TREND 2008
0 0 0 0 0 0 0 4
296322
0 0
622 622
0% 0%
100%
0% 0% 0% 0% 0% 0% 0% 0% 1%
52%48%
0
100
200
300
400
500
600
700
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 1st HalfTotal
2nd HalfTotal
TOTAL
1 ST HALF 2ND HALF TOTAL
MONTHS
SALE
QTY
(In
Nos.
)
0%
20%
40%
60%
80%
100%
120%
SALE
QTY
(As
% c
ontri
bn to
tota
l sal
e)
MONTHLY SALE QTY MONTHLY SALE (as % of Total sale)
9%
Bridgestone India Private Limited19/15
1000 R20 R150 TB TYRE SALE/ LOCATION TREND FOR YEAR 20081000 R20 R150 TB TYRE SALE/ LOCATION TREND FOR YEAR 2008
452
1232
4 2 8
5274
622
830
73%
1%0.30%1%
12%
2%5%
1%
5%
0
100
200
300
400
500
600
700
LOCATION
SALE
QTY
(In
Nos
.)
0%
10%
20%
30%
40%
50%
60%
70%
80%
SALE
(As%
con
trib
utio
n to
tota
l sal
e 20
08)
SALE QUANTITY 30 8 452 12 32 74 4 2 8 622 52
% CONTRB OF LOCATION TO TOTAL SALEQUANTITY
5% 1% 73% 2% 5% 12% 1% 0.30% 1%
ANDHERI
MANGALORE
BANGALORE
HYDERABAD
CHENNAI
COIMBATORE
VIJAYAWADA
MADURAI
ERNAKULAM TOTAL
AVERAGE
SALE
Bridgestone India Private Limited20/15
1000 R20 R150 TB TYRE SALE/ DEALER FOR YEAR 1000 R20 R150 TB TYRE SALE/ DEALER FOR YEAR 20082008
24 630
8 8
452 452
12 12 4 8 16 432
8 8 20 24 14
74
4 4 2 2 8 8
622
36.59
0
100
200
300
400
500
600
700
DEALER& LOCATION
SALE
QTY
(In
Nos
.)
Series1 24 6 30 8 8 452 452 12 12 4 8 16 4 32 8 8 20 24 14 74 4 4 2 2 8 8 622 36.5
DEALERIMPERIAL TYRE SERVICE(TBR)Ashirwaad Tyre ServiceTOTALMRT Co.-TBRTOTALvrl logistics ltdTOTALSushil tyres tbrTOTALBM lal bros -tbrjkv tyres-tbr ma tyre corporation- tbrRV commercial tyres-tbr TOTALparimalam tyre age- tbrmsp tyres tbrganga kaveri tyres tbrtyre sales &service - tbr eswari turea tbr TOTALshareef tyre works-tbrTOTALSAMY AUTO SERVICES-TBRTOTALCM Kurien &Co.TOTALTotal AVG
LOCATION ANDHERI MANGALOREBANGALOREHYDERABAD CHENNAI COIMBATORE VIJAYAWADAMADURAIERNAKULAM TOTAL
Bridgestone India Private Limited21/15
Sale analysisSale analysis
20%13%
25%
50%
19%
100%100%100%100%
80%
27% 32%
100%100%
11%11%13%
0
50
100
150
200
250
300
350
400
450
500
LOCATION
SALE
QTY
(In
Nos.
)
0%
20%
40%
60%
80%
100%
120%
SALE
QTY
(As
% c
ontri
bn)
SALE QUANTITY 24 6 8 452 12 4 8 16 4 8 8 20 24 14 4 2 8
% CONTRIBUTION OF EACH DEALER TO THETOTAL LOCATIONS SALE QUANTITY
80% 20% 100% 100% 100% 13% 25% 50% 13% 11% 11% 27% 32% 19% 100% 100% 100%
IMPERIAL TYRE SERVICE(TBR)Ashirwaad Tyre ServiceMRT Co.-TBRvrl logistics ltdSushil tyres tbrBM lal bros -tbrjkv tyres-tbr ma tyre corporation- tbrRV commercial tyres-tbr parimalam tyre age- tbrmsp tyres tbrganga kaveri tyres tbrtyre sales &service - tbr eswari turea tbr shareef tyre works-tbrSAMY AUTO SERVICES-TBRCM Kurien &Co.
ANDHERIMANGALOREBANGALOREHYDERABAD CHENNAI COIMBATORE VIJAYAWADAMADURAIERNAKULAM