DD_Omnichannel_Retailing_Forum_2015

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CENTRA HANDLOWE - WYZWANIA OFFLINE VS ONLINE NOWE STRATEGIE UWZGLĘDNIAJĄCE POTRZEBY DIGITAL NATIVES

Transcript of DD_Omnichannel_Retailing_Forum_2015

CENTRA HANDLOWE - WYZWANIA OFFLINE VS ONLINE

NOWE STRATEGIE UWZGLĘDNIAJĄCE POTRZEBY DIGITAL NATIVES

1. CUSTOMER EXPIERIENCE – NEW CUSTOMERJOURNEY2. OMNICHANNEL3. KNOWLEDGE ABOUT CONSUMERS AS A REASON TO CHANGE IN TRADE CENTER OFFER

1 BILLION DIGITAL NATIVES WILL JOIN THEWORKFORCE IN THE NEXT SEVEN YEARS#PETER DIAMANDIS

TECHNOLOGY CYCLES

DIGITAL INFLUENCE ON RETAIL

DIGITAL INFLUENCE BY CATEGORY

DIGITAL INFLUENCE FACTOR PROJECTION

KEY FINDINGS THAT HELP US UNDERSTAND THE TRAJECTORY OF DIGITAL INFLUENCE

OTHER FINDINGS …

KEY DIGITAL CONSUMER TRENDS

KNOWLEDGE ABOUT CONSUMERS AS A REASON TO CHANGE IN TRADE CENTER OFFER

THANK YOU.