De Paul Chicago
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Transcript of De Paul Chicago
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Social Networking in Health Care
Ronald Petrovich Manager, Mayo Clinic Center for
Social Media [email protected]@RonaldPetrovich on Twitter
#MCCSMhttp://socialmedia.mayoclinic.org
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Social Media Revolution
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Social, Traditional Media Tell Amazing Tales
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USA Today-CPR Marathon
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Japanese Version of CPR Marathon
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CPR Marathon TweetReach
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Nanette’s, Ron’s Family Story
Social Media
Brightened a dark day
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How does Mayo Clinic engage use of Social Media?
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CME, Curriculum, Blogs Flip Cam Video
Internal Advisory BoardExternal Advisory Board
Multi Media
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News ConferencesProactive/Reactive
Launchpad
Recruitment
Breaking News
Summits
Patient Referrals
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Mayo Clinic and Word of Mouth
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Sources of Information Influencing Preference for Mayo Clinic
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Patient Tour Guides, video
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USA TodayUSA TodayNov 12, 2009
3031031-31
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Electronic Word of Mouth Electronic Word of Mouth
3031031-32
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Lee Aase
• You’ve assumed the risks
•Why not reap the benefits
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If you think blocking is a viable long-term option...
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Health Care Corollary:
Use Common Sense and Keep it Professional
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Basic Social Media Guidelines for Health Care Professionals
• If you don’t have a pre-existing, real-life friendship with patients, don’t create one on Facebook
• If you do create Facebook friendship with patients, do it with a purpose
• Apply the “Front Page” test to your online postings
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Hospital Listings
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First Foray in New Media
• Existing Medical Edge radio mp3s
• Launched Sept ‘05; downloads up 8,217% Oct vs. Aug
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Step 2: More, Longer Podcasts
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Sharing Mayo Clinic
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Mayo Clinic Medical EdgeNews Media Syndications
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MN Twins Facebook Contest
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The 37th Thesis
Applying social media in health care isn’t just inevitable: it’s the right thing to do in the interest of patients.
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Social Media Health Network
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• Membership group associated with Mayo Clinic Center for Social Media
• Open to organizations and individuals wanting to use social media to improve health and health care
• Dues based on organization revenues
• Industry members, but no industry grant funding
Social Media Health Network
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What do you get?
• Access to resources to speed your organization’s adoption of social media
• Curriculum/training materials
• Guidelines/policies/job descriptions
• Technical services and support
• Free and discounted conferences, webinars, member meetings
• Community, blogging platform options
• Member site for sharing, learning
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Members
• Mayo Clinic
• Bon Secours Health System
• Inova Health System
• Mission Health System
• Radboud University Nijmegen Medical Centre, Netherlands
• Swedish Medical Center (Seattle)
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Members Cont.
• Advanced Gynecology Associates, Scranton, PA
• The ALS Association – MN/ND Chapter
• American Hospital Association
• American Society of Clinical Oncology
• Billings Clinic
• Boulder Community Hospital
• Canadian Virtual Hospice
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Members Cont.
• Catholic Healthcare West
• Children’s Hospital of Eastern Ontario (CHEO)
• Community Health Center, Inc., Middletown, CT
• Corepoint Health, Frisco, TX
• Corrigan Partners
• Dardet Public Relations
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Members Cont.
• Global Bridges
• Greenway Medical
• Hageman Foundation
• Hazelden Foundation
• J.Robinson Group, LLC
• Jamestown Hospital
• Maricopa Integrated Health System
• Meridian Health
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Members Cont.
• National Association of Public Hospitals & Health Systems
• National Marrow Donor Program
• Novant Health
• Orlando Health
• Poudre Valley Health System, Fort Collins, CO
• Sutter Health
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Members Cont.
• Trinity Health
• Vanderbilt University Medical Center
• Vest Advertising Marketing & Public Relations, Louisville, KY
• Virginia Community Healthcare Association
• WellSpan Health
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The Octogenarian Idol Story
• Alerted to interesting video of elderly couple playing piano in Gonda atrium
• Video shot by another patient and uploaded to YouTube by her daughter
• Video had been seen 1,005 times in six preceding months since upload
• Embedded in Sharing Mayo Clinic, posted to Facebook, Tweeted on 4/7/09
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The next day...
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Six days later...
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April 22
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Sunday, May 3
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May 4
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Cinco de Mayo
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May 10
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May 11May 11
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May 12
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May 15
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Early Morning May 26
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May 26, 2009: Live in StudioGood Morning America
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Random Lunatic News
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Video of Elderly Couple
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Results to Date
• More than 7.4 million views on YouTube
• >1.4 million views on Sharing Mayo Clinic
• From 200 views/month to 5,000 views/hour
• National TV coverage in U.S. and Japan
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For Further Interaction:
• @RonaldPetrovich on Twitter #MCCSM
• http://socialmedia.mayoclinic.org