De Rigo Brands Reference Book - PECAA | Professional Eye ... · CHOPARD, ZEGNA, GIVENCHY, LANVIN,...

BRANDS REFERENCE

Created in 1978 by Ennio De Rigo, Longarone Italy

Family owned

5,000 employees

Revenue: $1B

The Group is active in all the major markets of the world

with its own brands Lozza, Police and Sting and with the

licensed brands Blumarine, Carolina Herrera, Chopar d,

Ermenegildo Zegna, Escada, Fila, Furla, Givenchy,

Lanvin, Loewe, Tous, and Victor Hugo .

PROFILE USA

PORFOLIO OF BRANDS USAUSAUSAUSA

De Rigo Vision USA features a dynamic portfolio of brands, offering your customers a wide range

of top fashion luxury brands. A dynamic brand selection that is unmatched in the optical industry.

CHOPARD, ZEGNA, GIVENCHY, LANVIN, ESCADA, CAROLINA HERRERA, FURLA and POLICE

Price -

Price +

Conservative Designer

Unique positioning

Sophisticated & Prestige

Men achiever 30 to 55

Leading luxury menswear

brand

Brand recognition 96%

Attention to detail, quality

and specialized materials

ZEISS sunlenses and Rx

Unique positioning

Fashion & Femininity

70% women – 30% men.

30 to 50 year old.

Fashion conscious and

distinctive


Top 5 Couture Designer

Top 3 fragrances in the

world

Hottest Celebrities

Unique positioning

Contemporary Chic

Upscale fashion market

Unisex 30 to 55

Albert Elbaz

Ranked #1 designer

Worn by the celebrities

(Unique products,

ultimate design

Unique positioning

Luxury, Quality, Creativity


Unisex 35 to 55

Red Carpet brand

Made in Italy

23K Gold

International Guarantee Serial

number

Highest margin on the product,

more money per sale

Unique positioning =

Metropolitan & Fashion

100% women collection

25 to 40 year old

Colourful and brand driven.

TOP 1 fragrance brand

sold in Latin America.

Carolina NY and the bridge

collection CH

Affordable Designer

products

Unique positioning =

Cool glamour & Elegance


35 to 55 year old

Understated chic,

metropolitan allure

and cool femininity.

1,100 points of sale

Voted in the top 5 brands

most admired by women

Unique positioning = urban

spirit –trendy look

Men 80%-Women 20%

15 to 45 year old

Top 3 sunglass advertiser

#1 sunglass collection sold

in 4 countries; France, UK,

Spain and Italy

30 year anniversary

Blue lenses legend

Hottest ambassador's

Unique positioning = Creative

spirit, understated design and


15 to 50 year old

Distinctive handbags & shoes

296 Furla stores

Exceptional value for the price

Personality and joyful

collection based on famous

Candy bag collection

REFERENCE MANUAL

� CHOPARD EYEWEAR MVP

• Unique positioning = 1 of 3 true luxury collection in the world

• Luxury – Quality – Creativity / Made in Italy

• Upscale market. Unisex 35 to 55

• Brand recognition 95%

• Precious materials

• Highest margin on the product more money per sale

• International Guarantee / Serial number

• Hottest ambassador's

CHOPARD, the excellence in action, precious materia ls and stylish details.

Who is Chopard?

It all began in 1860 in the small village of Sonvilier in Switzerland when Louis

Ulysse Chopard , a talented young craftsman, established his workshop.

For 150 years , Chopard has offered watch and jewelry creations of exceptional

quality.

Today Chopard distribution covers 1600 Point of Sales in 120 coun tries ,

including 143 Chopard Boutiques , 196 corners and 180 wall units in dept stores.


Other important information about Chopard

• Official partner of Cannes Film Festival : Chopard celebrates 15th consecutive years as official partner of the Cannes Film Festival.

• The Red Carpet collection It is 65 unique pieces, 9,000 carats of precious stones, 5 months of work and 13’000 working hours

• Tribute to Marilyn Monroe The Marilyn Tribute set from the Red Carpet collection is composed of a necklace in 18-carat white gold set with beads diamonds (151.64 cts), heart shaped diamonds (30.72 cts) and diamonds (18.53cts).

• The Mille Miglia Since 1988Chopard is main sponsor and official timekeeper of the Mille Miglia, acknowledged by connoisseurs as the most beautiful race in the world – «la corsa più bella del mondo ».

CHOPARD EYEWEAR,THE EXCELLENCE IN ACTION

• Chopard Eyewear frames are hand assembled by our highly trained craftsmen

• Each piece is unique and require over 200 hoursfrom start to end

• Made in Italy in our workshop with the respect of the tradition

THE KNOW-HOW

• 5 microns of 23K gold

• Stunning finishing ; Palladium, Bronze, rose gold and gold

THE FINISHING

• Swarovski crystal

• For more than 100 years the brand SWAROVSKI reflects itself

in ingenuity, poetry, and technology and has developed its

supreme mastery in precision-cut technology, to become the

world’s leading producer of cut crystal, genuine gemstones and

created stones.

THE JEWELRY

• Precious wood; Wenge, Bubinga and Padauk

• Wenge is a member of the great tree from Zaire and other small countries of West Africa. The heartwood is dark brown, almost black.

• Bubinga , sometimes called African Rosewood, is used frequently in veneering applications, fine furniture, cabinetry, paneling and luxury decorative pieces.

• African Padauk is a one-of-a-kind exotic hardwood, exhibiting a vivid reddish orange color that changes to a purplish-rose colored hue with age and exposure.

NOBLE MATERIALS

• Unique Cellulose Acetates from MazzucchelliMazzucchelli 1849 is the worldwide leader in the manufacture and distribution of cellulose acetate, a plastic material traditionally used in the production of spectacles and sunglasses.

• Composite rubberWe use only the most effective composite rubber, tested at high temperatures and extreme low temperatures. Jeweller quality offering maximum resistance and comfort

CONTEMPORARY MATERIALS

The IMPERIAL series

KEY DESIGN ELEMENTS

The RADIANT series

The LOTUS series The MILLE MIGLIA series

The ICE CUBED series

5 microns of 23K gold

Hand polished

Genuine Swarovski crystals inserted

by handLogo plaque

3 dimensional inserted logo

Key components of a Chopard Eyewear

� Modern luxury

� High quality and exclusive details

� Handmade in Italy / 200 hours

Internationally register serial number

World’s Most Expensive Sunglasses by Chopard

These pricey sunglasses produced for Chopard by De Rigo Vision, are embellished with a total of

51 full-cut River diamonds and trimmed in the temples with 60 grams of 24K gold!

Sold for $95,000

THE HAUTE-JEWELRY

• A unique piece of jewelryEach frame bears a serial number that certifies its authenticity.

• Made in ItalyThe “made in Italy” certifies that the frame was produced in our workshop following a strict process

• International guaranteeEach Chopard frame is covered by an international guarantee for 24 months against all manufacturer defects

• PackagingEach Chopard frame comes with the appropriate signature case, a presentation gift box, a lens cloth and a certificate of authenticity

THE WARRANTIES

BRAND REMINDER/ 1PC DISPLAY

PERMANENT MARKETING SUPPORT

2PC DISPLAY 4PC DISPLAY

TRAY COUNTER CARDS, BANNER

WITH SEVERAL SIZES

2014 NEW CHOPARD ADV CAMPAIGN

Summary

Extreme luxury, quality, femininity, racing spirit, elegance and a fashionable touch:

these are the features of the exclusive Chopard eyewear collection that expresses

the indissoluble union between the refined design of the eyewear and the precious

and exclusive details of the watches and jewels of the House of Chopard.


REFERENCE MANUAL

� POLICE EYEWEAR MVP• Unique positioning = urban spirit –trendy look

• Style conscience individual. Mostly Men achiever 25 to 45

• Top 3 advertiser in the sunglass industry in the world

• #1 sunglass collection sold in 4 countries; France, UK, Spain

and Italy

• 1 out of every 4 targeted men walking into the store will

purchase a Police frame

• 30 year anniversary


• The only true competitor to Ray ban out there

POLICE: Back to blue, the most famous example of a lifestyle brand

Who is POLICE ?

Created in 1983 , POLICE has been one of the most famous examples of a

lifestyle brand since the ‘80s, influencing everything surrounding it with its

urban spirit .

The Police collection features models with a refined design and a strong

personality , which pay attention to current fashion trends though also

stand out with their personal and unique way of creating their own style .


• Today POLICE is a lifestyle brand with perfumes, watches, jewelry,

leather goods and apparels.

• The first ambassador of the brand was Bruce Willis followed by George Clooney,

David Backham, Antonio Banderas and Neymar Jr and Austin Dillon in 2014 .

• Police is distributed over 40,000 retail stores over the world.

• 2013 is the 30 years anniversary of the brand

28

He plays for Barcelona team and for the national Brazilian teamPeople magazine say he’s the new Pelè and he’s considered one of the best players in the world.In June 2014 we will watch one of the most anticipated events in the world: The World Soccer Cup in Brazil. Neymar Jr. will be a focal point and the Police Ambassador.

NEYMAR JR


OVER 9 MIL FOLLOWERS ON TWITTER

OVER 16 MIL FANS ON FACEBOOK

NEYMAR JR


30

NASCAR drivers Austin Dillon and Ty Dillon have signed an agreement with internationally-

known Police branded eyewear for the 2014 season. Their exclusive agreement calls for the

brothers to wear POLICE Sunglasses, during their respective Sprint Cup and Nationwide Series

season.

AUSTIN DILLON


31

NASCAR POLICE CAR – Jason White –

Nationwide Cup


POLICE Eyewear

• 80% men -20% women collection

• Blue mirrored lenses and Polarized lenses are a “must have” for the Police

collection

• Sophisticated acetates with a vintage feel, even with two-color versions.

• Attention to details

• The Police logo , reinterpreted with confidence and available as a gothic-style trim

applied on metal inserts or as the iconic winged P , becomes an integral design element

of recognition.

� Made in Italy


LENSES

The blue-mirrored lenses became a ‘must have’ in the late 1980s-early 1990s when

POLICE introduced them to the market. It was an incredible success, acknowledged all over the

world as a part of the POLICE heritage.


LENSES

POLICE sunglasses are available with Polarized lenses

CR39 sunlenses

400 UVB and UVC protection.

High quality index


CR39 sunlenses

400 UVB and UVC

protection.

High quality index

Blue lenses

Polarized

Integrated design

Adapted fitting technology

Hand polished and detailed

finishing - Enamel

3D iconic logo integration – jewelry

quality finishing

Key components of a Police Eyewear

� Fashionable/Trendy look

� High quality Materials

� Perfect fitting

Communication

Summary

Since its inception, the Police brand has burst onto markets all over the world,

challenging its competitors, being ready to revolutionize the system and change

the rules of the game with its fresh, immediate language that communicates with

the general public.

Launched in Europe though inspired by the American "on the road" spirit, Police

glasses are unisex and find their roots in the street style of large cities.

The brand's style is aggressive, with an urban, metropolitan vocation.

The brand's target loves breaking the rules and identifies itself only with a

community: that of the fans of Police glasses.


REFERENCE MANUAL

� GIVENCHY EYEWEAR MVP

• Unique positioning = Fashion & Femininity

• 70% women – 30% men.30 to 50 year old. Fashion conscious

and distinctive

• 98% name recognition in the US

• Top 5 Couture Designer in the world (Riccardo Tisci)

• Top 3 fragrances in the world

• New women fashion collection to compete with Chanel


Innovative Haute Couture: Aristocratic and distinctive, sober and mysteriously sensual

Who is GIVENCHY ?

The house of Givenchy was founded in 1952 by designer Hubert de Givenchy .

The most famous black dress of Audrey Hepburn was in Breakfast at

Tiffany's .

The House of Givenchy is located 28 Rue Du Faubourg Saint-Honoré, Paris .


Other important information about GIVENCHY

• Givenchy, one of the leading purveyors of contemporary luxury have its business based

on three activities: Fashion, accessories and Fragrances-Cosmetics

• 750 stores and corners around the world

• Since 2005, Riccardo Tisci has been appointed Artistic Director and became the

friend of the stars

• Givenchy: shaped by the spirit of Fashion

PRIME NUMBERS:PRIME NUMBERS:PRIME NUMBERS:PRIME NUMBERS:

The 2014 Sun collection is splitted into 4 main groups and namedwith prime numbers .

Each serie represents a different inspiration and theme

o ELEVEN 11 = Geometrical and symmetry – Simple shape and triangle

o FIVE 5 = Stylized logo and functionality – Square and mixed materials

o SEVEN 7 = Buckles and screws – Industrial and round

o SEVENTEEN 17 = Edgy shape and design – Large and twisted

o ELEVEN 11 = Geometrical and symmetry – Simple shape and triangle

ELEVENELEVENELEVENELEVEN

SGV871 SGV873

SGV872 SGV874

SGVA12 SGVA16

o FIVE 5 = Stylized logo and functionality – Square and mixed materials

FIVEFIVEFIVEFIVE

SGV875 SGV876

SGV877 SGV885

SGV886 SGVA14 SGVA15

o SEVEN 7 = Buckles and screws – Industrial and round

SEVENSEVENSEVENSEVEN

SGV878 SGV880

SGV879 SGV884

SGVA11 SGV897

o SEVENTEEN 17 = Edgy shape and design – Large and twisted

SEVENTEENSEVENTEENSEVENTEENSEVENTEEN

SGV883 SGVA17

SGVA18 SGVA19

CR39 sunlenses

400 UVB and UVC

protection.

High quality index

Integrated logo under

resin

Quality acetate/Mazzucheli and

integrated stainless steel end

tips

High resistance stainless steel lug

with 3D shape (MIM technology)

Key components of a Givenchy Eyewear

� Integrated Design: Integrated hinges…


� Avant-Gardism/ trendsetter


Woman fitting

Worn by the celebrities…

Kit counter cards 3PC display + brand reminder + shopping bags

Merchandising

New visuals 2014

Summary

True to the essence of this French couture House, the Givenchy Eyewear

collection embodies the flair of its creative director, Riccardo Tisci. The Givenchy

eyewear collection is rich in style content, expressing a self-confident femininity.

All reveal extreme refinement and attention to the slightest detail such as metal

decorations on acetate, contrasted inserts or prints.. Aristocratic and distinctive,

sober and sensual, the Givenchy woman’s style reflects the path of Riccardo

Tisci has taken: far-reaching.


REFERENCE MANUAL

� ZEGNA EYEWEAR MVP

• Unique positioning = Sophisticated & Prestige

• Upscale market. Men achiever 30 to 55

• Leading luxury menswear brand

• 96% men name recognition in the US

• 1 of very few high-end men's eyewear collections

• Attention to detail, quality and specialized materials

• Best sunlenses by ZEISS


ZEGNA: refined symbols for a tasteful choice.

Who is Ermenegildo Zegna?

Founded in 1910 in Trivero, Italy by Ermenegildo Zegna , whose vision was to

ethically create the world’s finest textiles through innovation and sourcing

the noblest fibers directly from their markets of origin.

The Ermenegildo Zegna Group is a leading luxury menswear brand

and one of the most renowned luxury goods company in Italy

Passion for details : From the unwavering commitment to innovation and

eco-sensitivity to the absolute attention to detail, the passion for nature and

aesthetics are intrinsically interwoven.


Other important information about Zegna

• Today there are over 560 Zegna stores in 87 countries around the world.

• The total Group revenues in 2012 reached $1.5 Billion.

• The world of Ermenegildo Zegna today provides a complete lifestyle

wardrobe for a modern man: Couture, Made to measure, Zegna Sport and Z

Zegna.

Zegna Eyewear – Passion for Details

• Detail of the materials : precious woods, composite alloy, titanium and richness of the acetates



• Detail of the design: special attention on the appearance of the logo on the frame, casual chic color

matches, tone-on-tone and chevron effects

• stunning polishing, tactile effects (mat, soft, scratched), natural touch and passion for textures



• Detail of the ergonomic : dedicated structure for man morphology, perfect fitting, ultimate comfort

and timeless elegance of the shapes


Zeiss lenses

CR39 sunlenses

400 UVB and UVC

protection.

High quality index

Polarized

Integrated designintegrated arrow steel end tips

Key components of a Zegna Eyewear

� Passion for Details


� Dedicated to men


Man morphology

Stunning finishes: mat, shiny, brushed

3 dimensional inserted

logo

High quality materials

Precious wood or Napa leather

Titanium

New visuals 2014


SET OF COUNTER CARDS AND BANNERS

2PC-4PC DISPLAY

Merchandiding

Summary

The Eyewear Collection from Ermenegildo Zegna is the finishing touch to the

look of a man whose elegance is refined, contemporary, never flaunted. The

mood of the collection mirrors the very same concepts of luxury and style

embodied in the main collection: natural and extreme luxury materials, thin lines

and the latest fashion trends, always in the name of creativity, innovation and

attention to detail: the real distinctive signs of the Ermenegildo Zegna style.

Contemporary design and high-tech materials create items that are simple and

sophisticated at the same time


REFERENCE MANUAL

� ESCADA EYEWEAR MVP

• Unique positioning = Cool glamour & Elegance

• 100% women collection / 30 to 50 year old

• Consumer profile – understated chic, metropolitan allure and

cool femininity.

• With around 1,100 points of sale, ESCADA is present in over

80 countries worldwide.

• Aggressive store opening in the US

• Voted in the top 5 brands most admired by women

ESCADA is the symbol of the modern elegance,

cool glamour and sensual femininity

Who is ESCADA ?

1976 – ESCADA was founded in Munich

The origin of the ESCADA name itself came from Margaretha

and Wolfgang Ley, who bet on a full-blooded Irish racing horse of the

same name and won

1998 - Introduction of ESCADA Eyewear

The ESCADA Group is a globally operating group of companies in the luxury segment and ranks among

the worldwide market leaders for ready-to-wear women’s fashion in the high-end segment.

ESCADA produces and sells clothing and accessories under the product lines ESCADA and ESCADA SPORT.

With around 1,100 points of sale, ESCADA is present in over 80 countries worldwide.

The Retail Value of the ESCADA products is approx. $1Billon,

Today the Escada Group has 2.300 employees worldwide

2012-2013 Key Openings

• Opening of ESCADA Store (Franchise) in Salmiya, Kuwait (Oct. 2012)

• Opening new ESCADA Store (Franchise) in Tehran, Iran - (July 2012)

• Opening new ESCADA Store (Franchise) in Abu Dhabi, UAE (July 2012)

• Opening of ESCADA Store (Franchises) in China: Beijing (Oct. 2012),

Changchun (Jan 2013), Nanjing, (Dec 2012), Shenzen (Aug. 2012),

Wuxi (Dec 2012), Shenyang (Sept. 2012), Hefei (Aug 2012)

• Opening of ESCADA Store (DOS) in Florence, Italy (July 2012)

• Opening of ESCADA Store (DOS) In Spain: Valencia (July 2012),

Madrid (Aug 2012)

• Opening of ESCADA Store (DOS) in Toronto, Canada – End of 2012

• Opening new ESCADA Store (Franchise) in Russia: Moscow (End of 2011),

Krasnodar (March 2012), Nizhni (End of 2011), Perm (July 2012),

St Petersbourgh (March 2013)

• Opening of ESCADA Store (DOS) in UK: Birmingham (Aug 2012),

Edinburgh (Aug 2012), Leeds (Aug. 2012), London (July 2012)

• Opening of ESCADA Store (DOS) in USA: Miami Bal Harbour (Aug. 2012),

New York (July 2012), Palm Desert (Oct 2012) and Chicago

Heidi Klum

MET Gala, New York

Emma Roberts

MET Gala, New York,

Minnie Driver

Vanity Fair Party,

Hollywood,

Poppy Delavingne

British Academy Film

Awards, London,

Bar Rafaeli

Amfar Gala, Milan

Carmen Kass

Collection Princess

Grace de Monaco Gala,

Monaco

Andy MacDowell Elettra Rossellini Wiedemann

Thomas Sabo party, Berlin,

Inspired by the cool glamour, sensual femininity and modern elegance of

the ESCADA fashion and the accessories, the Sunglasses Collection offers

easy chic styles embellished with vintage and very sophisticated details.

ESCADA is the symbol of the modern elegance,

cool glamour and sensual femininity

CR39 sunlenses

400 UVB and UVC

protection.

High quality index

Insert logo plate

Details on the temple, smalll studs,

lace and matelasse effects

Logo intergration

Key components of a Escada Eyewear

� Understated chic / Modern Elegance


�


Woman morphology

The Double “E” theme: it’s the new

interpretation of the “squared” logo theme, already proposed in

the 2012 sunglass collection. The LOGO theme is always a key

element and a subtle embellishment to be used in the eyewear

collection.

ADV STYLE CODE VES259

The LACE as metal embellishmentThe starting point for the development of this detail are

rigid Escada bracelets that combine a romantic and feminine

element like the lace with a metallic structure.

The STUDS/CHIC moodAnother key element in the eyewear collection is the

studs theme, offered in a very feminine and chic way!

The ROPE theme keeps bringing in the

collection newness and freshness. Taking the idea from the

weaved handles of some of the Escada handbags, the same

motif is proposed in the front and in the temple of some

styles

The METALLIC WIRES ConceptAnother strong theme in the collection is the Mettalic Wires

idea that links to the new Escada jewellery collection. The

embellishment on the temple recall the seventies mood of

the collection with a modern twist!

STYLE CODE VES264

SEASONAL MARKETING SUPPORT

WOMAN 3PC CARDBOARD DISPLAY

COUNTER CARDS, BANNER

WITH SEVERAL SIZES

HOLIDAY SEASON WINDOW DISPLAY

PERMANENT MARKETING SUPPORT


2PC DISPLAY 4PC DISPLAY

TRAY

REFERENCE MANUALREFERENCE MANUAL

CAROLINA HERRERA – KEY DATES

FASHION FRAGRANCES ACCESSORIES

�1939: Carolina Herrera born in Caracas, Venezuela

�1981: launch of the first Carolina Herrera New York collection

�1987: launch of the first Carolina Herrera Bridal collection

�1988: launch of the first carolina Herrera perfume

�1990: Pratt Institute, First prize to the best fashion design

�1995: International Fashion Center Award in New York

�1997: launch of 212 perfume

�2001: launch of CH brand

�2004 CFDA Women’s design of the year

�2007: launch of CH perfume

�2008: CFDA lifetime Award

CAROLINA HERRERA’ WORLD

FASHION FRAGRANCES ACCESSORIES

FRAGRANCES WORLD

FRAGRANCES WORLD

REGIONAL LEADER

�SPAIN: TOP 3 BRAND

�LATIN AMERICA: TOP 1 BRAND

�MIDDLE EAST: TOP 5 BRAND

�RUSSIA: TOP 10 BRAND

�UK: 212 TOP 20 BRAND

�INDIA : TOP 10 BRAND

�TRAVEL RETAIL: TOP 15 BRAND

NEWS FROM CAROLINA HERRERA’S WORLD

CAROLINA HERRERA & TWILIGHT

Carolina Herrera designed the Bella’swedding dress in “Breaking dawn”, thelast episode of Twilight saga

CH L’eau is a recent reinterpretation of the CH style ai its freshest, most upbeat and fun

CH L’EAU – THE NEW FRAGRANCE

VIP IN CAROLINA HERRERA

CAROLINA HERRERA AND DRV – THE EYEWEAR LAUNCH

CH – THE LINK BETWEEN MOTHER AND DAUGHTER

AGE: 25- 40 years old

SEX: Woman

SOCIAL STATUS: high-end consumer, self confident, great

attention to fashion, product quality, Brand

driven

URBAN LOCATION: mainly large cities, or average cities with high

personal income population

CH COMPETITORS IN FASHION: Ralph Lauren, D&G, Burberry, Paul Smith

(woman line)

CH TARGET

CH BRAND VALUES

�ELEGANCE

� CASUAL CHIC

�STYLE

CH WORLDWIDE PRESENCE – 2011

72 STORES

198 CORNERS

Argentina Portugal

Bahrain Qatar

Brazil Saudi Arabia

Colombia Spain

Kuwait Switzerland

Mexico UAE

PanamaUK

USA

CH EYEWEAR POSITIONING

PRICE

CLASSIC FASHION

STYLE

Cartier

LUXURY

CHOPARDMontblanc

BulgariChanel

Ferragamo

TRENDY

Alain MikliDolce e Gabbana

Christian DiorPrada Gucci

Giorgio Armani

Versace ValentinoPersol

Ray BanEmporio Armani

D&GPOLICE POLICEFURLA

Vogue

STING

DKNYDiesel

cK

Oxydo

FILA

Jean Paul Gaultier

Web

CH Positioning:

On Bridge price segment it sits perfectly between Trendy and Fashion brands

PRODUCT LINKS - LOGOMANIA

PRODUCT LINKS – PUNCHED LOGO

PRODUCT LINKS - THE BI-COLOUR THEME

PRODUCT LINKS - CH DOUBLE LINE METAL LOGO

PRODUCT LINKS – CH LOGO

THE COLOURS PALETTE

INSTITUTIONALGRADIENT OTHERS

Spring hinges

Metal logo plate

inserted

Universal fitting

Easy to sell

Quality acetate and color

combination

Metal logo plate

Logomania / brand attraction

Key components of a CH Eyewear

� Affordable luxury / Designer

� Great quality

� Design

MERCHANDISING SUPPORT

BRAND REMINDER

3PC DISPLAY 4/5PC DISPLAY

SET OF COUNTER CARDS CASES

REFERENCE MANUAL

� LANVIN EYEWEAR MVP

• Unique positioning = Contemporary Chic – Art Deco

• Upscale market / Unisex 30 to 55

• Customer profile – Sophisticated – City dweller

• Ranked #1 designer for the last 6 years (Albert Elbaz)

• Worn by the celebrities (Nicole Kidman, Beyonce…)

• Unique products, ultimate design


LANVIN EYEWEAR: Luxurious and Architectural

Who is LANVIN ?

Jeanne Lanvin founded the company in 1889 , starting as a milliner’s boutique, later

became her own Fashion House

She was the first Designer to see Fashion as a life style

Today , Lanvin is one of the most desire brand in the fashion world . It is a brand

that represents both the past and the present, instilled with the core values of Jeanne

Lanvin and the heart of the new head of the genius designer Alber Elbaz .


Other important information about LANVIN

• For the sixth consecutive time, Lanvin and Alber Elba z are ranked as #1

by the prestigious “Journal du Textile”

47 retails & 58 shop in shop: Boutiques in New York, Miami, Los Angeles and

Chicago

• The eyewear collection is a combination between industrial and contemporary

chic : a duality that blends industrial aesthetics and sleek luxury.

Materials• The Collection reflects modernity, also in the use of metallic/mirrored surfaces reached

throughout a chemical process with the silver powder .

• High Tech and Tradition• Modern mirrored surfaces, bright contrast colors and small industrial details like pins or

screws personalize the whole eyewear range!

• Ethnic Jewellery• Rough, noble materials are transcended by chains and pieces of shiny metal, offering a

new take on ethnic jewelry.

• Hammered Metal• The most distinctive material in the woman range is the hammered metal combined with

raw/natural materials on the metal plaque

• Geometric Cuts & Art Deco’ Bijoux� Temples embellished with small metal bar and antiqued finishing Swarovski rhinestones

• Bi-colors Effect• This collection is all about lines and brilliance, in which graphic colors come together

punctuated with a palette of Pacific blues with a shimmering mother-of-pearl finish, Indian pinks and bright shades of purple

CR39 sunlenses

400 UVB and UVC

protection.

High quality index

Laser engraved logo

Stunning finishes: shiny, antiqued,

brushed. Jewelry details

Quality Mazzucheli acetate and

integrated logo plaque

High resistance stainless steel lug

with 3D shape (MIM technology)

Key components of a Lanvin Eyewear

� Unconventional Couture brand

�Bold and detailed Design


Genuine Swarovski crystals inserted

by hand

Worn by the celebrities…

ACTRESS JULIENNE MOOREACTRESS JULIENNE MOOREACTRESS JULIENNE MOOREACTRESS JULIENNE MOORE BEYONCEBEYONCEBEYONCEBEYONCE JESSICA ALBAJESSICA ALBAJESSICA ALBAJESSICA ALBA NICOLE KIDMANNICOLE KIDMANNICOLE KIDMANNICOLE KIDMAN

LANVIN EYEWEAR L EDITORIAL COVERAGE

Lanvin – 2014

Merchandising

INSTITUTIONAL 5 PC

Metal structure, mirrored base,

plexi shelves, 3d Lanvin logo

INSTITUTIONAL 3 PC

DISPLAY: Metal structure,

mirrored base, plexi shelves,

3d Lanvin logo

INSTITUTIONAL 1 PC

Metal structure, mirrored

base, 3d Lanvin logo

INSTITUTIONAL LOGO PLATE

AUTHORIZED

Metal structure, mirrored

base

INSTITUTIONAL TRAY

Metal structure, fabric base, serigraphy Lanvin logo

Summary

The models of the Lanvin eyewear collection reveal the brand's special attention

to research into materials and its extreme eye for detail. Horn is the star of the

collection, together with gun, bronzed and golden metals featuring a special

antique finishing. Jewel details along with screws, nails and small studs are the

exclusive features that turn each Lanvin model into a unique and inimitable

accessory. The color palette is rich in natural beige and brown nuances, though

also ocean blue hues, which embellish even the classic and timeless black and

havana with innovative color combinations.


REFERENCE MANUAL

� FURLA EYEWEAR MVP

• Unique positioning = Cosmopolitan and Urban Chic

• Mid range market / Woman 20 to 45

• Customer profile – Attention to detail – Contemporary modern

• Ranked #1 young woman designer for the last 5 years in Italy

• Unique products, fashion handbags / Candy collection

• Affordable Designer brand

• Considering the European Coach

A company that has been creating-strictly in Italy-and distributing high-quality bags, shoes and accessories of essential elegance throughout the world since 1927.

Its headquarters is in Bologna, in a historic 18th century villa. From here, with constant commitment, the company promotes and develops its international markets.

From London to Tokyo, New York to Singapore, the Furla brand is an expression of

authentic Italian style, which means natural elegance, refinement and creativity.

The collection is aimed at a womanCOSMOPOLITAN CHIC and URBAN

COSMOPOLITAN because she is traveling and she has an open mind for the international

research and she has a taste transverse.

URBAN CHIC because she combines the clothing and accessories in a personal and

original way, she let coexist different materials and styles, with extreme attention to detail

MOOD OF COLLECTION

The development objectives of the collection view

MODERNITYIDENTITY COLOURHIGH QUALITY STANDARDS

are completed with a skillful job of expression of the brand identity, through the sunglasses collection that brings with it the image of the brand in its most fashionable.

Clear architecture of the collection with a precise correspondence in the price

positioning.

A sophisticated use of color that surprises with the “twist” effect of the terminal.

The collection is aimed at a womanCOSMOPOLITAN CHIC and URBAN

COSMOPOLITAN because she is traveling and she has an open mind for the international research and she has a taste transverse.

URBAN CHIC because she combines the clothing and accessories in a personal and original way, she let coexist different materials and styles, with

extreme attention to detail

BRAND IDENTITY

BRAND IDENTITYdeclined in its values

FUNCTIONAL VALUE I need EMOTIONAL VALUE I like ASPIRATIONAL VALUE I want

35%FUNCTIONAL VALUE

«I NEED IT»

represents the brand in its basic essence, is connected to

the elements “continuous”

KEY WORD

life style

50%EMOTIONAL VALUE

«I LIKE IT»

is the soul youthful, colorful of the brand

KEY WORD

cool

15%ASPIRATIONAL VALUE

«I MUST HAVE IT»

The capsule collection inspired by the must-have Furla, the

Candy Bag

KEY WORD

iconic

COLOR CHART

LEATHER ACETATE

STRUCTURE OF THE COLLECTION

MODELS

14 SUNGLASSES8 OPTICAL

10 ACETATE

SU4847SU4848SU4849SU4850SU4851SU4852SU4853SU4854SU4855SSU4856S

SU4835-SU4836new colours

SUNGLASSES

4 METAL

SU4289SU4290SSU4291SU4292

OPTICAL

6 ACETATE

VU4857VU4858VU4859SVU4860SVU4861VU4862

2 METAL

VU4293VU4294

«I NEED IT»

SERIE JASMIN

FOCUS: leather insert

In line with the view of optical models 2013, this series is characterized by a metal rod with a shiny finishing, the leather insert discreet and modern in

color

SU4853SU4854SU4289

«I NEED IT»

SERIE FRIEDA

FOCUS: precious metals and light points

Hinge lock with Swarovski for the sun model and baguette for optical.

Series glamorous, feminine, top of the range

SU4855SSU4856SSU4290S

VU4859SVU4860S

«I LIKE IT»

SERIE CORTINA

FOCUS: modernity

Two-tone engravings, freshness of the forms, a touch COOL for SU4849 model given by the insert

plexiglass

SU4847SU4848SU4849SU4849V

SERIE CORTINA

Inspired by a new concept of folding travel bag for the true cosmopolitan woman who

puts her whole world in a suitcase

«I LIKE IT»

SERIE PELION

FOCUS: graphic

Target young, competitive price, graphic identification

SU4850SU4851

VU4857VU4858

«I LIKE IT»

SERIE FLORE

FOCUS: leather spoiler

Cult reinterpreted with lightness and elegance.An exquisite range of spring colors

Spoiler removable

SU4291

«I LIKE IT»

SERIE MERIDIENNE

FOCUS: animalier

Refined game rolling with lizard pattern in the colors of the season.

A metal model that takes the game animal in high relief.

SU4852

VU4861VU4293

SU4292

VU4862VU4294

The gold Candy eyewear

«I MUST HAVE IT»

SERIE CANDY

FOCUS: rubber and leather

Back protagonist of the auction with exclusive rubber and leather combined with a front drop

shape.

The candy gold finds its expression of color.

SU4835 and SU4836 color range is completed with warm golden colors.

Here come two models from view

«I MUST HAVE IT»

SERIE CANDY

FOCUS: rubber and leather

SU4835 and SU4836 color range is completed with warm golden colors.

SU4835 new colour SU4836 new colour

A leaflet for every precious eyewear and sunglasses collection Candy

THE NEW ADV CAMPAIGN

CARDBOARD DISPLAY

3PCS CARDBOARD DISPLAY

PUESX426S01

mod. SU4849 & VU4844

De Rigo Brands Reference Book - PECAA | Professional Eye ... · CHOPARD, ZEGNA, GIVENCHY, LANVIN,...

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