DCNewsletterN°54August2012

76
Newsletter 54 August 2012 | Page 1/76 N° 54 August 2012 MORE INFOS ON: www.facebook.com/dcshoes.europe www.dcshoes.com http://dc-press.eu/ (login: dceurope, password: dceurope)

description

Marketing Highlights of Dc Shoes Europe during August 2012.

Transcript of DCNewsletterN°54August2012

Page 1: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 1/76

N° 54 August 2012 MORE INFOS ON: www.facebook.com/dcshoes.europe www.dcshoes.com http://dc-press.eu/ (login: dceurope, password: dceurope)

Page 2: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 2/76

TABLE OF CONTENTS

GLOBAL ........................................................................................................................ 4

EUROPE ........................................................................................................................ 5SKATEBOARD .......................................................................................................................... 5SURF ....................................................................................................................................... 9 SNOWBOARD ......................................................................................................................... 10 BMX ...................................................................................................................................... 13 MOTO .................................................................................................................................... 14 AUTO ..................................................................................................................................... 15 STREETWEAR ......................................................................................................................... 16 CLIPPINGS ............................................................................................................................. 17

FRANCE ...................................................................................................................... 18SKATEBOARD ........................................................................................................................ 18MULTISPORT .......................................................................................................................... 20CLIPPINGS ............................................................................................................................. 20

SPAIN .......................................................................................................................... 22SKATEBOARD ........................................................................................................................ 22 CLIPPINGS ............................................................................................................................. 25

UNITED-KINGDOM ..................................................................................................... 28SKATEBOARD ........................................................................................................................ 28SURF ..................................................................................................................................... 29 FMX/BMX ............................................................................................................................. 31VIP ........................................................................................................................................ 31RETAIL ................................................................................................................................... 33CLIPPINGS ............................................................................................................................. 33

GERMANY .................................................................................................................. 39SKATEBOARD ........................................................................................................................ 39 SURF ..................................................................................................................................... 42 MX ........................................................................................................................................ 43 RETAIL ................................................................................................................................... 43 OTHERS ................................................................................................................................. 44 MUSIC .................................................................................................................................... 45CLIPPINGS ............................................................................................................................. 46

PORTUGAL ................................................................................................................. 51SKATEBOARD ........................................................................................................................ 51SURF ..................................................................................................................................... 52BMX ...................................................................................................................................... 53 MUSIC .................................................................................................................................... 53 CLIPPINGS ............................................................................................................................. 54

SWEDEN ................................................................................................................................ 58SKATEBOARD ........................................................................................................................ 58 MUSIC .................................................................................................................................... 58CLIPPINGS ............................................................................................................................. 59

POLAND ...................................................................................................................... 61SKATEBOARD ........................................................................................................................ 61BMX ...................................................................................................................................... 62 OTHERS ................................................................................................................................. 62

Page 3: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 3/76

LITHUANIA ................................................................................................................. 63SKATEBOARD ........................................................................................................................ 63 RALLYE ................................................................................................................................. 64 MX ........................................................................................................................................ 65 MUSIC .................................................................................................................................... 65

CZECH REPUBLIC & SLOVAKIA .............................................................................. 66SKATEBOARD ........................................................................................................................ 66 SNOWBOARD ......................................................................................................................... 68 BMX ...................................................................................................................................... 69 FMX ...................................................................................................................................... 70 MX ........................................................................................................................................ 72 CLIPPINGS ............................................................................................................................. 73

Page 4: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 4/76

Congrats to NYJAH HUSTON, 2012 Street League Skateboarding Champion!

Page 5: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 5/76

EUROPE

SKATEBOARD

REDISCOVER EU

Global team in BARCELONA

More pics on: http://www.dcshoes.com/fr/fr/skate/photos/global-team-in-barcelona

http://www.youtube.com/watch?v=-m0bIWWoi0c

Page 6: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 6/76

Global team in PARIS

Page 7: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 7/76

Global team in BUDAPEST

More pics on : http://www.facebook.com/photo.php?fbid=10151169530915992&set=a.10151169530225992.501033.214922170991&type=1&theater http://www.facebook.com/media/set/?set=a.10151171792945992.501352.214922170991&type=1 http://www.facebook.com/media/set/?set=a.10151175886865992.501888.214922170991&type=1

Page 8: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 8/76

MIKEY TAYLOR

• MIKEY TAYLOR coming in hot with this Firing Line on the Thrasher site.

http://www.thrashermagazine.com/component/option,com_hwdvideoshare/Itemid,90/lang,en/task,view

video/video_id,1725/

• You know what shoes MIKEY TAYLOR is rocking, but what about the rest of his setup? Find out

what's under the hood in this TWS My Ride.

http://www.dcshoes.com/fr/fr/skate/news/mikey-taylor-my-ride-08062012

CHRIS COLE Trailer of the next part of CHRIS COLE in Zero Cold War.

http://www.viddler.com/v/5271445f

Page 9: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 9/76

VIDEO GAME DC Pro skaters CHRIS COLE and NYJAH HUSTON have been turned into video game characters for

the latest TH game, Tony Hawk's Pro Skater HD. And as of today the game is available to download on

the PlayStaytion network, so don't miss out!

SURF MARC LACOMARE and PATRICK BEVEN enjoy a week of fun waves in the Mentawais on the King Millenium 2.

http://vimeo.com/47509569#

ARITZ ARANBURU in the barrels of Mexico

http://www.beachbrother.com/2012/08/aritz-aranburu-sous-les-barrels-de-mexico/ http://www.surfsession.com/2012/08/15/aritz-aranburu-a-lepreuve-mexicaine/

Page 10: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 10/76

MAXIME HUSCENOT Here is the 4th Episode of MAD MAX 974 serie: Reunion Island to J-Bay. Starring Pro Surfer MAXIME HUSCENOT.

http://vimeo.com/48297534#

SNOWBOARD

MUST BE NICE DC Snowboarding dropped the first teaser of the new snow movie "MUST BE NICE", available on

October 1st.

http://www.youtube.com/watch?feature=player_embedded&v=hpVKvvPbJmo

http://www.pleasuremag.com/news/3163/video-dc-shoes-must-be-nice-teaser

http://www.playboard.de/component/content/article/1-news/2473-teaser-o-rama.html

http://snowboardermbm.mpora.de/videos/teaser-dc-snowboarding-nice.html

Page 11: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 11/76

IIKKA BACKSTROM & KEN BLOCK In episode 2 of Ken Block's WRC Finland Vlog, Ken takes a special friend for a ride in the Ford Fiesta

RS WRC car: pro DC snowboarder IIKKA BACKSTROM.

http://www.youtube.com/watch?feature=player_embedded&v=pDw617iU0rE

TORSTEIN HORGMO TRAILER Here is the official movie trailer of TORSTEIN HORGMO dropping Oct 29th on iTunes. The

documentary follows Torstein during 2 years as a world famous professional snowboarder going about

his anything but ordinary life.

An unique film made by Tobias Froystad which gives a insight into highs, lows, victories and defeats of

professional snowboarder Torstein Horgmo.

http://vimeo.com/47581835#

http://www.i-love-that.com/tag/torstein-horgmo/

Page 12: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 12/76

2012 DEW TOUR BATTLE The winner of the 2012 Dew Tour Battle is…Team DC! Congrats to DC Pro snowboarder RYAN TIENE

& his brother DANE on some amazing shredding in Australia. If you didn't see their video yet, check it

out at: http://bit.ly/MBm5vq

MAT SCHAER

• DC european rider MATHIEU SCHAER has his part in "The RESONANCE" trailer, the last Absinthe

Film.

http://www.youtube.com/watch?v=t037bii--Ng

Page 13: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 13/76

• Read this in-depth profile on MAT SCHAER from last season, spiced up with some of his footage

from all over the web.

http://www.dcshoes.com/fr/fr/snow/news/mat-schaer-on-board-08232012

BMX

KYE FORTE - World Record BMX high jump

Samsung teams up with world champion BMX rider KYE FORTE in the third film of the Breakfree series. Watch as Kye attempts to break the BMX high jump world record. Kye and his brother Leo collaborate using the Samsung Galaxy Note sketching and mapping out the jump, building the ramp and ultimately smashing the BMX high jump world record.

http://www.dcshoes.com/fr/fr/bmx/news/key-forte-world-record-08172012

Page 14: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 14/76

MOTO

GP OF LOCKET JEFFREY HERLINGS won the GP of Locket in the Czech Republic over the weekend! Here are some of the highlights from the race. Tommy Searle finished 2nd.

http://www.youtube.com/watch?v=RU97Fnunxyk&feature=player_embedded

RED BULL X-FIGHTERS TOM PAGES (Charle s brother) won the Red Bull X-Fighters in Munich last week end. Here is a small recap of this event.

http://www.youtube.com/watch?v=nGTFx7Phd-U

Page 15: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 15/76

CHARLY’S ACADEMY CHARLES PAGES spent 3 crazy days with some of his friends at Charly's Academy!

Check out the 3 teaser : http://www.youtube.com/watch?feature=player_embedded&v=Wdnh-JB3DQc http://www.youtube.com/watch?v=rvSDTr4Pc8E https://www.youtube.com/watch?v=ikWuUHxYdlU

Final edit will be online on September 7th . Stay Tuned !

AUTO

KEN BLOCK’S WRC Finland VLOG episode 1

http://www.youtube.com/watch?v=1gbVaQCFPeA&feature=youtu.be

Page 16: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 16/76

STREETWEAR

DC EUROPEAN SNAPSHOTS DC and The HUB present the Fall 2012 streetwear collection with another European Snapshots series.

Highlighting local creatives and their personnality from three different cities, the European Snapshots

team went this season to Porto (Portugal) to feature fashion designer Vitor Bastos and contemporary

artist Ines Gama shot by Luisa Cativo, then headed to Hamburg (Germany) to meet up with George

Schroeter and Ramona Eisenbeis from legendary skateshop Fifty5Feet shot by Eric Mirbach; and finally

reached out Budapest (Hungary) to have Andras Mar shoot jewelry designer Orsi Meszaros and video

director David Vigh.

The Snapshots will be printed in the next Hub's Newspaper coming, issued in September 2012.

Already some coverage : wadmag.com/words/breaking-news/dc-shoes-europe/

http://slamxhype.com/fashion/dc-shoes-fallwinter-2012-collection

http://stylecartel.com/2012/08/skate-or-die-with-dc-fall-2012-streetwear-snapshot-presented-by-the-

hub/

http://urban-gear.com/streetwear/dc-shoes-fallwinter-2012-collection/

http://dontquestionkings.com/shoes/dc-shoes-fallwinter-2012-collection/

D.L.F. PROJECT Jim Zbinden and JP Schiavi working on D.L.F. The Machine, in Inked magazine #11

Page 17: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 17/76

BURNING INK MADRID Burning Ink Madrid ad, in Source #60

Also on www.reduxmag.com/dave-kinsey-rejoint-burning-ink-madrid/

http://www.huckmagazine.com/blog/dc-burning-ink-madrid-show/

http://www.lodownmagazine.com/index.php?page=25&modaction=showItem&id=2917

CLIPPINGS

DC products, in Source #60. Marc Lacomare boardshort and Studio LX

Page 18: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 18/76

SKATEBOARD

REDISCOVER EU – Paris stop

DC European team @ Skatepark du Val d’Orge

Signing session @ Nozbone skateshop

STEPHANE LARANCE & CHRIS COLE

Page 19: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 19/76

DC x Red Bull skate arcade

The contest finishes in September and provides a good visibility for DC.

LOCKWOOD EDIT

Check out this edit from Lockwood skateshop Albi. Images from Anthony Lopez, Seb Simon and Loic

Bataillou (My DC Crew).

http://vimeo.com/44545086#

Page 20: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 20/76

MULTISPORT

Contest @ La Plagne. DC BMX rider THOMAS BENEDETTI finished 3rd.

CLIPPINGS

Spartan High, in Télé Loisirs

DC Women Fall lookbook, in Pample

http://www.pampleblogzine.com/2012/08/pample-fall-lookbook-back-to-school.html?spref=fb

Page 21: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 21/76

Max Genin bs overcrook, in Gone Sales rep Adrien Blanc fs Wallride, in Gone

Sebastien Simon Ollie, in Gone Red Bull skate arcade, in Soma #30

Far N High report, in Soma #30

Page 22: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 22/76

SKATEBOARD

REDISCOVER EU

Huge success for REDISCOVER EU, with massive public support both in the signing and in the demo

held in Badalona.

Signing at FTC

Page 23: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 23/76

TV coverage

Due to the “REDISCOVER TOUR”, several Spanish Tv channels have made reports about skate, with

live connections from where the demo took place, mixed with images of the DC's video “WHERE EU

AT?”

Internet coverage

http://www.guiasurfskate.com/noti_dc_barcelona.html

http://www.welcomesk8.com/noticia_detalle.php?id=4695

http://dogwaymedia.com/2012/07/23/firma-y-demo-del-team-de-dc-shoes-en-

barcelona/#.UDOIonjP_bB

More infos

http://www.go-skateboarding.com/?p=11686

http://www.inseguridad.org/content/rediscover-eu-tour-de-dc

http://www.boardiccion.es/Campeonatos/rediscover-eu-tour-de-dc/

http://www.trickon.com/news/el-rediscovery-eu-llega-a-barcelona-3109

http://whaaaat.wordpress.com/2012/07/31/dc-shoes-rediscover-tour-en-espana/

http://www.skatefilms.tv/skateboard/noticias/dc-rediscover-tour-en-barcelona.html

Page 24: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 24/76

DOCTOWN CAMPS Doctown skate camps supported by DC. 2 weeks camps in Barcelone and Chiclana (Cadiz) with the

future of the skateboarding.

www.vimeo.com/47663714

www.vimeo.com/47669857

DC EMBASSY The guys who run the MyDCcrew stores in Spain met up at The DC Embassy to check out some of the

new DC products and pop some tricks at the park after the meetings.

http://www.thedcembassy.com/articles/view/my-dc-crew-spain-meeting-session

CONTESTS MONKEY ROLL FEST

DC sponsoring the sk8 contest into the Monkey Roll Fest. A perfect mix of custom cars/bikes, tattoo,

rocknroll and skateboarding.

CHIKI CONTEST

Page 25: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 25/76

Collaboration in a skate event in Cala d'Or (Mallorca) organized by the shop Apart Sport.

CLIPPINGS

Interview with DANNY WAY during the presentation of “Waiting for the lightning”in Erosion mag.

Special number of Erosion magazine with a 38 pages report about the Welcome video. Including

double page photo interviews with some of DC riders, that appear on it.

Page 26: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 26/76

Alejandro Oliveira – My DC crew rider Borja Santiago – DC Homie

Raul Molina – DC Homie Marco Ribera – DC Flow rider

Promotional trip to Costa Rica of the DC Europe Surf team in 3 Sesenta Magazine #157. Text by team

manager Hugo Morales.

Awesome picture of our rep Iker Acero at the 3Sesenta PhotoAnnual.

In Radical Surf Magazine

Page 27: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 27/76

The Surfcamp ad Marc Lacomare photo in the Nixon Surf Challenge report

Chris Cole Pro model in Surfer rule #143

DC flow surfers Marcelino Botin and Natxo Gonzales, in Surphang Magazine

DC snowboarder Fran Massaguer, 2 pages photo, in Frequency magazine

Page 28: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 28/76

SKATEBOARD

SEASIDE SHOWDOWN 2012 The annual Seaside Showdown at Skegness went really well this year. It was the first time DC was the

main sponsor. Loads of different comps for the kids and sponsored skaters and a great day in the sun!

There were a bunch of the DC team and My DC Crew skaters there for the day! An edit will be online

soon!

BOARDMASTERS NEWQUAY 4 of our skaters headed down to Newquay for the Boardmasters weekend and all did really well in the

street comp and bagged some money. The street course looked really good this year. Also a bit of UK

sun again.

http://sidewalk.mpora.com/videos/boardmasters-2012-street-highlights-day.html

Page 29: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 29/76

SKATEPARK A temporary skatepark has been installed for August, outside the DC store in Milton Keynes. A few of

the team went for the opening and then again on the last day to do a demo and signing in the shop.

More pics and an edit to follow!

EVENT TO COME DC UK will be holding the GERT BIG 3 again in Bristol this year on the 8th of Sept. Please spread the

word and get the skaters down for a crazy weekend!

http://sidewalk.mpora.com/events/dc-gert-big-2012-september-8th9th-bristol.html

SURF

BOARDRIDERS STORE in Newquay DC headed down to Newquay August bank holiday to have some fun in the water and have a bit of a

party for the Quik Boardriders store’s 1st B-Day.

Signing session on the beach with all the young surfers from DC, Quik, Roxy and Moskova. It went

Page 30: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 30/76

down really well with the kids and families.

Private drink in the shop and party in the main beach bar with client, surfers and VIP’s.

JOBE HARRISS

JOBE HARRISS filmed a tidy edit recently. Jobe has skills! He is the only head to toe DC contracted

Surfer. Big plans for him next year!

https://vimeo.com/37552971#at=0

Page 31: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 31/76

FMX / BMX

A few edits from the Goodwood Festival of Speed

http://rideukbmx.mpora.com/news/dc-at-goodwood-festival-of-speed.html

http://www.goodwood.co.uk/festival-of-speed/photos-audio-video/videos/gas-highlights-2012.aspx

VIP

• The Funk Royale crew and Christian Stevenson headed down to Lagos in Portugal to host a fat

beach party.

Page 32: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 32/76

• Toby One is one of our VIP’s and also the curator of these crazy beach parties at the Pincho Social

Club in Lagos.

http://www.youtube.com/watch?v=g1sX_7Qbc0M&feature=youtu.be

http://www.youtube.com/watch?v=DzY2fW67PHQ&feature=player_embeddedb

http://www.youtube.com/watch?v=2ujm1x6fxxg

• Harry from the Yashin is always rocking our DC logo tee on stage !

• Gerry is now signed up to an agency and if you want him for an event check him out here and get in

contact: http://www.itmlondon.com/client/GerrysMagic/

Page 33: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 33/76

• Templeton Pek rocking out a the Open Air Festival.

RETAIL

DC UK did a simple comp via facebook called the DC Check in comp. We did this with Lost Art who

were voted number 1 for the best European Skate shop. The kids had to go into the shop and check in

to the shops location via their facebook page on their smart phone. It worked well and DC and Lost Art

got some coverage. Kids got themselves a pair of shoes if they were the first ones to do it!

CLIPPINGS

Jody and Leo Smith interview, in Sidewalk

Page 34: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 34/76

Conhuir Lynn back flip, in Sidewalk

Lucy Adams has been really proactive this year especially. She has been appearing in all the mags,

websites, even holding her own co-lab auctions with jewellery artist Thrashion Ltd:

http://www.skatergirlinternational.com/?p=11661

She also organises skate jams for the kids, locals and for girl skaters.

Leo Forte, front cover of Ride Mag and edit online about the shoot!

Page 35: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 35/76

Leo also on the main wallpaper page of Dig Mag. The Yard is a BMX comp we will be supporting next

month with Monster and Twisted 7.

Kye and Leo Forte, in Ride

Anthony Napolitans, in Ride

Ben Wallace, in Ride

Page 36: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 36/76

Red Bull Empire of Dirt, in Ride. Left: Lima (DC) and Matt Priest going doubles on the massive wall ride.

Middle: Leo Forte talking about United bikes.

Right: pic of Mike (aka Hucker) Clarke backflipping out on the finish line.

Unilite trainer in Zest Magazine, September 2012

Primo in Front Magazine

Most wanted summer trainers featuring the Unilite

in Zoo magazine

Unilite, 4 pages, in Womens Fitness

Burning Ink Madrid, in Huck

DC cap, in Wave

DC products, in BMXmag

Centric S Kalis, in Sidewalk

Page 37: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 37/76

During Boardmasters we had a shot of a DC surfer in the London Metro newspaper, this paper is seen

by all of London on a daily basis! Great shot!

Young ripper Luke Dillon repping hard and getting big love from Surfing GB!

http://surfinggb.com/2012/07/31/dillon-taking-euro-scalps/

Must be nice teaser, on Extreme

Unilite Trainer, on Boxpark blog

Page 38: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 38/76

Piece about Travis Pastrana and the up and coming Nitro Circus inside the front page of the London

Metro. Huge coverage.

Page 39: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 39/76

SKATEBOARD

CONTESTS - EVENTS Contest in Rastatt Open Bavarian Mastership

Just crewsing tour: Fort Know Shop in Bensheim

http://skateboardmsm.mpora.de/tv/dc-crewsing-tour-hamburg.html

http://skateboardmsm.mpora.de/tv/dc-crewsing-voecklabruck.html

http://skateboardmsm.mpora.de/news/dc-crewsing-tour-linz.html

Page 40: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 40/76

Cultural summer battle 2012: stop in Vöcklabruck

Winner: Daniel Lederman (DC-Flow team) http://mpora.de/videos/AAd8hqn5uvtk

Contest in Eggenfelden to come

Opening Skatehalle Großenhain to come 29.9.12

https://www.facebook.com/events/443016952409337/ https://www.facebook.com/pages/Roll-Laden-eV-Gro%C3%9Fenhain/202392849810739

Page 41: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 41/76

DC SUMMER ROAD TRIP

More than 30 stops and 1000 participants, partially 3 roadtrips in one day. Over 100 boards, protection

gears and helmets. Around 166km daily.

http://www.playboard.de/component/content/article/24-events/2697-dc-summer-roadtrip-2012.html

TEAM German Teamrider PATRICK BOES comes up with an online clip. This one shows Patrick shredding

his favorit town Barcelona.

https://vimeo.com/48095133

The DC Crew Rider JEAN GERRIT WEFELD from Fort Knox Skateshop Bensheim comes up with his

Flow to Pro Part for the competition. His part is off the hook and will be hard to top.

http://skate.globalboarding.tv/en/55412/videos

Page 42: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 42/76

German Flow Rider TOBIAS TRAUTMANN with a clip for his Board sponsor Telum where he shreds a

hot spot in Stuttgart.

http://vimeo.com/47971169

German Teamrider STEPHAN GUENTHER has a WeSC Clip.

http://vimeo.com/48008118

SURF

EM Münchner Flughafen. Steve Ratzisberger place 7

Page 43: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 43/76

MX

Dominique Thury resuts:

German MX2 Mastership in Gerstetten: 1st run: 6th / 2nd run: 6th. Place 5 in the overall standings.

TOP 10 at DM in Templin: 1st run: 8th / 2nd run: 7th.

German MX2 Mastership in Grevenbroich (hardest race of the season): 1st run: 4th / 2nd run: 6th.

RETAIL

DC Store opening in Innsbruck: http://www.youtube.com/watch?v=GHMMo7PEN_k

Coverage:

http://www.pleasuremag.com/news/3184/dc-eroeffnet-seinen-ersten-franchise-store-oesterreich

http://energy999.at/home/stories/lifestyle/2284/The-DC-Store-erffnet

http://www.boardstation.de/news-

show,DC_Shoes_eroeffnet_seinen_ersten_Franchise_Store_in_Oesterreich__Shops_auch_in_Deutschla

nd_geplant,6760,1,2,0.html

http://playboard.de/calendar/details/1421-dc-franchise-store-opening.html

http://www.pleasuremag.com/news/3216/innsbruck-hat-einen-dc-flagship-store

Page 44: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 44/76

TV Tyrol

http://www.sportswearnet.com/businessnews/pages/protected/DC-Opens-First-Austrian-Store-

_5743.html

OTHERS Die SUPERBUDE Superbude St. Pauli is the second hostel and budget hotel in the seaside city, welcoming guests with a

view to environmental and economic sustainability.Its location near the Schanzenviertel district in

Hamburg makes it easy for guests to get to the trendiest spots and the city centre. The hotel’s 89

rooms can accommodate up to 228 guests.

DC Rockstar Suit: with its 6 beds, ideal for a group of friends, also has a little stage for a rock band.

GET MADD NOW supported by DC. Festival in Berlin with urban ad musical culture.

Page 45: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 45/76

MUSIC

3 Feet Smaller Acoustic Gig at the DC Store Opening.

Manuel Kant True DC embassador. Played all the biggest festivals this summer. Winner of the On3 Online Stage

Award.

Kreator 294,654 facebook likes, 12 albums till 2012.

Page 46: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 46/76

Sarah Farina Testimonial. 22 years old, born and raised in Bavaria, Germany. Highly respected Djane in Berlin.

CLIPPINGS

Rediscover EU ad in MSM #313 and in Kingpin #104

Interview with Madars Aspe (6 pages) in MSM #313

Page 47: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 47/76

Ben Dillinger in MSM #313

Danny Way interview and report in Sk8mag and Streetwear today #41

DC riders in MOTO X #148

Jeremy McGrath (cover) Jeremy McGrath André Villa

Page 48: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 48/76

Nate Adams Adam Cianciarulo Tom Pagès

Nitro Circus in MOTO X #148

Jeffrey Herlings in Cross Mag (9 pages)

Dominique Thury in Cross Mag

Page 49: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 49/76

Unilite Trainer, in Slam magazine DC products in MSM #313

DC ad, in Spiesser magazine (circulation: 600,000)

Mikey Taylor shoe in Limited and Boardstation

DC store Innsbrück opening, in GQ (11,000,000

prints and 1,900,000 page visits)

Unilite trainer, in Loox mag

Page 50: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 50/76

Free DC key chains at

http://www.titus.de/de_DE/Schuhe/Jungs.html?sid=

1

http://www.dit-is-fashion.de/die-dc-herbst-

winter-kollektion-2012-von-hip-hop-zu-hip-

hipster/

Page 51: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 51/76

SKATEBOARD

DC Skate Challenge 2012 On FUEL TV 1st stage of the DC Skate Challenge 2012 which brings together the best skaters in

national competition.

http://www.youtube.com/watch?hl=en&v=h9M-BZWhYNg

Second step, video by Surge Magazine

http://vimeo.com/46906302#at=0

Page 52: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 52/76

Vigo Marisquiño Championship In Vigo Marisquiño Championship 2012, DC rider JORGE SIMOES was the winner in the professional

category.

SURF

ANTONIO SILVA for more 2 months in the surf trip Mentawai (since May).

Page 53: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 53/76

BMX

DANIEL AMERICO on "Second Skin" in Sport TV

MUSIC BOOM FESTIVAL DJ SwitchSt(d)ance at Boom Festival 2012

http://www.facebook.com/photo.php?v=4559434708422&set=vb.54699385678&type=2&theater

Page 54: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 54/76

CLIPPINGS TOUR SKATE NATIONAL TEAM - ALGARVE

in Surf Portugal, August 2012

DC SKATE CHALLENGE – 2nd step

in Surge, August 2012

THAYNAN COSTA @ Embassy

http://www.surgeskateboard.com

http://www.surgeskateboard.com/show-news/thaynan-costa-dc-embassy

Page 55: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 55/76

JORGE SIMOES winner of the Vigo Marisquiño Championship 2012

http://www.surgeskateboard.com http://www.surgeskateboard.com/show-news/resultados-finais-omarisquino

PEDRO ROSEIRO

Cover of Surge, August 2012

VASCO RIBEIRO

www.surftotal.com/http://www.surftotal.com/pt/index.php/noticias/item/6972-vasco-brilha-justin-eliminado http://www.onfiresurfmag.com http://www.onfiresurfmag.com/noticias/vasco-ribeiro-pode-sagrar-se-campeao-pro-junior-europeu-nos-proximos-dias/

Page 56: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 56/76

in Surf Portugal, August 2012

FILIPA PRUDENCIO

http://www.onfiresurfmag.com http://www.onfiresurfmag.com/noticias/a-sensual-e-grande-surfista-filipa-prudencio-nas-maldivas-143/

ANTONIO SILVA

in Surf Portugal, August 2012

Page 57: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 57/76

JOAO ANTUNES

in Surf Portugal, August 2012

ADS

in Surge, August 2012 in Surf Magazine, August 2012

Showroom products in Surf Portugal, August 2012

Page 58: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 58/76

SKATEBOARD

EVENT Skateboard event sponsored by DC, in Växjö. August 3rd and 4th.

MUSIC DC sponsored band Raised Fist played in Gotenburg. Almost 10 000 people attended.

Page 59: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 59/76

CLIPPINGS

Mikey Taylor ad, in Giftorm

DC rider Rickard Nilsson, in Giftorm

My DC Crew rider Christopher Bajo, in Giftorm

Junkyard ad with Josef Scott Jatta, in Giftorm

Product guide with DC, in Giftorm

Danny Way ad, in Transition mag

Page 60: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 60/76

DC rider Rickard Nilsson, in Transition mag Product guide with DC, in Transition mag

DC Rider Rickard Nilsson interview in Nöjesmix

DC Shoes in the trend report from Sportfack with

the Studio TX

Page 61: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 61/76

SKATEBOARD MAXIM HABANEC visits Poland

http://vimeo.com/47654370

TEAM presenting there shoes : Tadeusz Szyma ski, Tomasz Kotrych, Tomasz Zió kowski and Micha

Mazer

TOWN TOUR official trailer

Page 62: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 62/76

http://www.youtube.com/watch?v=PadacpFbobQ&feature=player_embedded

BMX BRAD SIMMS visits Poland

http://vimeo.com/47939321

OTHERS Jamaj’s wake skate session

http://vimeo.com/46741050

Page 63: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 63/76

SKATEBOARD DA BOMB Da Bomb skate event organized by TRIP skateshop in Klaipeda .Good event with local kids and key

skate persons from all country.

DC x CRANK SHOP A short story about one city, one skater and superb DC shoes. DC LT gives one pair of shoes to one of

the key skater in LT for free for only one reason: show how great are our skate shoes ! We promote this

story and video through main skateboarding and our partners shop fb accounts.

http://vimeo.com/47880238

Page 64: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 64/76

RALLYE

DOMINYKAS BUTVILAS

DC presented video about our rally pilot Dominykas Butvilas and released rally Tshirt for our team fans.

http://www.youtube.com/watch?v=oE3YfaH7j10

Page 65: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 65/76

MX JUNIOR MX WC The 2012 Monster Energy FIM Junior Motocross World Championship took place last weekend in

Sevlievo, Bulgaria. DC Lithuania team rider ARNAS MILEVICHIUS and DOVYDAS KARKA competed

with pretty good results. Best one was 85ccm first race where Dovydas took 5 place and made a

holeshot at start.

MUSIC August is time for music festivals. Every weekend, all around the country, our DJ Mamania has concerts

with G&G Syndicate and participates in festivals.

http://vimeo.com/46866002

Page 66: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 66/76

SKATEBOARD

DC SKATE DEMO KLATOVY 01/08/2012

Official poster for DC skate demo-skatepark opening

KLATOVY. Brand new concrete skatepark opening

accompanied with skateboard exhibition of the Czech

and Slovak DC team. Huge coverage nationwide, in core

and mainstream media as well as in national TV.

http://www.skaterock.cz/udalosti/klatovsky-skatepark-ma-za-sebou-otviracku/ http://plzen.idnes.cz/novy-klatovsky-skatepark-nadchnul-prvni-navstevniky-podivejte-se-1fg-/plzen-zpravy.aspx?c=A120802_095923_plzen-zpravy_pp http://www.ceskatelevize.cz/ct24/regiony/188882-v-klatovech-se-otevrel-diskutovany-skatepark/ http://klatovsky.denik.cz/zpravy_region/podivejte-se-i-profici-byli-nadseni-z-noveho-skateparku-20120802.html http://www.boardlife.sk/skateboard/sprava/dc-skate-demo-klatovy-skatepark-opening-aj-s-molecom-leskovianskym http://www.facebook.com/pages/DC-Shoes-CzechSlovakia/155967394454732?ref=hl#!/photo.php?fbid=425434690841333&set=a.425434430841359.109672.155967394454732&type=3&theater

Page 67: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 67/76

LINES OF BIELAWA CONTEST Czech DC skater MAXIM HABANEC won an important international contest “Lines of Bielawa” in

Poland.

http://www.skaterock.cz/bleskovky/maxim-habanec-vitezem-lines-of-bielawa/

Page 68: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 68/76

CHUNDER TOUR RUZOMBEROK

Chunder Tour was a bowl skating trip visiting local sports around the CZ republic during this summer.

Supported by DC.

http://www.boardlife.sk/skateboard/clanok/cjundrtuur-2012-ruzomberok#!prettyPhoto

SNOWBOARD

European DC Team snowboarder PETER HORAK and coverage of his video edit from summer riding in

Oregon.

http://www.boardlife.sk/snowboard/sprava/shred-time-v-windells-s-petrom-horisom-horakom

Page 69: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 69/76

CZ DC snowboarder JAN NECAS with coverage of his summer video edit filmed in Saas Fee.

http://www.boardmag.cz/riders/cesi/martin-mikyska-a-honza-necas-si-byli-zalitat-v-saas-fee.html

BMX CZ BMX CHAMPIONSHIP 2012 Czech DC team riders dominated the CZ BMX championship 2012. ERIK FIGAR 1ST (DC team).

ONDRA BELOHOUBEK 2ND (DC team). CONGRATS!

http://www.facebook.com/media/set/?set=a.10150875231228239.358676.335516038238&type=1

Page 70: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 70/76

ONDRA BELOHOUBEK ONDRA BELOHOUBEK and his summer video edit at vimeo and all over facebook.

http://vimeo.com/46972949

FMX

PETR PILAT DC FMX rider PETR PILAT invites public to his personal training area in annual event „PILNIKS LATE

AFTERNOON“. Very popular local event with good coverage in mainstream media.

http://www.fmx.cz/pilnikovo-pozdni-odpoledne-7-cercany https://vimeo.com/48016057

Page 71: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 71/76

LIBOR PODMOL • DC european FMX rider LIBOR PODMOL comes up with the report of his summer activities.

http://www.youtube.com/watch?v=C9rcPt0ebH0 http://www.youtube.com/watch?v=oqh38T-sJss http://www.youtube.com/watch?v=spI03aEMelk www.liborpodmol.com, http://www.facebook.com/LiborPodmol.FMX

• LIBOR PODMOL also wins first Czech FMX Championship.

• LIBOR PODMOL UNDERFLIP IN SWITZERLAND.

In begining of summer I rode my first Crusty show and was filming for next Episode of Epic, most famous

FMX Movie series Crusty of Demons so check next Crusty DVD you’ll see Czech boy in it! It was Great meet

all legend from Crusty Bubba, Seth, Dana Nicholson and Joh Freeman.

Than i won last 2 races of FIM world Championship in Switzerland and in Russia and move me to 2.place

overall in FIM FMX World Championship this year (still half of season in front of us). I rode Austrian Tour of

Masters of Dirt, which was hell as every MOD.(i even tattooed MOD bunny on my feet, my feet smell not

super nice so I ad GAsmask on his face :)I did 3 X-Pilots events ,the biggest series of events in South

America, I was 2times on podium...One race i did not good. :)I did big FMX show at GoodWood festival in

England where was 185.000 Visitors!

I was filming TV reality show Red vs. Black in Ukraine, Kiew (i was jumping throw fire Wall In Czech I won

first official FMX Championship, so i am official Czech Champion now :)I won Best trick contest at

Horsefeathers FMX JAm in Prague, Horsefeathers FMX Jam was fun as every Year we even rode Enduro!

Can you imagine European scene of Freestylers in forest? So much Fun! Right after HF FMX Jam I took

plane to Tenerife for Spanish FMX Championship...And i crashed there, lucky no broken bones, just

scratches and blue spots on my body...so at least im chilling now and writing this letter to keep you

updated...

Page 72: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 72/76

• Full-length documentary movie about LIBOR PODMOL winning the world championship.

TOMMOROW WILL BE BETTER movie is all over cinemas in the CZ rep. Now available on DVD and

soon on ITunes.

Pics from the Premiere in Prague

Page 73: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 73/76

MX

FILIP NEUGEBAUER Czech DC MX rider FILIP NEUGEBAUER wins German championship event.

http://www.facebook.com/photo.php?fbid=426853857366083&set=a.168292746555530.47615.155967394454732&type=1&theater

CLIPPINGS

Massive core media coverage of CPH PRO

http://www.boardmag.cz/akce/world/mrknete-na-dalsi-edit-ze-streetovyho-finale-cph-pro.html http://www.boardmag.cz/akce/world/letosni-copenhagen-pro-vyhral-chris-cole-mrknete-na-video-z-finale.html http://www.boardmag.cz/akce/world/v-bowlu-na-copenhagen-pro-se-bylo-rozhodne-na-co-koukat.html http://www.boardmag.cz/akce/world/ryan-decenzo-ovladol-vcerajsiu-kvalifikaciu-na-copenhagen-pro.html http://www.boardmag.cz/akce/world/copenhagen-pro-zacina-hrou-s-ohnom.html http://www.boardlife.sk/skateboard/sprava/cph-pro-2012-chris-cole-ishod-wair-nyjah-huston http://www.boardlife.sk/skateboard/sprava/copenhagen-pro-2012-vysledky

Page 74: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 74/76

Massive coverage of STREET LEAGUE

http://www.boardlife.sk/skateboard/sprava/nyjah-huston-vitazom-street-league-2012 http://www.boardlife.sk/skateboard/sprava/nyjah-huston-a-jeho-trening-na-sls-2012 http://www.boardlife.sk/skateboard/sprava/street-league-2012-nyjah-huston-dalsi-edit http://www.boardlife.sk/skateboard/sprava/street-league-2012-nyjah-huston-edit http://www.boardlife.sk/skateboard/sprava/street-league-2012-chris-cole-paul-rodriguez-sean-malto http://www.boardlife.sk/skateboard/sprava/street-league-2012-championship-teaser http://www.boardmag.cz/akce/world/street-league-championship-ovladl-nyjah-huston.html

Multipage coverage of FREE MAGAZINE, the most important printed media for board sports in the CZ

republic. Report of Where EU at? premiere in Prague together with Usti Nad Labem skate demo. This

picture shows Maxim Habanec in Prague being filmed by David Chvatal (most famous skate filmer in

the region, supported by DC).

Page 75: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 75/76

DC SUMMER TOUR 2012 BUDAPEST

Report of the DC team visit in Hungary, in Slovakian core media.

http://www.boardlife.sk/skateboard/sprava/dc-summer-tour-2012-budapest

DC EMBASSY REPORT IN CORE MEDIA

http://www.boardlife.sk/skateboard/sprava/jabari-pendleton-lucas-erlebach-nick-klein-james-capps-v-dc-embassy

DC SKATERS FROM PERU got some coverage far away from home in Slovakian core media

Boardlife.sk

http://www.boardlife.sk/skateboard/sprava/dc-shoes-promo-team-peru

Page 76: DCNewsletterN°54August2012

Newsletter 54 August 2012 | Page 76/76

PROMO of MUST BE NICE

http://www.boardlife.sk/snowboard/sprava/dc-shoes-must-be-nice-teaser-na-video

THAT’S ALL FOLKS !