De-Coding the Emerging Generation in Asia by Michael McQueen.
Transcript of De-Coding the Emerging Generation in Asia by Michael McQueen.
De-Coding theEmerging Generation in Asiaby Michael
McQueen
Generations of the 20th Century
Description Birth years Current age
Builders Early 1900s – mid 1940s Over 66
Baby Boomers Mid 1940s – Mid 1960s 47 – 66
Generation X Mid 1960s – Early 1980s 31 – 46
Generation Y Early 1980s – Late 1990s 12 – 30
Generation Z Late 1990s - ? Age 10 & under
© 2011 Michael McQueen
P: 1800 682 846www.Ovations.com.au
© 2011 Michael McQueen
P: 1800 682 846www.Ovations.com.au
Why is all this significant?
Paradigms
© 2011 Michael McQueen
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Seeing the
world through
their eyes
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Why bother?
© 2011 Michael McQueen
P: 1800 682 846www.Ovations.com.au
• 50 percent of Vietnam’s population are under age 30 • In China, there are 200 million people between the aged 18-30• Over half of India’s one billion people are under the age of 25• Japan has around 15 million Gen Ys
6 areas of Paradigm Rift
1. Concept of Truth2. Assumptions of Respect
3. Communication
© 2011 Michael McQueen
P: 1800 682 846www.Ovations.com.au
My smmr hols wr CWOT B4 we usd 2 go 2 HK 2C
my bro his GF & thr 3 :-@ kds FWIW ILHK - its gr8 GTG PAW
© 2011 Michael McQueen
P: 1800 682 846www.Ovations.com.au
My smmr hols wr CWOT. B4, we usd 2 go 2 HK 2C my
bro, his GF & thr 3 :-@ kds. FWIW, ILHK - its gr8. GTG, PAW
My summer holidays were a complete waste of time. Before, we used to go to Hong Kong to see my
brother, his girlfriend and their 3 screaming kids. For what its worth, I love Hong Kong - it’s a great
place. Got to go, parents are watching.“Y use 179 letters if I can use 72?”
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6 areas of Paradigm Rift (cont.)
4. The Value of Patience 6. Work Ethic
7. Loyalty
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2 keys to Engaging Gen Y
1. Put Relationship Before Role
2. Focus on Outcomes Not Process
© 2011 Michael McQueen
P: 1800 682 846www.Ovations.com.au
Michael McQueenThe Nexgen Group Pty Ltd
___________________________________________________
For more information:Phone: 1800 682 846
Email: [email protected]
www.Ovations.com.au
© 2011 Michael McQueen
P: 1800 682 846www.Ovations.com.au