Deacon Hayes

© 2013 Well Kept Wallet, LLC

SEO 101Get Your Site

to #1 in Google

By Deacon Hayes at WellKeptWallet.com


What is Search Engine

Optimization?


The process of maximizing the number of visitors to a particular

website by ensuring that the site appears

high on the list of results returned by a

search engine.


Key Elements of SEO

• Research & Analysis• Identify Keywords• On Page Optimization• Site performance (speed)• Off Page Optimization• Link Building


Research & Analysis

Use tools to analyze:• Google Keyword Planner• Market Samurai


Identify keywords to use

• Low competition• High traffic volume• Relevant


Keyword Research Example


Analyze the Competition

“Getting out of Debt”


On Page-Optimization• URL Structure• Heading Tags• Content• Images • Meta Data• Social Media


URL Structure

• Contains main keywords• Do not use underscores instead use hyphens


Heading Tags

• Contains main keywords• Only one <H1> tag• 15 - 65 characters


Content• Important data “above the fold”• Original content

- Check using Copyscape.com• Make it sharable• Link to authority websites like: - Wikipedia, Gov. sites, etc.• “Nofollow” links when appropriate


Images• Include ALT tag• Keyword in description• Keyword in image name


Meta Data• Titles – 60 characters• Description – 160 characters• Keywords – No more than 10


Meta Data Example


Helpful Wordpress Plug-in’s

• All in One Seo• Yoast


Social Media• Link from/to social media• Have a profile picture• Consider Dlvr.it to automate• Link to Google Authorship


Site Performance (page load speed)

• Delete unnecessary plug-ins• Fix Syntax errors – W3C Validation• Update Deprecated HTML – Woorank.com


Off – Page Optimization

& More


Create a Sitemap• For Wordpress use “XML Sitemaps”


Authenticate with Search Engines

• Authenticate Bing and Google• For Wordpress use All In One SEO plug-in


Set up Google Analytics

• Track search queries to your site• Track users pages per visit• Visitor Duration on site


Link Building• Write guest posts for credible blogs• Link love – Link to other bloggers• Submit to credible blog directories: - Technorat.com - Wisebread.com - PTMoney.com


Quality Links• High Pagerank

- Chrome Extension• Domain Authority• Page Authority - Check at Moonsy.com


What to stay away from with SEO

• Avoid using Flash• Keyword stuffing• Broken links

- Use Broken Link checker plug-in


Q & A


Resources Mentioned

Wellkeptwallet.com/seo101

Deacon Hayes

Technology

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