DDB Mudramax Youth Pulse- Rise of the Green Tribe
11
RISE OF THE GREEN TRIBE
-
Upload
samyak-chakrabarty -
Category
Marketing
-
view
632 -
download
0
description
The DDB Mudramax Youth Pulse is your weekly insight into the minds of India's extremely diverse and continuously evolving urban young! We begin with looking into the sudden rise in the consumption of marijuana among those born after 1988 in metro cities and what it tells us about them as consumers, as trendsetters of modern society.
Transcript of DDB Mudramax Youth Pulse- Rise of the Green Tribe
![Page 1: DDB Mudramax Youth Pulse- Rise of the Green Tribe](https://reader034.fdocuments.in/reader034/viewer/2022051609/547a13d1b37959442b8b4984/html5/thumbnails/1.jpg)
RISE OF THE GREEN TRIBE
![Page 2: DDB Mudramax Youth Pulse- Rise of the Green Tribe](https://reader034.fdocuments.in/reader034/viewer/2022051609/547a13d1b37959442b8b4984/html5/thumbnails/2.jpg)
FOLLOWING THE NORTH STAR
![Page 3: DDB Mudramax Youth Pulse- Rise of the Green Tribe](https://reader034.fdocuments.in/reader034/viewer/2022051609/547a13d1b37959442b8b4984/html5/thumbnails/3.jpg)
NIRVANA
![Page 4: DDB Mudramax Youth Pulse- Rise of the Green Tribe](https://reader034.fdocuments.in/reader034/viewer/2022051609/547a13d1b37959442b8b4984/html5/thumbnails/4.jpg)
HANGING WITH THE COOLEST PEOPLE AROUND
![Page 5: DDB Mudramax Youth Pulse- Rise of the Green Tribe](https://reader034.fdocuments.in/reader034/viewer/2022051609/547a13d1b37959442b8b4984/html5/thumbnails/5.jpg)
NOT A DRUG
![Page 6: DDB Mudramax Youth Pulse- Rise of the Green Tribe](https://reader034.fdocuments.in/reader034/viewer/2022051609/547a13d1b37959442b8b4984/html5/thumbnails/6.jpg)
DRIVING STONED
![Page 7: DDB Mudramax Youth Pulse- Rise of the Green Tribe](https://reader034.fdocuments.in/reader034/viewer/2022051609/547a13d1b37959442b8b4984/html5/thumbnails/7.jpg)
SCENE SORTED IN fifty BUCKS
![Page 8: DDB Mudramax Youth Pulse- Rise of the Green Tribe](https://reader034.fdocuments.in/reader034/viewer/2022051609/547a13d1b37959442b8b4984/html5/thumbnails/8.jpg)
SH IVA SMOKED TOO
![Page 9: DDB Mudramax Youth Pulse- Rise of the Green Tribe](https://reader034.fdocuments.in/reader034/viewer/2022051609/547a13d1b37959442b8b4984/html5/thumbnails/9.jpg)
Here’s what brands must derive from this trend
![Page 10: DDB Mudramax Youth Pulse- Rise of the Green Tribe](https://reader034.fdocuments.in/reader034/viewer/2022051609/547a13d1b37959442b8b4984/html5/thumbnails/10.jpg)
![Page 11: DDB Mudramax Youth Pulse- Rise of the Green Tribe](https://reader034.fdocuments.in/reader034/viewer/2022051609/547a13d1b37959442b8b4984/html5/thumbnails/11.jpg)
Authored by: Samyak Chakrabarty, Chief Youth Marketer, & Team: Aniruddh Naidu Aakansha Kedia